RWS_Flipbook

Everything a doctor needs to succeed in private practice

RWS is a sponsor of the Royal Australian Business Award Winner, Australasian College of Surgeons Business Innovation, 2017 Preparation for Practice Program nationally.We present annually at the RACS Younger FellowsConference throughout Australia on topics related tomedical fitouts, human resources, recruitment, andpractice management.

Who we are.With over 12 years as trusted industry professionals, “A turn-key solution forsupporting doctors from all disciplines, RWS is the your practice.astute choice for doctors in private practice.We provide services to practitioners across Australia,servicing all metropolitan and rural locations.Caroline Chaplin, Director of RWS, founded thecompany with one clear and dedicated vision:“Working in the medical industry made it apparent tome that there was limited practice support available fordoctors and clinicians. I set about developing a highlyqualified team, who could provide the exact services apractice required. The goal was to make practice life easier,more profitable and more efficient for doctors.”

Our team.We look forward to working with you to achieve the practice you want.

Our specialist team has been carefully selected to provide a diverse skill set - to achieve optimal performance and success for your“ private practice.

Benefit from our experience. Experience matters. Our experience in the industry will directly benefit your private practice. We understand what it takes for your practice to thrive and avoid stagnation, and offer invaluable insight into the likely pitfalls and hurdles to avoid. You can rest assured your practice is set up to be fully compliant and within regulatory requirements. Cost effective. Our Virtual Practice Management service (VPM) lets you take advantage of the entire RWS team, no matter where you are located, at a cost significantly less than staff wages.

RWS has helped specialists across Australia to manage, andbuild their businesses for over 12 years. Turn-key solutions. We build a system so your practice runs on autopilot. Feel in control - having a clear, strategic plan with efficient systems and processes in place from day one. Flexibility as your practice needs change. As your private practice needs evolve, our service adapts to meet your changing requirements. You have the flexibility and control to select a service package to suit your current needs, and switch between service areas as your demands fluctuate.

RWS provides support in all areas of your practice.Rooms StaffMarketing PracticeVIRTUAL PRACTICE STANDALONE FIXED PRICE MANAGEMENT SERVICESThrough our range of VPM, fixed price, or standalone services, RWS have you covered.

Outsourcing makes sense.We take a holistic approach to successful practice management,offering a complete suite of services to specialists Australia wide.We understand your practice needs and are fully committed “We manageto making your practice profitable, efficient and compliant. everything, so you don’t have to.Running a successful practice is time consuming. RWS canassist in all your needs relating to rooms, staff, marketing, andpractice management.With our support, you’re able to focus on what you do best -providing specialist medical care. Let us handle the rest.

Your practice journey.We’ve been helping doctors set up, and grow in private practicefor years. We understand what it takes for a practice to thrive.With so many factors to get right from the onset, your practice “We build andwill benefit from our experience. manage your business.We offer invaluable insight into the likely pitfalls and hurdles toavoid, and you can rest assured that your practice is set up fullycompliant.Commencing Practice Consolidation Growth / Diversification

Lifecycle of a private practice.At every stage of your private practice journey, RWS is here to support you.We’ll work with you to establish, manage and build your practice in line with your specificbusiness goals and needs. We’ll help you avoid the most common stumbling blocks and assistyou through critical times. Critical Time (2)PRACTICE TURNOVER Maturity Growing Pains Winding Down / Retirement Critical Time (1) Youth Start UpYEARS 0-3yrs 2-4yrs 5-7yrs 5+years Closure

A complete suite of services.Rooms MarketingConcept to completion - RWS designs We plan and co-ordinate ongoingand renovates your practice space marketing activities for you to buildfor efficient functionality and strong long-term relationships withseamless patient transitions. referrers and remain top of mind.• Medical fitouts • Architectural plans • Referrer marketing • GP visits & events • Logo & stationery • Medical podcasts• Interior design • Project management • Brand & graphic design • Newsletters • Mailout campaigns • Websites/SEO/Adwords• Site inspections • Building compliance • Online presence • Photography/Video • Social / Linked-In posts • Copywriting• Medical equipment • Layouts • Profile opportunities • Signage / branded items• Furniture • Permits• Design products • Plans• Tenancy management • Working drawings Delivered as a VPM, Fixed price, or Standalone service, RWS have your all your practice needs covered.

