What's Going on with Fan Behavior? Challenges and Solutions

TM FANCENTRIC An IIFX Town Hall Event What’s Going on with Fan Behavior? Challenges and Solutions 15 December 2021 Sponsored by 4780 I-55 N, Suite 100 Phone (USA & International): +1.601.909.4439 Jackson, MS 39211 IIFX.ORG

JOIN THE SPORTS AND ENTERTAINMENT INDUSTRY AT CAESARS PALACE IN LAS VEGAS, NEVADA 6-8 MARCH 2022 The Newest Sports & Entertainment Conference Presented by IIFX REGISTER NOW It's About the Fans and… The return of live sporting and entertainment events in the wake of the global pandemic, requires us to forge a new industry paradigm with Innovative Changes Driving the Fan Experience. The FANCENTRIC Conference brings together the BEST thought leaders and subject matter experts from all business functions within the sports and entertainment industry with special insights from FANS. This conference is more than an idea exchange; it enables attendees to gain advantage in this discontinuous moment by exchanging ideas among executives and venue personnel as well as input from the fans themselves. The focus of the conference is on how these Innovative Changes will set the pace for our future of the fan experience. …the Fan Experience!

Conference Topics The Fancentric Experience Joining Today’s Fan Journey Using Data Analytics to Power Smart Decisions that Drive Communicating with Fans Operations, Marketing, Health, Safety, Security, and Services Transitioning Operations from Pandemic to Endemic Technology is a Force Multiplier Where’s My Workforce? Touchless Technology for Building Your Resilient Health, Safety, Security, and Workforce Services Generating Revenue in a Old And New - Considerations World of Sportsbooks and to Combat Today’s Threats Entertainment Apps and Vulnerabilities Generating Revenue in a REGISTER NOW World of Sportsbooks and Entertainment Apps Conference is a Must for Sports & Entertainment Professionals Business Analytics Executive Leadership Operations Business Intelligence Facility Management Private Security Business Strategy Fire/HAZMAT Production Chief Technology Food and Beverage Public Safety & Officers Gaming Regulation Security and Services Revenue (Chief Corporate Guest Services Officers) Partnerships Health Agencies Risk Management Law Enforcement Ticket & Event Creating Fan Marketing & Sales Attendance Experience Medical Authorities REGISTER NOW Digital Media Emergency Management

The Innovation Institute for Fan Experience (IIFX) was established in 2020 with the intent of building a global alliance and leading authority in the sports and entertainment industry’s NEXT great leap in fan experience – one steeped in health, safety, security, and service. We are bound together by passion and the incomparable skills of visionary thought leaders, subject matter experts, and advanced practitioners throughout the international community. Our Vision is to be the leading and most trusted global authority on providing exceptional fan experience for sports and entertainment. Our Mission is to create the ideal fan experience for our members and partners resulting in measurable revenue growth, new and repeat attendance, workforce professional growth and development, and maximized health, safety, and security through best practices, innovative technology solutions, and high- quality services.

What’s Going on with Fans? Challenges and Solutions An IIFX Virtual Town Hall Meeting This Virtual Town Hall is part of our FANCENTRICTM series of podcasts and forums. FANCENTRICTM features visionary industry thought leaders, advanced practitioners, authors, technologists, and fans from around the world. Our Sponsor The Virtual Town Hall is sponsored by Respondology, a company of 20+ year digital veterans dedicated to making a positive impact through technology by \"doing something about the hate and damage produced by people hiding behind the anonymity of social media.\" Hide toxic, damaging, and spam comments. Remove hateful, racist, spammy and brand-damaging comments hijacking your social media. Discreetly and in seconds. Join the Sports and Entertainment Industry at Caesars Palace in Las Vegas, Nevada (USA) from 6-8 March 2022 for the FANCENTRICTM Conference - Innovative Changes Driving the Fan Experience. The FANCENTRICTM Conference brings together the best thought leaders and subject matter experts from all business functions within the sports and entertainment industry with special insights from FANS.

