2023 ALSD Tradeshow & Conference Program GRID

ALSD 2023 CONFERENCE AND TRADESHOW, DESIGN & BUILD FORUM, TECHNOLOGY SYMPOSIUM, INNOVATIVE INSTITUTE FOR FAN EXPERIENCE SCHEDULE OF EVENTS Overview Schedule and Program for: * Attendees: Be sure to check for the ALSD Conference and Tradeshow (ALSD) addendum for amendments to the Sports Venue Design & Build Forum (DBF) schedule, such as session times, dates, Technology Symposium (TS) or locations. Innovation Institute for Fan Experience (IIFX) Indianapolis JW Marriott, July 9-11, 2023 Saturday, July 8 Activity / Session Speakers / Notes Location Who Attends ALSD, DBF, TS, IIFX Time Board Advisors & Distinguished Victory Field Elements Financial Club 7:00 p.m. Fellows Reception: By Invitation Across from JW Marriott Game Night: Indianapolis Indians Sunday, July 9 Activity / Session Speakers / Notes Location Who Attends Time Registration Open All Day Floor 3 ALSD, DBF, TS, IIFX 8:00 a.m. 8:00 a.m. - 3:00 p.m. Exhibitor Set Up JW Grand Ballroom, Floor 3 ALSD, DBF, TS, IIFX 2:00 p.m. ALSD, DBF, TS, IIFX New Attendee Meeting: Winning New attendees and White River, Salon C-D, Floor ALSD, DBF, TS, IIFX 3:00 p.m. High Consequence Conversations vendors welcome; 1 Lisa Mitchell ALSD, DBF, TS, IIFX 3:30 p.m. ALSD, DBF, TS, IIFX Opening Keynote & Welcome Keynote Interview: JW Grand Ballroom, Salon 4, ALSD, DBF, TS, IIFX 4:00 p.m. - 7:00 p.m. Tamika Catchings Floor 3 ALSD, DBF, TS, IIFX 7:00 p.m. MC: Bill Guertin 7:00 p.m. Placemaking Super Panel: Patrick Talty, Jimmie JW Grand Ballroom, Salon 4, The Indy Narrative McMillian, Allison Floor 3 Melangton, Mel Raines, Yogi Stephens, Rob Hunden All-Attendee Opening Cocktail Reception, JW Grand Ballroom, Floor 3 Tradeshow Reception Hors D'oeuvres Buses shuttle guests to and Buses Depart for Lucas Oil Stadium from; Guests may Floor 1, Back Transit Lobby walk back Tour & Reception: Lucas Oil Stadium Home of the Lucas Oil Stadium Indianapolis Colts Monday, July 10 Please Note: All ALSD, DBF, TS, IIFX Attendees/Exhibitors/Sponsors are invited to all Monday DBF, TS, IIFX and Premium Teams/Venues may attend League Day Meetings. Time Activity / Session Speakers / Notes Location Who Attends 7:00 a.m. Registration Open All Day Floor 3 ALSD, DBF, TS, IIFX ALSD, DBF, TS, IIFX All Attendee Tradeshow Breakfast All Attendees, Exhibitors, JW Grand Ballroom, Floor 3 Sponsors Welcome ALSD, DBF, TS, IIFX 8:00 a.m. - 9:00 a.m. Bullseye One-to-One Meetings Rooms 313, 314, Floor 3 1 2023 ALSD, IIFX Conference and Tradeshow / www.alsd.com www.iifx.com / #ALSD2023 #IIFX2023

