["usually operate on a Benefits of Cross border SaaS user experience and subscription-based pricing Platforms compliance with local laws. model, where users pay a The rise of cross-border SaaS recurring fee to access and Platforms has been facilitated by Global Collaboration: utilize the software. This model means of advancements in Cross-border SaaS platforms provides more flexibility technology, internet connectivity, acilitate collaboration among compared to traditional and cloud infrastructure. It has teams and clients spread software licensing. transformed the way software is across different countries. This delivered, consumed, and shared is particularly relevant in Cloud Infrastructure: The across the global business today's interconnected software applications are landscape. The benefits of cross business world, where remote hosted in the cloud, which Border SaaS Platform are as work and international allows for easy scalability, follows: partnerships are common. updates, and maintenance. Users do not request to install Cost-Effectiveness: Regulatory Challenges: or manage the software on Cross-border SaaS platforms Operating across borders their local devices. often offer subscription-based brings about regulatory pricing models, which can be challenges, including data Multitenancy: Cross-border more cost-effective for privacy and security SaaS platforms often support customers than traditional compliance, tax regulations, multiple users or tenants on software licenses. This makes it and legal frameworks. SaaS the same infrastructure. Each more appealing for businesses, providers must navigate these user's data and configurations particularly the world, to adopt complexities to ensure they are kept separate, ensuring SaaS solutions. meet the requirements of privacy and security. different regions. Localization: Successful Cross Localization: Successful Cross Border SaaS platforms Economic Opportunities: Border SaaS platforms often understand the importance of Cross-border SaaS expansion adapt their software to localization. They adapt their can open up economic different languages, cultures, software to various regions' opportunities for both the and regulations of various languages, cultures, and provider and the target regions, providing a tailored regulations, enhancing the markets. Providers can tap into user experience. new revenue streams, while businesses in other countries can access tools that assist them in streamlining operations and improving efficiency. Cultural Understanding: Successful cross-border SaaS providers often invest in understanding their target markets' cultural nuances and preferences. This helps tailor marketing strategies, user interfaces, and support services to resonate with local audiences. Simple to use and Execute: SaaS offerings are simple to 51 \\\\ Small Enterprise \\\\ Aug 2023","use. Users can conduct participate in top-notch video Billing Options: Payment proof-of-concept tests in conferences with one another, gateways, merchant accounts, advance to evaluate a new communicating in-person and and subscription management release feature or the sharing presentations on a are the three categories of software's functionality. screen. Cross border SaaS. Billing Additionally, you can perform a platforms. Payment gateways seamless migration while Marketing resources: support different payment running multiple instances of Businesses can use a variety of methods, provide safe and different versions. You can use digital marketing like social quick money transfers for SaaS offerings to test the media, email, and digital buyers and sellers, and software before buying, even content advertising campaigns safeguard user accounts from in large environments. for advertising. Businesses of fraud and data breaches. all sizes can effectively market Examples of software that their goods, services, and Cross-border SaaS Platforms are a makes use of the SaaS model brands to customers component of the future of IT, Here are some examples of Cross worldwide at almost zero cost. which is moving toward border SaaS Platforms cloud-based IT service delivery. CRM solutions: Cross-border The benefits are among the many Messaging: Effective SaaS Platforms enable factors that explain why SaaS operational strategies for a Customer-related operations businesses continue to expand business depend on effective to be centralized in customer daily and why you should switch communication between top relationship management to them. By lowering or executives, team leaders, and software. CRM systems assist in eliminating the upfront cost for IT entry-level employees. gathering, classifying, and resources, configuration and Cloud-based messaging is a analyzing customer data from implementation requirements, very common and effective various sources, such as phone and maintenance costs, medium of communicating calls, social media, and website software-as-a-service helps with each other. activity. CRM systems increase businesses cut their IT spending. sales and encourage Companies can quickly become Cross-Border Payments: interaction between a brand fully operational if they find a Financial exchanges between and its customers by offering SaaS subscription plan that suits parties in various nations are customer engagement tools their needs. To lower operating known as cross-border like loyalty programs and email expenses and boost productivity, payments. B2B, B2P, P2B, and marketing. businesses should consider a P2P merchants are all a part of Cross border SaaS Platform's the ecosystem for cross-border E-commerce solutions: advantages. payments. Cross-border SaaS Platforms facilitate the creation of -NANDITA Video conferences: This storefronts for numerous software category enables vendors that fall under the business professionals to e-commerce category. 