Dr. Lou Marciani IIFX Director and Co-Founder Dr. Lou Marciani is the Director and Co-founder of the Innovation Institute for Fan Experience. Prior to establishing the Institute, Marciani served as director of the National Center for Spectator Spots Safety and Security (NCS4) at the University of Southern Mississippi from 2006 - 2020. Under Dr. Marciani’s dedicated leadership, NCS4 evolved into a highly respected national and Dr. Lou Marciani international academic leader in the sports, entertainment, and school safety and security industry. Director and Co-Founder His vision, passion, and keen insight created a global Innovation Institute for Fan Experiencer center that serves academic research and scholarship, education, training, industry best practices, and innovative advancement in technology and professional development. Dr. Marciani had the world stage envisioned when he expanded NCS4’s global reach by establishing a formal relationship with INTERPOL and its Project STADIA program. INTERPOL Project STADIA selected NCS4 to serve as a research and academic pathfinder to help create police capacity building programs in sports safety and security for INTERPOL’s 194 member nations. Dr. Marciani has lectured at universities in the United States, Europe, the Middle East, and Asia. He is a coauthor of the Security Management for Sports and Special Events: An Interagency Approach to Creating Safe Facilities textbook. Dr. Marciani has remained on the cutting-edge of technology, recruiting Fortune 500 global technology corporations to create the Xperience Consortium. Its mission is to deploy innovative technology which moves the sports and entertainment industry forward in its digital journey while helping organizations drive revenue, provide professional development, maximize security, public health, and safety, and increase physical and digital fan engagement. Dr. Marciani has extensive experience in managing several intercollegiate athletic programs and serving the United States Olympic Committee. His sports management experience offered real insight into addressing issues posed by potential and actual threats and risks to the security Dr. Marciani has dedicated his life to the improvement and evolution of sports management education, safety and security. His groundbreaking efforts reached across the globe and will help shape the future of the security industry.

Mark McCourt Town Hall Moderator Mark started the Security Media Group in 2005 as founding publisher of Security magazine and media brand and The Security 500 and a managing partner of Securing New Ground. He also served as publisher of SDM. He wrote the leading “Trends” column and the annual Security 500 Report for over a decade. Mark McCourt IIFX Strategic Corporate Advisor Since selling the brands and pivoting from being a researcher, writer, and publisher to a technology business leader who continues to contribute to strategy and planning, business development, sales, marketing & advertising, and operations for companies including Viakoo and Cobalt Robotics. He continues as a frequent speaker and writer and advisor. His work with non- profit organizations includes The Security Industry Association, The Return to Work, Play, and Spectate Task Force and Mission 500. Town Hall Panelists Louis Barani AIG Critical Infrastructure Protection and Resilience Consulting United States of America Louis Barani has 34 years of progressively responsible security and crisis management experience. Currently, he works for AIG, conducting Terrorism Surveys for clients to determine their posture against terrorist attacks. Reports provide data to Underwriters to determine premiums and capacity. Recommendations are provided to clients to develop risk reduction strategies. He also helps clients to

develop their SAFETY Act applications for submission to DHS for liability protections. Prior to AIG, Barani was employed by AECOM, a top Architect and Engineering firm providing security program management services for clients. From 2008 to 2012 Barani held the position of Director of Security for the World Trade Center where he managed the development of Critical infrastructure Protection, Security, Emergency Management and Business Continuity Programs. Previously he held the position of General Manager/Security Programs for the PANYNJ with responsibility for programs for 5 key Line Departments including Aviation; Tunnels Bridges and Terminals; PATH Commuter Rail, Port Commerce and Commercial Properties. Mario Coutinho President, Stadium Managers Association Vice President of Stadium Operations and Security Toronto Blue Jays IIFX Distinguished Fellow Canada Mario was named to his current position in October 2005, overseeing the management of all Event Staff, Medical and Security Operations including, Investigations, Threat/Risk Assessments, BCP, Emergency Response Planning. Also responsible for securing large scale events at Rogers Centre, including all Blue Jays home games, concerts and special events. Graduated from the University of Toronto with a Bachelor of Science degree in 1985, after having undertaken his secondary schooling at Toronto’s De La Salle College. He began his career with the Blue Jays Baseball Club working part-time in 1982 in game day operations…Employment on a full-time basis came in 1989 as the Club’s Manager of Game Operations. Mario currently serves on the planning committee for the annual Toronto Police Emergency Management Symposium (since 2008). He is a strong supporter of collaborative partnerships between private/public organizations in emergency management and special event planning. Mario is a founding member of SAFE (South Area Facilities and Entertainment Group) and serves on the Board of TAPPS (Toronto Associations of Police and Private Security) and participates in a number of key industry associations

