BRANDREPORT2015
2 Reached media Brand report 2015 BRAND REPORT 2015
3 IN THEBeginning
4 Reached media Brand report 2015 REPORTING PARAMETERS The reporting period for this brand report is the 13 months, starting in October 2014 and ending on 30 Novem- ber 2015. The report is compiled to give guidance and to benchmark the organisations service offerings. It also serves as a framework of product programmes and general activities. The brand report is also a catalyst, serv- ing as a tool for windows of opportunity in which we hope to maximize our future business opportunities. This report includes selected operations and service activities of the year under review. reached Media (Pty) Ltd. is Johannesburg’s outsourced and contract-based integrated marketing communica- tion solutions firm. As such, reached Media (Pty) Ltd. is a growing firm and in its pursuit, reached Media (Pty) Ltd. is gradually moving towards its primary objectives and commitment in line with a fast growing world of digitalisation. All questions relating to this brand report can be directed in writing to: [email protected].
Brand/report 2015 5CONTENTS 6 9OVERVIEW BY THE MD 171. GENERAL INFORMATION 332. PERFORMANCE SUMMARY 303. HUMAN RESOURCES 394. OUTREACHED 455. YEAR IN PICTURES 466. YEAR AHEAD 527. PROPHETIC WORD8. 2016 PLANS
6 Reached media Brand report 2015 WELCOME BY THE MD Good day and welcome to our inaugural, annual brand report. Thank you for taking the time to read a copy. I’d like to start by informing you that reached Media (Pty) Ltd. is a wholly and a one hundred percent Christian business. The business and its operations are guided by God the Father through Jesus Christ of Nazareth and by the leading of the Holy Spirit. As such, the purpose of this report is to first of all honour, glorify and praise God the Father through Jesus Christ of Nazareth and by the leading of the Holy Spirit and to thank Him for His gracious guidance throughout 2015. This brand report is a testament to the programmes, projects and general activities we conducted in the year under review 2015. The year 2015 has been a most exciting year, filled with its own bag of trials and tribulations. However, through it all, excellence has con- tinued to be at the center of our mission. To us, this brand report represents a celebration. We are celebrat- ing our milestones within our milestone, we are celebrating an idea turned into a product, and we are celebrating a business commit- ted to making a difference in the lives of South Africans. We are also celebrating partnerships between pubic sector, private sector and government geared toward bridging our country’s employ- ment needs. This report also signifies growth from humble begin- nings. Finally, we are celebrating Jesus Christ our Lord and Saviour. A quick glance at the year gone by and I am sure our team can tes- tify in saying ‘If only these walls could talk’. A quick glance at my shoes would unveil a small tail into the talking walls. At reached Media (Pty) Ltd. the Christian Holy Bible is more than just a ‘book’, the Christian Holy Bible symbolises our lives. God the Father through Jesus Christ of Nazareth and by the leading of the Holy Spirit says in Joshua 1:8: “This book of the law shall not depart out of your mouth, but you shall meditate on it day and night, that you may observe and do according to all that is written in it. For then you shall make your way prosperous, and then you shall deal wisely and have good success.” This Scripture for us sets the foundation and maps the simple direc- tion that the business, and to some of us, our personal lives, must take. It aligns our way to the steps guided by the Christian Holy Bible. Through this Scripture, reached Media (Pty) Ltd. has been able to find its way amidst a sea of chaos.
