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IMPACT_Aug 2015

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IMPACT With Greetings from IMPACT It is indeed a happy coincidence that as the whole nation is celebrating its 68th INDEPENDENCE DAY, our IMPACT issue number four is being released!EDITORIAL TEAM Yes; it was exactly sixty eight years ago this day, that MANAGEMENT of the country came to our hands afterMr. N V Subbaraman struggle, struggle for years under the great leadershipMr. “Kalki” V Murali of Mahatma Gandhi – an example for an EFFECTIVEDr. M G Bhaskar MANAGER in several areas. A country that was not allowed to manage production of a nail and nut had to make rapid strides in management of the entire country with its varied languages, cultures, tradition, people, climate and what not. Under the visionary leadership of Pandit Jawaharlal Nehru and the eminent Presidents like Babu Rajendra Prasad, Dr. Radhakrishnan, and Dr. Abdul kalam we made rapid strides in all spheres to the envy of others. Rapid industrialization, green revolution, white revolution, great strides in higher education, scientific and technological progress, employment opportunities all brought through the dedicated leadership in politics or bureaucracy or judiciary. Effective management of finance, men and matters, natural resources, human resources- all brought great glory to our India that is Bharath.Designed by In continuance of the road, we in IMPACT try provideSRIKANTH knowledge and enhance the same through [email protected] Management Practices And Creative Thinking. The readers will find quite a few interesting articles in pursuance of our objective.All opinions expressed in the articles The greatest among the Managers of Space Science,appearing in the e-journal IMPACT, are former President Dr. A P J Abdul Kalam passed away at thethat of the respective authors and the age of 83 bringing a pall of gloom all over. IMPACT paysPublisher or Editor of IMPACT cannot be its respectful homage, soliciting his continued guidanceheld responsible/liable in any manner from his heavenly abode for country to become a fullywhatsoever for any claims and/or damages. developed country – his cherished desire by 2020. - Editorial Team impactmanagement.org

IMPACT 3INSIDE IMPACTManagement in Valluvam Part IV– N V Subbaraman................................................................................................................4Readers Review....................................................................................................................7Father of invention Thomas Alva Edison– Jayprakash B Zende..........................................................................................................8Change Management– Dr A P J Abdul Kalam.....................................................................................................12On Health Management– Lion M Desikan...............................................................................................................16Management through Destruction– K Nandakumar..................................................................................................................17The Driving Management Amidst Heavy Traffic– R Venugopal.....................................................................................................................20New Work Environment– S Muthumala...................................................................................................................24Management Jargons........................................................................................................27Be A Negative Optimist– Arun Davey......................................................................................................................28Humor ..............................................................................................................................7, 30 impactmanagement.org

4 IMPACT MANAGEMENT IN VALLUVAM - Part IV A bilingual poet, writer, trainer, translator, thinker and speaker from Chennai, Mr Subbaraman has written 36 books. His paper, “Valluvam Inspired Mahatma Gandhi,” was approved for presentation in the International Tirukkural Conference held in Washington, USA. His translated works include Thirukkural, Bharathiyar’s Kuyilpattu and Ramana Maharishi’s Aksharamanamalai. He is connected with the publication of the Management e-journal IMPACT. He was Formerly the Deputy Zonal Manager, L I C of India. Yes; we have been in the last three issues reading the ways and means suggested by the great Tamil Saint Poet Thiruvaluvar in his gospel Thirukkural for a happier, healthier and successful human relationship management which is very, very essential in this world where one has to deal with human beings – men much before and much more than machines and materials. We shall continue the same in this issue and a few more issues to come. Human relationship is ocean like and one has to manage very carefully and impactmanagement.org

IMPACT 5meticulously lest very existence may become Self-rule leads to realm of Godsmiserable and intolerable to one’s own self Indulgence leads to gloomy hades.and others. Right or wrong, may be more We can take it that being humble take uswrong than right, every individual is an island nearer to all human beings and otherwise itby one self and has his/her own feelings and takes us to darkness.emotions, virtues and vices, idiosyncrasiesand intellectual attainments- and that fhf;f nghUsh mlfj;ij Mf;fk;makes a little difficult for adjustments and mjdpE}cq; fpy;iy caph;f;F (Fws; 122)accommodations with others in the society-including one’s own home and workplace. No gains with self-control measure Guard with care this great treasureUnder these circumstances wise thing willbe to follow the sayings and guidance of the Yes; to sustain good human relationship, thiselders and the nobles. From that angle only is absolutely essential.we have been publishing continuously inthe last three issues on this subject and to nrwptwPe;J rPh;ik gaf;Fk; mwptwpe;Jcontinue. Mw;wpd; mlq;fg; ngwpd; (Fws; 123) Man’s biggest enemy is his ‘ego’. Human Knowing wisdom who lives controlledhistory is replete with the personalities in the Name and fame seek him untold.world who made the people suffer becauseof their uncontrolled ‘ego’. Can we readily And sure that will help us to manage ourrecollect Hitler whose ‘ego’ and the effects relationship with others.of his ‘ego’ in the society and the world?‘Ego’ has a spiraling effect; ego leads to epiyapd; jphpahJ mlq;fpahd; Njhw;wk;‘possessiveness’; ‘possessiveness’ leads to‘selfishness’; selfishness’ leads to ‘arrogance’; kiyapDk; khzg; nghpJ (Fws; 124)‘arrogance leads’ to ‘autocratic behavior’;‘autocratic behavior’ leads to ;dictatorship’! If Firmly fixed in self serenea ruler is unable to control his ‘ego’ ultimately The sage looks grander than mountain.a ‘dictator’ is born! Hence the need for beinghumble bereft of ego that helps “self control” Every Human Relationship Manager to bewhich Thiruvalluvar names as mlf;fKilik successful must develop sage like qualities!He describes this virtue, an important vy;yhh;f;Fk; ed;whk; gzpjy; mtUs;Sk;requirement for effective human relationship nry;th;f;Nf nry;tk; jifj;J (Fws; 125)management, in his own inimitable style. Humility is good for allmlf;fk; mkuUs; ca;f;Fk; mlq;fhik To the rich it adds a wealth special.MhpUs; ca;j;J tpLk; (Fws; 121) Humility is never a weakness. It indeed adds impactmanagement.org