52 \\\\ Small Enterprise \\\\ Aug 2023","COVER STORY - SaaS | Future Tech for MSMEs REVENUE ALIGNMENT: HOW TO PULL MARKETING, SALES & CUSTOMER SUCCESS TOGETHER The story of Sales and Marketing at odds with today's cutthroat market, SMEs must combine one another is familiar. Though they might use strategy and technology to achieve long-term different approaches to get there, both groups growth. have the company's best interests at heart. In This development revolves and medium-sized businesses Success to accomplish a single around revenue alignment, or (SMEs) in the pages that follow, objective: boosting sales and the coordination of Marketing, dissecting its complexities, delighting customers. Sales, and Customer Success challenges, and potential to efforts. This coordination serves change the game. Revenue alignment is the key to as the catalyst for flourishing effective operations and profit margins, contented What is revenue alignment? long-term success for small and clients, and increased sales. Revenue alignment is medium-sized businesses fundamentally about (SMEs), where every dollar We will examine revenue strategically combining counts and flexibility is of the alignment as it relates to small Marketing, Sales, and Customer utmost importance. 53 \\\\ Small Enterprise \\\\ Aug 2023","It ensures that the entire from a common goal. shared objective. Bring all of customer journey\u2014from the these groups together with initial awareness to the Conflicting expectations the objective of boosting engagement following a between the departments of revenue by giving current purchase\u2014flows together in a sales and marketing have clients exceptional service. way that strengthens brand caused this. The group can move forward loyalty and maximizes revenue. with confidence if they keep With Alignment this shared objective in mind. The Symbiotic Relationship Success and conversion rates Between Marketing, Sales, and are higher. Have frank conversations Customer Success Establish a simple channel of Customer service, sales, and Fewer issues stop sales from communication between marketing all depend on one closing a deal. departments. Encourage another for success. A small to open communication to medium-sized enterprise Marketing provides sales with make the exchange of (SME)'s Marketing, Sales, and leads that are pertinent to experiences, concepts, and Customer Success divisions are their requirements. Everyone solutions easier. Everyone will not independent entities but wins when sales and feel their input is valuable connected elements of a whole. marketing collaborate. and that it has a hand in determining the outcome. Their complementarity is the The Call for Alignment: A foundation of revenue Uniform Approach Data-Based Insights alignment, an effort to How can SMEs ensure that these Alignment uses data as collaborate outside of essential procedures operate in \\\"sheet music.\\\" To help your traditional channels. concert with one another? The team better understand the secret is raising prices in order behaviors, preferences, and Their cooperative efforts impact to make more money. annoyances of your every step of the customer Customers who receive customers, use real-time journey. After marketing has consistent attention before, analytics tools. It allows for generated interest and during, and after a purchase are better decision-making and is excitement, sales take over to more likely to remain loyal. This data-driven. pursue leads and build results in higher profits and relationships. develops a dynamic system Lead scoring and where all areas of the company qualification Customer Success is the collaborate to offer customers a It can help to bridge the gap continuation of this process remarkable experience. between marketing and sales. after the sale to secure the Establish concrete standards customer's loyalty and maintain Realistic Revenue Alignment for what makes a lead their happiness. The result of Strategies qualified, and Sales will these efforts is an interaction Small and medium-sized receive leads that have been that skillfully transforms businesses (SMEs) must pre-qualified by Marketing. customers from prospects into navigate a confusing array of raving fans. strategies to bring their Combined Processes: Marketing, Sales, and Customer Create processes that allow No Alignment Success departments together for easy handoffs between Conflicts within teams occur in order to achieve revenue various divisions. Use when members have alignment. Here are some technology to smooth the divergent objectives. specific recommendations to flow of leads and customer help you find clarity: data, removing bottlenecks Divergent high-performance that could derail alignment. motivations sow discord. A shared objective and aspirations 54 \\\\ Small Enterprise \\\\ Aug 2023 Disparate initiatives stray The basis of harmony is a","Consistent Convergence analytical insights Marketing, Sales, and Customer Sessions: Success for small and Set up regular meetings By breaking down silos, medium-sized businesses between departments to departments are better able (SMEs), forming a lovely discuss progress, air to air their grievances, symphony of growth. concerns, and toast compare notes, and find new successes. These ways to work together. Revenue alignment is more than get-togethers act as a hub Teams with shared goals are just a strategy; it's a way of for communication, letting more cohesive because there thinking that assists companies groups adjust their tactics on is less room for competing in achieving their objectives by the fly. interests that can sow uniting all parties behind a discord. Decisions are better single goal. You are currently in Importance of Being Honest, aligned with customer needs the spotlight of revenue Working Together, and thanks to data-driven alignment. Examine the Learning from Data in insights gleaned from robust alignment strategies used by Revenue Alignment. analytics and customer your SME, identify any gaps, Three things are essential for behavior. and fix them. effective revenue alignment: Conclusion -NEERAJ VERMA candid conversation Revenue alignment is the golden thread that connects common objectives 55 \\\\ Small Enterprise \\\\ Aug 2023","COVER STORY - SaaS | Future Tech for MSMEs BEYOND THE HYPE: TACKLING FUNDING CHALLENGES IN AI, MACHINE LEARNING, AND ROBOTICS Artificial Intelligence (AI) and Machine learning trading, and credit loans, are being replaced by (ML) have given the financial sector, in general, a AI. Additionally, AI is a robust technology that is way to meet customers' needs for more creative, used extensively in the field of financial services. more comfortable, and more secure ways to use, ML and AI offer a wide range of potential to access or employ, save, and invest their money. make a significant