Brand/report 2015 7reached Media (Pty) Ltd.’s business philosophy The Bible says in James 1:7 “External religiousrests in the interpretation of the true life story worship [religion as it is expressed in outwardof William Colgate, a devout Christian who acts] that is pure and unblemished in the sightmade a deal with God the Father. of God the Father is this: to visit and help and care for the orphans and widows in their afflic-William went to God and said that should God tions and need, and to keep oneself unspottedmake him successful he will give a tenth and uncontaminated from the world”.(meaning 10% of his income including moniesthat people give him in general) to the house Thus reached Media (Pty) Ltd. is committed toof the Lord without fail. Further to that he being a ray of hope dedicated in reaching wid-committed himself to helping God’s house in ows, orphans and the homeless through theany way possible. William reminded God of a reached Media (Pty) Ltd.’s ‘reached MediaScripture which is found in the Christian Holy Foundation (OUTREACHED).’ We are commit-Bible in the book of Malachi 3:10 which says: ted to the services that we develop and supply“Bring all the tithes (the whole tenth of your to our clients. We are committed to being fairincome) into the storehouse, that there may be and honest and compassionate in our businessfood in My house, and prove Me now by it, says dealing.the Lord of hosts, if I will not open the windowsof heaven for you and pour out a blessing, that In closing, reached Media (Pty) Ltd.’s clients,there shall not be room enough to receive it”. It workforce, communities, stakeholders andis said that because William kept his promise to partners are at the centre of our business’sGod, God Himself gave William Colgate the success. We would like to express our sincererecipe of how to make Colgate toothpaste. gratitude to the external support team that are the real custodians of the success ofGod not only blessed William with the recipe, it reached Media (Pty) Ltd. Pastor Blessing Chili-is believed that God further said to William za and family thank you for always speakingColgate “NO ONE SHALL OUTSHINE YOU IN MAK- the sweet Word of God.ING TOOTHPASTE UNTIL THE END OF DAYS”. As you read the report, we trust that you willAs reached Media (Pty) Ltd. we have commit- find it compelling, informative and insightful.ted ourselves to live by these same values. Towork for the House of God the Father through Thank youJesus Christ and by the leading of the HolySpirit and to also claim our share in the Abra- Mr. Simphiwe Mtetwahamic Promise. The Christian Holy Bible says Managing Directorthat “God loves a cheerful giver” (2 Corinthians9:7), the Bible also says “it is more blessed togive than to receive” (Acts 20:35). God is ourFather and the thing that is close to His heartreached Media (Pty) Ltd. endeavours toachieve.
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Brand/report 2015 9GENERALINFORMATION
10 Reached media Brand report 2015 THE VISION THE MISSION THE PROMISE
Brand/report 2015 11VISIONTo be a leading and trusted integrated marketing communication solution partner in Johannesburg.To build a firm that serves, services and holds true to its founding values and principles.MISSIONTo provide effective integrated communication solutions inJohannesburg.PROMISEWe have renounced disgraceful ways (secret thoughts, feelings,desires and underhandedness, the methods and arts that menhide through shame); we refuse to deal craftily (to practice trick-ery and cunning) or to adulterate or handle dishonestly the Wordof God, but we state the truth openly (clearly and candidly). Andso we commend ourselves in the sight and presence of God toevery man’s conscience [II Corinthians 4:2].
12 Reached media Brand report 2015Business Profilereached Media (Pty) Ltd. is Johannesburg’s are in line with their organisational visions andoutsourced and contract-based public and private values. reached Media (Pty) Ltd. ensures thatsector integrated marketing communication our clients’ projects are conveyed through effec-solutions firm. We coordinate, manage and assist tive vehicles of communication, as well as market-public and private sector organisations in ing that can enhance their key value offering indeveloping, maintaining their communication line with their project operations and strategicmethods, models and applications so that they goals.INCORPORATION PROFILEreached Media (Pty) Ltd. Certificate issued by the Commissioner of Companies & Intellectual Property Commissionon Friday, May 15, 2015 at 13:29.ENTERPRISE INFORMATION 2015 / 149372 / 07 reached Media (Pty) Ltd.Registration Number: 15/05/2015Enterprise Name: 15/05/2015Registration Date: Private CompanyBusiness Start Date: In BusinessEnterprise Type: 4340269887Enterprise Status: Level 1Vat Number: 25 Sunninghill Office ParkBBBEE Status: 04 Peltier DriveRegistered Address: Sunninghill, Jhb South Africa, 2057E mail: [email protected]: www.reached.co.za
Brand/report 2015 13GEOGRAPHICAL SPREADreached Media (Pty) Ltd. has a Gauteng wide footprint with the ability to operate far and wide. With ourhead office centrally located in the hub of Johannesburg’s business center in Sunninghill, Gauteng. reachedMedia (Pty) Ltd. has conducted activities across much of the nine provinces in South Africa.BENEFICIARIESAs a 100% Christian organisation guided by the Christian Holy Bible, our key focus is in spreading the Wordof God and honouring the Will of God the Father, through Jesus Christ of Nazareth and by the leading ofthe Holy Spirit. We do this by conveying important information to people in need, particularly those inpoor and rural communities. For this reason, reached Media (Pty) Ltd.’s beneficiaries include Churches,Pastors, and spiritually disadvantaged communities with a range of backgrounds, as well as widows, or-phans, the homeless and a host of other needy people across South Africa.
