The 8 Essentials of Corporate Gift Buying

The 8 Essentials of Corporate Gift Buying Created by Pamela Mills

 During certain times of the year, corporate gifts are a necessity—gifts to a new vendor, gifts sent as thank-yous for a client's business, gifts to employees and managers, and the list goes on. Give the wrong gift and it might end up shoved in a bottom drawer.

Check Corporate Policies  Many companies and government offices will have a gift policy limiting the dollar value of a gift or prohibiting gifts. Be sure to check with your recipients to determine the limitations of gift giving so they don't have to return the item.

Determine Wants  Knowing what to buy a corporate client is the biggest challenge of business gift buying. It's difficult to know your clients on a personal level in many cases. The best bet is to call your customers and ask them what they like, their hobbies, etc., to give you a great idea of what to buy.

Consider Cultural Differences  Each country and culture will have its own rules for corporate gift buying. For instance, in China, a gift should never be wrapped in white since it symbolizes death.

Go for Quality  Any business gift you send reflects on the image of your company. Avoid lower quality gifts that can impair your image. Purchase quality products without breaking your budget.

Use Handwritten Cards  It's far too easy in this Hallmark age to simply send a card with your gift and signature. For a more lasting impression, add a handwritten note sharing your thoughts.

Spend on Packaging  As important as choosing the right corporate gift for your client is the packaging of the gift itself. Spend the time and money on the wrapping to reflect your value on client relationships. If you lack the talent for gift- wrapping or have no time, use the many gift- wrapping services available from retailers and shopping malls.

Deliver Personally  If your business gift list isn't too large, consider personally delivering the gift to the intended party. A personally delivered gift will keep you at the top-of-the-mind with your clients.

Know IRS Deductions  Corporate gift-giving is an opportunity to connect with your clients, strengthen ties, and share your holiday cheer. Adopting an attitude of giving will make the act of corporate gift buying less stressful and more fun.

Thank You