6 IMPACTto moral strength and power and influences fjk;fhj;Jf; fw;wlq;fy; Mw;Wthd; nry;tpthe people around. mwk;ghh;f;Fk; Mw;wpd; Eioe;J (Fws; 130) Virtue seeks and peeps to seexUikAs; MikNghy; Ie;jlf;fy; Mw;wpd; Self-controlled savant anger free.vOikAk; Vkhg; Gilj;J (Fws; 126) When the Human relationship Manager is anger free, he can conquer the wholeWho senses five like tortoise hold management world!Their joy prolongs to births sevenfold. This much for the current part! We shall continue in the next issue.What else needs a practitioner of HumanRelationship?ahfhth uhapDk; ehfhf;f fhthf;fhy;Nrhfhg;gh; nrhy;ypOf;Fg; gl;L (Fws; 127)Rein the tongue if nothing elseOr slips of tongue bring all the woes.A human relationship practitioner has got tobe very careful in this regard, lest his practicebecomes extremely difficult.xd;whDd; jPr;nrhy; nghUl;gad; cz;lhapd;ed;whfh jhfp tpLk; (Fws; 128)Even a single evil word TOWill turn all results to bad. ADVERTISEEveryone has a lot of such experiences in day IN THISto day life. Then the position of a practitioner MAGAZINEof human relationship……………………better left CONTACTto the imagination of the readers! DR M G BHASKAR 9840599888jPapdhy; Rl;lGz; cs;shWk; MwhNjehtpdhy; Rl;l tL (Fws; 129)The fire burnt wounds do find a cureTongue burnt wound rests a running soreThen why a practitioner of better humanrelationship should make harsh words toothers? impactmanagement.org

IMPACT 7READERS REVIEWThe e-journal contains lots of innovative ideas, professional and personal development of an indi-vidual who wants to succeed in their career. I think that this journal will provide a platform for all re-searchers, faculty members and also business people as well. I congratulate your team for their effortsand wonderful thoughts. I also would like to tell you that, definitely this journal will give more knowl-edge for the readers in various aspects such as motivational strategies and management sector.Dr. Ms. R. KrishnaveniKudos to the team behind this edition. I enjoyed reading every article in this. Quite useful and infor-mative. Keep it up! Best Regards,Raghavan RKM Alumini Group.impactmanagement.org

8 IMPACT Father of Invention Thomas Alva Edison (Inventor, scientist and businessman) Jayprakash B Zende, Consultant employee involvement schemes and freelance trainerThomas Edison is a unique His free time was always wrong attempt discardedexample in world history. filled with performing many is another step forward”.There are 1933 patents on adventurous experiments. “I invented 10000 wayshis name. He represents Due to all this there was through which bulb can’tan attitude of perfect an explosion on his stall be manufactured and myperseverance. He has not resulted in his firing by successors will be benefittedstarted his life on strong railway authorities. Thus through this”. Thus his life isfoundation. He was asked to at the age of 14 he had no an ideal example of an attitudeleave school at early age. His formal education, he was of mere perseverance.school teacher wrote to his handicapped and had no job.mother “your tom is fool. I In this condition he startedcan’t teach him”. His mother research lab in the basementresponded to this letter as of his house and this lab has“Madam, my Tom is not fool attracted world’s attention.probably you don’t know how After continuous failure onto teach him. Don’t worry, I making bulb most of hiswill teach him”. This shows friends were criticizing himgreatness of his mother also. for such failures. Edison usedAt the age of ten his friend to reply ”Who said I failedslapped him and made him 10000 times? “If I find 10,000deaf. Then he started selling ways something won’t work,fruits, newspaper, vegetables I haven’t failed. I am notetc for supporting living. discouraged, because every impactmanagement.org

IMPACT 9Thomas Alva Edison (February music and motion pictures. school at early age. His11, 1847 – October 18, 1931) His advanced work in these mother taught him. Edisonwas an American inventor, fields was an outgrowth developed hearing problemsscientist and businessman of his early career as a at an early age. He sold candywho developed many devices telegraph operator. Edison and newspapers on trainsthat greatly influenced life originated the concept and he sold vegetables toaround the world, including and implementation of supplement his income. Thisthe phonogram, the motion electric-power generation began Edison’s long streak ofpicture, camera, and a long- and distribution to homes, entrepreneurial ventures aslasting, practical electric light businesses, and factories – a he discovered his talents asbulb. Dubbed “The Wizard of crucial development in the a businessman. These talentsMenlo Park” by a newspaper modern industrialised world. eventually led him to foundreporter, he was one of the Thomas Edison was born 14 companies, includingfirst inventors to apply the in Milan, Ohio. He was the General Electricals, which isprinciples of mass production seventh and last child of still in existence and is one ofand large teamwork to the Samuel Ogden Edison, Edison the largest companies in theprocess of invention, and always used to say “My world.therefore is often credited mother was the making of Edison starts his career aswith the creation of the me. She was so true, so sure of telegraph operator andfirst industrial research me; and I felt I had something requested the night shift,laboratory. Edison’s Menlo to live for, someone I must which allowed him plentyPark laboratory complex is not disappoint.” of time to spend at hissaid to live on in California’s two favorite pastimes—“invention factory” at Silicon Edison was terminated from reading and experimenting.Valley. Edison is considered one of Birth Place of Edisonthe most prolific inventors,in history, holding 1,093U.S. Patent on his name, aswell as many patents in theUnited Kingdom, France,and Germany. He is creditedwith numerous inventionsthat contributed toCommunications and, in particularTelecommunications.These included a stock ticker,a mechanical vote recorder,and a battery for an electriccar, electrical power, recorded impactmanagement.org

