Saints Sales Brochure_18-19

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NATIONALLY RECOGNIZED,LOCALLY LOVED!22

SAINTS ARE POPULAR ACROSS THE UNITED STATES9.1M 12th largest fan baseSaints fans nationwide of any pro sports team in the US GULF COAST MARKETING TERRITORY5 . 6 MSaints have approximatelyfans across the Gulf SouthOver half of the Gulf Southpopulation are Saints fans: STATE POPULATION LOUISIANA - 4.7MMISSISSIPPI - 3.0M - 1.5M ALABAMA - 1.0M FLORIDA 33Source: Nielsen Scarborough, 2016 US Census

...AND RIGHT IN THE HEART OF NEW ORLEANS 1.02M active Saints fans 12 in New Orleans (75% of New Orleans DMA) consecutive sold-out seasons 2 7 % higher than next-closest local team 17,000+ (LSU - 651,000 (48%)) season ticket holders #2 #3of all NFL markets out of all NFL, NBA, 80,000+ for fan penetration MLB, and NCAA markets on season ticket wait list Since 2000, Saints rank 4th out of all NFL, NBA, MLB, and NCAA markets in local fan penetration (73%)4

Source: Nielsen Scarborough, Ticketmaster 55

BLACK & GOLD NATION66 6

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Saints fans at a glance: 2nd in NFL for % of fans who are female (49%) 2nd in NFL for % of fans who are manager/professional (16%) 3rd in NFL for % of fans who are age 18-34 (31%) 4th in NFL for % of fans with HHLD income $150k+ (11%)8

Out of ALL 32 NFL teams, the New Orleans Saints ranked FOR GAMEDAY SATISFACTION#1 & FAN EXPERIENCE #2 #2 #3Game Entertainment Safety & Security Concessions 99Source: ESPN Sports Poll, NFL’s League Observation Program and third party Expert Review Audits

TUNED IN FAN BASE 90M+ page views in 2017 across website and mobile app. Saints have the LARGEST social media reach in the Gulf South Over 85% of New Orleans households watched a Saints game during 2016 # 5 out of all NFL markets for local ratings In 2016, 14 of the top 20 telecasts in the New Orleans DMA were Saints games10

(as of 12/31/17)Total Reach: 244,813,617Total Engagements: 15,714,881Followers: 4,018,771Total Impressions: 281,000,000Total Engagements: 4,926,200Followers: 1,257,509Total Impressions: 196,073,000Total Engagements: 6,850,000Followers: 766,301Followers: 117,902Average Views: 31,000 (views per snap)Unique Visitors 5,359,148Visits: 20,598,940Page Views: 90,362,409(totals across website and mobile app) 1111Source: Nielsen NLTV, Nielsen Arianna, Facebook, Twitter, Instagram, Snapchat, App, Desktop, Mobile (as of 12/31/17)

YEAR ROUNDLOYALTY12

HIGHER ENGAGEMENT New Orleans market has highest percentage of people in the country who: Attend 10+ NFL games in a 12-month period Watch regular season NFL and Thursday Night football Watch the NFL Draft and NFL Pro Bowl 1133Source: Nielsen Scarborough

THROUGHOUT THE YEARDraft Super Boil Saints 5k Kickoff Run Training Camp 2,500+ 5,000+ 62,000+ tickets dispersed participating runners tickets distributed14

Among Saints fans, NFL interest isstronger than NFL fans across events: New Orleans Saints Avg NFL FanNFL Kickoff Weekend +12% 74% 66%NFL Pre-Season +10% 66% 60%Pro Bowl +25% 66% 53%NFL Training Camps +34% 67% * 50%NFL Combine +29% 53% 41% **Ssaampmlepislleowi;splelaosewuse directly 1155Source: Ticketmaster, Internal Data, NFL Fan Tracker

THE IMPACT ON YOU16

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OUR FANS ARE MORE INFLUENCED BY PARTNERS VS. AVERAGE NFL FANS VS. GENERAL POPULATION 8% 36% more likely to feel positive more likely to have positive about Saints partners disposition toward partners 22% 30% more likely to consider partner more likely to buy loyally from companies because of Saints partnership who partner with sports they love 22% 41% more likely to have a higher opinion of more likely to have had great sports partner because of Saints partnership experiences because of partnerships18

SAINTS FANS TAKE ACTION AFTER SEEING A SPONSORSHIP AND ARE INFLUENCED ACROSS ACTIVATIONSNew Orleans Saints Avg NFL Fan New Orleans Saints Total US 25% % WHO AGREE THEY ARE SOMEWHAT OR VERY INFLUENCED BYI bought the brand+26% 45% 20% 21% 19% 18% 35% 17%I went to the social media/website of the brand 15% 17% 17% 16% 8% 11% 9%+10% 41% 13% 14% 38% 10% 11%I researched/looked at r eviews of the brand 10%+13% 40% 5% 35%I talked about the brand t o friends/family+10% 47% +21% +88% +42% +112% +47% +88% +24% 43% 0% *Mobile Ads Within Commercials *Ads on Brand Logos Sports Apps *Signs, *Banner Ads *Ads on Shown During Team/League on Athlete’s Billboards, DuringSports Social Media Televised Sports Websites Screen Ads Broadcasts Broadcasts Jerseys/ in Sports Uniforms Online *sample is low 1199Source: NFL Fan Tracker, NFL STAT March, ESPN Sports PollNielsen Sports (Repucom) Sponsorlink,

YOUR STORYTO TELL!2200

TANGIBLE RESULTS MERCEDES-BENZ ENTER TO WIN CONTESTSTOTAL MERCEDES BOUGHT OR LEASED WITHIN CONSUMER SWEEPSTAKES CASE STUDIES THE NEW ORLEANS DMA : 2016 VS. 2010TOTAL BOUGHT OR LEASED 10,300+ entries for Community Coffee’s trip to London 8,500 entries for Dudley DeBosier’s trip to Green Bay YEAR 2211Source: Nielsen Scarborough, Internal Data

MEANINGFUL RELATIONSHIPS “Community Coffee and the New Orleans Saints “Waitr’s partnership with the New Orleans Saints has organization have a great partnership. We see an been a great partnership. Our partnership gives Waitr a opportunity here to reach a lot of different consumers great opportunity to reach customers throughout the gulf and network with the people that we do quite a bit of coast online, in stadium and in the community. business with here in New Orleans. Likewise, we are able The added visibility has helped brand Waitr in unique to take a strong brand like Community [Coffee] and and interesting ways reaching the people we need to connect with new consumers through the Saints as well. reach most, hungry consumers! We are excited about It is truly a reciprocal program and we are very excited the future of our partnership and the continued benefits about not only what we are doing with them currently, it provides our company and employees”. but what it can mean for the future”. - CHRIS MEAUX - DAVID BELANGER Founder & CEO, President & CEO, Waitr Community Coffee Company22

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