14 Reached media Brand report 2015SUSTAINABLE MODELreached Media (Pty) Ltd. is a growing or- fund the sustainability of reached Mediaganisation that has standardised an opera- (Pty) Ltd. Our team of sales executivestional and sustainable model in light of the work tirelessly in selling our marketingcurrent economic times. We see ourselves communication packages. Further to this,as Johannesburg’s outsourced and con- we engage the skills of reached Mediatract-based integrated marketing commu- (Pty) Ltd.’s internal and external staff fornication solutions firm which involves itself actual service delivery activities.in supporting and collaborating with otherSouth African businesses in aid of continu- The adaptability of reached Media (Pty)ously building a free and fair democratic Ltd. is due to the perfect mix of our aca-South Africa. demic team who also give a sense of sus- tainability for our integrated marketingreached Media (Pty) Ltd.’s income re- communication solutions services we em-sources consist of a host of activities, piv- ploy.oting around our sales division in order to
Brand/report 2015 15MSUSOTADINAEBLLE
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Brand/report 2015 17PERFORMANCESUMMARY
18 Reached media Brand report 2015 EXECUTIVE REPORT In 2015, the business operations of reached Media (Pty) Ltd. were in the foundation phase. In this report, our reporting considerations are predomi- nantly focused on a few projects whilst giving guidance to the firm’s strate- gic framework. This includes developing a sound operational model and developing a sales, communication, marketing, and human resources man- agement framework. In the year under review, reached Media (Pty) Ltd. signed a sustainable marketing communication services retainer contracts in April, and partnered with several public and private sector organisation including government to deliver their service needs. 2015 saw the firm develop and re-launched CSRNEWSSA, which is a digital multimedia platform promoting South African Corporate Social Responsibil- ity. We further developed CSRNEWSSA products, namely The Reporter, The Profiler and The AGM Reviewer. A full national team has since been ar- ranged, with our predominant reporters based in Johannesburg and in the Western Cape.
Brand/report 2015 19Our outreached programmes continued with much loved success, andthe launching of two new programmes was included in our host ofactivities. The programmes are named the Bread Basket Friday pro-gramme and the ACT - Seed of Love programme. It was also concludedthat a formal reached Media foundation will be launched in 2016.reached Media (Pty) Ltd. continues to show tremendous innovationand continues to yield great businesses across Johannesburg. Thisbrand report will only showcase three major programmes, althoughwe have many other amazing programmes on offer. For more infor-mation on our programmes, please visit our website(www.reached.co.za).
20 Reached media Brand report 20152015 IN BRIEF Organised four Major EventsDeveloped TwoComms Strategies
Brand/report 2015 21OUTREACH support2 schools, 2 church revivals, 12 orphans,, 1 laptop20 homeless, 15 taxi commuters, 1 church buildingDeveloped & designed two annual reports
22 Reached media Brand report 2015 WORLD WATER WEEK World Water Week is organised by the Stockholm International Water Insti- tute (SIWI) and takes place in Stockholm, Sweden. It has been the annual focal point for the globe’s water issues since 1991. Every year, SIWI provides a platform for over 200 collaborating organisations to convene events about water and development issues. It is also an oppor- tunity for individuals from around the globe to present their findings at the scientific workshops. Annually, World Water Week addresses a particular theme to enable a deep- er examination of a specific water-related topic. While not all events during the week relate to the overall theme, the workshops driven by the Scientific Programme Committee, as well as many seminars and side events focus on various aspects of the theme.
Brand/report 2015 23PROJECT DESCRIPTIONreached Media (Pty) Ltd, working with the Department of Water and Sani-tation and the South African Water Board, coordinated and managed theSouth African delegation’s corporate appearance and overall communica-tion, styling and toning. This included involvement in high level consultingon the international South African exhibition and stand design. reachedMedia (Pty) Ltd. also coordinated the South African youth programmecalled Youth Water Prize, which included designing and developing the lookand feel of the presentation by the youth, during the event.An alliance of partners were involved in coordinating the international col-lective, including the information marketing and communication elementsin Sweden. Finally, all involved were tasked with dressing the Minister ofWater and Sanitation at the Youth Presentation Programme, as well as con-sulting on the attire for Africa Day, which is a day set out for Africa in Stock-holm during World Water Week, where African World leaders discuss Afri-can progress and African agenda on Water and Sanitation.
24 Reached media Brand report 2015 THE MVULA TRUST The Mvula Trust is South Africa’s leading and largest Water and Sanitation NGO. Established in 1993, the trust has created a reputable reputation that precedes itself as an organisation. The Mvula Trust has achieved quality results with real com- munity impact and its undeviating industry position has con- tinued to be in transforming and empowering the South Afri- can rural and peri- urban Water and Sanitation landscape through quality community improvement and incomparable industry leadership.
