Pretty Nature Organic Cosmetics Brand Book

B by noa dahan R A N D BOOK

TABLE OF CONTENTS who are we?.......................................................................................................................5 PRODUCT IN DIFFERENT COLORS......................................................................25 our vision..................................................................................................................................6 LIPSTICK.................................................................................................................................... 26 what do we stand for? .....................................................................................7 BUSINESS CARD................................................................................................................27 our values are our products....................................................................8 STATIONARY........................................................................................................................ 28 moodboard.............................................................................................................................9 A5 MARKETING FLYER...............................................................................................29 logo inspiration..............................................................................................................11 A3 MARKETING POSTER...........................................................................................30 logo VARIATIONS............................................................................................................12 Bags..............................................................................................................................................31 LOGO areas..........................................................................................................................13 BOX................................................................................................................................................ 32 DO'S................................................................................................................................................. 14 SIGNBOARD............................................................................................................................ 33 DONT'S..........................................................................................................................................15 RESPONSIVE WEBSITE ..............................................................................................35 LOGO sizes..............................................................................................................................16 THE BRAND ON FACEBOOK ...................................................................................36 LOGO COLORS........................................................................................................................18 FACEBOOK templates ..........................................................................................37 PRIMARY.................................................................................................................................. 20 THE BRAND ON INSTAGRAM.................................................................................38 secondary............................................................................................................................21 instagram templates........................................................................................39 TYPOGRAPHY..................................................................................................................... 22 PRODUCT SET......................................................................................................................24 Page 2

who are we? It is a Cosmetics Brand that Using Biotechnology, our products Our Products: uses only Natural and Organic are safe for use, specially suitable for ingredients without toxins and extremely sensible skin consumers that Primer, Foundation, have allergy to conventional cosmetics. Concealer, Blush, Artificial Preservatives. Bronzer, Highlighter, Our Products are also for consumers Eyeshadow, Eyeliner, It has an amazing Portfolio of aware of the Importance of protecting Mascara, Lipstick, Fixer Ecological and Biocosmetical our Environment and for those who and Others. products. want to join us in our Mission. Page 3

our vision Love to Nature, The Brand searches references People and Animals. on ancestors’ beauty rituals and The Nature is the Source adapt them to Contemporary of our Inspiration. Products. Simplicity & Synergy We create and produce Vegan with Nature are our Vision. & Cruelty Free Make-up, Page 4 without using any Animal Origin Ingredients.

what do we stand for? We choose to take care of everyone in a We want to take care of you, your body and Kind, Colorful and Fun way, filled with Pure your soul, with affection, kindness and good and Vital Energy. energy, the kind that comes from Nature. People, Animals, Nature in all its forms are We preach Respect for ourselves and for Important. everything that impacts us. Our products are Sustainable, we respect We believe in Beauty and Self-Care as a way the Nature, the Animals and still offer High to heal the body and soul. Quality products with Modern Trends to our consumers. Page 5

our values are our products Vegan Cruel Free Natural Healthier Modern Colorful Careful Biotechnology Sustainable High Quality Aware Trendy Page 6

moodboard Colors! Feminine! Nature! Head Accessories! Floral Pattern! Make-up Colors! Page 7

LOGO Page 8

logo inspiration + +Make-up = Pink Tones Feminine Nature, Floral Illustration Flowers Head Accessories Page 9

logo VARIATIONS Primary Logo Secondary Logo Logomark Page 10

LOGO areas brand name and tag line A area for the brand name and brand description or tagline. Isolation Area B no text, graphics, texture, pictures can't be placed in this area. Logomark + background area C this area contains the background and the logomark. Page 11

DO'S only bellow colors (primary) and use of primary, secondary secondary (different tints of Logo or logomark according to primary colors) are allowed in the responsiveness needed, package logo background: size and marketing material purpose. keep the logo dimensions proportionally between the maximum and minimum size described in the logo size page. floral background and logomark background for brand identity. Page 12

DONT'S no gradient in the background. no patterns in the background. no texts, texture no distort. or patterns in the Isolation Area. Page 13

LOGO sizes Maximum Medium Minimum W: 7.7 CM W: 5.7 CM W: 4.5 CM H: 7.7 CM H: 5.7 CM H: 4.5 CM Page 14

COLORS Page 15

LOGO colors colors colors colors colors colors colors colors colors colors colors Page 16

PALETTE C O Page 17 L O R S

PRIMARY HEX #000000 HSB (0, 0, 0) (359, 49, 96) (352, 31, 91) (7, 16, 95) #F47d7e RGB (0, 0, 0) (244, 125, 126) (233, 161, 171) (241, 207, 202) CMYK (75, 68, 67, 90) (0, 64, 40, 0) (5, 44, 19, 0) #E8A1AB (1, 19, 12, 2) #f0cfca Page 18

secondary tint secondary Colors: primary colors in different tints. 90% 85% Page 19 80% 75% 70% 65% 60% 55%

FONT NAME: TYPOGRAPHY beloved sans bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr the font is clearly readable, simple Ss Tt Uu Vv Ww Xx Yy Zz but still elegant with roundness expressing feminity and delicacy. 0123456789-!?,<>@#$()*&%/{}[]|\\':\" Font size used in the logo: 19 pts (maximum size) 14 pts (medium size) 11.5 pts (minimum size) the brand name and/or tag line can be used around the logo or used in separate lines to be fit to the package size or use purpose. Page 20

MOCK UP Page 21

PRODUCT SET Page 22

PRODUCT IN DIFFERENT COLORS Page 23

LIPSTICK Page 24

BUSINESS CARD Page 25

STATIONARY Page 26

A5 MARKETING FLYER Page 27

A3 MARKETING POSTER Page 28

Bags Page 29

BOX Page 30

SIGNBOARD Page 31

DIGITAL Page 32

RESPONSIVE WEBSITE Page 33

THE BRAND ON FACEBOOK Page 34

FACEBOOK templates Page 35

THE BRAND ON INSTAGRAM Page 36

instagram templates Page 37

Thank you! Page 38