10 IMPACTEventually, the latter pre- improvement. Edison did not to homes and businesses byoccupation cost him his invent the first electric light mass-producing relativelyjob. One night in 1867, he bulb, but instead invented the long-lasting light bulbs andwas working with a Lead- first commercially practical creating a complete systemAcid battery when he incandescent light. Edison for the generation andspilled sulfuric acid onto took the features of these distribution of electricity.the floor. It ran between the earlier designs and set his Edison displayed a placardfloorboards and onto his workers to the task of creating with Sir Joshua Reynolds’boss’s desk below. The next longer-lasting bulbs. Edison famous quote: “There is nomorning Edison was fired. had produced a new concept expedient to which a manEdison’s earliest inventions a high resistance lamp in will not resort to avoid thewere related to telegraphy, a very high vacuum, which real labor of thinking.” Thisincluding a stock ticker. would burn for hundreds of slogan was reputedly postedHis first patent was for the hours. at several other locationselectric vote recorder Thomas Edison’s first throughout the facility.Thomas Edison began his successful Light model, used With Menlo Park, Edison hadcareer as an inventor with the in public demonstration at created the first industrialautomatic repeater and his Menlo Park, December 1879 laboratory concerned withother improved telegraphic bulb creating knowledge and thendevices, but the invention controlling its application.which first gained him fame “Genius is 1% inspiration In 1878, Edison formedwas the phonograph. This and 99% perspiration” the Edison Electric Lightaccomplishment was so Edison concentrated on Company in New York Cityunexpected by the public commercial application, and with several financiers,at large as to appear almost was able to sell the concept including J.P.Morgan and themagical. Edison became members of the Venderbuiltknown as “The Wizard of family. Edison made the firstMenlo Park,” New Jersey, public demonstration of hiswhere he lived. incandescent light bulb onEdison’s major innovation was December 31, 1879, in Menlothe first industrial research Park. It was during this timelab, which was built in Mento that he said: “We will makePark New Jersey. It was built electricity so cheap that onlywith the funds from the the rich will burn candles.”sale of Edison’s quadrupex Edison patented the soundtelegraph. Menlo Park became recording and reproducingthe first institution set up phonograph in 1878. Edisonwith the specific purpose was also granted a patentof producing constant for the motion picturetechnological innovation and camera or “Kinetograph”. He impactmanagement.org

IMPACT 11did the electromechanical start afresh”. He not only said and we will visit it tomorrow”.design, while his employee it but really three weeks later When she was ready nextW.K.L.Dicksonaphotographer, he invented ‘Gramophone’ day morning Edison took herworked on the photographic and started its manufacturing. hand and took her to theand optical. One day his wife urged this laboratory and said “Madam,Edison started the Motion gentleman that “Dear Edison This is the place which comesPictures Company, which was you are almost working 20 in my dream, where I feela conglomerate of nine major hours a day without any most relaxed and get chargedfilm studios (commonly holiday, not enjoyed life, for new challenges” This isknown as the Edison Trust). never gone for a picnic and the attitude whereas we feelThomas Edison was the you must take a break , we ,we are so tired and needfirst honorary fellow of the will go for a picnic”. Edition some break. Is it not that weAcoustical Society of America eagerly asked her “Darling need break from our attitudewhich was founded in 1929. but where we will go to and not from our work.Henry Ford, the automobile picnic?” She replied “The In conclusion I can only saymagnate, later lived a few place which comes to your Edison’s life is an exemplaryhundred feet away from dream, where you will feel example to motivate usEdison at his winter retreat most relaxed and get charged for innovation and endlessin Fort Myers, Florida. Edison for new challenges”. He said efforts to achieve success ineven contributed technology “That exactly the place I whatever work of life we areto the automobile. They were know, please pack everything engaged in.friends until Edison’s death.Thomas Edison died ofcomplications of diabeteson October 18, 1931, in hishome.Edison General Electricmerged with Thomuson-Huston Electric Company toform General Electric. At hislate age his bulb factory gotfire and completely burnt. Atthis incident Edison called hisson and requested him to getEdison’s wife on site saying“She will not be able to seesuch a disaster in her life.”And looking at the fumesremarked ” Now, we haveburnt all our mistakes and impactmanagement.org

12 IMPACT Change Management By Dr. APJ Abdul Kalam - On Entrepreneurship.ADDRESS AT THE INAUGURATION OF THE ANNUAL MANAGEMENTCONVENTION OF THE MADRAS MANAGEMENT ASSOCIATIONNational Development And Entrepreneurs I am delighted to participate journey. Hence mobilization of the areas which requirein the inauguration of of right type of human continuous attention ofthe Annual Management resources becomes the prime entrepreneurs, managers andConvention of The Madras responsibility of managers industry.Management Association and entrepreneurs.(MMA), Chennai. I would like Co-Ordination - The Key Toto extend my Greetings to the Law of development: Success:President and members of When we go through the Management has fivethe Association, stalwarts and development patterns and basic functions - Planning,distinguished members of the dynamics of connectivity Organising, Directing,industry and service sector, between developed countries Coordination and Control.delegates and participants and developing countries, India over the years,of various prestigious we find that a developed has acquired enormousorganisations. The theme country has to market their experience in Planning,of this year’s convention products in a competitive Organizing, Directing and“Vision To Reality - The way to different countries Control. The problem isIndian Journey” is indeed to remain as developed regarding coordination.significant. As I always tell, country. To get transformed This is so because economicA Vision Is the prime mover into a developed country, development is a wealthwhich leads to thinking. the developing country is generating activity. TodayThinking leads to knowledge, also required to market their in the competitive world,knowledge leads to actions products to other countries wealth generation can occurand integrated actions lead in a competitive way. only through innovation into Success In Missions. India Competitiveness has three technology. The greatesthas a vision to transform dimensions: Quality of the problemtodayisacquisitionofitself into a developed Nation product, cost effectiveness technology. This technologyby 2020. In the journey of and supply in time. This is scattered betweenIndia from Vision to Mission, dynamics of competitiveness scientific laboratories,contribution of people from In marketing of products by development agencies,all walks of life is necessary. developing and developed production agencies, privateThe need of the hour is to countries, called The Law sector, public sector andsensitize people towards this Of Development, is one the academic institutions. impactmanagement.org

IMPACT 13Coordination of all such have also been improved that you cannot do businessinstitutions, which are since Independence with with yesterday’s methodsgeographically separated and increase in life expectancy and be in business tomorrow.organizationally dispersed, from 33 to 64 years; fall in An effective manager getsis the most difficult job infant mortality from 148 the job done through highwhich a manager faces. This to 71 per thousand, and quantitative and qualitativeis an area in which the MMA eradication of diseases like standards of performancecan find novel methods small pox, cholera through with satisfaction and highof coordinating multiple vaccination etc. Small- degree of commitment.agencies through virtual scale industries provide aorganisations to generate significant percentage to the A managerial culturehome grown technology for National GDP. India is in aapplication in our products. position to design, develop emphasizes rationality andThis is the only way we and launch world-classcan make our products communication and remote control. The manager has tocompetitive. sensing satellites. India is having capability of building achieve results so that peopleExpanding Role of Managers large thermal and nuclearand Entrepreneurs: power stations. Defense will continue to contribute research has led to manyIndia has demonstrated its significant developments to this organization. It takesimmense capabilities and in weapon systems likecore-competence to the strategic and cruise missiles, neither genius nor heroism toworld with large talented Sonar’s underwater weapons,manpower. On account light combat aircraft, tanks, be a manager, But persistence,of the green revolution, electronic warfare systemsIndia is now self sufficient and various armours. India tough mindedness, hardin food. The operation has a strong base in theflood has made India, the development of information work, intelligence, analyticallargest producer of milk in technology and the country isthe world. Health services progressing in hardware and ability, tolerance and good- software business of more than $10 billion. will. He needs to develop Many Indian companies good leadership quality. I including MNCs are not doing well as they find it think, management education difficult to face competition, pressure and take “Quick should transform a person Right” decisions. It is said to a leader. A leader is one who thinks what he can give to others instead of asking what others can do for him. The style keeps changing as the situation with the types of people. Leadership style should blend with managerial functions. The management education needs to give this ability to manage and lead the change. Indian entrepreneurs should not be just home grown industrialists but they should impactmanagement.org

