FASHION FORECASTING

FASHION FORECASTINGSPRING/SUMMER 2019

COMMON GROUND – THE VISION Consumer – Community Commerce

COMMON GROUND – THE VISION (INFORMATION)Context Future Action“Deglobalisation in a connected world” Community activationThis about being better or worse as this is the current political This is more about doing something than sayinglandscape that will be having a lasting effect on globalisation well something. Action are more louder than words. Also,beyond 2019. Within time deglobalisation, many consumers and re–establishing with local community by building oncountries will turn against the world economy and will focus on existing connections will be making a difference.domestic growth. Within the same time, many people out there will Another thing, trying to find new allies and newseek to connect both locally in reality and globally through social markets can help. The most action that could happen ismedia. This will make it easier in the upcoming of Zettabyte era. creating safe spaces for people to belong.“For 2019, it’s time to find a common ground”Current Reaction High Level Brief Consumer – Community CommerceFear and protectionism The new local will be focused on building “In 2019, trade will go beyondThis about the feelings of fear and riskiness local economies and communities. Big global and national to focus oncomeover that people emotions are. Also, retailers should really partner with local building local connections.”looking inward within the population is businesses/ communities for mutual benefits, How do companies around thethat and “us versus them” is mentality guiding in a new era of indie–commercialism. world drive a growth and dialoguesstated. However, there is a need for a However, to build on consumer confidence, at a time of deglobalisation, tradecomfort and being comforted moments. brands should really focus on allyships which renegotiations and borderThis makes people think about the world is a long–term process of building restriction with a figurative or evenwe live in today society, which includes not relationships with marginalised individuals possibly literal wall are being built?looking into other people lives around the or groups, this will be based on trust, The answer for this question isworld in different conditions than ours. consistency and accountability. community commerce.

COMMON GROUND – FORECASTA Lace Affair A Simple Melody Prairie Dance Casting ShadowsCasting Shadows This looks into the country beauty and concepts such This is will use flora and fauna as Burberry Makers House for the inspiration that is silhouettes to create the shown. Having a neutral colour palette works well for shadowed placements on easy laying with textures, techniques and designs, so this t-shirts for a casual look. The wouldn’t be too overwhelming. However, looking to batik techniques will use blue lace for design direction and to mix cotton shirting and white for a denim look and dry-handle knits. This will be drop in Spring. but shadowed silhouettes can be created through weaving A Simple Melody for a more uplifted approach, This is with rustic finishes and laundered organic this will be ideal for going-out cottons are the main basis of this theme story. With and occasionwear women basket weaving and cornelli designs will evoke tops as its seen at Anona images of wheat fields in spring and country Studio. This drop will be mid- cottages. The looks are pure and functional, with spring and festivals. subtle details of fagoting and rouleaux loop edges. This will drop in Spring. Prairie Dance A Lace Affair This is taking inspiration from wild white flowers. With scalloped edges are seen with layered hemlines that can give texture and volume to simple dress shapes. This will allow the fabric to be remaining as the focus. Also, applique flowers have a strong embroidered edges that can give a soft sheer surface graphic look, as its seen at Ralph and Russo. This drop is in summer.

COMMON GROUND – COLOUR The Common Ground colour palette celebrates the transitional feminine tones with the emphasis on sweetness across a range of cool and warm tones. The womenswear specific colour of Bon Bon Pink rises the tones of Lupin Lilac but Baked Yellow and Marigold are more sunset tones with a warmer end of the palette which has a fruity intensity. The colours, Iron Red, Coral Lava and Ackee is being seen in the oranges of the S/S18 but been updated with some pink shades and the contrast is also key, as the cooler green tones which are Rubber Plant and Aloe Vera with a mix of Sweet Roselle are to more the grounded tones of the palette. This colour palette uses more neutral tones that are similar tones to the colours that are seen on S/S18 clothing. Also, these colours are more grounded tones that will be great for using the range collection that I will be designing.