Brand/report 2015 25PROJECT DESCRIPTIONThe Mvula Trust awarded a three year contract to reached Media (Pty)Ltd. which was signed on the basis that reached Media (Pty) Ltd. wouldservice the leading and largest Water and Sanitation NGO with integratedmarketing communication solutions needs. reached Media (Pty) Ltd.worked on a host of activities, from general communication, to the coor-dination of national programmes, websites design and coordination,newsletters, content drafting and management, excursions, architecturaldesign, photography, annual reports, research, and speech drafting forthe CEO.Through reached Media (Pty) Ltd.’s integrated service, we coordinatedand afforded The Mvula Trust an invitation to parliament by the Ministerof Water and Sanitation. Further to this, we coordinated an excursionwhich entailed The Mvula Trust to trust reached Media (Pty) Ltd. to coor-dinate and manage the Minister’s delegation to one of the site visits,which we called the Spring Water Protection Excursion. Finally, The Mvu-la Trust, through our work and management, travelled to Stockholm,Sweden where they were one of the leading partners of the South Afri-can delegation.
26 Reached media Brand report 2015 KAGISO CAPITAL Kagiso Capital (Pty) Ltd. is an investment holding company and is whol- ly-owned by Kagiso Trust. The primary purpose of Kagiso Capital is to ensure the longevity of Kagiso Trust and to diversify the investment asset base of Kagiso Trust beyond its two current investments. Kagiso Capital currently manages two of the Kagiso Trust’s assets and itself holds investments in one listed entity and another private enterprise. The company has a balance sheet worth just over R8 billion.
Brand/report 2015 27PROJECT DESCRIPTIONKagiso Capital (Pty) Ltd. chose reached Media (Pty) Ltd. as their inte-grated marketing communication solutions partner. As an invest-ment arm for wholly owned Kagiso Trust which manages KagisoTrust’s assets and investments, Kagiso Capital wanted a trustedpartner to work with across a host of activities.reached Media (Pty) Ltd. will be working across a host of integratedsolutions for Kagiso Capital, from content drafting, management,toning, framing, and design, to website design and overall manage-ment of daily marketing communication needs. reached Media (Pty)Ltd. is the trusted partner for all Kagiso Capital’s communicationactivities.
28 Reached media Brand report 2015 CSRNEWSSA CSRNEWSSA is an online digital multimedia platform promoting South Afri- can Corporate Social Responsibility. CSRNEWSSA offers corporate social responsibility (CSR) multimedia services which allow clients to view the online impact of their strategies and goals in a systematic manner. The platform has a nationwide reach. It also delivers in reporting, informing, engaging, debating, discussing, sharing, concluding, developing, and deliver- ing broad-based CSR standards. Sustainability, broad-based B.E.E impact, corporate governance and social responsibility are also key focuses of this platform. Corporate Social Responsibility represents a South African voice of philanthropy, and is a pioneering giant and leader in South Africa.
Brand/report 2015 29PROJECT DESCRIPTIONreached Media (Pty) Ltd. pioneered this programme and is now runningwith it for the next three years. The programme includes a host of report-ers, journalists and photographers reporting on quality corporate socialresponsibility news in South Africa. In 2015, the programme covered andpartnered with brands such as the Sunday Times Top 100 Business Awards,Peermont Global CSI Awards, as well as The Black Business QuarterlyAwards 2015.CSRNEWSSA is fast becoming the leading CSR news-platform in South Afri-ca which promotes South African Corporate Social Responsibility. The pro-gramme also covered other programmes which included the PSETA AGMand the W&RSETA national road show, AVBOB CEO Frik Rademan.CSRNEWSSA has been established with a full sales team to run the nation’s‘do-good programmes’.
30 Reached media Brand report 2015 OUTREACHED The reached Media ‘outreached’ programme was established to be the do good umbrella with the firm focus of honouring God the Father through Jesus Christ and by the leading of the Holy Spirit. The out- reached programmes focus on three key priority: giving aid to widows, orphans and the homeless. Outreached is a for-profit working as a non-for-profit. As a Christian busi- ness our profits go to the benefiters of our programmes. All pro- grammes and activities of outreached are funded by reached Media (Pty) Ltd. A formal outreached website will be launched during the first quar- ter of 2016 followed by a full team to run and focus on the outreached programmes under outreached.
