3 Best Social Media Marketing Benefits for Small Business

3 Best Social Media Marketing Benefits forSmall BusinessSocial Media is one of the largest platform and the quickest form for businesses ifthey want to get digitally active and get exposure of their service or product bylarge number of people.No one ever thought that social media networking sites would ever benefitbusinesses as it was merely seen as a medium for youngsters to get in contactwith their friends and family. Soon the networking sites were revamped and wereseen being thronged by many businesses either online or not and getting theircustomer base and brand identity to a whole new level.Many businesses have integrated social media marketing in their marketingstrategy and seen a drastic change in their customer base, brand awareness,recognition and image, however for small businesses these sites turn into a megatriumph as compared to large businesses which we will talk about in the later

stage. According to research 75% of small businesses have been seen using socialmedia as a marketing tool and it proved to be a really good strategy.How is Social Media Advantageous for SmallBusinesses in Marketing?Old times have gone when small businesses used to find it difficult in bringingthemselves up on the radar and due to their confined budgets, hugeadvertisements were not possible, which means low market share and growthalong with a small customer base.Large businesses would really take up a great amount of market share and wouldmake it difficult for small businesses to step out of their niche.Let’s talk how can small business benefit.1. Small Businesses are Closely Connected with TheirCustomersDon’t take it wrong, large businesses do put their customers as the number onepriority but small business’s structure is also small which means they don’t haveto deal with large management issues so they can provide great deal of attentionto their customers.A small business will have all the time available to deal with its customers’concerns much more quickly and with much more effort. Many small-scalebusinesses really need to improve their image and create a strong customer basetherefore keeping their customers satisfied is given immense importance.How can such attitude help small businesses in social media marketing? Smallbusinesses are much more efficient in providing a good customer service on socialmedia; they have enough time to deal with their customers’ concerns in detailsand reply to their comments, reviews, or messages.

Customers really appreciate when a business creates a community centricenvironment where customers feel an important part of the whole business andso this creates a strong customer relationship therefore the brand loyalty andimage is improved which consequently increases business sales and customerbase.2. Advertising is Cost EffectiveSocial media has made it easy for small businesses to reach a large number ofcustomers by investing less in the promotion of their brand which goes quite wellwith the budget available.Small scale businesses through the use of cost effective promotional servicesprovided by social networking sites like Facebook are highly engaging, it reaches alarge number of audience.It is quite expensive to advertise and aware customers about any productdevelopment, discounts and much more through any other medium of marketing.Facebook advertisements have geo-targeting feature which means thatadvertisements can be done in the current location of the business thereforeinvesting in such ads is cheap, effective and will not exceed the budget.Due to the reason that such small businesses know their customers from reallyclose, they can set up promotional campaigns that are according to their specificneeds and provide content that can be relatable to the customers.Such promotional campaigns may boost the business-customer relationship alongwith making the brand well recognized within their market that may help themachieve a better competitive ground.Not only that, this marketing is an effective way in attracting not only the currentcustomers but also new ones with low budget.

3. Small Businesses are More PersonalizedA small business knows its customers as it is gives emphasis to the customersmuch more than a large business therefore as a small business owner would knowtheir customers’ thoughts and desires making it more personalized which will helpin implementing a great marketing strategy. This will generate such a brand nameand image that will be carved in the hearts of your customers.When using social media marketing these attributes of a small company such asbeing market oriented and developing a product that is in compliance withcustomer requirements can get you in the footprint of social media and allow youto gather and engage with a much wider market.A small business will also be readily available to shout-out to its customers andexchange few words with them through messages and comments which willgenerate an image about the brand that it really cares about its customers.When we talk about large businesses, they are highly concentrated on theirproduct development, management system and most importantly revenue, sogiving personalized service is what they slack.Published on: https://www.buzzinteractive.co/3-best-social-media-marketing-benefits-for-small-business/