difference in financial Additionally, AI assists the financial industry by services. They can revolutionize financial services streamlining and improving processes from and how they are provided to clients. This will making investment decisions to quantifiable lead to more tailored and informed services and trades and managing financial risk. products and improved internal procedures, security, and risk-reducing. In the end, automated solutions will likely become a game changer that will have The speedier response provided by AI results in significant implications for enhancing access to higher satisfaction for customers. Additionally, financial services for the masses. AI and ML transform the methods that financial institutions generate and use data, resulting in AI and ML let managers focus on the most new business model innovation, changing the important strategic elements and save time competitive landscape and human resources, doing routine tasks. The essential financial presenting new risks, and posing new challenges operations, including assessing risk, stock for the business community and policymakers. 56 \\\\ Small Enterprise \\\\ Aug 2023","Robotics and AI intelligent systems that use trustworthy because there is no Robots could replace robotics to provide the body, substitute for human brains. approximately 800 million jobs while AI is the brain's source of worldwide in the future. But, it is power. Navigation essential to be aware when Significant progress has been talking about robots and AI since Biggest Industry Challenges- made in how robots perceive and they are commonly believed to An Overview navigate their surroundings - like be the same, but this isn't the The robotics field faces many autonomous vehicles. Navigation case. issues due to its software and technologies continue to develop hardware capabilities. Most of the and improve, but future robots Artificial intelligence is about challenges are related to the have to be able to function in enabling machines to complete technology that facilitates it, such areas that need to be mapped complex tasks on their own. Tools as artificial intelligence (AI), and explored. that are based on AI can tackle perception, and power sources. complex issues by analyzing large From manufacturing processes to Autonomy amounts of data and discovering human-robot interaction, various Fully autonomous isn't feasible connections that aren't visible to issues are stifling the pace of and seems too far away at the human beings. development in the robotics moment. However, we can think sector. about energy autonomy. Our While robotics is linked to brains need a lot of energy to automation, it is also part of a Let's examine the essential issues function. Without the evolution fusion with other areas, such as that robotics faces: of mechanisms to optimize their computers, mechanical processes, they won't be able to engineering, and AI. AI-driven Intelligence achieve current human levels of robots perform their tasks in a Real-world situations can be intelligence. This is also true of way that is autonomous using difficult for robots to understand robotics. More power lowers algorithmic machine learning. AI and implement the appropriate autonomy. robots are defined as automated actions. Robots aren't entirely 57 \\\\ Small Enterprise \\\\ Aug 2023","New materials in the financial services industry adaptable technology that can The development of to increase competitive improve fraud prevention and sophisticated hardware is intelligence. Machine learning is a customer engagement and aid in essential for today's robots. A method to make predictions by evaluating risk. huge amount of work has to be using statistical models. Machine done using artificially muscled learning algorithms generally are Role of Artificial Intelligence robots, robotics with soft parts, employed in the financial sector and Machine Learning in and other tools that aid in to streamline trading operations, Robotics developing efficient machines. detect fraud, and offer advice to The field that is Artificial investors. Intelligence and Machine The issues mentioned above Learning is as common as aren't uncommon, and they're Machine learning can electricity in our world, and its typically expected in any new revolutionize crucial business application in robotics is gaining technology. The potential of processes involving customer importance. Machine learning robotics is huge and has drawn experience, risk management, techniques that are precise are huge investments focusing on and personal financial planning in being utilized for training robots solving existing problems. One of finance. These two concepts and improving their accuracy. the options is to collaborate in create new possibilities for Artificial intelligence lets you conjunction with AI. further expansion of the financial understand functions like motion sector. The technology control, spatial relationships, Machine Learning and its transforms the market by grasping objects, computer Challenges providing extraordinary vision, etc. Robots help them Machine learning is an additional advantages to consumers and comprehend and deal with technology designed to manage businesses through improved unobserved information and assets and credit scores and customer engagement and conditions. These functions are evaluate the financial sector's risk financial analysis. AI and ML are classified into four types: level. AI and ML have a major role 58 \\\\ Small Enterprise \\\\ Aug 2023","Vision- With AI working, The present generation that Final Thoughts robotics can detect and blends robots and machine AI, Machine Learning, and visualize patterns they've not learning is the most potent Robotics are already previously seen before. AI combination ever seen in incorporated into an objective for smoothes out the detection technological advances. A new business investment. This alliance process and works on these age of automation is expected to of technology will definitely alter patterns more accurately than shake up every institution of the the world, and we hope to conventional robotics. human race. Robots with AI witness it in the next decade. AI powers are believed to be more can allow robotic automation to Grasping- Artificial efficient than those that do not enhance and perform complex