CBTREG 2019 ListingPresentationBrochure FNL

Welcome to Our Family

WELCOME A Message from our CEO Mike Prodehl At Coldwell Banker The Real Estate Group, we love people and the local communities we serve. With more than 1,700 real estate professionals throughout Wisconsin, Illinois, Indiana and Michigan, our focus is always on empowering people to make the best real estate decisions possible. We pair our personal compassion and local knowledge with the most advanced technology to exceed customer expectations, while providing a safe and dependable real estate experience. My father, Ed Prodehl, started his real estate career in 1971 and is our Chairman today. While the business side of real estate has changed over the years, we’re still a family-owned company with family-first values. Our agents are family and so are our clients. We look forward to the opportunity to welcome you to the Coldwell Banker The Real Estate Group family. Mike Prodehl President & CEO 2|

ColdwellHomes.com WELCOME #1WISCONSINFARFAFNILCIHAITSEE #1ILLINOISAFRFAFNILCIHAITSEE #1INDIANAFARFAFNILCIHAITSEE #1AFRFAFNILCIHAITSEE #1WORLDFARFAFNILCIHAITSEE UNITED STATES Proven. Powerful. Personal. The power of our brand and its legacy, combined with our agents and network of resources allows us to be the #1 Coldwell Banker franchise affiliate in Wisconsin, Illinois, Indiana, United States and the World. We provide the best, because #TheBestWearBlue. We offer over six decades of real estate experience backed by family ownership that is customer focused and believes in honesty, integrity, and strong family values. |3

OUR NETWORK More than an Agent, a Partner You can Trust. Our agents manage the details, With Coldwell Banker The Our agents are process partners, including responding to inquiries Real Estate Group, you can there to help with the paperwork on your listing within seconds, rest assured knowing that your and manage the details that go from any location. So you know agent is negotiating on your into selling a home, so you have right away when someone takes an behalf to sell your home for less to worry about and more time interest in your listing. the best price possible. to focus on what matters. Coldwell Banker The Real Estate Group Sells:  2 homes every hour  384+ homes sold a week  54+ homes a day  2 0,000+ homes in a year 4|

ColdwellHomes.com OUR NETWORK Around the Corner and Around the World Through nonstop innovation and forward thinking, the Coldwell Banker® brand has grown to become one of the most well-known and trusted names in real estate around the globe. Today, there are more than 92,000 agents working out of 3,000 Coldwell Banker offices in 47 countries and territories. Wherever your home’s buyer might be, we’re there, too. |5

PROCESS Step 1 | Pricing Step 2 | Preparing  Your agent prepares a comparative  Remove clutter and organize market analysis (CMA)  Clean and make repairs  Stage your home for sale  Review market conditions  Schedule professional photography  Review other homes on the market  Consider a home protection plan  Discuss your home-sale goals  Complete listing documents and disclosures  Determine the optimal listing price Step by Step Process Selling a home is a complex process, but your Coldwell Banker The Real Estate Group agent will guide you through it every step of the way. 6|

ColdwellHomes.com PROCESS Step 3 | Marketing Step 4 | Negotiate & Close  Install distinctive Coldwell Banker  Evaluate offers and negotiate The Real Estate Group yard sign best price and terms  Promote your home on the MLS  Facilitate inspections  Syndicate your home’s listing online  Coordinate closing date, time,  Identify buyers with CBx Buyer Intelligence  Respond promptly to buyer inquiries location and contacts  Arrange showings  Monitor buyer financing and home appraisal  Hold an open house  Follow up on details  Communicate feedback  Review closing statement  Market your property via email,  Close the sale  Provide copies to all closing documents direct mail and social media  Provide market updates Paperless |7 Transactions Technology for Your Convenience All contracts during your transactions can be signed on any Smart lockbox security keeps your mobile device for convenience in home secure while allowing only your busy lifestyle. approved showings to have access and keeps a log of all entries.

