GESSI INDIA-G&P ANALYSIS

10 '21 GESSI INDIA REPORT BY MARKETING TEAM https://gessiindia.com/

GESSI INDIA PLATFORMS WE ARE TARGETING 01 FACEBOOK 04 GOOGLE 02 INSTAGRAM 05 SIMILAR WEBSITE 03 ARTICLES ON SOCIAL MEDIA 06 YOUTUBE

GESSI INDIA AUDIENCE WE ARE TARGETING 01 OWN ARCHITECT/ID DATABASE 04 USER WHO ARE SEARCHING FOR 02 BATHROOM-WELLNESS PRODUCTS 03 PEOPLE WHO WORKS AS 05 ON GOOGLE. AN ARCH/ID OR HAVE SIMILAR INTEREST. HIGH END FILTER PEOPLE WHO HAVE VISITED SIMILAR WEBSITE TO US 06PEOPLE WHO HAVE VISITED OUR SIMILAR TO THE PEOPLE WHO HAS WEBSITE IN PASTS FOLLOWED US ON SOCIAL MEDIA.

GESSI INDIA FACEBOOK & INSTAGRAM AD 01 RUNNING CAROUSEL FORMET ON 04 142,273WE REACHED PEOPLE ON FB 02 FACEBOOK & INSTAGRAM. 03 & INSTAGRAM. WE STARTED OUR ADS ON 05 4,912 PEOPLE CLICKED & INTERACTED 22ND SEPT AND STILL SUNNING. WITH OUR ADS. ADS IS THE COMBINATION ON 06 7,782WE SPENT DURING THIS PERIOD HI-FI & ANELLO-INGRANAGGIO AND USERS ARE DIRECTED TO RESPECTIVE ON FB & INSTA ADS LANDING PAGES

GESSI INDIA GOOGLE DISPLAY AD 01 RUNNING BANNER ADS ACROSS 04 98,293WE REACHED PEOPLE ON 02 GOOGLE & WEBSITES. 03 GOOGLE AND WEBSITES. WE STARTED OUR ADS ON 22ND SEPT AND STILL SUNNING. 05 2,493 PEOPLE CLICKED & ADS IS OF ANELLO-INGRANAGGIO INTERACTED WITH OUR ADS. AND USERS ARE DIRECTED TO ITS LANDING PAGES 06 2,021WE SPENT DURING THIS PERIOD ON GOOGLE.

GESSI INDIA GOOGLE VIDEO / YOUTUBE AD 01 RUNNING BANNER ADS ACROSS 04 13,550WE REACHED PEOPLE ON 02 YOUTUBE. 03 YOUTUBE. WE STARTED OUR ADS ON 05 3,43O PEOPLE VIEWED THIS VIDEO & 22ND SEPT AND STILL SUNNING. 57 PEOPLE CLICKED ON LINK. ADS IS OF VENTI20 AND USERS ARE 2,108WE SPENT DURING THIS PERIOD 06DIRECTED TO ANELLO LANDING PAGE. ON YOUTUBE.

USER INTERACTION SUMMERY 12,500 Chart 1 shows us the user interaction with our ads, 10,000 website from 20th Sept to 12th Oct 2021. 7,500 4641During this period we got website visitors 5,000 2,500 3956from which are the new visitors, (the one 0 who is visiting 1st time our landing pages. 10835 Users has interacted/clicked our ads/link on facebook, instagram , Google, user interest websites, youtube etc. 11911We have spent during this period on all the platform. T 1,250 N EP S N OIT C AR ET NI RE S U W E N R OTI SI V B E W Chart 2 is a display of our targeted city response. 1,000 750 As we are targetting Gujarat & Pune, here are 500 250 the bifurcation of the users who visisted our landing pages from respective cities. Ahmedabad- 1099 Surat- 415 Vadodara- 111 Rajkot- 92 Pune- 778 0 enuP tokj aR ar a d od a V t aru S d a b a de mh A

GESSI INDIA SUMMARY 4641 WEB VISITORS 10835 TOTAL INTERACTION/CLICKS 254116 REACHED TO PEOPLE 167 INSTAGRAM FOLLOWERS GROWTH 4 INQUIRY 11911 TOTAL SPENT

GESSI INDIA CHALLENGES 01 We do not have Gessi India website and Landing page has very limited 02 information, due to this we get huge bouce rate. 03 We are running Venti20 Video Ads, and sending those users to Anello Landing page. Which is misleading. Even after the good amount website visitors we couldn't get expected amount of the leads/enquiry.

GESSI INDIA FUTURE PLAN OF ACTION 01 We are in process to build a Venti20 landing page, Then we can promote 02 Venti20 collection in full fledge. 03 We may start targeting our users on LinkedIn as well to capture our core architects professional. (Advertising cost on Linkedin is very high) We are planning to digitally follow our audience whereever they go, On social media, Google, in their serarches, mails. What evert they will be scrolling they might see us. Execution is in progess.

OCT '21 THANK YOU MARKETING TEAM https://gessiindia.com/