Intelligence and Machine have the technology. In operations without error. This is a Learning guide robots armed particular, the industry is the straight way to achieve with the experience of the most significant user of robots perfection. All these sectors are most effective way to grasp and further automation. the next driving force, and we'll objects. see many incredible Saving time and effort and technological breakthroughs Motion Control- controlling ensuring accuracy, accuracy, and based on AI in the coming locomotive parameters is minor mistakes. In a workplace decade. crucial to give a human-like that is crowded, you cannot be a appearance to the robot. risk to security by using standard Machine Learning can be a robots. This is where machine boon to robots in this area learning and artificial intelligence since it can help with obstacle become relevant. AI can equip recognition and dynamic robots with sufficient motion interactions. control and computer vision to understand their surroundings Data- It is the most important and make decisions according to aspect of any project. Correct their surroundings. data can make it a success. - SIMRAN 59 \\\\ Small Enterprise \\\\ Aug 2023","COVER STORY - SaaS | Future Tech for MSMEs NON-TECH CHALLENGES GROWING THE SaaS BUSINESS With the rapid pace of innovation in SaaS, more scaling up is essential. The text analyses the than technological proficiency is required; subtle yet daunting challenges that SaaS understanding how to navigate business ventures must overcome to achieve lasting challenges is equally crucial. Integrating prosperity. A deep comprehension of these innovative technology is fundamental to the difficulties allows SaaS pioneers and leaders to success of SaaS companies, and recognizing and navigate their market and achieve eternal mitigating the specific difficulties introduced by triumph strategically. Market Analysis: Identifying and To triumph in the SaaS space, you Identify your target market's critical Addressing Target Audience must familiarise yourself with your issues before developing solutions. Needs designated market's wants and Identifying the specific challenges needs. Market research is your encountered by our target market Market Research: Analyzing secret weapon here. Plunge into is crucial. Focusing on satisfying Customer Demographics and the details of consumer behaviours, their needs lets you draw closer to Behavior statistics, and interests to form a securing their business. thorough grasp of your target Identifying Pain Points: market. Sales and Marketing Strategies: Understanding the Challenges Overcoming Obstacles to Faced by the Target Audience 60 \\\\ Small Enterprise \\\\ Aug 2023","Customer Acquisition and essential to the success of your SaaS business requires Retention SaaS venture. Navigating the fine continuous monitoring and line between price and affordability optimisation. Monitoring Building an Effective Sales requires careful consideration \u2013 performance data carefully lets Team: Hiring and Training Sales stray too far in either direction, and you spot bottlenecks and Professionals potential customers may be lost. optimise processes to ensure smooth operations even as your Creating a Compelling Value Take the time to determine the user base expands. It's like being Proposition: Convincing optimal pricing model for your the pit crew for your software, Customers to Choose Your SaaS SaaS offering, considering factors constantly fine-tuning and Solution like value delivered, market ensuring it runs like a well-oiled competition, and customer machine. Customer Retention willingness to pay. And remember Strategies: Ensuring Long-term flexibility - offering different Customer Success and Support: Satisfaction and Loyalty packaging options that cater to Building Strong Relationships various customer needs can be a and Ensuring Customer Ah, the world of sales and game-changer. Satisfaction marketing - a battlefield where competition is fierce, and attention Navigating the non-tech challenges Creating a Customer Success spans are short. To conquer this of growing a SaaS business is no Team: Focusing on Onboarding realm, you need a killer sales team. easy feat, but you'll be armed with and Ongoing Support Hire and train professionals who these insights. So go forth and In the SaaS world, success isn't can communicate the value of your conquer the SaaS world with just about acquiring customers; SaaS solution with passion and confidence, wit, and a touch of it's about keeping them happy expertise. personality. After all, this journey and engaged. Building a should also be a lot of fun! dedicated customer success But a great sales team is only half team is like having a personal the battle. You also need a Scalability and Infrastructure: concierge for your users. They compelling value proposition that Managing Growth and Ensuring focus on onboarding new makes customers say, \\\"Yes, this is Operational Efficiency customers, providing ongoing exactly what I need!\\\" Your unique support, and ensuring your selling points and benefits should Planning for Scalability: users feel like VIPs. shine through in every interaction. Building a Robust Infrastructure to Support Proactive Communication: Once you've acquired customers, Growth Engaging Customers and the real work begins - keeping SaaS growth mimics inflating a Addressing Concerns them happy and loyal. Implement balloon - caution is essential lest People prefer to avoid being left customer retention strategies like it burst. A rise in customer in the dark, especially when excellent customer support, regular numbers translates to increased paying for a service. Proactive check-ins, and some delightful pressure on your technical communication is critical to surprises. capabilities. Developing a robust building solid relationships with system to accommodate rising your customers. Keep them in Pricing and Packaging: Finding workloads is fundamental. See it the loop with regular updates, the Right Balance to Maximize as constructing a rock-solid address their concerns promptly, Profitability footing for your flourishing and listen to their feedback. It's domain. like having a friendly neighbour Pricing Strategies: Determining who keeps you informed and the Optimal Pricing Model for Monitoring and Optimizing helps