ALSD 2023 CONFERENCE AND TRADESHOW, DESIGN & BUILD FORUM, TECHNOLOGY SYMPOSIUM, INNOVATIVE INSTITUTE FOR FAN EXPERIENCE SCHEDULE OF EVENTS Monday, July 10 (Continued) Time Activity / Session Speakers / Notes Location Who Attends All Attendee General Program Master of Ceremonies: JW Grand Ballroom, ALSD, DBF, TS, IIFX Conference Welcome Salon 4, Floor 3 Bill Guertin 9:00 a.m. - 10:15 a.m. State of the Industry Rob Hunden JW Grand Ballroom, ALSD, DBF, TS, IIFX Salon 4, Floor 3 ALSD, DBF, TS, IIFX Visionary Award Presentation Mel Raines ALSD, DBF, TS, IIFX JW Grand Ballroom, Super Panel: Mel Raines, Todd Taylor, Barry Salon 4, Floor 3 Fieldhouse of the Future Gibson, Adam Stover JW Grand Ballroom, Salon 4, Floor 3 National Basketball Michael Sarage, Tumua Tavana, White River, Salon A-B, ALSD, Teams/Venues Only Association Matt Salata, Kalyn Hutchinson, Floor 1 Amelia Girgenti, Nicole Freeman Jonathan White, Chelsea National Hockey League Drobnick, Neil Hofman, Alex Salon 101-102 Floor 1 ALSD, Teams/Venues Only Townsend-Mitchell, Rob Mulhall 10:30 a.m. - 4:45 p.m. National Football League Justin​Gentile, Jesica White River, Salon C-D, ALSD, Teams/Venues Only McCullough, Scott LaBounty Floor 1 CONCURRENT Major League Baseball Todd Krulewich, Kayla Shivley, Salon 103-104, Floor 1 ALSD, Teams/Venues Only LEAGUE MEETINGS Alex Marsh Major League Soccer, Int'l Soccer Adam Green, Jeff Smith White River, Salon H, ALSD, Teams/Venues Only Floor 1 ALSD, Teams/Venues Only College & University Bobbi Busboom, Justin Doyle, Robbie Valentine, Michael Meitin White River, Salon I, plus guest presenters Floor 1 Events, Entertainment, Tennis, Brian Bucciarelli, White River, Salon J, ALSD, Teams/Venues Only PAC, Racing, Minor League plus guest presenters Floor 1 11:45 a.m. - 1:00 p.m. League Day: Premium teams and JW Grand Ballroom, ALSD, Teams/Venues Only The Mega Brainstorm leagues only Salon 4, Floor 3 10:30 a.m. - 11:10 a.m. Leadership in Technology: Jessica Gaffney, Matt Gardner, White River, Salon E, ALSD, DBF, TS, IIFX Building a Culture of Christian Lau Floor 1 CONCURRENT DBF, Innovation TS, IIFX BREAKOUTS Cherylee Cruz, Wesley Crosby, White River, Salon G, ALSD, DBF, TS, IIFX Premium and Practicality: Russ Simons Floor 1 ALSD, DBF, TS, IIFX Conference attendees may A Design Dream attend any ALSD, DBF, TS, Bret McCormick White River, Salon F, and IIFX breakout session, FANDOM in Focus Floor 1 unless otherwise noted. 2023 ALSD, IIFX Conference and Tradeshow / www.alsd.com www.iifx.com / #ALSD2023 #IIFX2023 2

ALSD 2023 CONFERENCE AND TRADESHOW, DESIGN & BUILD FORUM, TECHNOLOGY SYMPOSIUM, INNOVATIVE INSTITUTE FOR FAN EXPERIENCE SCHEDULE OF EVENTS Monday, July 10 (Continued) Time Activity / Session Speakers / Notes Location Who Attends White River, Salon E, Floor 1 Data-Driven: How Analytics is Alex Townsend-Mitchell, White River, Salon G, Floor 1 ALSD, DBF, TS, IIFX Revolutionizing Fan Engagement Charlie Shin, Kenny Farrell, White River, Salon F, Floor 1 ALSD, DBF, TS, IIFX John Baier, Scott McDade White River, Salon E, Floor 1 ALSD, DBF, TS, IIFX 11:25 a.m. - 12:05 p.m. White River, Salon G, Floor 1 ALSD, DBF, TS, IIFX Steve Swift, Bill Hawker, ALSD, DBF, TS, IIFX CONCURRENT DBF, Location-Driven Design