FLOW&SHOW

brand book

table of contents About Us.................................................................................................................................................3 Who we are...........................................................................................................................................4 Our vision................................................................................................................................................5 Values........................................................................................................................................................6 logo.......................................................................................................................................................... 7 Logo versions........................................................................................................................................9 Logo size............................................................................................................................................... 10 Logo color versions......................................................................................................................... 11 DO'S...........................................................................................................................................................12 DONT'S.................................................................................................................................................... 13 brand colors....................................................................................................................................14 Optional secondary color.......................................................................................................... 16 TYPOGRAPHY.........................................................................................................................................17 PRODUCTS..............................................................................................................................................20 Part of the collection.....................................................................................................................21 Digital....................................................................................................................................................... 24

About Us 3

Who we are Just a group of people who love extreme and enjoy a good show. So for you to utilize your abilities to the fullest, we created Flow&Show 4 Brand book About us

Our vision Flow & show was created out of the founders' need for a product that will meet the standards of our customers' skills and courage. To achieve this goal we gathered a team of experts who know how to meet these standards in order to give our costumers the perfect product for them. We see the company as our customers' best place to fully support their capabilities 5 Brand book About us

Values We put special emphasis on the quality of our materials knowing that our customers trust our product to meet the requirements and be able to push the boundaries with them. Together with the accuracy of the designs we make sure that the product will not only be right and safe, but also impressive and add to your SHOW and performance. Safety and appearance are at the forefront of our minds. 6 Brand book About us

logo 7

Our logo was created while thinking about the people we are targeting, some will see it as a snowy mountain, some will see the waves of the sea. And some will see a stunt ramp. But in the end, everyone will see that they can Flow&Show 8 Brand book Logo

Logo versions Vertical Horizontal 9 Brand book Logo Mark

6 PX Logo size 6 PX Minimum logo Size Distance from Logo template the logo 10 Brand book Logo

Logo color versions Orange on white White on black Black on white 11 Brand book Logo

DO'S Use only the logo mark Use the logo font in the Use the logo on dark Use the logo and the logo company name and change the background type in correct proportions. color according to the design 12 Brand book Logo

DONT'S DO NOT change proportions DO NOT use the logo mark DO NOT use the logo with DO NOT reposition or alter of the logo, nor the logo type with a unapproved color a unapproved background size of logo elements color 13 Brand book Logo

brand colors 14

& & & # 000000 # e9512c # ffffff R:0 R : 233 R : 255 G:0 G : 81 G : 255 B:0 B : 44 B : 255 C:0 C:3 C:0 M:0 M : 84 M:0 Y:0 Y : 94 Y:0 K : 100 K:0 K:0 15 Brand book Colors

Optional secondary color &#7db7c5 &#989899 &#e7bc80 &#4e6f83 &#954c5d &#a31e22 *You are allowed to design in the spirit of these shades, but not necessarily these 16 Brand book Colors

TYPOGRAPHY 17

LOGO FONT smoothy regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Title swing king Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Subtitle tomarik btush Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 18 Brand book Typography

Body text tomarik introvert Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 special design P22 FLW MIDWAY Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 19 Brand book Typography

PRODUCTS 20

Part of the collection \"rift\" \"No matter when\" \" sakura\" Skateboard Skateboard Snowboard \"XO\" Shirt&Hat Surfboard 21 Brand book Products

Business card 22 Brand book Products

A3 poster 23 Brand book Products

Digital 24 Brand book Products

25 Brand book same

collection & print \"rift\" \"No matter when\" \" sakura\" Skateboard Skateboard Snowboard \"XO\" Shirt&Hat Surfboard 26 Brand book Products

Business card 27 Brand book Products

A3 poster 28 Brand book Products

Digital 29 Brand book Products