fix any problems. Your SaaS Offering Performance: Ensuring Smooth Operations at Scale Talent Acquisition and Flexible Packaging Options: Like a fancy sports car that Retention: Recruiting and Tailoring Plans to Meet Different needs regular tune-ups, your Nurturing a Skilled SaaS Team Customer Needs 61 \\\\ Small Enterprise \\\\ Aug 2023 After all, determining the ideal pricing and packaging structure is","Developing a Strong stick around for the long haul, With great power (and data) Employer Brand: Attracting ensuring the success of your comes great responsibility. Top Talent in a Competitive business. Safeguarding customer Market information is like being a digital Building a great SaaS business is Legal and Compliance: bodyguard for your users. a team effort that starts with Navigating Regulatory Implement robust security attracting the best talent. Frameworks and Data Privacy measures, keep data encrypted, Developing a strong employer Issues and regularly audit your systems brand is like putting on a snazzy to maintain trust and protect suit for a job interview - it makes Understanding Legal against potential breaches. you stand out from the Requirements: Complying competition. Showcase your with Industry-specific Conclusion company culture, offer enticing Regulations In conclusion, while technology benefits, and provide growth In the world of SaaS, it's not just plays a critical role in the success of opportunities to lure top-notch about creating excellent a SaaS business, it is equally professionals to join your team. software; you also need to play important to recognise and by the rules. Understanding the overcome the non-tech challenges Investing in Employee legal requirements specific to that arise along the way. Each Growth: Training and your industry is like deciphering aspect demands careful Retaining Key Team Members a complex treasure map. It consideration and proactive Like a plant that requires water involves navigating regulatory management, from market analysis and sunlight, your SaaS team frameworks, ensuring and sales strategies to pricing and needs the right environment compliance, and staying customer support. By addressing and opportunities to thrive. up-to-date with ever-changing these challenges with a strategic Investing in employee growth laws. Remember, you must be mindset and a customer-centric means providing training, aware of the law to protect your approach, SaaS companies can mentorship, and career business. position themselves for growth, development paths. When your Profitability, and long-term success team feels valued and has room Data Privacy and Security: in the dynamic world of to grow, they're more likely to Safeguarding Customer software-as-a-service. Information and Building Trust - VISHAL 62 \\\\ Small Enterprise \\\\ Aug 2023","","COVER STORY - SaaS | Future Tech for MSMEs DIGITAL SUPERSTARS: EXPLORING THE WORLD OF VIRTUAL INFLUENCERS Thanks to the widespread implementation of emerged amidst all this digital upheaval, digital technologies, businesses of all sizes are capturing the attention of consumers and doing better than ever. However, a fascinating businesspeople alike. phenomenon known as virtual influencers has These intricate This blog aims to delve into the influencers,\\\" have their own computer-generated characters fascinating world of virtual unique personalities, speech are a huge leap in terms of influencers by analyzing their patterns, and mannerisms. design and craftsmanship from development, analyzing their Technology, inventive planning, what earlier algorithms could functions, and learning how they and methodical story produce. They've built up a interact with SaaS, a construction are essential to the dedicated following who actively technological giant that has works' realization. engage with and even idolize transformed the way businesses them on social media. Their function. Their widespread content impact is undeniable; they have sharing, partnership with swayed fashion and established What Exactly Are Virtual established brands, and links that weren't possible Influencers? provision of engaging digital before. Characters generated by a experiences have contributed to computer, or \\\"virtual their widespread acclaim. 64 \\\\ Small Enterprise \\\\ Aug 2023","Characteristics of Virtual Unrestricted Imagination: Avatars to Internet Icons: The Influencers The potential of the digital Rise of Virtual Influencers canvas is endless. Virtual Avatars and digital personas Extremely high standards of influencers can adopt any once subtly made their presence accuracy appearance, whether real or felt in industries where real Everything from the virtual made-up, in order to reach people still held sway. Two influencer's appearance and more people and tell more cutting-edge virtual entities, wardrobe to their personality stories. Gorillaz and Crazy Frog, and backstory is meticulously replaced human presence with crafted. 24*7 digital avatars, arousing interest Online influencers have the and suspicion. Hyper-personalization: flexibility to work whenever Online influencers offer more and wherever they want. The Despite the veil of secrecy that options for tailoring their content and interactive surrounded their identities and content to each individual features they offer are physical characteristics, they user than their offline available to their audience were the pioneers of the virtual counterparts do. Since 24\/7. influencer movement. companies can choose the stories to tell and the points A Dynamic Persona: The 2D to 3D Transition of of view they present, they can Unlike their real-life Virtual Leaders tailor their messages to the counterparts, online Previously 2D-like virtual interests of specific personalities must constantly influencers now have more demographics. change to satisfy their fans. complex and approachable 65 \\\\ Small Enterprise \\\\ Aug 2023","personas thanks to Rozy Oh, Korea's opportunities thanks to the advancements in the digital Future-Focused Thinker: A exciting rise of digital sphere. Hatsune Miku Sneak Peek influencers. significantly expanded what was Rozy Oh, the country's first possible in digital art with her digital influencer, has striking Virtual vs. Human Influencers 2007 debut. features and realistic 3D Although, at first glance, it may expressions that