Network Partners Presentation

Your Mortgage Professional Jerry Watung I am not your ordinary Mortgage Professional. What you are about to experience is a cutting-edge marketing platform designed to build and nurture a personal relationship… together. And the book you’re about to review reveals what I proudly call “A Whole New Level of Service”NMLS # 900154 Jerry Watung www.jwatung.com Sr Mortage Advisor 717 Pacific Ave Doorway Home Loans Tacoma, WA 98402 (425) 559-9349 [email protected]

NMLS # 900154 COMPREHENSIVE www.jwatung.com 717 Pacific Ave MARKETING Tacoma, WA 98402 PLATFORM Doorway Home Loans Provides Innovative Marketing Solutions Our cutting-edge marketing approach to Internet, E-mail, and Conventional Marketing is designed to easily help us build a lasting, personal relationship with each of our homeowners. Jerry Watung Sr Mortage Advisor Doorway Home Loans (425) 559-9349 [email protected]

PRE- PURCHASE COMMUNICATION EVERYONE KNOWS that all home lookers do not Educated Buyers: Our educational emails teach the become home buyers. Sometimes, the lookers who prospect some DOs and DON’Ts of maintaining their start with us may become buyers with someone else. credit and buying a home. Challenge: Transforming a “looker” into a client and Engaged Prospects: Many of our emails contain fun a raving fan. on-line quizzes to get our prospects actively involved Solution: After you send a client our way, we set in the learning process. We do more than lecture— them on a cobranded, pre-purchase email campaign. we engage! What this means: Top-of-Mind Team: Through regular co-branded emails, our prospects see us working together for them even before they buy, and they’re likely to remember us at decision time.NMLS # 900154 Jerry Watung www.jwatung.com Sr Mortage Advisor 717 Pacific Ave Doorway Home Loans Tacoma, WA 98402 (425) 559-9349 [email protected]

IN PROCESS VIDEOSAt Doorway Home Loans, we understand that What This Means:buyers may become worried about the purchase Educated Homebuyers: Our clients know whereprocess even while loan officers and real estate agents their applications are in the mortgage process andare working steadily behind the scenes. they understand the actions they should be taking (orChallenge: Homebuyers need to know what’s going avoiding, in some cases) as things move forward.on in the loan process, feel connected to their team Team Approach: They see us working together onof professionals and understand steps they can take their behalf.while they wait for closing. A Fun Process: As a bonus, we introduce a little bit ofSolution: Doorway Home Loans emails a series of levity into what can be a stressful time.“Welcome to the Mortgage Process” videos at different Feedback: The videos even have a “thumbs up”stages of the loan process. These co-branded, light- button so buyers can let us know what they think ofhearted videos keep clients informed and aware of the job we’re doing.next steps.NMLS # 900154 Jerry Watung www.jwatung.com Sr Mortage Advisor 717 Pacific Ave Doorway Home Loans Tacoma, WA 98402 (425) 559-9349 [email protected]

EDUCATIONAL MATERIALSSOMETIMES, POTENTIAL BUYERS NEED HELP Challenge: Prospective clients may not have made thenavigating the purchase process. They may even financial preparations to purchase a home, or they maycontact you to start a home search when they aren’t not understand the process. They may even need helpprepared at all. determining whether“this”is a good time to buy. Solution: Doorway Home Loans has a full library of co- brandable printable flyers and informational emails to educate our clients and keep in touch at every stage, from dreaming to looking to closing and beyond. What This Means: Educated Buyers: Homebuyers have LOTS of questions, and our materials contain LOTS of easily-shared answers! Broad-based Content: From explanations of common acronyms to historical trend analysis to details of specific loan programs, our materials contain trustworthy infor- mation for those who are new to the process and more seasoned clients. Established Expertise: Because we’re cobranded on the educational content, our clients will see us as the experts who can and will answer their questions.NMLS # 900154 Jerry Watung www.jwatung.com Sr Mortage Advisor 717 Pacific Ave Doorway Home Loans Tacoma, WA 98402 (425) 559-9349 [email protected]

CALCULATORS YOU WANT TO FEEL CONFIDENT that your clients will be successful homeowners with a mortgage that works as well for them as the home you’ve helped them select. CHALLENGE: Home buyers often have one particular SOLUTION: Our online-mortgage loan type in mind. In reality, that option may not be calculators provide the client the one that minimizes their true cost of owning or personalized comparisons of the costs most easily enables their purchase. and benefits of multiple loan options. WHAT THIS MEANS .Buyer Empowerment: When buyers are well informed and have carefully considered their financing options, they feel more confident in the entire transaction. Homeowner Success: Calculators often open conversations about potential future challenges, resulting in mortgage decisions that are more likely to meet clients’long-term needs. Repeat Buyers: Informed, knowledgeable buyers are likely to be in a financial position to purchase a home again—and to enjoy the process enough to do so!NMLS # 900154 Jerry Watung www.jwatung.com Sr Mortage Advisor 717 Pacific Ave Doorway Home Loans Tacoma, WA 98402 (425) 559-9349 [email protected]