Craig​J. Schmitt White River, Salon F, Floor 1 TS, IIFX BREAKOUTS ALSD, DBF, TS, IIFX Raising the Bar: Women in Patty Keller, Kasia Hanson, JW Grand Ballroom, Floor 3 Sports & Entertainment Katheen Griggs, Gayle Rooms 313, 314, Floor 3 ALSD, DBF, TS, IIFX Keller, Katie Keenen ALSD, DBF, TS, IIFX Fan Loyalty and Retention: CRM & Personalization Strategies Jessica Gaffney, Bree Oslin, Tore Sagstuen 12:20 p.m. - 1:00 p.m. Venues as Catalysts for Economic Growth Charlie Millerwise, Jessica CONCURRENT DBF, Fickenscher, Jim Renne, Lee TS, IIFX BREAKOUTS The Rise of Cyberthreats in Zeidman Sports and Entertainment Dan Donovan, Brian Finch, 1:00 p.m. - 2:00 p.m. All Attendee Tradeshow Lunch Mark Marik, Kasia Hanson, Bullseye One-to-One Meetings Jim Mercurio, Michael ”Mick” O’Connell All Attendees, Exhibitors, Sponsors Welcome 2:00 p.m. - 2:55 p.m. The Sports Technology Boom Jeffrey Hintz, Neil Bora, Jeff White River, Salon E, Floor 1 ALSD, DBF, TS, IIFX Boehm, Kurtis Arbuckle, CONCURRENT DBF, The Need To Be Clean Shawn Sullivan White River, Salon G, Floor 1 ALSD, DBF, TS, IIFX TS, IIFX BREAKOUTS Russell Hay, Mamo White River, Salon F, Floor 1 ALSD, DBF, TS, IIFX Tabletop Exercise - Midegdu, Mike Casey, White River, Salon E, Floor 1 ALSD, DBF, TS, IIFX 3:00 p.m. - 3:45 p.m. When Things Go wWong Steve Swift White River, Salon G, Floor 1 ALSD, DBF, TS, IIFX Unleashing the Power of Digital White River, Salon F, Floor 1 ALSD, DBF, TS, IIFX CONCURRENT DBF, Identity: Exploring the State and Joe Coomer, Dan Donovan, White River, Salon G, Floor 1 ALSD, DBF, TS, IIFX TS, IIFX BREAKOUTS Future of Ticketing Technology Jim Mercurio, Joe Cicini White River, Salon F, Floor 1 ALSD, DBF, TS, IIFX Innovative Fan Experience: AR, 4:00 p.m. - 4:45 p.m. VR, and Interactive Content Morgan Katz, Tod Caflisch, Dayna Pawelak, Conor CONCURRENT DBF, Integrating Security & Safety into Kenney TS BREAKOUTS Design: Efficient Fan Journey Justin Wood, Ryan Slack, Capturing Return on Capital Courtney Jefferies Investments The Next G and Demystifying Russ Simons, Lee Zeidman, Private Wireless Rick Fenton, Brian Herbert, John Ball Matt Rossetti Todd Landry 3 2023 ALSD, IIFX Conference and Tradeshow / www.alsd.com www.iifx.com / #ALSD2023 #IIFX2023

ALSD 2023 CONFERENCE AND TRADESHOW, DESIGN & BUILD FORUM, TECHNOLOGY SYMPOSIUM, INNOVATIVE INSTITUTE FOR FAN EXPERIENCE SCHEDULE OF EVENTS Monday, July 10 (Continued) Time Activity / Session Speakers / Notes Location Who Attends By Invitation IIFX 4:30 p.m. IIFX Attendees Depart for Meet to Depart on Foot: IIFX 5:00 p.m. - 6:00 p.m. NCAA Headquarters Lisa Furfine, Joe Lewis Floor 1, Back Transit Lobby IIFX Reception and All Attendees, Exhibitors, 5:00 p.m. - 6:30 p.m. Hall of Fame Induction Sponsors Welcome NCAA Headquarters - Hall All Attendee Happy of Champions Hour in the Tradeshow JW Grand Ballroom, Floor 3 ALSD, DBF, TS, IIFX Bullseye One-to-One Meetings Rooms 