give her appear that there is little One of the first avatars to gain character a human quality. Sidus distinction between human influence online was Lu do Studio X created Rozy influencers and their digital Magalu, the incarnation of specifically for the millennial counterparts, closer examination Brazilian retail behemoth market when they first unveiled reveals important distinctions Magazine Luiza. Lu has amassed her. that fundamentally alter the over 25 million fans since her field of digital advertising. debut in 2003, thanks to her Rozy's rapid ascent, which vibrant online persona. included numerous Precision vs. authenticity endorsement deals, gives some Because they are candid and By sharing unboxing stories, indication of the lucrative open about their lives and the product insights, and tech potential of online celebrities in lessons they have learned, advice from her \\\"work\\\" domain, the current marketing human influencers are Lu hopes to enhance the environment. Branding, successful. The control and Magazine Luiza customer service consumer engagement, and accuracy of virtual influencers experience and bring originality now have access to allow brands to craft their technology and humanity previously unthinkable messages. together in the digital world. 66 \\\\ Small Enterprise \\\\ Aug 2023","Endless Versatility: Why Virtual Influencers more conventional methods. Virtual influencers are more Matter for Businesses versatile than real-life ones In today's information-based Creating Forever Memories because they can take on economy, businesses constantly Businesses can start from different personas that are search for new ways to expand scratch with digital influencers better suited to different their market share. Virtual and create intricate, unique kinds of campaigns and influencers can revitalize stories to market their products circumstances. Identity marketing campaigns and offer and services. restrictions are a weakness a welcome change from that people have by nature as conventional approaches, much Local Effects, Global influencers. like a breath of fresh air. Connections Because the internet is so widely Disentangled from the Using a computer-generated used, businesses can confines of reality: celebrity likeness in product communicate with clients Because they don't have to advertisements influences globally and reach consumers rely on their own experiences, consumers' interest in new or that more conventional digital influencers can unusual things. The virtual advertising techniques might explore subjects their human influencer narrative is have missed. counterparts can't, such as unrestricted by physical reality, fantastical stories. enabling more creativity and A Digital Welcome for originality than is possible using Younger Audiences Teenagers who have grown up 67 \\\\ Small Enterprise \\\\ Aug 2023","with digital media frequently insights, opportunities, and preferences. Thanks to their feel a special bond with the possibilities. Artificial but emphasis on virtual reality, they celebrities they follow online. endearing personalities have have appealed to people of all Because they are more likely to changed the nature of ages and caught the interest of consume content online, engagement, storytelling, and the social media-savvy younger audiences are more brand resonance in an era generation. susceptible to the influence of where the digital and marketing these digital personas. worlds collide. -NEERAJ VERMA Conclusion Companies in the modern era It has been a fascinating journey are utilizing their power to unite learning about the world of individuals from various virtual leaders, full of new generations, cultures, and 68 \\\\ Small Enterprise \\\\ Aug 2023","OBJECTIVE BENEFITS TO MSMES To provide financial assistance and support for green \u2022 Global competitiveness and brand recognition in the projects in the MSME sector as aligned to nation's market commitment to reduce Green House Gas (GHG) emissions \u2022 Better work environment \u2022 Better profitability by reduction in energy & LOAN AMOUNT environment related cost \u2022 For MSME - Maximum loan -Rs. 20 crores \u2022 Risk sharing facilities available for EE\/Greener\/ \u2022 Service provider or aggregator subjected to Cleaner Projects MSME linkage - Rs. 50 crores ELIGIBLE BORROWERS KEY FEATURES \u2022 RESCOs, ESCOs, EPC companies and vendors or any \u2022 Concessional interest rate as per rating MSME on either Supply or Demand side of Green \u2022 Maximum repayment period up to 10 years Value Chain \u2022 Quicker Sanction \u2022 Upto 100% funding for smaller projects upto Rs.5 \u2022 MSMEs Executing projects or providing services, related to the activities eligible under the scheme to crores with Cash Collateral in the form of SIDBI FDR various government bodies on BOT, BOOT, BOOM, \u2022 For larger projects, upto 90% funding with 10% PPP etc Promoter's Contribution To Know more, visit our nearest branch. Locate us at: www.sibdi.in Follow us on SIDBlofficial sidbiofficial sidbiofficial SIDBI Official ACTIVITIES COVERED SIDBI (Small Industries Development Bank of India) \u2022 Renewable Energy Small Industries Development Bank of India, \u2022 Energy Efficient Buildings Green Climate and Energy Efficiency Centre, \u2022 Cleaner Transport 10th Floor, Atma Ram House, 1 Tolstoy Marg, New Delhi-110001 I \u2022 Waste Management Telephone: 011-2344 8300 I E-mail: [email protected] \u2022 Resource and Energy Efficiency Measures \u2022 Waste Water Treatments \u2022 Cleaner means of production \u2022 Any new & innovative project with a potential for climate change mitigation or ensures Sustainable Development Goals (SDGs)","COVER STORY - SaaS | Future Tech for MSMEs TOP 15 SaaS TOOLS FOR SMALL BUSINESSES SaaS tools, or SaaS products, are cloud-based They're web-based software you can use without on-demand software distributed online for needing expensive equipment or installing it on businesses to access through a subscription. your system. The benefits of utilizing SaaS Trello. Regarding internal shift planning, and job tools to run your business: communications, Slack tops the announcements. It is easy to list. You can use Slack for video, communicate with employees Free and easy access from text, and audio communication. one-on-one via this app or even anywhere and on