14 IMPACTalso become leading MNCs. in management education phase. It has to be constantlyLeadership with nobility and through an entrepreneurship improved. The man whochange management are development cell, with designs and manufacturesthe two important elements funding assistance from must love what he does.needed from Management Konrad Adenauer Foundation,Associations to the Nation. Germany. I am sure the MMA Entrepreneurs have to aim for will continue to expand theDevelopment Of scope of its activities through total quality management,Entrepreneurs: research, innovation andThe key characteristics coordination for the larger that is quality from designrequired in an entrepreneur benefit of Indian industry.aredesire,drive,disciplineand to production and testingdetermination. I am confident Total Quality Management:that the entrepreneurship I have participated in and leading to market. Thisdevelopment cell promote many space and defencefollowing important traits programmes. Putting a will ensure success of theamong the would-be satellite in the orbit needs aentrepreneurs: large rocket system. Rocket product and system. I hope system and the satellite put(A) Vision and pioneering together will have at least 50 The Madras Managementspirit. sub-systems and more than(B) Being able to see eighty thousand components Association would aim topossibilities where others do mechanical, electrical andnot. chemical. To put a satellite in align the organizational(C) Always searching for new the orbit all the systems haveopportunities and challenges to work to full performance management system, human(D) Being creative - ‘Able to requirements. Even one sub-think out of the box’. system or one component resource management(E) Constantly striving to do fails mission will be a failure.things better Same is true with launching system and the total quality(F) Confident about taking of missile systems. It has torisks reach the required target management system for(G) Proactive and focused on by flying thousands ofthe future kilometers. The message I promoting a successful TQM(H) A good knowledge and would like to convey here isskill base. that those in the programme initiative by any enterprise. have to learn quality of aI am happy to know that product has to be built in Addressing the presentthe MMA has assisted small during the design phase and Problems:and medium entrepreneurs carried forward till the test In the present context, key problem areas faced by Tamil Nadu, especially the City of Chennai, are inadequate supply of water, power, congested transportation and pollution created both by transportation and the industry. The MMA can impactmanagement.org

IMPACT 15work for a novel solutionfor this problem of waterthrough developing solar-energy-powered seawaterdesalination plants which willprovide a perennial source ofdrinking water to the City atan affordable cost. In addition,Chennai being located verynear to the equatorial regionhas enormous sunshine, andthus is an ideal place for solarpower plants which can evenfeed power into the grid. Alsothere is an urgent need forfindingsolutiontothegrowing Conclusion: such entrepreneurs in largetransportation problem As you are aware, our Prime numbers in our country forin the City by designing Minister in his Independence developing and transforminginnovative traffic control Day announcements has our village clusters intosystems and working on declared A Rural Development sustainable economicpollution-free automobiles. Programme called PURA - units. I am sure many of thePollution-free transport Provision of Urban Amenities entrepreneurs and managerssystems combined with in Rural Areas. It involves grown by this Associationsolar power based industrial identification of rural clusters will create enterprises inunits will automatically with growth potential many PURA complexes in thereduce the pollution in the and creating physical country, particularly in TamilCity. There are institutions connectivity, electronic Nadu, In the coming years,which are working on these connectivity, knowledge improve the lifestyle of ourtechnologies in different connectivity and thereby village community and be anparts of the countries. I market connectivity. active partner in Developedwould suggest that the MMA India Mission. Let us joinshould bring them together Recent experiences indicate together in building India as that the economic progressto find a lasting solution to of few countries particularly a Developed Nation and get the developed countriesthe problem of potable water, is due to the contribution the rightful place for India in of large number of smallenergy, traffic congestion and entrepreneurs employing this Planet. less than 50 persons in theirpollution in the City and the establishments. We need My Best Wishes to all of You.State. I am sure, MMA has courtesy: http://www.citehr.the potential to undertake com/1863-dr-apj-abdul-this task and become a Role kalam-entrepreneurship-Model for other institutions. change-management.html impactmanagement.org

16 IMPACT Lion M. DESIKAN is a former District Chairman and Life HEALTH Member, Lions Club International,MANAGEMENT District 324A. He is a social activist and literary lover.(1)If you are a diabetic, follow your diet chart strictly and experiencethe feeling of wellness.Diabetes in India is increasing day by day and that too in youths.Diet plays an important role in keeping the sugar level under control.When a person is diagnosed as diabetic he/she is referred to Dietitian for assistance inanalyzing food habits and to draw up a diet chart.Some important “points” to note if one is a diabetic on diet control.FRUITS HELP AVOID VISIT TO THE DOCTOR;(2) This is pomegranateSplitting them open to pluck the juicy beads looks like an arduous work. Not so, when youhear Israeli Scientist have found 2 ounces of pomegranate juice daily for a year decreasesBlood pressure by 21 % and significantly improves blood flow to the heart and 4 ouncesprovide 50% of our daily vitamin C needs. So cut the rind and drop the juice-filled sacs.Let us do it while watching the TV!. Need the blood flow, right.PUMPKIN;Pumpkin is orange. We know what that means. Vitamin A beta-carotene, good for the eyes,prevents cancer - Pumpkin is versatile and can be made into variety of dishes, from poori,smbar, chuttney, pachadi, and koottu to paayasam every one of them tasting heavenly.But the most nutritious part is the one we throw away, the seeds. They have magnesium,something that lowers the risk of early death. Save and roast the seeds and eat them. Andadd to the “ MIXTURE”. Let us remember, we need 420 mg. of magnesium and that is a fact.PAPAYA;-Papaya has more carotene which helps fight cancer and blindness in children.GUAVAThank push cart vendors popularizing it. With its appetizing display, bite into a semi-ripe oneknowing that guava has a higher concentration of lycopene an anti-oxidant that fights prostatecancer. This humble, all-festival fruit has 63% more potassium than a medium banana. Andguava has nearly 9 gms. of fiber in every cup, making it the ultimate high-fiber food .The fruitindeed is ball of nutrition. impactmanagement.org