COMMON GROUND – TEXTITLESCasual Delicacy Filigree Openwork Filigree Openwork Basket Construction Surface Stitch Basket Construction With the detailed lace, cutwork, laser-cut With basketry and embroidery and fil-couple sheers will hand looming praise the worth of domestic craft in a inspiration of pure positive attitude. This gives a really artisan fabrics. sweet earthy effect within the detail not The airy leno the colour. constructions and the banded-pattern Surface Stitch weaves being use for Having the transitional weaves flat tapes, long slubs borrowed from the dressmaker craft and or raffia yarn interest. pay homage to stab with the running This will be resulting and basting stitches as well as the finely in a pleasingly dry, chalked carbon stripes. However, the papery and vegetal monochrome fabrics are warmed by the handle along with a subtle stripes or the softy tinted paint dimensional surface wrap grounds in cotton and silk. interest. Casual Delicacy Having silkies and sheers takes on a casual but feminine aspect through the finishes. The lightweights revels a abstract grounded jacquards, delicate floral impressed stains and micro slub or tweed yarn inclusions. However, the sanded and peached finishes add a softness.

IN TOUCH – THE VISION Consumer – Mental Wealth

IN TOUCH – THE VISION (INFORMATION)Context Future Action“Loss of control and increased anxiety in an always on world” “Accepting and embracing imperfection”In a time of constant change, consumers are swinging between This is more about focusing on connecting back onobsessing with tracking their personal data, social media and the physical, mental and spiritual health which is the onenews. However, the one thing that is for sure is by 2019 people thing people should be making sure of. Also, designingwill want to get back in touch with things that have touch them, for your feelings if that’s ranging from depression toboth emotionally and physically which includes sexuality, having kindness and joy. Another thing is to promotemoods, microbes and food. body positive attitudes for yourself and to others and“It’s time to get in touch with your consumers” have an attainable lifestyle. One more thing is to look deeper into the states of perception and mood.Current Reaction High Level Brief Consumer – Mental Wealth“Self obsession” We are entering an era of extreme “In 2019 we will focus on mental wealthThis about focusing on yourself no optimisation which is bridging gaps and medical inclusivity”one else and thing what isn’t for within mental and physical wellness but Globally, people have reached a criticalyou. Also, having obsessive maximising the potential by analysing mass with depression but according to thebehaviour towards the body, diet, our bodies and environments on the World Health Organisation said that moreperformance and social media is cellular and microbial levels. However, than 300 million people have now sufferpositive towards people as a in the future people will focus on caring from the disease. However, depressionperson to themselves. However, at and curing our bodies by preparing for levels are rising among young people whichthe same time there is an impulse beneficial bacteria. are particularly critical as young people areto release entirely for you as a very less likely to seek for help.person.

IN TOUCH – FORECASTPlatonic Dreams Botanical Microbe Platonic Dreams This theme is about that there is a growing focus on the wellness, self care and the very importance of taking time out but this will influence how people dress. The comfortable loungewear is inspired with pieces becoming key parts of the wardrobe. The drop for this will be in spring transitional. New Intimacy This theme is about the attitudes towards sex and intimacy that has become more open-minded but the influences of bedroom dressing maybe creepy through the mainstream in design details. The drop for this will be in spring.New Intimacy Cellular Structure Botanical Microbe This is about biology being a key Within this theme story, is about reference from the theme story, as putting plants under a microscope the prints designs are inspired by to gain the inspiration of new patterns from brain activity and shapes. The drop for this will be in internal scanning. The dark-based high summer. garments allow the highlights to Cellular stand out. The drop for this will be Structure summer transitional.

IN TOUCH – COLOUR The In Touch colour palette explores the themes of wellness and the ability of using colours to alter the mood and behaviours but with these tones will be used for motivate or soothe. The women’s colour palette is tweaked to really focuses on the contrasting tones. The colours Lime Zest and Sunny Yellow are more the counteracting than the rich false blacks of Capsicum and Dark Star. The colour Peace Pink is added to increase the feminine character to this colour palette. The colours Psychedelic Pink and Adrenaline Red are combined to create this new pairing tone that feels unexpectedly style. This colours palette has more shaded tones as the colours are representing the persons emotions or mood.

IN TOUCH – TEXTILESSensual Pleats Sensitive Skins Sensual Pleats Sensuality is embraced with the Pleats have become seven more Glassy Sheers fabrics that are soothe. With the feminine and seductive, with peached and sueded touches having slippery sensual qualitiesVisceral Allure updates the silky qualities, the and organic constructions which is shirting and suiting celebrates the creating a body-sculpted look. imperfection in micro slub yarns With both silky and tonic-taffeta but the mini all-over retracted the fabrics are heat-pressed then textures which will offer a skin- stitched and engineered to like touch. perfection. Visceral Allure Glassy Sheers The fancy fabrics uses colour and The vitreous transparency drives visceral textures which has been the technical sportif look. inspired by biology. The blood However, the undulating stripes red and medical white heightens are enclose in monofilament the contrast in these weaves but while the sheer experimental fabrics which nylon proofs and cire polyesters surrounds the summer tweeds have a changeant tonic lustre. but with the transfer-printedSensitive Skins pleats and needle-punched or stitched skills.