A turn-key solution for your practice.Staff PracticeWe recruit new personnel, manage Improve profits, efficiency and dayexisting staff, and offer a hybrid to day operations with smartervirtual solution for your fluctuating process design and more effectivestaffing needs. business systems.• Recruitment • New staff induction • Practice health check • Policy & procedures • Financial analysis • Compliance documents• Resumes shortlisted • Human resources • Efficient systems • Business structure • Fee structure • Operations manuals• Candidate interviews • Staff training • Reporting controls • Software training • Book keeping • Employent contracts• Candidate shortlisting • Staff performance KPIs • Risk & fraud • Induction of new staff• Reference checks • Compliance documents minimisation• HR contracts • Virtual reception service• Position descriptions • Practice handbook• Employment contracts • Administration support

Your referral base. Marketing Contact 1Continued and consistent efforts are Marketing Contact 2 & 3the key to keep relationships with yourreferral base strong - particularly as Marketing Contact 4competition for business grows. Marketing Contact 5At RWS we focus our efforts on establishing and Marketingbuilding your relationships with current and potential Contact 6referrers. Marketing Contact 7A co-ordinated series of ongoing marketing contactsis the key in building these critical ties, whilst raising REFERRALSyour profile as a specialist of choice.Don’t rest on your laurels. Investing in a consistent andcontinued presence with referrers is essential to remaintop of mind, and will protect your relationships in theface of continued competition.

Virtual Practice Management (VPM) -as much or as little support as you need.Every practice at some point, needs an POTENTIAL HOUR USEAs your circumstances change, yourextra pair of hands, or additional skills. VPM hours are adjusted to suit.Virtual Practice Management gives you 40immediate acccess to a professional,specialist team for a range of services 30such as graphic design, referrer marketingor staff recruitment, whilst keeping your 20overhead costs low. 10VPM provides you with an agreed packageof dedicated hours per month (10 to 40), 00depending on your specific situation, 0 1 2 3 4 5 6 7 8 9 10 11 12 priorities and requirements. MONTH

What some of our satisfied clients say.“ “Mr Conrad V Bishop Mr Phong Tran Consultant Urological and Robotic Surgeon Orthopaedic Surgeon It is very reassuring to know that should we experience any chaos RWS’ experience and skill is invaluable for a practice. Doctors are down the track, we will always be able to rely on you for support.I have already recommended to you a couple of Junior Colleagues highly skilled in looking after patients, but not at runningand I will continue to do so down the track. Many thanks again. efficient, well functioning practices. RWS’ Virtual PracticeYou have no idea how indebted I am to all of you for helping Management service is an asset to any practice.me realise my dream.“Dr Ravi Kashyap of Monash Obstetrics “Dr Sugandha Kumar Obstetrician and Gynaecologist Obstetrician and Gynaecologist We engaged RWS as our practice managers when we merged I cannot speak highly enough of the professional and personal guidance three solo practitioners and moved to a new building. RWS has I received from RWS in setting up my private practice as a new fellow. Ibeen invaluable in all the annoying essential aspects of running a was taken under the team’s wing and guided through the highly confusing and overwhelming process of setting up a private practice. Their team is comprehensive and has thorough knowledge of all the areas starting frompractice, that as doctors, we are really just not interested in. Taking website creation, art work to marketing and more. Communication withincare of all the permits and documentation required to move into the team and with me was excellent - I felt I had all of them working onlya new building, supervising the creation of new employment and for me! RWS are flexible enough to accommodate your plans and yourservice contracts. I would have no hesitation in recommending working style to help create a practice you want to establish, butRWS as practice managers. don’t have the technical know how or time!

“Dr Sean Mackay Annual presenter at the Upper GIT and HPB Surgeon Royal Australasian College of Surgeons I have worked with RWS over several years, asking them to look at different aspects of my practice - Younger Fellows at various times. I have found them an invaluable asset - the key fact is that they are effective and Conference professional across the full range of practice services. For me, it has meant that I can concentrate on establishing what I would like to achieve in a given area, and then delegate the work to RWS, allowing RWS provides content for me to concentrate on clinical matters, and on my next project in practice development. I highly NAB Health magazine recommend them to established as well as younger practitioners.“Dr Andrew Atkins Australian Business Award Winner, Ophthalmologist Business Innovation, 2017 If you keep putting off upgrading or renovating your rooms because you are too busy and are deterred by the prospect of dealing with difficult and unreliable sub contractors and messy builders, seriously consider getting RWS to handle the whole project for you. From start to finish, the process was painless. For someone like myself, with high standards and expectations, I could not find fault and I suggest you seriously consider RWS.

Some of the clients we’ve worked with. Dr. Domenic Robinson Vascular & Endovascular Surgeon MBBS FRACS (Vascular) BSc (Biomedical)

Contact RWS for a complimentarystrategy meeting to discuss yourpractice needs. Phone: 1300 073 239 Email: [email protected] Website: www.roomswithstyle.com.au