5 importance and benefits of digital marketing

5 Importance and Benefits of Digital MarketingWhat is Digital Marketing?Digital Marketing is the use of new digital driven technology which we also refer to aselectronic media that helps in reaching the customers through online marketing. Theaudience can be reached in real time and interacted with digital marketing such as emailmarketing, mobile marketing, social media marketing etc.More and more digital marketing agencies are found nowadays, and businesses are hiringthese agencies to boost their online presence along with their customer base. Digitalmarketing is being integrated in the marketing mix of the business and is becomingimmensely important.Why is Digital Marketing Important?In this new era of technical change, millions of surfers are found where they are seensearching for almost everything, from people to different businesses and their products andsometimes they are just surfing the internet.

Digital marketing techniques work as a way to seek attention of these online surfers to theirbusiness and or product, which may convert them into potential leads increasing thebusiness’s awareness and conversion rates. Moreover, the technological advancements aregiving boost to mobile users, not that desktop users are not increasing, therefore digitalmarketing best uses the “micro moments” to the benefit of businesses.Micro moments are short moments when mobile users open their phones to check foremails, notifications, search for things on internet etc.Digital Marketing and its Benefit1. Cost Effective:Digital marketing is an inexpensive yet effective form of marketing, if compared toconventional marketing tools such as T.V Advertisements etc. A much wider market canthus be captured through online marketing mediums like social media, emails. Usingelectronic mediums to reach customers in real time means that not only local market butalso international market can be reached; this enables the business to retain a much widercustomer base.2. Enables Small Businesses to Compete with Large BusinessesMight be wondering how small businesses can, having low budgets withstand largeorganizations? Digital Marketing as we talked before, is highly cost-effective form ofmarketing, therefore a small business owner can easily cope up with such a small budgetand grow its business online. Firstly, a much larger market can be reached, which wouldallow more traffic to your website (if any) and possibly to your outlet increasing your sales.Secondly, online marketing is much more accessible if businesses give personalizedservice. Small business is thus much more personalized than large businesses as it hassmall organizational structure and can focus more on external issues (customer queries)than internal (management issues).3. Works as a Tool to Boost Conversion RatesAn effective digital marketing strategy ensures an innumerable traffic to your ecommercewebsite which can enable more conversions. Almost all the businesses are allocating digitalmarketing towards conversion optimization, and such techniques like email subscriptions,social media campaigns, search engine optimization (SEO) etc. are used to boost theironline sales. Marketing through online mediums are highly used for the purpose to seekattention of surfers to their business, drive traffic to their website and improve their onlinesales otherwise all their efforts will go to vain.The digital marketing strategies are not used to drive more traffic instead stimulate suchtraffic that delivers results thus ensuring business survival because a business may ceaseto exist if conversions are not taking place. Research has shown a growth in the sales ofbusinesses that are integrating digital marketing in their marketing mix by 2.8 times,

ensuring a pathway to success, growth and better brand recognition in both local andinternational markets.4. It Allows Target MarketingThe most important reason that lies behind businesses using digital marketing is that itallows businesses to use target marketing relative to conventional marketing strategies.Businesses can use geo targeting e.g. on Facebook and other social media sites that willhelp reaching audiences in the area the product is promoted like for instance a smallbusiness can set a radius in which it wants to promote its products which will only grabattention of the customers living in that particular area; it is an effective way to boost trafficand sales.5. Return on Investment (ROI) is Much More FavorableIf compared to traditional marketing media, digital marketing ensures a high ROI because itis less costly and reaches out much more audiences than what traditional mediums canreach. Although it allows low budgets for branding, but results in high brand awareness andrecognition and if your products are produced to meet customers’ demand, conversionsmay improve drastically leading to high returns.However, digital marketing is advantageous for all the businesses, but it is more beneficialfor small to medium scale businesses, because traditional marketing channels costs areexcessively high that gets out of their budget resulting in low returns or sometimes suchorganizations turns to loss. Furthermore, when using digital marketing, monitoring theresults and finding possible solutions if results are less than expected is much more easyand accurate than if conventional methods for advertising are used.Published on: https://buzzinteractive.tumblr.com/post/170831967284/5-importance-and-benefits-of-digital-marketing