including ASIS, NCS4 (National Center for Spectator Sports Safety and Security – Advisory Board member since 2012), BOMA Toronto – SRMAC(Security risk Management Advisory Council 2019- Present), IIFX( Innovation Institute for Fan Experience – Distinguished Fellow 2019 to Present), SMA (Stadium Managers Association Vice President 2020–21, Presently President 2021-) also serves on the Membership and Technology/Operations Committees), CSLA (Canadian Security Lifesaver Association –Board of directors 2020 to Present) PATHCOM – Board of Directors 2020 to Present. Vince DiGennaro Director of Strategic Accounts Best Garda United States of America Vince DiGennaro serves as the Director of Strategic Accounts for BEST Crowd Management, a premier provider of guest services, crowd management, and security services, and is responsible for the strategic planning, management, and oversight of national scale operations for strategic partners across the United States. DiGennaro is primarily responsible for BEST National Events Team, consisting of the planning and execution of some of the largest events in North America in coordination with national partners, including Super Bowl and NFL Draft, along with major concerts, festivals, conventions, and sporting events at venues throughout the country. BEST Crowd Management, consisting of nearly 40 branches and over 25,000 team members, serves in collaboration with countless partners across North America, including 7 NFL teams, 6 NHL teams, 6 MLS teams, 3 MLB teams, 3 NBA teams, 3 WNBA teams, over 30 NCAA D1 institutions, Caesars Entertainment, and MGM Resorts International. Timothy Frederick Police Sergeant Las Vegas Metropolitan Police Department Events Planning United States of America Tim has served with the Las Vegas Metropolitan Police Department for almost 15 years. Tim currently serves with the Events Planning Section, which serves as a \"triage\" center for all county and city special events permits. They facilitate permitting

for Outdoor Festivals, Parades, Running, Bicycle and Auto race events, PGA Golf events, NBA, UFC, concerts in hotels, grand openings, foot patrol at local shopping malls, Election Department during primary and general elections, traffic control at major conventions, trade shows, carnivals, high school sporting events, protests and rallies as well as numerous other events. Tim has served in the Nevada Army National Guard for almost 13 years where he is the Executive Officer for the 371st Combat Sustainment Support Battalion (CSSB). Professor Chris Kemp CEO, Mind Over Matter Consultancy Ltd IIFX Advisor United Kingdom Professor Chris Kemp is the CEO of Mind over Matter Consultancy. He is known throughout the world as an expert on crowded space and the development of risk analysis processes for venues and events. He has addressed the House of Commons Select Committee on Olympic Security for the London 2012 Olympic Games, advised the Royal Society of Medicine on crush injuries, and was employed by the United Kingdom’s Health and Safety Executive (HSE) as their crowded space expert for the London Olympics. Chris has worked on major events including the Pope’s visit to Romania, the European Football Championships, and the Commonwealth Games. He has provided crowded space consultancy for six major London Stations as well as supporting the British Olympic coaching team for the Rio and Tokyo Games. Chris is well published and has written a series of crowded space books. Jim Mercurio Exec. VP & General Manager Levi's® Stadium IIFX Distinguished Fellow United States of America Jim Mercurio is in his 27th year with the San Francisco 49ers and his second as executive vice president & general manager, Levi’s Stadium. Previously, he served six years as vice president, stadium operations & general manager. In his current role, Mercurio oversees all aspects of stadium & event operations including

executive oversight of the food and beverage operations, engineering, grounds, guest services, housekeeping, operations & logistics, parking and transportation. He additionally manages all police and security services, including 24/7 stadium security operations, and game & event day medical services, working with various local, state and federal governmental agencies. Mercurio worked with design firm HNTB and builder TDJV Turner/Devcon to get Levi’s Stadium designed, built and fully operational ahead of schedule and under budget. Levi’s Stadium has played host to high profile events including the 2019 College Football Playoff National Championship, the NHL Stadium Series, WrestleMania 31, Copa America Centenario, and Super Bowl 50. Mercurio was instrumental in working with the bid committee to get the Super Bowl’s golden anniversary to the Bay Area in February 2016, which is billed as one of the most successful Super Bowls in NFL history and has set records across the board including transferring 10.1 TB of data Super Bowl Sunday. Under Mercurio’s leadership, Levi’s Stadium has garnered international recognition, most notably the prestigious Sports Business Journal 2015 Sports Facility of the Year award, as well as a number of green and sustainability honors. Prior to being named vice president in 2009, Mercurio spent four years as the director of stadium operations for the 49ers at Candlestick Park. During his 49ers tenure, Mercurio has become an NFL leader in security and stadium management. He developed the stadium emergency evacuation video for the 49ers that has since been mirrored by arenas and stadiums affiliated with the NFL, MLB, NBA, NHL, and NCAA. In August 2005, Mercurio was influential in aiding the California Department of Homeland Security officials in the first Large Stadium Initiative Program (LSI). Having taken part in the development of the Best Practices for NFL Security, he presented to security and operational professionals affiliated with large stadiums and arenas in the State of California. Born in San Francisco, CA, Mercurio graduated from Pacifica’s Oceana High School in 1989, before attending Canada College in Redwood City, where he earned an AA degree in 1991. A graduate of the University of Pacific in 1993, he obtained his B.A. degree in public relations with a minor in broadcasting. Mercurio went on to earn a master’s degree in sport administration and management from Canisius College in Buffalo, NY, in May of 2001. In 2005, Mercurio was selected to complete an NFL Executive Program for Managers at Stanford University. He served on the Santa Clara Board of Visitors and Convention Bureau from 2012-2015. He is currently a member of the Stadium Managers Association and is an inductee into the Pacifica Sports Hall of Fame. In July 2016, Mercurio was honored with the prestigious National Center for