IMPACT 17 Management through Destruction Mr. K Nandakumar was formerly the vice-president in The Indian Express Group of publications for three decades. Presently, he is the founder and director of Vibes Acadamy.We generally believe that They put your business in race you have to quit the the rat race and get the race. Further to getting outconstruction is a positive best out of the resulting of the race you have to offer market competition. If your something special to theactionandhencemanagement competitor is getting better, customers. You have just then you better be getting only one option and that is tois to be constructive. We are better faster than your innovate and be different. competitor getting betteralso made to believe that a or relatively you will be getting worse. The traditionalgood management, at least, management advises you to take ‘course corrections’should not be destructive. during the race. It is just fine, but is still a pretty ordinaryUnfortunately, we over- look action, far from satisfactory. Paradoxically to win thethe fact that all businesses Incremental changesthrive and grow only in the may ensure survival. It issoup of perennial ‘Change’ inadequate for the ultimateand any ‘Change’ means, success. The solution is tonecessarily, destruction. destroy the existing andManagement concepts start afresh at every turn ofworth having at any specific management planning.period of time deserve to Let us look at the matrix ofbe changed under changed destructive management.circumstances. Whatever Reducing cost of runningmade a business successful the business is today’sin the past and in the current mantra. Saving may savecontext will be inadequate your company from a ‘downand will be an antithesis for the drain’ situation and maythe future successes. ensure temporary survival. Saving may improve yourAll business successes are profit margin only marginally.‘customer driven’. The But, growth will still becustomers remain insatiate elusive. Saving is essentialand their choices and and is not the ultimate. Costpreferences keep changing. cutting may take you only impactmanagement.org

18 IMPACTthe sense of ‘WOW’ you push the company and its product of creativity. (Havecreate in the market is products to mediocrity in the you seen the work desk andgenius. Keep away this long run. the cabin of the editor- in-saving mantra, common all- chief of the most successfulpurpose gravy for a while. Generally any corporate media companies?). MessUltimately the management culture centralizes the power is a positive message. Letis to look at and focus on and authority, in the hands confusion prevail. Let the‘top line’ that is, branding its of the corporate. All talks on mistakes occur. Destructionproducts and services. This decentralization are paper is messy. Do not shy away.means creativity and waste tigers, the mythical unicorns. Underneath the rubbles youis inevitable in creativity. In the name of protocol, will discover novel things.Between butchering and regimen and controls, the Abhorring messiness is an oldwaste, let us prefer waste decisions percolate down practice. Destroy. Adoring thewith the purpose. The choice from the Top to the Bottom. same is to be the paradigmis yours. (The hierarchical structure of shift in the management the organizational pyramid approach.All managements talk about with the management on the Top is to be destroyed, Innovative management is notperfection. Perfection just first. Destroy the current possible unless the obsolete horizontal / vertical/pyramid beliefs are pushed out andfor the sake of perfection structures. Try even ellipsoids are destroyed. It is cheaper to as organizational structure). destroy and construct afreshis suicide. Perfection costs In the corporate traditions than indulging in perennial the entire organization is corrections. The destructionmoney. Perfection is just made to look alike, talk alike and reconstructing is fast and and eat alike. Invariably they gets the bull’s eye. The resulta fancy word. Perfection think alike. Better break it, of peripheral changes is like HERE and NOW. If your entire a begger’s meal, a mix of rotis a heavy luggage. Let us executives think alike you do and incompatible varieties. not need all of them. Why the You choose.not chase the non-existent, duplication is. Sack all except Management is not just one (Retain the one who is learning. It is forgettingmythological unicorn. The not agreeing with you and as well. You need to get is not your sycophant). That debriefed often and launchbuzz word is ‘customers’ ‘one’ will suffice. Or have a fresh initiatives. Unless the jungle of mix of talents. old ruts are cleared there willdelight’. The customers’ be no space for new ideas. ‘Mess’ is not always the A rotten fruit rots the freshdelight is the product not of sign of inefficiency. A ones, if put together. The purposeful ‘mess’ is a by- peripheral changes retain‘heavy baggage’ of perfectionbut is of right package ofinnovation. Incrementalchanges in the product designand market approach maykeep the customer satisfied.But their delight is the resultof surprises you package withyour offers. Destroy what ‘is’and recreate from Alfa. Justpolishing the yesterday’smanagement practices will impactmanagement.org

IMPACT 19all the bad aspects of the this very attribute. Also use away from destruction. If youobsoletes and dilute the the gun that spit hundreds are crazy to have your nameeffect of fresh approaches. of bullet in seconds. Bullets among the victorious, learn toErase the old ones. Destroy. are wasted; No worry. You destroy, innovate and rebuilt.The message on a clean slate may still miss the prey in theis more legible than the beginning (chances are one IT IS YOUR CHOICE.communication over written. in a million); No worry. Shoot, Patching-up is fast, easy and shoot, shoot till you kill. tempting. Destruction isWe are taught to ‘Aim and Running fast is skill. Run like risky. Innovation is slow andShoot’. In this current mad and change directions tough. But still destructioncompetitive environment if at appropriate moments are is the only way to remainyou do not shoot first your the strategy of an effective unchallenged.competitor will. Today’s management. Three cheers Lord Brahma has no workbusiness success depends on to Silicon Valley which is unless Lord Shiv is in Action.how quick you move forward employing this principle Lord Vishnu took many ofand how quick you pull back. successfully. his Avathars to reduce theThe success formulae is not All ridiculousness has logic burden of Mother Earth.aim and shoot, it is shoot on hindsight. We just enjoy successes. Butand scoot and shoot again. If you are happy with just we learn from failures. Do notThe success of Boffer’s gun is survival of your business, shy fear to fail. Do not fail to fail. impactmanagement.org

