Boulder Imaging Brand Guidelines

The BI Brand

TABLE OF CONTENTS Our Story 3 Mission and Values 4-5 Logos 6-9 Colors 10 Typography 11

OUR STORY Boulder Imaging was formed 25 years ago with the launch of Quazar, our proprietary HPDVR technology. The industry success achieved with Quazar formed the foundation from which Boulder Imaging launched the Vision Inspector suite of machine vision software. Vision Inspector is now utilized 24/7 in a multitude of industries and environments to provide machine vision inspection solutions for precision applications. By leveraging machine vision technologies perfected for the defense, aerospace and industrial products industries, Boulder Imaging offers a growing suite of integrated systems and software that “Inspect the Unexpected™”. From the manufacturing lines of flooring and ceiling tile producers to the precision printing of banknotes or rugged wind farm environment, our inspection technology provides revealing visual data for our clients. 3

4

SPEED INNOVATION SUPPORT Boulder Imaging implements the most advanced Boulder Imaging drives innovation by providing Boulder Imaging supports you as a trusted machine vision technologies to enable technology solutions to transform your operations partner throughout the life of your business. real-time inspection. and financials. By innovating together, we believe Our project managers, trainers and customer that our approach will enhance your quality care team are with you every step of the way. ACCURACY assurance and ultimately be a part of your ongoing success story. RISK AND CHANGE Boulder Imaging provides objective, traceable MANAGEMENT results tailored to customer requirements. ELEVATION Change is hard. Our project management SCALE Boulder Imaging can help you elevate employee philosophy delivers on the belief that significant performance by creating meaningful work, results can be achieved without significant Boulder Imaging provides networking providing better tools, and enabling optimal added burden on your team and processes. technologies across local and global facilities. human impact and contribution in the workplace. 55

OUR LOGO(S) PRIMARY LOGOS 7 SECONDARY LOGOS 8 SECONDARY LOGOS 9 Light Background Dark Background 6

1 2 1Primary Boulder Imaging Logo | Color Use this logo whenever/wherever possible. 2Primary Boulder Imaging Logo | Grayscale Use this logo when the color option is not possible (i.e. black and white documents). 3Primary IdentiFlight Logo Use this logo whenever/wherever possible. 4IdentiFlight Eye Logo Only use this logo once clear branding has been established with the full logo and only if there is a space restriction. 3 All Logos Every logo must have at least 20px (pixels) of clear space around them (denoted by the boxes surrounding the logos). Logo treatments including, but not limited to, the following are never allowed: • Shadows 4 • Glows • Bevels • Feathers • Strokes • Recoloring 7

12 125th Anniversary Circle Logo Use this logo interchangeably with the Primary Boulder Imaging Logo (#1, page 7). 225th Anniversary Horizontal Logo Use this logo interchangeably with both the Horizontal Boulder Imaging Logo (#3, current page). 3 4 3Horizontal Boulder Imaging Logo Only use this logo when vertical space is restricted. 4Boulder Imaging B Logo Only use this logo once clear branding has been established with the full logo. 5 5 5IdentiFlight Logo and Eye | Dark Gray (IDI) Ideally, these are not to be used unless the application calls for it (i.e. black and white). 6IdentiFlight Logo and Eye | Black 6 6 Ideally, these are not to be used unless the application calls for it (i.e. black and white). 8

Note 1 1Vertical Boulder Imaging Logo | White 3 All secondary logos follow the same Use this white version of the primary logo only when the rules as the primary logos: at least background is too dark to use the color or grayscale logos. 20px of clear space (denoted by boxes surrounding logos), and 2Horizontal Boulder Imaging Logo | White no logo treatments allowed. Only use this logo when vertical space is restricted and the 2 backround is too dark. 44 3Boulder Imaging B Logo | White 55 Only use this logo once clear branding has been established with the full logo and only when the background is too dark. 4IdentiFlight Logo and Eye | Orange and White Only use these logos if the background is too dark. 5IdentiFlight Logo and Eye | White Only use these logos if the backgorund is too dark, with preference to the orange and white version (#4, current page). 9

OUR COLORS Shown here are all RGB and CMYK color values for every Boulder Imaging and IdentiFlight color. Each brand contains white, black, and their respective light and dark grays. Accent colors include IdentiFlight (IDI) Orange and Boulder Imaging (BI) Blue. Black BI Dark Gray BI Light Gray BI Blue 0, 0, 0 73, 73, 74 167, 169, 172 74, 106, 154 0, 0, 0, 100 66, 59, 57, 40 0, 0, 0, 40 67, 43, 2, 25 White IDI Dark Gray IDI Light Gray IDI Orange 255, 255, 255 109, 110, 113 212, 212, 212 243, 115, 33 0, 0, 0, 0 11, 1, 0, 64 16, 12, 13, 0 0, 68, 100, 0 10

OUR TYPOGRAPHY Please defer to Calibri on all content. Secondary typefaces may be used to supplement the primary typeface but may never be used in areas of prominence. If Myriad Pro or Century Gothic are not available to you or if you are creating a working/shared document, ONLY use Calibri. PRIMARY PRIMARY SECONDARY TYPEFACE TYPEFACE TYPEFACE Boulder Imaging and IdentiFlight Boulder Imaging and IdentiFlight IdentiFlight Calibri Myriad Pro Century Gothic Regular Regular Regular Italic Italic Bold Italic Bold Bold Italic Bold Bold Italic Bold Italic A, B, C, D, E, X, Y, Z, 1, 2, 3 A, B, C, D, E, X, Y, Z, 1, 2, 3 A, B, C, D, E, X, Y, Z, 1, 2, 3 a, b, c, d, e, x, y, z, $, !, & a, b, c, d, e, x, y, z, $, !, & a, b, c, d, e, x, y, z, $, !, & 11

BOULDER IMAGING 1500 Cherry Street Louisville, CO | 80027 303.604.2368 www.BoulderImaging.com | www.IdentiFlight.com

OUR TYPOGRAPHY Please defer to Calibri on all content. Secondary typefaces may be used to supplement the primary typeface but may never be used in areas of prominence. If Myriad Pro or Century Gothic are not available to you or if you are creating a working/shared document, ONLY use Calibri. PRIMARY PRIMARY SECONDARY TYPEFACE TYPEFACE TYPEFACE Boulder Imaging and IdentiFlight Boulder Imaging and IdentiFlight IdentiFlight Calibri Myriad Pro Century Gothic Regular Regular Regular Italic Italic Bold Italic Bold Bold Italic Bold Bold Italic Bold Italic A, B, C, D, E, X, Y, Z, 1, 2, 3 A, B, C, D, E, X, Y, Z, 1, 2, 3 A, B, C, D, E, X, Y, Z, 1, 2, 3 a, b, c, d, e, x, y, z, $, !, & a, b, c, d, e, x, y, z, $, !, & a, b, c, d, e, x, y, z, $, !, & 13

BOULDER IMAGING 1500 Cherry Street Louisville, CO | 80027 303.604.2368 www.BoulderImaging.com | www.IdentiFlight.com