Branding Book

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About the Project This brand book presents the STRIKE complex where you can find a large number of attractions for friends and family of all ages. The site is located in Mall G, Kfar Saba, Israel, near the food court in the upper floor. The complex contains: - a bowling alley with 12 lanes - a billiard area with 5 tables - a playground with a variety of games and great prizes - a restaurant with a large seating area In this book you will find all the information related to the branding laws and the graphic language, down to the smallest details. 2

Table of Contents Vision and Values 4 Logo 6 Graphic Language 12 Printing Products 16 Digital Products 21 Ui Kit 26 3

Vision We at STRIKE strive to provide our visitors with an unforgettable experience to which they will always want to come back. Here we have a variety of attractions for all ages, everyone can find their favorite activites. You can eat, play, and even sit down for a cup of coffee while the kids play in the playground, or continue to enjoy with friends at the pool table. Values The complex is designed to create a unique experience that can suit a group of friends as well as a family with children. Competitiveness, thinking, cooperation and teamwork are just some of the things you will experience with us. Our team gives a personal and professional treatment to all our customers. 4

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Logo The logo consists of the word Strike which means to aim and thrust. Instead of the letter \"I\" there is a bowling pin and at the word ends with the triangle element which symbolizes the rounded triangle of the billiard games used when arranging the balls. 6

Different Sizes 20 mm 40 mm 15 mm 30 mm 10 mm 7

Logo Variations 8

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Logo Proportions 0.6 X 0.5 X 0.3 X X 0.6 Y Y 10

Logo Limitaion Colors changes Resizing of a logo component Logo enlargment with incorrect Changes in the direction of the proprtions logo elements Gradient logo color instead Addition of an outline to the logo 11 of a solid color letters

12 G r a p h i c L a n g u a g e

Color Palette # 226751 R: 34 G: 103 B:81 C:84 M:35 Y:70 K:28 # 6f9a8d R: 111 G: 154 B:141 C:60 M:24 Y:46 K:6 # eaf4e8 R: 234 G: 244 B:232 C:11 M:0 Y:13 K:0 # ea5e5e R: 234 G: 94 B:94 C:1 M:75 Y:55 K:0 # fdc85e R: 253 G: 200 B:94 C:0 M:25 Y:71 K:0 13

English Fonts Hebrew Roboto - Regular / Italic abcdefghijklmnopqrstuvwxyz 14 Franklin Gothic Mediur - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Heebo - Regular ‫אבגדהוזחטיכלמנסעפרצקרשת‬ 9876543210

Elements 15

Printing Products 16

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Digital Products 21

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Ui Kit 26

Ui Kit 27

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