20 IMPACTTHE DRIVING MANAGEMENT AMIDST HEAVY TRAFFICMr. Venugopal has served in LIC of India from 1968 to 2006 for 38years and retired as an Executive Director. Then he served as theProfessor of life insurance at the National Insurance Academy Punefor nearly 3 years. Now settled down at Bengaluru. He is a memberof the Syllabus Committee for the MSc- Actuarial Science course atthe Christ University as well as one of their guest faculty. He is one ofthe editorial consultants for the Insurance World magazine.The Art of Living is a well rickshaw. While approaching ‘unemployed persons’ on theknown concept in India a signal light, the driver shows roadatanygivenpointoftime,as founded by a famous, his right hand, indicating whether it is mid-day or mid-renowned Guruji based at his intention to turn right. I night. Whereas in USA whereBangalore. But how many of adjust my speed accordingly. I had gone recently, hardly Ius know about the idea called Now suddenly, another hand, had seen any pedestrians orthe Art of Driving? By this I that of the passenger, sprouts side-walkers. The auto-drivermean the art of car driving. out showing the left turn. I am raises the pitch on seeing theYes; this is management of now confused as to whether crowd and tries to extractdriving amidst heavy traffic!!!! the auto is turning left or more amount for an invisibleThis has become a ‘must’ right and I wonder how I can damage to his vehicle. Againin our country in all cities, save my vehicle but lo….the the Policeman appears on theespecially Bangalore in view auto goes straight ultimately. scene only after the deal isof the utterly chaotic road I follow the auto; now struck as we see in films too,traffic here. More particularly worrying what will happen at the Police jeep arrives onlyfor retired people like me, the next signal….whether the after the hero has smashedthis is highly important as my auto can reverse too and hit the villain and his gangreflexes have become slow my car… thoroughly and of course indue to ageing. More than the damage to the process broken umpteenLet me deal with each ‘road- the car, the scene created glasses and a good number ofblock’ separately, one by one: by the auto-driver drives me furniture. Now after visitingThe Auto-rickshaw menace: mad. He starts his diatribe the Corning Glass Factory atHere both the driver and in such a high-decibel that Corning, USA, I came to knowpassenger take over the all other people on the road that no glass really breaks,‘hand-signal’ duty. immediately surround you- only such an appearance isIn a busy road, I am driving often I wonder how in Indian made without breaking intomy car, following an auto- roads only, there are so many innumerable pieces. impactmanagement.org

The noise pollution created carrying water for drinking IMPACT 21by autos having a two-stroke purposes or for dousing theengine is so high that these fire on some building. I am me even my wife says that Iautos have removed their afraid whether I am giving an may enter the Guinness Bookhorns as there is no necessity idea to these water-tankers of World Records in allowingfor the same. The order of the to install a fire-engine bell a cycle to overtake a car.Government to convert these too to drive further faster. The Two Wheelers:into four-stroke engines have The golden rule under I have come to the mostfallen on deaf ears, may be our ‘art of driving’ is to crucial aspect of city cardue to the loud noise created immediately give way for driving, especially in theby the two-stroke engines. the water-tankers as we Southern cities like ChennaiBut one good thing about give for ambulances. Now-a- and Bangalore where theauto-drivers is that they make days, even for ambulances, number of two-wheelers hasthe passengers pray to God many vehicles don’t give increased manifold.for reaching their destination way after some enterprising In Bangalore, being the ITsafely. news reporter published the Capital of India, the two-I recall an anecdote where story of an ambulance driver wheelers have taken overboth a Priest and an auto- rushing to meet his girl- the pavements meant fordriver died due to an friend. Anyway, for followers pedestrians too by ridingaccident-naturally due to of my Theory, the best way on these road platforms.the rash driving of the driver. to save you and your car is to They only want a small gapHowever the Priest is sent to allow the water-tanker pass between two cars, they will gothe Hell and the auto-driver peacefully. The water-tanker through it, causing scratchesto the Heaven. Naturally may even sneer at you mock on the front and back portionsthe Priest is aggrieved and fully, please ignore him. of the cars -there is no carasks for the reason for this The Cyclists: in Bangalore without thesediscriminatory treatment. I wonder often at the driving scars. They drive so close toGod replied “While the auto- skills of a cyclist in India, the vehicle in front with thedriver made people pray how he beautifully enters result if there is any suddensincerely, the Priest made the the small gap between two brake applied by the earlierpeople sleep when he was cars without creating any vehicle, there is a bang on theaddressing them”. scratch, navigates among the back.The Water-Tankers: thick of vehicles, from right Once a lady driving a scooterWith water problem to left and turns wherever went so near my car that herbecoming perennial in many he wants to turn. As soon as vehicle removed my side-Metros, the water-tankers I see a cyclist on the road, I mirror and took it with her.have become a regular immediately slow down my When I parked my car near herfeature on the roads. The car and say a prayer to God as subsequently and asked herway these are driven makes that’s only thing I could do. I to return the side-mirror, sheyou wonder whether they are simply allow him to overtake returned it with a sheepish smile. The less I talk about the two- impactmanagement.org

22 IMPACTwheelers overtaking you by Recently even a film celebrity how can you go fast and getyour left side instead of the in his TV program talked of into an accident and hencemandatory right side, the this danger and a few parents where is the necessity forbetter. The beauty is that who lost their children in seat-belts. My only answerall these things are done by such road accidents spoke is - Prevention is better thanhighly educated and qualified with tears in their eyes. Let Cure.persons in the society. me hope that people who Often we wear the seat-belts saw this program would try only to avoid the penaltyThe Safety Measures: to persuade themselves and from the Police authorities.The mandates of the others to follow this helmet Even we feel we need notGovernment for the two- principle. wear it during night times,wheelers to wear safety The same attitude is shown because the Policeman can’thelmets have no much towards wearing seat belts see it in the darkness buteffect - either the rule is not in the cars. While it is when an accident happens,observed or an apology head- compulsory in a few foreign who suffers? Wearing seat-gear in the name of a helmet countries to wear the seat belts is only for our safetyis worn. belts for all the passengers - and welfare.Many people think that not only the driver of the car Lady Drivers:wearing helmet is for and the person sitting in the Although I am not a malecomplying with a rule - they front - in India, only in some chauvinistic pig, still somenever think that it is for their cities the safety belt seat rule women driving the cars driveown safety and welfare. has come, first for the driver. me nuts. Sometimes I get aDespite knowing that fatal When this rule will come feeling whether the steeringaccidents take place in the for others, God only knows. wheel will fly from theirabsence of helmet - India is Similarly for children, in hands, because they holdleading in the number of road foreign countries, there are them so tightly. Again, this isaccidents in the entire world separate seats with belts in only a few - a good number- still there is reluctance in the cars in the rear-side, with of ladies drive two-wheelersfollowing these safety rules. the child facing backwards and cars excellently and and it is compulsory to effortlessly. May be, after use them. There is even a a few years, the situation board informing the other will change and women will car drivers that there are become better drivers than children travelling in the car men, as they are excelling in so that proper precautionary so many other fields. steps are taken by the other For the time being, my safety drivers. rule is either you overtake a But often I hear only one lady driver and go away or argument in India is that when allow her to overtake you and our roads are ill-maintained, run away. The choice is yours. impactmanagement.org