Brand/report 2015 31In 2015, reached Media (Pty) Ltd. hosted an array of activities in linewith the key priority pillars as established in the Outreached pro-gramme. Our programmes included ACT – Seed of Love, Bread BasketFriday, and the School Winter Campaign. These programmes werechampioned in 2014 and 2015. We hosted Church revival programmesand are continuing to host these programmes across South Africa. Theprogrammes have been held in two provinces, namely Johannesburgand Mpumalanga.Our School Winter Campaign entailed us assisting two rural farmschools with school shoes and school uniforms. The programme hassince adopted a third rural farm school to assist with school uniforms,as well as adopted 12 orphans and provided them with the much need-ed school shoes.
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Brand/report 2015 33HUMANRESOURCES
34 Reached media Brand report 2015 HUMAN RESOURCES reached Media (Pty) Ltd.’s Human Resources framework involves a systematic assessment of future requirements in terms of numbers and skill and competency levels, as well as the formulation and implementation of plans to meet these requirements. reached Media (Pty) Ltd. is a growing business and as such, it is vital to match our human resources to the firm’s long-term needs, and to maintain an ongoing review of how to make the best use of current and future human resources. In the process, reached Media (Pty) Ltd. must assess how a well- trained and flexible workforce can best be maintained to meet the firm’s changing, and at times, uncertain needs. STAFF The reached Media (Pty) Ltd. job design approach precedes job classifications and focuses more on the actual quality of work presented, the roles of appointees of given jobs and the relationships which exist between the job holders and others in the firm. When it comes to job content, our requirements are as follows: It must meet the firm’s requirements for opera- tional efficiency and quality service, while satisfying the job holder’s needs, interests and accomplishments. reached Media (Pty) Ltd. has a team of highly intelligent, global-thinking, competent and capable staff. A team of academics, graduates and insightful leaders who are specialists in their respective fields. The team’s combined unique offering is a sophisticated mix of intelligence, excellence and work hard ethic.
Brand/report 2015 35TALENT Talent at reached Media (Pty) Ltd. is represented by hard work. Not only do we take in university graduates, but we empower them and provide them with the necessary skills to succeed by getting them to write about their everyday experiences on the job. We have found that this drives them to be more aware of their work, thus driving a more focused approach to job delivery which ultimately translates to quality serviced delivery. We also use their experiences as a framework for new and emerging talent. Our talent is constantly given tasks which are in line with their job description. As an example of this, we have included an article in this report by one of our members, Nontobeko Zuma. This article was featured on our website and is titled ‘High Speed Project Coordination’. It was written about a project which was coordinated by Nontobeko when the team travelled to Mpumalanga on an assignment based on ‘research for developing a new service’ which included a corporate event. This brilliant article is an example of how we develop the skills and provide opportunities for our talent.
36 Reached media Brand report 2015 PERCEPTIVE LEADER Nontobeko ZumaHI SPEED PROJECT COORDINATION Hi, my name is Nontobeko Zuma and I am the junior pro- ject coordinator at reached Media. My position occasion- ally demands working on quite a number of multi- complex projects which require one to be an effective communicator, a strategic planner and a creative thinker. A lot of creative thinking and strategic planning goes into executing a project successfully from conception to im- plementation. When planning a project, even the tiniest details that one would take for granted are important. For instance, your creative thinking must be on the go at all times, you have to think far ahead, and you need to think of possible glitches. Let’s say you are planning a CSI project for a corporate organization that will require them to travel from one location to another. As one would assume, obviously you will need transportation. When hiring transportation, there are many factors you need to consider such as the rental fee, the total number of people that will be traveling, the quantity of passen- gers which your hired car will take, the number of kilome- tres you will travel, the amount the rental company charges per kilometre, the number of tollgates you will go through, the cost of each tollgate, and how much a full tank of petrol will cost for the particular car you will be hiring. You should acquire at least three quotations from three different car rental companies and compare them, so that when you consolidate your cost estimation, you have a proper budget that is realistic and attainable. I hold a Bachelor’s Degree from the University of Johan- nesburg and I was fortunate to have done project man- agement as one of my modules. As a 19 year old student, I thought that this would be sufficient, but I didn’t realize that there is so much detail that goes into planning a pro- ject, which is why you need to be a strategic planner and a creative thinker who sees far beyond what people think they need.
