BRAND BOOK
Table of Contents Contents Proportions 15 Table of Contents 2 How not to use 16-17 About us 3-4 Ui kit web 18-21 Vision 5 Print products Products 22 Values 6 Print 23 Visual language 7 The boxes 24 Fonts 8 Additional products 25-26 Colors 9 Digital Products 27 Photos 10 Stores 28 Vectors 11 Posts 29 Patterns 12 Web 30 Logo 13 Website layout 31-37 Black and white 14 Mobile site 38 2
About us The company was founded by Amit Livneh in 2020. It all started with a story on the eve of Rosh Hashanah. \"New Year's Eve came and I received a bouquet of flowers from my husband, I was wondering when it would be original and bring me a slightly different gift. The day after we met some friends. I told them he had bought me a bouquet of flowers again. Just like on any holiday. We laughed together that this was the most unoriginal gift there could be. After all, where is the surprise effect? Each one brought up in those moments all the most trendy things Which currently exist in the world of beauty and cosmetics. Then the idea came up !! Why wait for a holiday or birthday to expect a surprising gift That we really wanted ?! 3
About us The company was founded by Amit Livneh in 2020. It all started with a story on the eve of Rosh Hashanah. \"New Year's Eve came and I received a bouquet of flowers from my husband, I was wondering when it would be original and bring me a slightly different gift. The day after we met some friends. I told them he had bought me a bouquet of flowers again. Just like on any holiday. We laughed together that this was the most unoriginal gift there could be. After all, where is the surprise effect? Each one brought up in those moments all the most trendy things Which currently exist in the world of beauty and cosmetics. Then the idea came up !! Why wait for a holiday or birthday to expect a surprising gift 4
Vision Our goal is for every woman to feel self-sufficient and powerful. That she should not wait for a \"knight on the white horse\" to buy her a present, to bring her flowers, That would surprise her or guess what she was most want now! That each one will feel that she can pardon herself And with the help of one shipment, Feel self and powerful, by one particularly surprising gift. 5
Values 1. Constant thinking about our customers and their desires from the product 2. Thought about the customer experience when receiving the package 3. Good service for any problem that exists and a quick response 4. Uncompromising quality of the products 5. Constant examination of the desires of the knowledge audience and its 6
Visual language 7
Fonts 18 טקסט רץ HEEBO LIGHT MOSTRA NUOVAT LIGHT ת.ש.ר.ק.צ.פ.ע.ס.נ.מ.ל.כ.י.ט.ח.ז.ו.ה.ד.ג.ב. אA.B.C.D.E.F.G.H.I.J.K.L.M.N.O.P.Q.R.S.T.U.V.W.X.Y.Z 30 כותרות קטנות HEEBO REGULAR MOSTRA NUOVAT REGULAR ת.ש.ר.ק.צ.פ.ע.ס.נ.מ.ל.כ.י.ט.ח.ז.ו.ה.ד.ג.ב.א A.B.C.D.E.F.G.H.I.J.K.L.M.N.O.P.Q.R.S.T.U.V.W.X.Y.Z 40 כותרות גדולות HEEBO MEDIUM Shadows Into Light TwoBOLD regular ת.ש.ר.ק.צ.פ.ע.ס.נ.מ.ל.כ.י.ט.ח.ז.ו.ה.ד.ג.ב.א A.B.C.D.E.F.G.H.I.J.K.L.M.N.O.P.Q.R.S.T.U.V . W .X.Y 8 מספרים Shadows Into Light TwoBOLD regular 1.2.3.4.5.6.7.8.9.0
Colors 9
Photos Any image that comes with a background should come with rounded corners At 23 degrees Every picture of a woman in the various files should come with no background 10
Vectors 11
Patterns 12
Logo 13
Black and whi 14
Proportions 7.5X 1.5X 1.5X X 15
How not to use 16
How not to use 17
Ui kit web 18
Ui kit web 19
Ui kit Mobile 20
Ui kit Mobile 21
Print Products 22
Print 23
The boxes 24
Additional products 25
Additional products 26
Digital Products 27
Stores 28
Posts 29
Web 30
Website layout 31
Website layout 32
Website layout 33
Website layout 34
Mobile site 35
Thank you for watching This work was conducted in a student settingyou for watching BY SHAHAR OHAYON
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