Brand Story & Guidelines
TABLE OF CONTENTS About IdentiFlight 3 Mission / Vision / Values 4-5 Client Benefits 6 Conserved Species 7 Logo(s) 8 - 11 Color(s) 12 Typography 13 Photography & Videography 14 - 15
OSTUORRY Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis hendrerit nisl lectus, in euismod libero scelerisque non. Praesent tempus interdum nibh, non bibendum enim tempus ut. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed pharetra leo ligula, vitae varius nunc posuere et. Nunc odio est, sagittis fringilla nisi ut, interdum dictum ante. Nullam nec semper tortor. Nulla vel nunc elementum, aliquet tellus a, sodales nisi. Suspendisse ex eros, rhoncus sed ex quis, elementum semper urna primis in faucibus orci luctus et ultrices posuere cubilia Nullam nec semper tortor. Nulla vel nunc elementum, aliquet tellus a, sodales nisi. Suspendisse ex eros, rhoncus sed ex quis, eleme endisses posuere cubilia Nullam nec semper tortor. Nulla vel nunc elementum, aliquet tellus a, sodales nisi. Suspendisse ex eros, rhoncus sed ex quis, eleme endi 3
To further the penetration of renewable energy by minimizing wildlife impacts while maximizing energy production. Nunc odio est, sagittis fringilla nisi ut, interdum dictum ante. Nullam nec semper tortor. Nulla vel nunc elementum, aliquet tellus a, sodales nisi. Suspendisse ex eros, rhoncus sed ex quis, elementum semper urna. Vestibulum ante ipsum primis in faucibus orci luctus 4
OVAURLUES ARE THE WIND AT OUR BACKS Conservation Collaboration Innovation Renewable Energy Technology Strategy Results Data Life Precision Adaptability Reliability 5
TBHEENEFITS CEO OF IDENTIFLIGHT “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis hendrerit nisl lectus, in euismod libero scelerisque non consectetur adipiscing elit. Duis hendrerit nisl lectus, in euismod libero” CLIENT 1 “Praesent tempus interdum nibh, non bibendum enim tempus ut. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus consect consectetur adipiscing elit. Duis hendreri” EMPLOYEE 1 raesent tempus interdum nibh, non bibendum enim tempus ut. Orci varius natoque penatibus et manis dis parturient montes c natibus et manis dis parturient monte natibus et manis dis parturient montee penatibus et manis dis parturient montes c natibus et manis dis parturient monte nati” 6
BALD EAGLE GOLDEN EAGLE WITH THE ADAPTABILITY TO CAPTURE CLASSIFY, & PROTECT EVEN MORE Native to LOCATION Native to LOCATION RED KITE WEDGE TAIL HEN HARRIER Native to LOCATION Native to LOCATION Native to LOCATION 7
LTHOEGO & HOW TO USE IT PRIMARY LOGO 9 SECONDARY LOGOS 10 SECONDARY LOGOS 11 Light Background Dark Background 8
330px Always use 60 registered ® px symbol with full logo 20px logo clearspace, independent of scale NEVER Only use standalone eye icon ALLOWED 60 once clear branding has been px established with the full logo or Logo effect treatments including but not limited when there is a space restriction to: inner & outer drop shadows or glows, bevels 65px feathers, and recoloring 9
Generally, please refrain from using these logo variants unless needed for a specific application. When the background is light enough, use the Primary Logo where applicable. Note that the Registered Symbol ® is still used for all full name secondary logos. 10
Use any of these logos when the background is too dark for the Primary Logo (use your best judgment). Once you have chosen your secondary logo, please do not switch to another secondary logo for the remainder of your project unless using the Primary Logo on an appropriate background color. 11
TCHOELORS WHITE LIGHT GRAY DARK GRAY BLACK 255, 255, 255 212, 212, 212 106, 115, 123 0, 0, 0 0, 0, 0, 0 16, 12, 13, 0 11, 1, 0, 64 0, 0, 0, 100 OF IDENTIFLIGHT GOLD BROWN ORANGE 205, 209, 0 205, 148, 95 243, 115, 33 Shown here are all RGB and CMYK color values 0, 17, 100, 0 0, 34, 60, 21 0, 68, 100, 0 for each IdentiFlight color. Primary IdentiFlight colors include: Orange, Dark Gray and White. Secondary IdentiFlight colors include: Light Gray, Black, Gold, and Brown. You may use these colors interchangeably as you see fit, as long as you do not violate logo standards. 12
TTHYEPOGRAPHY Please use the Primary Typeface on all IdentiFlight content. Secondary typefaces OF IDENTIFLIGHT may be used to supplement Primary Typeface but may never be used in areas of prominence - headlines, cover pages, calls to action, etc. PRIMARY SECONDARY SECONDARY TYPEFACE TYPEFACE TYPEFACE Myriad Pro Century Gothic Rockwell Regular Regular Regular Italic Italic Italic Bold Bold Bold Bold Italic Bold Italic Bold Italic A, B, C, D, E, X, Y, Z, 1, 2, 3 A, B, C, D, E, X, Y, Z, 1, 2, 3 A, B, C, D, E, X,Y, Z, 1, 2, 3 a, b, c, d, e, x, y, z a, b, c, d, e, x, y, z, a, b, c, d, e, x, y, z, 13
NIMEEADGES? VISIT OUR ONLINE ASSET LIBRARY GO TO WWW.XXXXXXXXXXXXX.COM For high resolution images and videos for use in your marketing materials. 14
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HEADINLSIENRET HERE HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis hendrerit nisl lectus, in euismod libero scelerisque non. Praesent tempus interdum nibh, non bibendum enim tempus ut. Orci varius natoque penatibus et magnis.
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