MARKETING Customized Marketing Get more eyes on your listing with our marketing tools: Listing Videos and Client Syndication Virtual Home Tour Care Team The digital listing for your home will Through a strategic partnership with Our Client Care Team works with be syndicated to the most popular YouTube, buyers can get an inside look at thousands of interested buyers daily, real estate websites like Zillow, Trulia, your home and even experience a virtual offering from our listings select homes Realtor.com, ColdwellBanker.com, walk-through before taking an in-person tour. These videos are also syndicated to that fit their search criteria. ColdwellHomes.com and more. popular real estate websites. Geo-Location Online Traffic Mobile Reporting Friendly Coldwell Banker’s proprietary technology, CBx Buyer Intelligence, You will be in the loop with Our mobile-friendly website allows locates buyers most likely to purchase access to stats on how many people buyers to contact us immediately are seeing and interacting with your about your home, see more photos, your home. online listing across all the most or easily conduct research. popular real estate websites. OPEN HOUSE Open House Facebook & Instagram Open House Info Boost Marketing Syndication Geo-targeted ads on popular Consumers that show “buyer signals” Open house information is broadcast real estate websites guide online through their social media activity will across listing details on the most traffic to our open house listings at popular real estate websites. be targeted with open house ads. ColdwellHomes.com. OPTIONAL Adwerx Home Just Listed Professional Advertising Postcards Photography & Custom Brochures Geo-targeted digital advertising A postcard with details about for your home on websites like your home will be mailed to Set your home apart with CBS, MSN and The Wall potential buyers in strategic professional photography and Street Journal. custom designed brochures. 8| geographic areas.

ColdwellHomes.com MARKETING Did you know 99% of real estate buyers last year went to the internet first to find their dream home? 69.9M RE/MAX 56.3M Most Visited Century 21 Keller 38.1M Williams Real Weichert Estate 7.1M 4.7M Brand Online Berkshire Hathaway 3.9M The Coldwell Banker Brand is the #1 Most Visited Real Estate Brand Online* *Source: comScore 2018 Media Trends Unmatched Buyer-Locater Tools and Technology Your agent wields a suite of innovative technology, all designed to help them sell your home as effectively and efficiently as possible. For example, our powerful CBx application allows agents to more accurately identify and locate potential buyers for ultra-targeted marketing. Our website, coldwellbanker.com, is powered by Zap®, which leverages high-impact marketing and a world-class platform with predictive analytics to help your agent identify, follow up on and close leads as quickly as possible. |9

MARKETING The Pre-Certified Home Program Distinguishes your home from other homes on the market. Pre-Lisitng Home Home Home Inspection Warranty Plan Staging A home inspection to stay National statistics prove First impressions are everything! worry-free after your purchase that a home with a warranty A home staging specialist is available for consultation. price negotiation. sells more quickly and for more money. 10 |

ColdwellHomes.com MARKETING Sell Faster Did you know Buyers consider older 65% homes with smart home technology more appealing of buyers will pay more and move-in ready. for homes equipped with smart technology Sell Easier 2 out of 3 buyers will pick a smart home when compared to a similar one without home technology. Smart Home Staging Kit A recent survey conducted by the Coldwell Banker® brand and CNET indicate that homes with smart technology are selling faster than those without. Turn your home into a smart home with our staging kit. Amazon Echo Dot Nest Protect The Echo Dot is a hands free, voice controlled (SMOKE AND CARBON MONOXIDE ALARM) device that uses Alexa to play music, control The Nest Protect looks for fast-burning fires, smart home devices, make calls, send and smoldering fires and carbon monoxide. It tells receive messages, provide information, read the you where the danger is and alerts your phone news, set alarms, read audio books and more. in case you’re not home. Control lights, fans, switches, thermostats, garage doors, sprinklers, locks and more with August Smart Lock compatible connected devices; such as those from August, Nest and Lutron. The Nest Learning Thermostat programs itself and automatically helps save energy when Nest Learning Thermostat you’re away. And you can control it using your phone, tablet or laptop. The Nest Learning Thermostat programs itself and automatically helps save energy when August Connect you’re away. And you can control it using your phone, tablet or laptop. Lock and unlock your August Smart Lock from anywhere, right from your smartphone. Nest Cam Indoor Accessory to August Smart Lock. (SECURITY CAMERA) Caseta Wireless By Lutron Nest Cam Indoor helps you stay connected to what matters to you. It looks for motion and Simple products that control lights and listens for sound. If something is up, it sends an wireless shades. Provides solutions to alert to your phone real, everyday problems. | 11