313, 314, Floor 3 ALSD, DBF, TS, IIFX 6:30 p.m. Buses Depart for Buses shuttle guests to and Floor 1, Back Transit Lobby ALSD, DBF, TS, IIFX Gainbridge Fieldhouse from; Guests may walk back Gainbridge Fieldhouse ALSD, DBF, TS, IIFX Tour & Reception: Home of the Indiana Pacers Gainbridge Fieldhouse and Indiana Fever Tuesday, July 11 Please Note: All ALSD, DBF, TS, IIFX Attendees/Exhibitors/Sponsors are invited to all Tuesday Sessions, Solutions Sessions, Breakouts, and Events Time Activity / Session Speakers / Notes Location Who Attends 7:00 a.m. Registration Open All Day Floor 3 ALSD, DBF, TS, IIFX 7:30 a.m. Females in Facilities Coffee By Invitation JW Grand Ballroom, ALSD, DBF, TS, IIFX 8:30 a.m. Salon 4, Floor 3 ALSD, DBF, TS, IIFX 9:00 a.m. Spotlight: A Celebration ALSD & IIFX ALSD, DBF, TS, IIFX of Venue & Industry Winners Announced JW Grand Ballroom, Achievements Salon 4, Floor 3 Scott Spencer The Mega Trends Shaping JW Grand Ballroom, Premium Seating Salon 4, Floor 3 9:30 a.m. Rooted in the Real World Roy Westwood, Arich JW Grand Ballroom, Salon ALSD, DBF, TS, IIFX Berghammer, James Taylor, 4, Floor 3 Chris Bray 10:00 a.m. Beyond the Pitch: Soccer’s New Ersal Ozdemir JW Grand Ballroom, ALSD, DBF, TS, IIFX Downtown District –“Eleven Park” Interview by: Jim Renne Salon 4, Floor 3 Innovation in Action: Unlocking the Power of Mobile Angie McNew, Ali Quinn White River, Salon E, Floor 1 ALSD, DBF, TS, IIFX in TD Garden’s Digital Strategy 10:40 a.m.-11:15 a.m. Adapting to New Buyers and Matthew King, Dan Salon 103-104, Floor 1 ALSD, DBF, TS, IIFX Buying Patterns Rosenthal, Phillip ALSD, DBF, TS, IIFX CONCURRENT ALSD, Blackmon, Andrew Sidney White River, Salon C-D, DBF, TS, IIFX SESSIONS The Evolution and Education of Floor 1 New Premium Seating Spaces Eboni Wilson, Tumua Tavana, Jordan Kelsey, Sarah Contardo, Mason Paoli Passion, Purpose & Profits Harry Hynekamp White River, Salon F, Floor 1 ALSD, DBF, TS, IIFX 2023 ALSD, IIFX Conference and Tradeshow / www.alsd.com www.iifx.com / #ALSD2023 #IIFX2023 4

ALSD 2023 CONFERENCE AND TRADESHOW, DESIGN & BUILD FORUM, TECHNOLOGY SYMPOSIUM, INNOVATIVE INSTITUTE FOR FAN EXPERIENCE SCHEDULE OF EVENTS Tuesday, July 11 (Continued) Time Activity / Session Speakers / Notes Location Who Attends How HPE Aruba Networking is Bill Gustafson, Chris Moffett, White River, Salon E, Floor 1 ALSD, DBF, TS, IIFX Creating Intelligent Venues Howard Lock ALSD, DBF, TS, IIFX ALSD, DBF, TS, IIFX One-on-One: The $1 Billion Greg Stremlaw Salon 103-104, Floor 1 Questions for Indy Eleven Interview by: Jim Renne ALSD, DBF, TS, IIFX 11:20 a.m.