any device Additionally, you can create send an entire company-wide channels and teams on Slack to message to all employees. Flexible pricing options connect your team members. Further, Slack can help you Zoom Fast and rapid security updates connect other SaaS products to Zoom Meetings is a simple-to-use your communications channel by video conferencing software Consistent feature integrating them with many program that lets people connect enhancements features. via virtual meetings, webinars, or live chat. You can download the HERE'S THE LIST OF THE TOP Connecteam basic version of Zoom for free. 15 SaaS TOOLS FOR SMALL Connecteam is an application that Users can host meetings with as BUSINESSES helps you manage all team many as 100 participants and Slack members, even when travelling. have a maximum time of 40 Slack offers a refined user layout At Connecteam, you can monitor minutes. and outstanding interface that is timesheets, time-off requests, highly compatible with other applications you may have used for a while, like Google Docs or 70 \\\\ Small Enterprise \\\\ Aug 2023","Powering Digital Transformation for Smart Growth through data and AI-driven insights Consolidate Activate Analyze Audience Data True Omnichannel AI, Machine Learning & Management Orchestration Deep Analytics Get a single view of Reduce the cost of customer Detailed attribution analytics - customer acquisition Campaign\/Channel\/Customer Sharper segmentation Seamless, automated Customer journey analytics Progressive pro\ufb01ling campaign operations Descriptive, Predictive & Identity management Save cost of communication Prescriptive Analytics Highly contextualized engagement Hyper personalization Key Company Highlights What we enable Placed in 892+ Launched in Global partner with for Multichannel Marketing brands Hubs for six years in a row 30% Recognized by Customer Strategic partner with Serving 200+ Data Platform Institute cost savings brands worldwide 45% incremental ROI 1.8Bn audience engaged 23Bn communications\/week Our Experiences Copyright \u00a9 RESULTICKS Solution Inc | [email protected]","Additionally, you can benefit from customers, and answer their This SaaS product can also features such as screen-sharing questions to create effective provide an in-depth analysis of whiteboards, virtual workspace marketing campaigns. Hubspot the activities of employees to meetings, meeting transcripts, offers sales teams assistance to provide regularly updated breakout rooms, and polls. It's identify potential customers, send information about the among the most popular out email marketing campaigns, performance of your employees. conference SaaS products, turn customers into customers, making it an effective business engage with them, and monitor Asana tool. the effectiveness of your Asana is a fantastic tool for campaigns. managing tasks by looking at Scoro them in a list, timeline, or board Scoro is a full-time management MoneyPenny: format. It lets you manage solution that helps companies Time is money, and when you're complicated projects by breaking streamline their projects. constantly thinking, \\\"Where did them into smaller projects. It also Businesses use Scoro to monitor all the time go?\\\" You know you're enables you to collaborate with and track the progress of various not getting the expected coworkers on the same project in tasks, dependencies, and events. efficiency from your team. a collaborative workspace. These data can help managers MoneyPenny can monitor time Additionally, Asana allows you to adjust to changes that affect the spent by team members, bill the build templates to help you project's delivery. time against projects, connect create the best workflows so that time logs to travel expenses, and you can apply them to a similar Scoro can also help companies offer you additional tools to keep project. It can also integrate with prevent double bookings and control and ensure you have a email to keep track of any new manual updates. Managers can clear vision. projects. have an in-depth view of the hours spent and the money billed Pipedrive Trello for the planned and completed With all its features, Pipedrive is a Trello helps you create boards, work. potent SaaS tool that can pick lists, and cards to organize and sales details, advancing your collaborate on your projects Calendly business to the next stage. You flexibly and productively. You can Calendly takes care of the details can manage leads from web create a board for your team and of meeting management and forms, monitor calls, emails, calls, add details such as comments, leaves you with only the event to and contacts history, and view attachments, due dates, and more think about. With Calendly, your company's sales metrics. directly to Trello cards. employees, customers, and Automate the busy tasks, freeing anyone permitted to book your time for more difficult tasks The efficient project management meetings can do so effortlessly that are customer-focused. SaaS product enables small based on availability. businesses to easily collaborate Rescheduling meetings are Lattice on projects from beginning to accessible. Integrations make it Lattice software is a complete tool end. You can stay in sync across easy to schedule meetings in HR managers can employ to multiple devices and work on the person or via the most popular monitor employee engagement go efficiently with their phone video conferencing platforms, efficiently. It allows you to apps. such as Zoom. establish objectives, facilitate employee collaboration, track Constant Contact Hubspot progress, and conduct employee Constant Contact has been in the This SaaS product is a marketing reviews. Furthermore, it helps you game for quite a while. Founded automation that lets you develop to determine the things that keep in 1995, long before social media the workflow of your choice, post employees motivated and help had even become an idea, they've your content, seamlessly integrate them improve their productivity. refined marketing via email into a contacts, communicate with fine art form. You can choose the 71 \\\\ Small Enterprise \\\\ Aug 2023","best features, but stay for their platform designed to enhance businesses. It has features unbeatable customer service. At your online presence by specifically designed to improve this, you get email