IMPACT 23The Stray Animals on the so many years and given But my own fear is evenRoad: him so much income. The when you have an GPSWe are experts in peaceful driver could not win over this actually I understand someco-existence that many argument and quietly gave a enterprising entrepreneur isforeigners wonder how cars, cheque for Rs.5000 but only trying to introduce a GPS forcows, buffaloes and dogs with the date of five years Indian cities - that instrumentcan happily go together in hence. Don’t ask me whether too can’t guide you correctlyIndian roads. Some of these it was accepted. and properly as in India, thereanimals are natural speed- The GPS: are so many diversions andbreakers, apart from the This is a device used in USA to one-ways made every dayman-made ones. Some of the guide the driver on the road that the GPS will only guidespeed-breakers are so high - there is nobody on the road you back to your residence.and irregular that they can be freely available for asking The Ultimate Solution-‘Back-breakers’. for directions unlike in India. Prayers:There is a belief in Southern This is called the GPS-Global Whatever guidelines I givecities that if a pregnant lady is Positioning System showing you under the Art of Driving,delayed in being taken to the the map to the destination ultimately what will savehospital for delivery, she can and giving instructions. you is only prayer. Install abe carried in an auto so that I pray we should get such a Deity’s idol or picture in thethere will be an automatic system in India too at least for car and say a minute’s prayerdelivery of the child en-route major cities so that the driver before leaving. You mayitself in view of the speed- can reach the destination feel peaceful and confident.breakers. easily. Here the moment Recall BABA’s words - DriveWhatever it may be, we have the front vehicle goes slow, safely-Reach peacefully.to be careful that we don’t you can be sure that he Only constant practice andhit a goat, cow or hen while does not know the route regular driving will make youdriving. The moment it is and he / she wants to elicit an expert. Let me hope thathit, immediately there will information from passers-by this Art of Driving will helpbe huge mob and the owner and accordingly you have to you towards that end.of the animal will claim that drive your car without losing Tailpiece:the particular goat / hen was patience. Once a man was caughtbeing grown for sacrificing But the problem is even driving the car rashly. Theto Goddess and it was a when you lose your cool and Policeman stopped him andgreat sin and naturally the shout at the other driver, he / asked for driving license.compensation amount would she cannot hear as both the The man replied that he wassoar high. vehicles are air-conditioned learning. The Policeman askedI recall an incident when such and the window glasses “Where is the Instructor? Hean owner demanded Rs.5000 are down, so only your wife should be by your side.” Thefor his injured goat saying sitting next to you, hears all man replied “I am learningthat it would have lived for the ‘gallies’. on-line”. impactmanagement.org

24 IMPACT Executive Coaching:A New Process for Leadership Development Ms. Muthumala S, heads the human resource function for Congruent Solutions Private Limited. In this role, she is responsible for HR strategy formulation and execution. With about 17 years of experience in HR, Mala has performed a wide variety of operational as well as strategic roles encompassing Talent Acquisition, Talent Management and Talent Development functions. She topped the university in her Master’s in Social Work which she pursued aftercompleting her bachelor’s degree in business administration. Mala is afrequent speaker in forums like NASSCOM, CII, MSME etc.. An officebearer and an active member of the Toastmasters International, she is alsoa guest faculty in few colleges at Chennai.Limitations of Traditional even if the workshop is well to happen if input is limitedLeadership Development received by the managers, to occasional training events,Initiatives: there is no accountability which do not have a follow-The typical approach to for implementing the new up process. These limitationsmanagement development knowledge and skills learned can be addressed throughuntil date has been to send at the workplace, essentially executive coaching.managers to classroom because managers are oftenor outbound sessions on too busy to do so. Thirdly, Understanding Executiveleadership. While this effort traditional leadership Coaching:is any day better than no development workshops are Executive coachingdevelopment activity, it based on the premise that is an experimental andhas certain limitations if people understand, then individualized leaderthat organizations need to they will do. Unfortunately, development process thatconsider carefully. First, research proves that while builds a manager’s capabilityeach manager has different many understand, very to achieve short- and long-development needs that may few actually do. Lastly, term organizational goals.or may not be addressed in a it is unrealistic to expect It is conducted throughstandard workshop. Secondly, management development one-on-one interactions, impactmanagement.org

IMPACT 25driven by data from multiple context in which the manager issues. In addition, the executive coaching process isperspectives, and based on operates, with particular personalized, as opposed to a ‘one-size-fits all’ approach.mutual trust and respect. The emphasis on key business According to research by Turner (2006), executivesorganization, a manager (the initiatives directly relevant identified five significant benefits of executivecoachee), and the executive to the manager. The manager coaching as a leadership strategy. These benefitscoach work in partnership to and coach then agree upon were continuous one-on- one attention; expandedachieve maximum impact. specific results that best thinking through dialogue with a curious outsider; self-Executive coaching involves reflect the organization’s awareness, including blind spots; personal accountabilitythree levels of learning: business objectives. for development; and, just- in-time learning. Individualstactical problem solving; Successful executive who engage in a coaching relationship can expect todeveloping leadership coaching links a business experience fresh perspectives on personal challenges andcapabilities and new ways focus with human processes opportunities, enhanced thinking and decisionof thinking and acting that by closely aligning the making skills, enhanced interpersonal effectiveness,generalize to other situations manager’s development withand roles; and ‘learning how critical business needs.to learn’. Learning how tolearn means developing skills Benefits of Executiveand habits of self-reflection Coaching:that ensure that learning Compared to traditionalwill continue after coaching leadership developmentends. Its aims are to eliminate workshops, executivean executive’s long-term coaching has tremendousdependency on his coach and benefits since it is doneteach habits of learning and almost entirely in realself-reflection that will last business time and focuses ona lifetime, enabling him to specific, real-life contextualkeep developing throughouthis career.Executive coaching isprimarily concerned with thedevelopment of the manager(coachee) in the contextof organizational needs.The coaching objective isto maximize the manager’seffectiveness and his orher contribution to theorganization. The coachdevelops an understandingof the broader business impactmanagement.org

