Verticado_Custom Brand Identity

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Table of Contents OUR VISION 01 THE LOGO 02COLOUR PALETTE 03 TYPOGRAPHY 04ICONS & ILLUSTRATIONS 05 06SOCIALMEDIA

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Verticado is the leading agro-tech company that develops vertical farming systems for smart cities. 01 GROWING A BETTER FUTURE Our urban farm system is an innovative way to meet the rising population’s need for nutritious food by growing produce in any urban space. Our platform is capable of growing over 200 types of crops that can be planted and harvested within only 3 weeks. 02 FRESH & HEALTHY PRODUCE We believe in a future-forward experience that puts the health and the planet first. Our sustainable method of vertical farming produces fresher and tastier leaves and vegetables, that benefits the consumers and the environment. 03 RESEARCH & TECHNOLOGY Verticado has developed an innovative vertical agriculture system made up of modular soil beds and sensors that monitor, detect, and allocate data-based inputs such as irrigation, lighting, and climate-control for optimum plant growth. That allows to easily track all plant vital signs throughout the various growth stages.

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Primary Logo Verticado's primary logo is a word mark and an icon. The main lettering has a playful, bloomy and straight logo vibe that reflects the personal, green and enterprising values of the company. The plant icon is an essential feature to make the company recognizable and memorizable. This is the main logo for the company that will be used across all brand applications. It helps partners, costumers and any other audience to easily identify. Verticado and strentgthens the recognizability of the company. It is essential that the logo will be used with care and respect according to the guidelines throughout all on- and offline platforms to maintain consistency and the professionality of the brand. ICON THIRD LETTER CORMORANT MEDIUM ITALIC Verticado Verticado FIRST PART SECOND PART ICON IN THE \"I\" OF THE CORMORANT MEDIUM ACUMIN VARIABLE WORDMARK

Secondary Logos The secondary logos can be used as shown below. Negative Positive Responsive Verticado Verticado Verticado Verticado Verticado Verticado Verticado Verticado White B l a c k

Unnacteptable Usage For maintinaing the integrity of the company, there are a few rules that need to be noticed. Don't ever rotate, self-adjust the sizes or proportions between the logo and the wordmark. Below are some ways of how the logo never can be adjusted. X X Verticado Verticado 04 Don't make self-adjustements 01 Don't make unproportinal adjustements to the place ment of the icon and/or wordmark to the placement of the icon and/or wordmark VX erticado XVerticado X 02 Don't mix colourways between the icon and the wordmark 03 Don't switch or change the fonts Verticado 05 Don't put the logo in a frame when using on a background X Verticado 06 Don't use off-brand colours

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Palette # F9FBFF R 249 The Colour Palette for Verticado is relatively G 251 minimal. B 255 The green logo will mainly be used in front of a C 2 black or white background, other varieties are M 2 salmon, paper white and dark grey. Y 0 K 0 # 282828 R 40 # 1A7A69 G 40 R 026 B 40 G 122 C 71 B 105 M 65 C 85 Y 74 M 31 K 68 Y 64 K 14 # F0A688 R 244 G 166 B 136 C 3 M 40 Y 44 K 0

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graphyTypo................... ................... ................. ................. Typograhy can be a powerful tool, when used consistently. The fonts used for Vertico represent the brand's identity: Acumin shows classic design, Cormorant brings in a playful component, reflecting the personal and green aspect. 01 CORMORANT GARAMOND MEDIUM / MEDIUM ITALIC AaBbCcDd^Ee@12345 FfGgHhIiJjKk^Ll/6789 02 ACUMIN VARIABLE CONCEPT LIGHT MmNnOoPp?Qq{} SsTtUuVvXxYy_Zz

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Illustrations Icons

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Mobile Desktop



Contact Us [email protected] Verticado (831) 920-1876 N Echo Ave Seaside, California(CA), 93955