CLIENT GREETINGSCLIENTS AND PROSPECTS LIKE TO BE KNOWN– What This Means:not just as a home sale or a loan application, but as Personalized Service: Of course, all email greetingsour neighbors and friends. address the recipient personally. Even the occasionalChallenge: It’s difficult to remember clients’ special video greeting addresses our clients by name.days and maintain personal contact for years after a Top-of-Mind Team: With regular communicationclosing. from us, our clients will remember us, they’ll view usSolution: Before they buy, during the process and as a team, and they’ll know how to contact us.long after our clients have settled into their homes, More Smiles: Our messaging is thoughtful, sincerewe mark birthdays, holidays and loan anniversaries and, when appropriate, fun. Clients will look forwardwith co-branded email greeting campaigns. to receiving our unique greetings.NMLS # 900154 Jerry Watung www.jwatung.com Sr Mortage Advisor 717 Pacific Ave Doorway Home Loans Tacoma, WA 98402 (425) 559-9349 [email protected]

“JUST LISTED” ALERTS FROM YOUR DATABASE HOW MANY TIMES HAVE YOU closed a deal with a client, only to drive through their neighborhood a few years later to see a “For Sale” sign in front of their house with a different Real Estate agent’s name on it? At Doorway Home Loans we understand this is one of the most frustrating things that can happen to us in the industry. CHALLENGE: You have done all of the right SOLUTION: Doorway Home Loans has a things to try to keep in touch with your custom solution that monitors the internet database over the years, but a competitor won for listings as they appear. We look at search the business when it was time for your client engines, FSBO sites, and other industry specific to re-enter the market. How do you pinpoint listing sites for new listings with addresses exactly when a client is ready to make another that match someone in your database. We can transaction and ensure you are top of mind now tell you when any of our past clients list with them at the right time? their home for sale.NMLS # 900154 WHAT THIS MEANS: For FSBO deals, it allows you the unique sales opportunity of picking up the phone and calling your client to re-sell them on the benefits of using a Real Estate agent early on in the sales cycle. If they have already contracted with another agent, it allows you the opportunity to find out why they didn’t use you again and also see if they have a Real Estate agent to help them find a new home (they are moving after all). This data gives you more ammunition when you make that initial phone call than you have ever had before. This “Just Listed” alert service is another great benefit of doing business with Doorway Home Loans. www.jwatung.com 717 Pacific Ave Tacoma, WA 98402

MORTGAGES UNDER MANAGEMENTAt Doorway Home Loans we understand that our Opportunity Alerts: We’ll also establish a presetPartners in Success are looking for more than just rate and payment savings target for each client. In therate sheets and customer service. In that spirit, we case that mortgage rates drop unexpectedly, Doorwayare proud to introduce another innovation that you’re Home Loans will notify the client immediately with angoing to love. action plan that’s right for them.Challenge: We noticed that financial professionals Deepening Relationships: For our elite Partnerstraditionally do a better job than mortgage in Success, we’re also happy to enroll friends andprofessionals at counseling clients on how assets prospects into our Mortgages Under Managementare performing against market conditions. program – at no cost. We didn’t think it was right toSolution: Effective immediately, Doorway Home show this level of service to clients only. Together, weLoans is opening up its Mortgages Under Management can show the local community what makes us uniqueservice to its valued clients and friends. – one customer at a time.What This Means: Since we proactively track market Joe,conditions, your clients will never have to guess if It’s time for your Bi-Annual Mortgage Checkup!they’re in the right loan again. The solution is two-fold: As you know I’m constantly monitoring market conditions to ensure that you’re in the right loanBi-Annual Mortgage Updates: Every 6 mos, we for your needs. In that spirit, please see below for a brief analysis on how your current productconduct an analysis for each client and communicate compares to other options available today.the results in an easy-to-understand summary. This Your Current Loan information:valuable service is provided free of charge. June 21, 2006 123 Any Street 30-Year Jumbo Fixed at 6.375%. Based on current market conditions, I’m assigning your current mortgage solution a yellow light. In general, this means that I may be able to recommend options that could either save you money on your monthly payment or lower your interest rate. However, it is highly likely that your current loan is still right for you. If you’d like to schedule a few minutes so we can take a closer look, please reply to this e-mail or give me a call. Also, if you think any of your friends, co-workers or family members would benefit from the high level of service I provide, please refer them my way. Thank you for your loyal business and for your referrals!NMLS # 900154 Jerry Watung www.jwatung.com Sr Mortage Advisor 717 Pacific Ave Doorway Home Loans Tacoma, WA 98402 (425) 559-9349 [email protected]

MARKETS IN A MINUTE YOU’RE BUSY keeping up with your work. Who has Quick Reads: The newsletter contains read-at-a- time to keep up with the economy, too? glance gauges to show rate movement and brief Challenge: Tracking changes in the markets so you bullet points with updates on financial and housing can answer client questions. industry news. Solution: Quick weekly update on interest rates, Smiles: We even include a G-rated joke just to make economic conditions and the housing market. you smile (or groan if it’s too corny). What This Means: Timely Updates: I will send you The Markets in a Minute update toward the end of each week so you’re armed with current information as you move into your busiest time.NMLS # 900154 Jerry Watung www.jwatung.com Sr Mortage Advisor 717 Pacific Ave Doorway Home Loans Tacoma, WA 98402 (425) 559-9349 [email protected]