26 IMPACTand increased confidencein carrying out their chosenwork and life roles. In aresearch study by Parker-Wilkins (2006), respondentsstated that coaching assistedthem in the development ofthree main competencies:leadership behavior (82percent), building teams (41percent), and developingstaff (36 percent).The Executive Coaching managers an opportunity to suite or their direct reports.Process: reflect on feedback, focus Tentatively, the objective is Dialogue, fuelled throughpowerful questions, is at the on developing goals, and to groom them for furtherheart of the coaching process.In coaching conversations, have someone to hold them responsibility and/or developmanagers think aloud,become more reflective, and accountable for executing them to become even moregain access to their own tacitknowledge and unexplored their goals. The confidential effective in their currentideas. The coach’s role isto act as a sounding board, coaching relationship also roles. Specific objectives canconfidant, partner, challenger,and catalyst for change. creates a safe space for be defined during the pre-The emphasis in coaching ison building the manager’s managers to share their coaching discussion. Theability to deal with the issuesusing his or her own decision- concerns. Managers who Coach will gather confidentialmaking skills, as againsttelling him or her specific engage in a coaching 360-degree feedback aboutactions to undertake. Sinceexecutive coaching addresses relationship can expect to the coachee managers fromspecific performance orbehavioral gaps, it is more experience fresh perspectives concerned stakeholderseffective than general-purpose training because it on personal challenges and to identify strengths andgives high-performing busy opportunities, enhanced development areas. The thinking and decision making initial coaching relationship skills, enhanced interpersonal is usually for 6 months, effectiveness, and increased with up to four, weekly confidence in carrying out conversations each month. their chosen work and life The details of each session roles. are confidential between the coach and the coachee. A The Coaching Relationship review meeting can be held Roadmap: Potential coachees can with the coachee, the coach include members of the CXO and the organization sponsor once each quarter. impactmanagement.org

IMPACT 27 MANAGEMENT JARGONSHas far too much time Interact withNot busy “He has far too much time” To be in physical proximity to or connected to over some communication mediumHealth care delivery system Some amount of talking withThe medical services (doctors, nurses, “They can interact with us”hospitals, clinics, equipment, andmedicines) available to an employee and Internal efficienciesthe method used to pay for them Reductions in the cost of production“We are currently evaluating our health whose cost savings may come from thecare delivery system” firing of employees and/or the reduction of plant and equipmentHeritage “We have experienced some internalA firm’s traditional lines of business which efficiencies”are rarely abandoned“We will stick with our heritage” Is hot 1 Current and up to date 2 Topical in theHired gun media 3 A growing field “Email is hot”A consultant with an expertise who mayor may not have better knowledge than Issuesalmost any employee 1 Questions 2 Problems 3 Points of“Do we need a hired gun” disagreement and/or other assorted topics that can be brought up but areIn Depth rarely disposed of satisfactorilyTo some degree of detail “These issues need to be handled”“It is an in depth report” Jettison employeesIn some sense The firing of one or more employees who1 Partially 2 Related in some way will not be hired back“We must jettison“We are in some sense better off” employees to reduce costs”In-sourced Job readyUse resources owned by the firm to 1 A prospective employee with allproduce a good or provide a service the required skills 2 Older and more“It was in-sourced because we had the experienced workers 3 Retrained workerspeople” “The applicant is job ready” impactmanagement.org

28 IMPACT Be A Negative OptimistArun Kumar S.Davay - Founder andCEO, MindMatters APassionate Teacher and A Professional Trainer is an MBAProfessional with several years Industry experience inHR, Marketing, Auditing and Finance. Faculty for MBAinvariousPremier BusinessSchools. Member of ISTD(IndianSociety for Training andDevelopment).Themostimportantqualityfor Taper Your Optimism advice to many people onsuccess in entrepreneurship In order to be successful in investments. And what heand in life is the quality of business, and in any activity does is this.optimism. Optimists have where money is involved, one When someone comesan unrealistic expectation must temper ones optimism and they want to make anof success. As a result, they with negativism. One must investment that he is unsureare willing to try far more be enthusiastic about the about, he says, all right, I wantthings without becoming possible upside of the you to come to my office anddiscouraged. investment but one must be I want you to sit behind myIn addition, because of their skeptical, critical, suspicious desk. And then I am goingunrealistically positive and demanding about all to come in and I am going toattitude, they are willing to the different ways as to how present this investment topersist much longer than the one’s money can be lost. you and I want you to critiqueaverage person. Optimism is this investment as if you werea wonderful quality as long Listen to Negative me.as you have it under control. Viewpoints One must seek out and listen Help Others to Evaluate carefully to people who are Honestly negative towards one’s idea. He says that when his Keep a lookout for negative clients begin critiquing thinkers, because their the investments they are viewpoints can be invaluable thinking about going into, and save you a fortune in time when they begin, becoming and money. negative thinkers about the Here is a very god example investments, he says they are of a person who is a lawyer astonished at how bad the by profession, and has a very investments really are. different approach at work. He said he has saved his He recommends and gives clients millions of dollars by impactmanagement.org

IMPACT 29 distributor of gas and oil in the United States. From a 200 dollar investment, even though everybody told her she would fail. So remember, listen to negative thinkers, but do not necessarily accept their advice. Action Exercises: Here are two things you can do immediately to get these ideas into action.forcing them to be negative consideration. There is a First, view your idea as if youthinkers about their own famous story of Mary Hudson, were an outside consultant.ideas, simply by switching who started off with 200 Ask, “What are all of theroles and sitting in front of dollars in the middle of the possible risks or flaws in thisthe desk while they sit behind Depression and leased a gas cause of action?”the desk. station that two men had gone broke running at two Second, seek out the opinionsKeep Your Mind Open different occasions. And from of others. Listen withoutBut don’t be overly influenced that she built a company responding or defending.by negative thinkers. Just called Hudson Oil, which is Thank them for their input.take their viewpoints into now the biggest independent They may save you a lot of money. impactmanagement.org

30 IMPACT Nurse, get on the internet, go to SURGERY.COM, scroll down and click on the “Are you totally lost?“ icon. impactmanagement.org

IMPACT 31SUBSCRIBE TO Periodicity: Monthly Subscription: Single copy: Rs 100/- each issue Annual: Rs 1000/- for 12 issuesSubscriptions may be paid by Cheque/DD drawn in favour of IMPACT, payable at Chennai. To Dr.M.G.Bhaskar, Sri Anandham Apartments, No.1A, Jai Nagar, Second Street, Arumbakkam, Chennai - 600106 impactmanagement.org

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