CREATIVE MANIFESTO – THE VISION Consumer - The Discomfort Zone

CREATIVE MANIFESTO – THE VISION (INFORMATION)Context Current Reaction Future Action“Inequality and pressures for conformity” “Deactivating institutions” “Activity creativity”This about a world where people are clamouring for This is more with the This is more about the joining oftruth and transparency with the urge to be different but questioning of the systems political parties, subcultures and theto be heard and to make an impact that will intensify that have defined our world resistance movements. Also, gainingwith both above and underground. Also, the creativity today. Also, having the lack institutions that have creative energyand self-expression will become increasingly as essential of trust in authority but the around. Although, the encouraging ofskill should be encouraged in business and design as a rebellion against the new voices and finding self-expressionweapon of change. standards and norms. will be an impact but another action is“In 2019, it’s time to manifest your creativity.” to design systems not stuff.High-Level Brief Consumer - The Discomfort ZoneIn times of extreme uncertainty is one of the “In times of extreme uncertainty, the bestbest strategies to push people out of their strategy can be to push outside the comfortcomfort zones: “discomfort inspires action”. zone.”For creativities, entering the discomfort zoneis essential but creative professionals will be a In business the seven most expensive words thatkey, across the entire workplace to strengthen have been or will be used are “We have alwaysthe business and designs. “Creative minds done it that way.” With strong businesswill drive the future”. foundations are rooted in tradition but isn’t negative however, complacency is.

CREATIVE MANIFESTO – FORECASTSubversive Diversion Keep It Lit Keep It Lit Subversive Diversion Amorous Girls Art-School Standout This has modern and graphic art This sports-inspired and active that plays with the light and styling becomes an integral part to shadows that works as a basis for people’s wardrobes but a new this bold story. The piping details aesthetic moves will be stage into and bound edges help to highlight the spotlight with deconstructed the distinct line work which works classics. This will drop in spring well on decorative knitwear, transitional. dresses and cut-and-sew pieces. Amorous Girls The textured patterns or The tough aesthetic calls to the kaleidoscopic prints are calmed by minds of the girl-power days the sheer fabrics for a feminine from the mid 1990s to early edge. This will drop in summer. 2000s. Your face with confident styling is key here as a sexy Art-School Standout undercurrent has to rely on As society pressures to conform, there rubber, leather and hardware to has never been a more appropriate time create a slight fetish look but to not only just step out of the box but with counterbalanced by lace, to completely destroy it however, to sequins and sporty mesh. This build a future that will celebrate will drop in mid-spring and creativity and for all of its quirks. This festival. will drop in high summer.

CREATIVE MANIFESTO – COLOUR The Creative Manifesto colour palette is more of a bold palette which sees the colours becoming a call to action. With the pure primaries which are Sky Azure, Riot Red and Energy Yellow are the building blocks of this colour palette but can be balanced by softer tones which are Shifting Sand, Celeriac. The womenswear-specific of Signal Orange which will offer a more thoughtful approach to colour. The colour Military greens return have been upgrade from the core palettes to fashion colours for S/S19. However, Camouflage greys and greens are uplifted with the additional of Green Crush which is specifically for women. This colour palette has more darken shade tones as these colours representing creativity of within ourselves and others “discomfort zone”.

CEATIVE MANIFESTO – TEXTIESRecycled Threads Sprayed Surface Recycled Threads Revert to Type Here the fabrics appear to be This is more experimental expressively customised with DIY with tweed fabric mixes spray-paint effects. The cotton that have a free-hand style. casual bases and soft leathers feature a freeform graffiti and Revert to Type splattered paint effects. However, The statements within lightweight shirts have a airbrush, this offers a form of faded, eroded and blurred colour self-expression like effects to them. logos and slogans take an attitude on politics,Camo Mix Camo Mix consumerism and The camouflage patterns that sustainability. take on more of an artistic approach for both casual and more dressy summer fabrics.

Thank you for reading this fashion forecasting brochure. END OF THE BROCHURE