ARIA

BRAND DEVELOPMENT GUIDE

CONTENT 3 THE BAND 5 BAND HISTORY 6 MIND MAP 8 PHILOSOPHY 9 NAMING 10 CONTEMPORARY REFERENCES 12 HISTORICAL REFERENCES 14 TYPEFACE EXPLORATIONS 15 LOGOTYPE DEVELOPMENT 16 FINAL LOGOTYPE 18 COLOR PALETTE 20 B/W MARK 22 COLOR MARK 23 SECONDARY TYPE 24 IMAGE STYLE 26 THE «ARIA CHALLENGE» 28 BRAND APPLICATION 2

MY START-UP IS AN «AIR INSTRUMENTS» BAND 3

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HISTORY Born in the late 1990s as one of the about 20,000 music groups operating in the urban area of Detroit, the band ARIA did not have an easy start. The composers Mike A. and Emilia B., sup- ported by the talented instrumentalists Ewan C. and Sally D., toured the nightclubs under the name of Soul League and tried to earn their bread as a cover band, while continuing tirelessly to cultivate their dreams of success with their own songs. Meeting manager John E. turned the band's career around – in many ways. E. had the right contacts and invested means and good advice. Soon SONY Music showed interest in taking the band under contract. Unfortunately, E., who had huge debts to the local underworld, fleed with the band’s cash during the after-show party at SONY, stealing the truck with the whole equipment. It was a huge shock for the four artists: the record deal was still not finalized and they had no money to buy the equipment back. This seemed to be the end of their dreams. “After all, we can’t perform on air guitars“, said A. to the press. Curiously enough, it was this very phrase that triggered an amazing adventure. The crew manager Héctor F., an elec- tronics genius, recalled the principles behind the Theremin – the electronic instrument played contactless, with hand ges- tures only – and decided to refine this technology to apply it to different instruments. A few months later, thanks to the collaboration with the chore- ographer Angela G., ARIA was born – one of the most exciting bands of the century that will surprise you with a mix of exper- imental music, hypnotic dance performances and an impres- sive light show. 5

MIND MAP Original Fresh Soul New Experimental Pop Rock Lyrics ... and so . much more Gesture Influence Melody Genre Style Music Song Sound Mood Synth Wave Electronics Teremine Technology Pantomime Expressi Choreography Hand 6

Truck Ground- Instruments Backline (many) breaking Drinks Equipment Innovative After-show Surprising party Fans Cool Vocals Instrumentalists Band Gig Crew Water Manager Money Elements Air on Wind Fire Air force Earth 7 Aria Energy (opera)

PHILOSOPHY ✓ ELECTRONIC ✓ EXPERIMENTAL ✓ HYPNOTIC 8

NAMING 1. ARIA 2. ENAIR GY 3. SOUNDWAVES 9

CONTEMPORARY REFERENCE 10

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HISTORICAL REFERENCE 12

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TYPE EXPLORATIONS Type skeletons ✓ Aria Aria Aria Skeleton explorations ✓ 14

LOGOTYPE DEVELOPMENT ✓ 15

FINAL LOGOTYPE 16

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COLOR PALETTE RGB 219 226 233 HEX/HTML #DBE2E9 11 3 0 0 CMYK 649 C PANTONE RGB 158 166 180 HEX/HTML #9EA6B4 37 25 13 2 CMYK 2162 C PANTONE RGB 96 110 129 HEX/HTML #606E81 62 44 23 17 CMYK 4136 C PANTONE RGB 37 40 42 HEX/HTML #25282A 81 67 55 83 CMYK 426 C PANTONE RGB 166 25 46 HEX/HTML #A6192E 0 100 74 26 CMYK 187 C PANTONE 18

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B/W MARK 20

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COLOR MARK 22

SECONDARY TYPE SOUND ENAIR GY SOUND ENAIR GY SOUND ENAIR GY Lorem ipsum dolor sit amet, consectetur adipisici elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercita- tion ullamco laboris nisi ut aliquid ex ea commodi conse- quat. Quis aute iure reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint obcaecat cupiditat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisici elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercita- tion ullamco laboris nisi ut aliquid ex ea commodi conse- quat. Quis aute iure reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint obcaecat cupiditat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. 23

IMAGE STYLE 24

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THE «ARIA CHALLENGE» A «SECRET INGREDIENT» FOR SOCIAL MEDIA When they release a new album, ARIA will call the fans for an Air Instrument Challenge. The fans can post on the band’s social media chan- nels videos of themselves «playing» on air instru- ments along one of the new tracks. The followers can vote for the most original performance. The winner will perform the chosen track with the band at the next ARIA live concert. 26

CHALLENGE ? YOU 27

BRAND APPLICATION - CD Graphics 28

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BRAND APPLICATION - Clothing 30

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BRAND APPLICATION - Billboard 32

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STEFANIA RACIOPPA SPECIALIZATION IN GRAPHIC DESIGN CAPSTONE PROJECT COURSERA/CALARTS 2021