11 Ways to Boost Conversion Rate for Ecommerce Business

11 Ways to Boost Conversion Rate forEcommerce BusinessEcommerce business is on the hype and it is continuing to grow. Startups find iteasier to set up online business than to open local outlets; it is costlier, and themoney instead can be baked in online strategies to have a well promoted brandwithin months.The emerging technology has boosted online shopping to a great level due toincreased mobile and other digital device usages, also allowing many digitalmarketing agencies to take birth.Social media has become one of the mainstream platforms when it comes tomarket through online mediums; giving an immense boost to ecommerce

businesses generating high traffic, high brand awareness and customer base, butthe actual question stands is Does it also increase the conversation rate? Drivingmore traffic to your ecommerce website doesn’t mean a high conversion rate,and this is where your product(s), brand image, market standing etc., plays anrole which we will talk below.How to Improve the Conversion RateBefore we start, you might be wondering what the optimal conversion rate is,well mostly businesses have seen a 1% rate or 2% rate, and this is mostlycommon. However, if you find your rate at a 2% then your business is in a goodposition. Let’s talk about the factors that boost the conversion rate.1. Play with Your Product ImagesIt is essential for an ecommerce to provide the entire book of its products andmost importantly do add images of each one of your product from various angles.Wouldn’t you like if you have the option to analyze product from each and everyangle in detail but do make sure these images provided are of high quality.Add features like zoom in, rotate image on a 360 degree and much more.2. Provide Cost-Free ShippingNow as there are growing online businesses, the competitor base is becomingintense therefore, giving your customers, such services will be a greatconversation rate booster.Customers are becoming more and more aware; hence use this strategy to reducekilling the conversion.To improve conversion rate even more, keeping everything else amazing andaccording to the customer’s perception, is to provide a service called “cash ondelivery”. This will surely generate a trust about your brand and can be acompetitive advantage.

3. Product DetailImage is an interest developing tool but to really let consumer’s come to adecision, the real game is played by the product description.The description should provide well-structured and detailed information of theproduct so that it is conceived by the customers that the product is right for them.Note that, using false information of the product may enable users to purchasethe product but it will surely damage the long term relation and brand image.Moreover, copying the manufacturer’s product detail will have a negative impacton your brand, also resulting in poor search engine optimization.4. Product CustomizationWant to improve the conversion rate? Then make sure the customers are giventhe feel as if they are shopping in real. They should be allowed to visualizeproducts in different colors, design and much more.Some ecommerce websites, like for instance an eyeglass brand, allows you to takea selfie so that you could put different shades and be 100% sure about whichone’s going to suit your face shape and features.Isn’t it amazing how you could analyze your real look just by sitting at homewithout even physically trying it out?5. Product PricingInternet and social media has provided customers with a perfect knowledgeabout the market therefore, it has become highly recommendable thatbusinesses should use competitive pricing if providing homogeneous products,because price will act as a real driver for customers’ decision in a highlycompetitive market.Quality and brand name also matters when deciding to purchase a product,therefore, customers’ willingness to pay will rise and so pricing strategies shouldreflect the quality and brand image.

6. Employ Cart Abandonment SoftwareThis software works best for ecommerce sites where the customers’ leave siteafter putting product in cart without completing the order.The software will help the business in a way that when a customer adds an itemto the cart, and leaves without checking out, he/she has to provide their emailand other details, with the provided information, follow-up emails can be sentwith cart item details to the customers giving them incentives like discountcoupons which may enable them to complete the purchase.This strategy can really boost up the business’s sales and develop a strongcustomer base!7. Provide the Best User ExperienceIt has been seen as a conversion rate booster because generate a high imageand reputation of your brand, customers should be given the best userexperience such as a high quality web design; proper tabs to search forproducts easily, well-structured navigation bar etc. Well in short, a clutter-freewebsite for the customers to surf on.Just imagine you entered a clothing outlet and found that the lightning, andthe interior is not good with having untidy racks, will it ever generate animage for the brand? Will your perception about the products’ quality bereduced by at least 50%?8. Allow Customer’s to Make Purchases via VariousMediumsCustomers may be just one click away from making a purchase but because yourecommerce site didn’t provide them with different payment options, thepurchase might have not taken place.Adding PayPal, credit cards and other payment methods can improve theconversion rate as many customers might do online transactions through forinstance We Pay, but it was not available on your site and so customer couldn’tpurchase and therefore didn’t.

Allowing various known online payment methods will also raise the trust level foryour brand.9. Live Chats/Chat BotsThis will work similar to as having a salesperson for your ecommerce business;any hassle caused can thus be solved using live chats, so that they are assisted bya person who knows best about the brand products.A new technical way where bots are integrated with live chats, available 24/7, andcan provide even better customer service and assist them with a detailinformation of the answers asked.10. Use Product VideosYou can add videos as well along with your product’s images, which may include,how your product is developed, what materials are used, a small guide how toyou use the product.Visual Content will enhance the way a product is perceived in the minds of thecustomers and better explain about the product, which may lead to moreconversions.11. Add Customers’ Reviews About the ProductsCustomers would feel more secure when purchasing a product from your site ifthe reviews are added up with the product details and in some case scenario fewonline businesses add comments as well.The first thing customers look for before purchasing any item online is to makesure the reviews go in line with the product details because normally the productis not that good but the image quality and description makes it look like a highquality product.Published on: https://www.buzzinteractive.co/11-ways-to-boost-conversion-rate-for-ecommerce-business/