-12:00 p.m. Product-Market Fit: HowToWinWith AaronHolland,KennyFarrell,Allison White River, Salon C-D, Floor 1 ALSD, DBF, TS, IIFX The Next Generation of Fans Chandler,MichelleStenger ALSD, DBF, TS, IIFX CONCURRENT ALSD, ALSD, DBF, TS, IIFX DBF, TS, IIFX SESSIONS Culture Matters - Enhancing the Kimberly Mahoney, Richard Salon 101-102, Floor 1 Guest Experience by Focusing on Andersen the Staff Experience Speedway to the Future – Nathan Pickard, Rebecca White River, Salon F, Floor 1 Indianapolis Motor Speedway, NTT, Ruselink, Allison Melangton and the Immersive Fan Experience 12:00 p.m. - 1:30 p.m. All Attendees Tradeshow Lunch All Attendees, Exhibitors, JW Grand Ballroom, Floor 3 Bullseye One-to-One Meetings Sponsors Welcome Rooms 313, 314, Floor 3 Redefining the Connected 5G Fan Crystal Poncsak, Jammie White River, Salon E, Floor 1 White River, Salon C-D, Floor 1 ALSD, DBF, TS, IIFX ExperienceatLasVegas’T-MobileArena Witherspoon How Just Walk Out Technology Amazon, Amazon One by Amazon is Evolving the Fan Experience Uncovering the Ultra Wealthy: Salon 103-104, Floor 1 ALSD, DBF, TS, IIFX 12:30 p.m. - 12:55 p.m. Understand, Engage and Maximize Matthew King VIP Fans CONCURRENT Solving Crowded Radio Frequency White River, Salon A-B, Floor 1 ALSD, DBF, TS, IIFX SOLUTIONS SESSIONS Environments using Private Cellular Chip Swisher and IoT Specific Spectrums Simulation Software Creating Louis Schijve, Gary Gardner, White River, Salon F, Floor 1 ALSD, DBF, TS, IIFX Digital Twins for Critical Romy Schijve Infrastructure Beyond the Platform: An Outcome- Randy Lack White River, Salon G-H, Floor 1 ALSD, DBF, TS, IIFX driven Computer Vision Strategy Maximizing Connectivity: The Jeffrey Weaver, Christopher White River, Salon E, Floor 1 ALSD, DBF, TS, IIFX Synergy between wireless Moffett, Kevan Akers technologies in Sports Venues Elevating the Game: The Future Mallory Eichhorn Salon 103-104, Floor 1 ALSD, DBF, TS, IIFX of Premium and Suite Sales in the 1:00 p.m. - 1:25 p.m. Online Era Eric Curry White River, Salon A-B, Floor 1 ALSD, DBF, TS, IIFX Justin Antonacci, Richard CONCURRENT ALSD, RENOVATION - INNOVATION - Wallace White River, Salon F, Floor 1 ALSD, DBF, TS, IIFX DBF, TS, IIFX SOLUTIONS IMAGINATION SESSIONS How Mercedes Benz Maximizes Fan Experience with AiFi Gunshot Detection: Addressing Risks Kathleen Griggs White River, Salon G-H, Floor 1 ALSD, DBF, TS, IIFX andTaking Action inVenue Safety Monetizing the Premium Fan: From Scott Hahn, Evan Gitomer Salon 101-102, Floor 1 ALSD, DBF, TS, IIFX Stadium Construction & Renovation to When Teams Take the Field 5 2023 ALSD, IIFX Conference and Tradeshow / www.alsd.com www.iifx.com / #ALSD2023 #IIFX2023

ALSD 2023 CONFERENCE AND TRADESHOW, DESIGN & BUILD FORUM, TECHNOLOGY SYMPOSIUM, INNOVATIVE INSTITUTE FOR FAN EXPERIENCE SCHEDULE OF EVENTS Tuesday, July 11 (Continued) Time Activity / Session Speakers / Notes Location Who Attends The Power of Technology Jessica Gaffney, Larry Fretz White River, Salon E, Floor 1 ALSD, DBF, TS, IIFX 1:30 p.m. - 2:15 p.m. Optimize. Transform. Disrupt. Lauren Fisher, Donna Childs, Salon 103-104, Floor 1 ALSD, DBF, TS, IIFX The New Rules in Etiquette Blake Jungmeyer CONCURRENT ALSD, Sustainability & Innovation: Green James (JP) Payne, J.P. Paul White River, Salon C-D, Floor 1 ALSD, DBF, TS, IIFX DBF, TS, IIFX BREAKOUTS Tech in Sports & Entertainment Kristen Fulmer, Melody Park, Logan Waddle White River, Salon F, Floor 1 ALSD, DBF, TS, IIFX Fandemonium Unleashed:Winning at Dan Donovan, Denise Oster White River, Salon G-H, Floor 1 ALSD, DBF, TS, IIFX the Game of Fan Engagement One Size Does Not Fit All Alex Townsend-Mitchell, Devin ALSD, DBF, TS, IIFX McDaniel, Erin Dlouhy, Tylyn White River, Salon E, Floor 1 ALSD, DBF, TS, IIFX Castellanos ALSD, DBF, TS, IIFX ALSD, DBF, TS, IIFX 2:30 p.m. - 3:15 p.m. Welcome to The Firsts and the Jill Monaghan, Christina Salon 103-104, Floor 1 Future of Venues Franklin, Kristen Fulmer CONCURRENT ALSD, Executing the Extraordinary Simon Nash, Ebobi Wilson, White River, Salon C-D, Floor 1 DBF, TS, IIFX BREAKOUTS Insight, Automation, Intelligence: Paul Bee, David Nelson How to Harness Sales Tech Cary Delbridge, Justin Wood, White River, Salon A-B, Floor 1 Jackie Slope, Chris Bryant Sports Betting and its Impact on Gary Gardner, Patrick Walter, White River, Salon F, Floor 1 ALSD, DBF, TS, IIFX the Integrity of Sports Daniel Heal, Matt Heap, Michael “Mick” O’Connell 3:30 p.m. - 4:15 p.m. A Sports Betting Parlor is Coming to Gary Gardner, Sara Martin White River, Salon E, Floor 1 ALSD, DBF, TS, IIFX Your Venue Real Soon! TimTrefzer, NormanVossschulte, Salon 103-104, Floor 1 ALSD, DBF, TS, IIFX CONCURRENT ALSD, An Action Plan for Sustainability Lindsay Arell, Arich Berghammer, White River, Salon C-D, Floor 1 ALSD, DBF, TS, IIFX DBF, TS, IIFX BREAKOUTS in Sports Shaun Beard White River, Salon A-B, Floor 1 ALSD, DBF, TS, IIFX Relationships into Revenue: Lindsey Banks Building Bonds and Business Erica.Muhlenbruch, Sally Bae, Compelled to Serve: A Critical Erin Schnieders, Kaitlin Sorensen, Design Element Donna Julian, Jenny Stephens Best Practices in Emergency Darcey Leutzinger, Lindsay Gietzen, White River, Salon F, Floor 1 ALSD, DBF, TS, IIFX Response Training Dr.Til Jolly, Gary Gardner 4:20 p.m. - 5:00 p.m. Revenue Cross Training Jen Babcock, Kathleen Coyle, White River, Salon C-D, Floor 1 ALSD, DBF, TS, IIFX Jim Van Dam, Derek Perchaluk CONCURRENT ALSD, Immerse & Inspire | Innovating DBF, TS, IIFX BREAKOUTS Fandom for the Next Generation Aman Johar White River, Salon F, Floor 1 ALSD, DBF, TS, IIFX Buses Depart for 5:30 p.m. Indianapolis Motor Speedway Buses shuttle guests to Floor 1, Back Transit Lobby ALSD, DBF, TS, IIFX Tour & Reception and from 6:00 p.m. Indianapolis Motor Speedway Home of the Indianapolis 500 Indianapolis Motor Speedway ALSD, DBF, TS, IIFX Wednesday, July 12 Time Activity / Session Speakers / Notes Location Who Attends 9:00 a.m. - 12:00 p.m. Exclusive Workshop: Lance Tyson; By Invitation 309, 310, Floor 1 ALSD Tyson Group 2023 ALSD, IIFX Conference and Tradeshow / www.alsd.com www.iifx.com / #ALSD2023 #IIFX2023 6