GLOBAL LUXURY Global Luxury There’s no place the Coldwell Banker sign is more at home than in front of the world’s premier luxury properties. The Coldwell Banker Global Luxury Program is among the most successful names in high-end real estate, powered by agents in 47 countries who deeply understand the unique intricacies and clientele of this market. It’s why we have over 28,000 transaction sides of $1 million-plus properties every year. Proprietary tools such as the flagship magazine, Homes & Estates (on newsstands across the globe), a luxury verification course created alongside the Institute of Luxury Home Marketing, and an unrivaled international referral network are just a few of the reasons why the Coldwell Banker Global Luxury Program is a truly extraordinary force in the luxury real estate space. For the agent with a desire to enter this exclusive market, there is no better partner at helping you realize your considerable ambition.  On average, the Coldwell Banker Network achieves $148.7 Million in Luxury Home Sales Each Day  Each year, our agents handle 28,746 Transaction sides of $1 Million-Plus Homes  A 2017 median selling price of $1.9 Million for homes in the Global Luxury Program 12 |

ColdwellHomes.com GLOBAL LUXURY THE REAL ESTATE GROUP | 13

LAKE & LAND We have offices in many lake and recreational land communities throughout the Midwest. From investors to second home owners to hunters; we have first-hand local knowledge and understand where these buyers come from better than anyone in these areas. 14 |

ColdwellHomes.com RELOCATION Relocation Made Simple Whether your relocating to the other side of town or the other side of the world, you can rely on our expertise. With nearly $300 Million in relocation sales, Coldwell Banker The Real Estate Group can help you plan and execute any move, to anywhere. We’re proud to be a member of the largest relocation network in the world. Aires Relocation FAS Relocation Neighborhood Scout Total Moves ALTAIR Global Relocation Global Mobility Solutions NuCompass Mobility TRC Global Mobility American Relocation Graebel Relocation Worldwide Paragon Relocation Resources Vision Relocation Group Bristol Global Home Connect From Chase Plus Relocation Weichart Workforce Mobility Brookfield Global In-House Realty Pomisor Relocation WHR Group Capital Relocation Lexicon Relocation Quantum Relocation USAA Real Estate Rewards Carolina Relocation Group Mobility Services International Signature Relocation XES Mobility Cartus MSI Group Sirva Relocation Xonex Relocation Corporate Relocation Navy Federal Credit Union The MI Group Cornerstone Relocation Group NEI Global Relocation The Relocation Company Let our Relocation Team take the stress out of the moving process. Accredited, personable and resourceful, they can assist with everything from designing a custom moving plan to picking the best moving company for the job! | 15

COMMUNITY & CULTURE Giving Back to the Communities We Love Our agents work where they live and we love our local communities. Coldwell Banker The Real Estate Group creates more than 100 “Our Local Love” events each year within its neighborhoods to enrich the lives of those living in them. From festivals to benefits, it’s our way to give back. MORE THAN When an agent gives a client our Cookie Cube Gift, a weekend 1000 backpack full of food is donated to a family in their community. Backpacks Given Coldwell Banker The Real Estate Group matches each donation to 16 | double the amount of food going to these families in need.

ColdwellHomes.com COMMUNITY & CULTURE 43 3OV0E0R $20K+ Pets Raised for Pet Adoption Adopted Shelters Events | 17

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We have over 1700 agents and nearly 60 offices to serve you. Wisconsin Offices Illinois Offices Appleton - John Algonquin Appleton - Lynndale Aurora Brillion Bartonville Egg Harbor Bloomington Fish Creek Cary Green Bay Champaign Lake Geneva Channahon Manawa Crystal Lake Manitowoc Danville Neenah Geneva New London Homer Glen Oshkosh Joliet (Home Office) Sister Bay Lockport Stevens Point McHenry Sturgeon Bay Mokena Wautoma Morris Morton Indiana Offices Naperville Naperville Commercial Angola New Lenox Columbia City Oswego Elkhart Ottawa Fort Wayne - Coldwater Pekin Fort Wayne - Coventry Peoria Fort Wayne - Stellhorn Plainfield Huntington Rantoul Muncie Shorewood/Joliet - Route 59 Plymouth Springfield South Bend Sycamore Warsaw Yorkville Michigan Office Edwardsburg ColdwellHomes.com