advertising connecting you to journalists, the experience of your customers. automation and the capacity to influencers and bloggers within Customers can get live, set up an online store and an your field. The advanced and one-to-one support and resolve online site equipped with well-equipped platform promotes their issues quickly - and establish marketing tools. SEO-friendly content, strong relationships with comprehensive outreach customers during the process. Fyle campaigns, and efficient Fyle is an expense-management link-building strategies. Conclusion program that is one of the few to Additionally, it permits you to Making a suitable investment in offer real-time feeds of your card monitor the email responses of SaaS tools as a small business and seamless reconciliations of influencers and other prominent owner can be challenging, credit cards for cards you already names in the business, reducing particularly if you're still in the own. Businesses can benefit from the time required to follow up beginning stages. The choices you real-time management of their and increasing productivity. make will have a major influence spending without additional on your business's profitability effort. Fyle can also facilitate easy EngageBay and efficiency. This is why it's reporting for business expenses EngageBay is a one-stop important to research and find such as mileage, per diem, etc. marketing sales, sales, and service the top SaaS solutions. platform with a Live chat Respona application. It is excellent for - SIMRAN Respona is an advanced social small and medium-sized media, linking and outreach 72 \\\\ Small Enterprise \\\\ Aug 2023","","COVER STORY - SaaS | Future Tech for MSMEs SaaS Vs ON-PREMISE TECHNOLOGY SOLUTIONS \u2013 A COMPARISON SaaS (Software as a Service) and On-Premise factors including the organization's needs, technology solutions are two different budget, security requirements, and scalability deployment models for software applications. considerations. Here's a comparison of SaaS and Each has its own advantages and disadvantages, On-Premise technology solutions: and the choice between them depends on various SaaS (SOFTWARE as a SERVICE) Maintenance and Updates Time-to-Value Deployment and Accessibility The SaaS provider is responsible SaaS solutions can be quickly SaaS applications are hosted and for maintaining the software, deployed, often requiring managed by third-party providers applying updates, and ensuring minimal setup and configuration. in the cloud. Users can access the security. Users don't need to This can lead to faster software through a web browser worry about managing the implementation and from anywhere with an internet underlying infrastructure. time-to-value compared to connection. on-premise solutions. Scalability Cost Structure SaaS solutions can be easily Security and Compliance SaaS typically follows a scaled up or down to SaaS providers typically have subscription-based payment accommodate changes in user security measures in place to model where users pay a needs. The cloud infrastructure protect user data. However, recurring fee, often on a per-user allows for flexibility in adding or organizations need to carefully or per-month basis. This can removing users. assess the provider's security make the cost more predictable practices and ensure they comply and manageable. with relevant regulations. 74 \\\\ Small Enterprise \\\\ Aug 2023","ON-PREMISE when and how updates are on-premise solutions. This can be Deployment and Control applied. advantageous for industries with On-Premise solutions are strict compliance regulations. installed and run on the Scalability organization's own hardware and Scaling an on-premise solution In summary, SaaS offers ease of infrastructure. This provides can be more complex and deployment, scalability, and greater control over data, time-consuming than scaling a reduced maintenance burden, configurations, and SaaS solution. It may involve while on-premise solutions customizations. purchasing and setting up new provide greater control, hardware. customization, and potential cost Cost Structure savings in the long term. The On-Premise solutions often Customization choice between them depends involve higher upfront costs for On-Premise solutions offer on factors such as budget, hardware, licensing, and greater customization options, security needs, customization implementation. Ongoing costs allowing organizations to tailor requirements, and the may include maintenance, the software to their specific organization's IT capabilities. updates, and support. needs. This can be particularly Additionally, hybrid solutions that important for industries with combine aspects of both models Maintenance and Updates unique requirements. are also becoming popular to Organizations are responsible for balance the advantages of each maintaining and updating the Security and Compliance approach. software, which can require IT Organizations have direct control resources and expertise. This over the security measures allows for more control over implemented for their 75 \\\\ Small Enterprise \\\\ Aug 2023","ARE YOU GETTINGCOVER STORY: | EASE OF DOING BUSINESS THE ONLY IN YOUR WAY? LYIOMIUT IS Since, many times, you don't know what will happen when you take on new challenges, do new things,\u00a0you halt, you stop, to think about the outcome & that's where you unknowingly get in your own way. The question is how can you know the outcome of something you have not done before, things that you have\u00a0not tried before, endeavors\u00a0you have not ventured\u00a0into before? So, so, so, Start going after what you want. This means you must give yourself permission to dream, and to risks. You must set yourself free. Just be with the flow, just let it happen, and allow things to happen. The key is not to get in the way. \u00a0 Santosh Nair Continuously Creating Fearless Confident People In An Ever Changing World 28 \\\\ Small Enterprise \\\\ Jun 2023","FuelYourGlobalExpansion UsingInstaReM ACross-BorderPaymentsSolutionForSmallBusinesses Global Low Cost Simple Secureforeigncurrency CompetitiveFXrates, Centralizedtracking accountsthatallowyour nohiddenfees andreconciliation customerstopayyouin theirlocalcurrency Getintouch:[email protected] www.instarem.com"]
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