Brand/report 2015 37Another detail of utmost importance which you Everyone involved must know the colour of the T-need to consider when planning a project is effec- shirts, know where the design should be placed,tive communication. know the deadline, and know the costs involved.A successful project coordinator must be a great As a project coordinator, it is your duty to keepcommunicator, and reached Media (Pty) Ltd. is a regular communication open with all these partiescommunication firm which means that effective in order to ensure that the work is done withincommunication is our primary focus. As a project budget and within the time frame allocated. Unex-coordinator, you need to be in the ‘know’ and pected complications such as extra costs thatkeep open communication everyday with every were not included in your initial cost estimation orperson involved in the project, be it via phone time extensions that could be needed, should becalls, e-mail or face to face meetings. catered for in your project planning stages.This helps avoid last minute complications that In conclusion, to run a successful project you needcould hinder your results. For instance, if you need to be a great strategic planner and an effectiveT-shirts designed for the same CSI project men- communicator, take charge, lead by example, de-tioned above, keep constant communication with liver your objectives within the allocated timeyour graphic designer, the T-shirt manufacturing frame, and be trustworthy and transparent in allcompany and the T-shirt embroidery company, so your communication with all parties involved, soyou all share the same vision and are all aiming for that in the future, they do not hesitate to workthe same results. with you again.
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Brand/report 2015 392015 YEARIn pictures
40 Reached media Brand report 20152015 in pictures events, interviews and activities we covered
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42 Reached media Brand report 20152015 in pictures events, interviews and activities we covered
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Brand/report 2015 45THE YEARAHEAD
46 Reached media Brand report 2015 2016 Prophetic word I was counseling over the phone when the Prophetic Word of God the Father through Jesus Christ of Nazareth and by the leading of the Holy Spirit came to me for the year 2016. Whilst in conversation, the Words “2016 is a year of expansion and a year of storage” came through from Above. I paused a little to take in the Prophetic Word and immediately I started to think about it. What does ‘expansion and storage’ mean and how do I, as a Christian, make sure that I align myself to be in line with God’s Word for 2016? These are the questions that immediately flooded my heart. Through this message, we hope to give you insight, a quick self aid guide and prayer points that we believe will help you succeed in the year ahead in both your business and your personal life. In the past when a Prophetic Word is spoken by a Pastor, the Pastor would say ’the prophetic word is’. I remem- ber wondering what the next step should be. The year would then tick by but nothing in my life would change, as I would still be driving the same car I drove the year before, I would still be living in the same place I lived in the year before and I’d still be facing the same challenges I was facing the year before. I would then start criticizing the Pastor in my mind, wondering whether the Pastor is truly a man of God and if so, why I’m not achieving anything as he said. Even though the Pastor would deliver a dynamic Prophetic message that gets me to shout Amen and Halleluiah, I still felt like it was not working for me and that something was missing. Then one day I started questioning myself and through that process, the answer came to me. Funny enough, it came to me when we were registering for VAT in 2015 for reached Media (Pty) Ltd. As one of the signatories, the law states that before you register for VAT, all directors must be tax vetted or compliant. I therefore had to be compliant and that included submitting tax vetting forms. After filling in the documents, I expected to hear the dreaded “you owe us ten thousand rand” or something along those lines. However, I was pleasantly surprised, as instead, the consultant who was assisting me informed me that in fact, it was SARS who owed me money. I looked at her in amazement as she went on to tell me that they owed me just under ten thousand Rand. At that point, I realised that for the last five years or so, when I was broke, driving the same car, living in the same home and experiencing the same problems, my money was lying in the govern- ment’s bank account because I did not claim it. The problem was not with the government, you see, the problem was with me. Likewise, the same con- cept applies when the Pastor delivers a Prophetic Word on ‘the year of great prosperity’. The problem is not with the Pastor, but with the fact that I did not claim my Prophetic Word for that year.