Spectator Sports Safety and Security (NCS4) Professional of the Year Award, which recognizes a professional in the field who has enhanced venue safety and security operations. Mercurio currently serves on the NCS4 Board of Directors and concurrently serves as the Chair of the NFL’s Stadium Security Committee. Mercurio and his wife, Teri, reside in Vacaville, California. Sean Patterson Assistant Chief of Police University of Tennessee United States of America Assistant Chief Patterson joined the University of Tennessee Police Department in April of 2020. He started his career in Law Enforcement in 1998 with the New York City Police Department. He was assigned to three different patrol precincts in Brooklyn, NY in the Ranks of Police Officer, Sergeant, and Lieutenant. He was assigned to the NYPD Emergency Service Unit for 12 years as a Sergeant in Squad 5 and Lieutenant as the Midnight Platoon Commander. His last assignment was as the Training Coordinator for ESU and as the Safety Officer for the Macy’s Thanksgiving Day Parade. He was also assigned to the FEMA Urban Search and Rescue Team, New York Task Force 1 as a Task Force Leader. Assistant Chief Patterson holds a bachelor’s Degree in Community and Human Relations from the State University of New York, and a master’s degree in Public Administration from Marist College. He is a graduate of the 260th Session of the FBI National Academy as well as the 63rd Session of PERF’s Senior Management Institute for Police. Assistant Chief Patterson is a retired United States Navy Chief Petty Officer with 22 years of service and currently resides in Friendsville, TN with his wife and two children. Shaun West Head of Team & Arena Security National Basketball Association United States of America Shaun is the Vice President and Head of Team & Arena Security at National Basketball Association (NBA). His role is to define and execute the NBA’s team and arena security strategy, which includes management across

multiple leagues. He performs strategic reviews of new technologies and methodologies that can support the League, teams, and arenas. He authors and administers the NBA’s security standards process, leading an external stakeholder working group to identify and develop new game security operations and security standards. Shaun previously served as Managing Director of i4 Strategies LLC. As the senior consultant for major real estate development companies, Shaun specialized in risk assessments, security vulnerabilities, business intelligence, predictive modeling, and data analytics. Shaun was also an Executive Team member in the deployment and implementation of company products such as payroll reconciliation systems, due diligence reporting, and fraud/investigation programs. Shaun has also served as a Professional Staff Member for U.S. House of Representatives, a Special Agent with the United States Secret Service, an Oversight Investigator for the U.S. House of Representatives, and a Policy Analyst for the Office Program Policy Analysis and Government Accountability. Eileen Williams Safety Officer Tottenham Hotspur Stadium United Kingdom For more than 20 years Eileen has been working in the event industry, and specializes in safety, security & service delivery at major sporting events and music festivals. Her portfolio includes key operational roles in stadium event management, mass recruitment, workforce management, training and development with the extended skills of the design, implementation and delivery of national and international qualifications. Her experience ranges across in country global events -FIFA World Cup and Rugby & Cricket World Cup events and multiple site global tournaments – Olympics & Commonwealth Games, and planning and design of freestanding festival and concert locations At present, Eileen is the Senior Safety Officer at Tottenham Hotspur Stadium. This stadium was opened in 2019 and is a multi- purpose venue where she has been leading on the mobilization of the stadium since 2019 to present. Eileen is the Lead the safety planner Football, boxing, NFL and concerts.

TM FANCENTRIC An IIFX Town Hall Event Sponsored by 4780 I-55 N, Suite 100 Phone (USA & International): +1.601.909.4439 Jackson, MS 39211 IIFX.ORG