Brand/report 2015 47A Prophetic Word represents far more than we living in the same home with no real change incan imagine. A Prophetic Word is a Word coming our lives.directly from heaven and landing on a workerwho has been ordained by God Himself to carry In Matthew 13:8, Jesus says: “...Other seeds fell onthe message. To see such a worker, one must good soil, and yielded grain - some a hundred timesread Matthew 16:16: “Simon Peter replied, You are as much as was sown, some sixty times as muchthe Christ, the Son of the living God.” 17 “Then Je- and some thirty.” What he means is that even ifsus answered him, Blessed (happy, fortunate and we receive a Prophetic Word, there are thoseto be envied) are you, Simon Bar-Jonah, for flesh who don't even reap anything from it at all. Theand blood [men] have not revealed (manifested) words “thirty, sixty and one hundred percent”this to you, but My Father who is in heaven.” show us that there are those who it passes by completely.”In these Scriptures, Jesus Christ asked His disci-ples who people think He is. His disciples could Further to this the Apostle Paul teaches us innot answer Him directly. They kept on dodging 2 Timothy 2:15 when he says “...Study to showand dandling, trying to find an intelligent answer yourself approved to God...” that with every Pro-when eventually they replied: “some say You are a phetic Word, there is studying to be done. Paulprophet and some say You are Elijah.” Jesus then says we need to study so that the ‘Propheticsaid to them: “great, but who do you say I am?” Word Gift’ can manifest in our lives. We do it soSimon Peter says “You are the Christ, the Son of that we can be approved, and once approved,the living God”, what I want us to notice is what revelations happen and then manifestationsJesus says at the end. He says “for flesh and blood take place. Remember that what you should be[men] have not revealed (manifested) this to you, striving for is for the “revelation of the Propheticbut My Father who is in heaven.” Amen! Right Word”.there we can see that Peter spoke a PropheticWord which no one on earth revealed to him but The Bible says in John 1:1 .“In the beginning wasGod who is in heaven. A Prophetic Word is there- the Word, and the Word was with God and thefore a Word from heaven. Amongst the twelve Word was God...” and in John 1:14 the Word says:disciples, Peter received the Prophetic Word with “The Word became Flesh...” Note that it wentthe Prophetic power, as did the Pastor amongst from the ‘Word’ to the ‘Flesh’. Also note that theyou and me with the prosperity Word. It is now Word manifested into a human.our duty to claim it. Jesus Christ then says in John 14:21 “The personA Prophetic Word is a gift from Above. This is who has my commands and keeps them is the onedemonstrated in James 1:17 when the Word of who [really] loves Me; and whoever [really] lovesGod says “Every good and perfect gift is from Me will be loved by My Father, and I [too] will loveAbove...” Therefore, a Prophetic Word is a Gift him and will show (reveal, manifest) Myself to him.from God Himself. [I will let Myself be clearly seen by him and make Myself real to him].” What the Lord Jesus Christ isIn the Christian Holy Bible, Jesus Christ our Lord saying here is that the Prophetic Word will mani-and Saviour speaks to a great crowd. He tells fest, and will be revealed when applied accordingthem about the parable of the sower, what He to heavenly knowledge. The Prophetic Word rev-says next, at the end of the parable, is what star- elation ‘will’ manifest.tled me into knowing that in each PropheticWord, there is work to be done by all of us, other- In closing, 2016 is the year of expansion and stor-wise we will continue driving the same car and age. The Prophetic Word is a gift from God. Do not allow 2016 to go by without you claiming this wonderful blessing that the Lord Jesus Christ has established for you. Don’t allow this Prophetic Word to remain in these pages. Claim it and achieve it and achieve greatness.
48 Reached media Brand report 20152016 Seed of expansionThe Prophetic Word for 2016 speaks expansion. Only when the spiritualabout expansion and the Scripture expansion overflows does it mani-that sets the foundation for 2016 is fest into the physical. Therefore,found in Isaiah 54:2 which states: when it comes to your own personal“Enlarge the place of your tent, and expansion, think about the expan-let the curtains of your habitations be sion of your spirit more than thestretched out; spare not; lengthen expansion of a nice car or a house.your cords and strengthen your This is because your spirit is superiorstakes.” and your spiritual expansion will automatically overflow into yourThe focus for 2016 is going to be on physical.the term “spare not”, meaning don'tput measures into your expansion The Prophetic Word also mentionedand don’t apply limits. For example, “a year of storage”. When the Lorddon’t tell yourself that all you need was giving me examples on this one,is a double story house. By doing He showed me “corn”. The reasonthis, you are applying measures and that this is relevant is because therelimits to what God wants to do and is a saying that “one corn seed pro-to what God wants in your life. The duces a million more”. Not one cornbest way to explain this is by saying cob, but one corn seed. (If you lookthat only your flesh is limited, while at the image above the picture hasyour spirit is not. In other words, corn cobs and seeds). The averageyour spirit can be in London right cob of corn has approximately 400now, but your flesh would need to to 600 seeds and just one of theseliterally either get into a plane or 400 to 600 seeds has a potential toship before getting there. Don’t produce one million seeds.think around your flesh, thinkaround your spirit. By “spare not”, 2016 is going to be about reapingGod also means that you should and storing all these seeds. For ex-rather have way too much, than way ample, if you have reaped 50 cobs,too little. you will need to count 50 cobs mul- tiplied by an average of 400 seeds,Why expansion? The year 2016 is a on each cob which totals 20 000preparation for a big portion of seeds. Reaping one million on eachreaping and this means that we of the 20 000 seeds means that youneed to prepare ourselves to ex- will reap 20 billion seeds on an aver-pand our spiritual territory. Let me age 400 portion. You have to have abe clear that the expansion is first big storeroom for that type of har-and foremost a Christian spiritual vest and this is where ‘storage’ comes in.
Brand/report 2015 492016 Word for storageThen the Prophetic Word said that in then he is going to attempt to destroy2016, we have to “store”. In Matthew your Prophetic Word and leave you with6:20 the Word of God says: “But store up the same car, the same house, and thefor yourselves treasures in heaven, where same problems etc.neither moth nor rust destroys, and wherethieves do not break in or steal.” Jesus then continues but opens with a new sentence which says: “I came thatThe Things of heaven work differently they may have and enjoy life, and have it infrom the things of this world. I have to be abundance (to the full, until it over-clear with you that the Prophetic Word flows).” Right here, Jesus does not pointwill not work on earthly desires. The full at me or you as a believer because Heapplication of it is for heaven and those uses the word “they”. Who are “they”?that are sealed by the gift of the Holy Spir- they refers to those who are diligent,it. It is only when heaven is full that your those that study, and reaped either thirty,earthly territory will receive. sixty or one hundred percent.Think of it this way: In America, there is a It is important to understand that theColgate factory and the only time that this storage is in heaven, and only when youColgate factory thought they needed have stored in full capacity in heaven doesstores outside of America was when they the “overflow” of the Scripture manifesthad abundance in America. So, In earthly on earth. It is from the abundance of theharvest, it has to go across borders and in “overflowing heavenly life” that you getheavenly harvest, it overflows to earth. to enjoy life on earth.In closing, Jesus in John 10:10 says: “The Everything that Jesus speaks about isthief comes in order to steal and kill and about heaven, and every command anddestroy. I came that they may have and action is directly linked to heaven. There-enjoy life, and have it in abundance (to the fore, when He says “I came that they mayfull, till it over flows).” have and enjoy life, and have it in abun- dance (to the full, till it over flows)” He isHere, Jesus brings two contrasting mes- saying the first thing that has to be filled issages together which are going to help us your heavenly life. How do we know this?close and leave you with a choice to In John 4:24 it is written: “God is Spirit (amake. He begins by telling us about the spiritual Being) and those who worship Himpurpose of the thief: “The thief comes in must worship Him in spirit and in truthorder to steal and kill and destroy.” The (reality).”way that this can be applied to real life, isto translate it into the following: Note how this Scripture ends by saying “...in spirit and in truth (reality)” whichFirst the thief is going to attempt to steal shows us how the Prophetic Word willyour Prophetic Word, he is going to at- translate from spirit into reality.tempt to kill your Prophetic Word, and
50 Reached media Brand report 2015 2016 PROPHETIC WORD TOOL KIT We are as committed to your heavenly and earthly success as we are to our very own, but our joint or singular success is going to be founded in the following basic Christian Biblical principles that you are going to need to ex- ercise in 2016 in order to succeed. 1. Ask Holy Spirit to remind you to visit these Scriptures throughout the year. 2. Study these Scriptures once a week, once a day or once a month throughout 2016 (Isaiah 54:2 and Mat- thew 6:20). The measure you put in is the measure you will get back. 3. Understand that for the abundance to happen in your earthly life, it all begins with the heavenly spirit. 4. It is going to require serious diligence and focus in the things of God the Father through Jesus Christ and by the leading of the Holy Spirit. By diligence we mean to study. 5. Praying daily – one, two, three to five times - that being any of these sessions 06:00, 09:00, 12:00, 15:00 and 18:00 (5 - 15 minute prayers each session) if possible, anything less is also fine. But remember the measure you put in is the measure you will get back. 6. You have to believe in Jesus Christ. 7. You have to have faith in Jesus Christ. 8. You have to obey the greatest command that the Lord Jesus Christ has commanded: Matthew 16:36-40 “Jesus replied: ‘Love the Lord your God with all your heart and with all your soul and with all your mind.’”[a] 38 This is the first and greatest commandment. 39 And the second is like it: “Love your neighbor as your- self.’[b] 40 All the Law and the Prophets hang on these two commandments.”
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