LFL CX Playbook

1

Welcome Welcome to the Women’s Community at Foot Locker, Inc.! Being a part Lady Foot Locker means you’ve joined a community of empowering Team Members with like minds, interests, and lifestyles. We’re so excited to welcome you to our community and let you in on what we know. Meet the Lady Foot Locker CX Playbook. The Playbook is a resource that was inspired BY Team Members and created FOR Team Members. Its purpose is to provide you with the support and guidance needed to set you up for continued success on your journey in the women’s arena to exceed our customer’s expectations. We’re confident that this guide, in addition to ongoing communication within the community, will inspire you to think about her experience with a new perspective. We’re excited to share in this journey with you and look forward to your questions, feedback, and ideas along the way. Good luck and have fun! CX & Sales Team 2

3

Our Women’s Why The cultural landscape for women is shifting more rapidly than ever. Women are shattering glass ceilings, cultural ceilings, and have formed a sense of community even more prevalent than before. Foot Locker, Inc. has learned a lot about the women’s business over the years and has identified that while there is a strong appetite for women’s footwear, apparel, and accessories in the marketplace, it requires a unique business model to succeed. In addition to evolving current Lady Foot Locker stores, these learnings influenced the decision to leverage the power of our brands and create “Women’s Shops”, especially for her, inside our existing properties. WOMEN’S SHOPPING HABITS ARE EXPERIENCE DRIVEN Women make more than 85% of consumer purchases across all industries and influence over 95% of total goods and services purchased. (Source: Yankelovich Monitor & Greenfield Online) (Source: Girl Power Marketing Online) Thoughtfulness: On average, women invest more time per shopping trip versus men. Women also spend time comparison shopping, meaning they compare the price of product from different retailers before buying. Emotion: 96% of women and 95% of teens admit they participate in some form of retail therapy. (Source: Business Wire Online) Women often use a two-sided brain approach to problem solving, meaning they are inclined to make decisions based on facts and emotional appeals. Community: Women shop socially, with friends. Merchandising: Women are looking for styling inspiration or styling that matches their mood. 1

Our Women’s Journey Foot Locker, Inc. is on a mission to inspire and empower Youth Culture. Its approach to servicing our female consumer has shifted over time, based on her evolving interests and expectations. We currently operate over 30 Lady Foot Locker stores, over 40 “Women’s Shops”, and select stores with elevated women’s setups across Foot Locker, Champs Sports, and Footaction stores in North America. We have plans to expand this reach through the implementation of innovative women’s strategies across our powerful profile of brands. You are making history at Foot Locker, Inc. 1982 2012 2016 2017 2018 2019 First Lady First SIX:02 First First Foot First Champs SIX:02 Foot Locker store “Collection” Locker Sports Women’s transitions to opens in IL Shop opens in Women’s Shops opens in space Women’s in continuation commitment opens in NY Shop opens TX of Women’s to Women’s Foot Locker, in PA Inc. makes Journey Journey a strategic First Footaction investment in Women’s Shop Carbon38, a world’s leading opens in NY women’s luxury 2020 Women’s Footprint apparel company North America *Product not sold in our stores Women’s Shop Women’s Elevated Setup Lady Foot Locker 2

Who is She? Who are we catering to? Lady Foot Locker has a muse who helps shape marketing strategies and buying decisions. Considering the evolution of women’s culture, we went back out into the market to learn more about who this woman is and what she stands for. It’s important to note that not every customer fits the muse description, and that’s okay! Diversity in our Team Members and customers is what makes our company unique. It’s important that you treat every customer who crosses our lease line equally and with respect. Arielle Arielle is between the ages of 18-24. She loves sneakers and style. She is focused on bettering herself, her community and wants to stand out from the crowd. She favors streetwear authorities and is often wearing the same stuff as the guys but doesn’t feel welcome in the sneaker community. Sneakers offer her an outlet for creative self-expression and level the playing field. Arielle is active on social media, from Instagram to YouTube; she watches Sneaker Shopping and gets a lot of sneaker news on social networks. 3

How Do We Service Her? Inspire her through a team of Women’s Experts A Team Member’s ability to connect with her is key to her experience. To be successful in Lady Foot Locker, all Team Members must be “Women’s Experts”. Women’s Experts are confident, passionate, and connected to women’s culture – above all else. Women’s Experts demonstrate a unique set of behaviors and characteristics, such as: 1. They understand how to provide her with a premium and elevated experience, leaving her feeling confident, validated, and inspired. 2. They are up-to-date on women’s culture and content, understanding trends, styles, fit, cut, features, benefits, how to wear it, and who’s wearing it. 3. They engage with her as a source of information and inspiration by using storytelling to connect with her on who she is and what she likes. 4. They are confident and knowledgeable in their recommendations and help her decide what to wear and how to style it. Think colors, patterns, layers, and mixing into her current wardrobe. 5. They encourage her to try-on and they ask core open-ended questions like “how does it fit?”, “how does it feel?”, “why did you choose that piece?”, “where are you wearing it to?”, and “what do you already have in your closet?” 6. They are comfortable servicing her alone, with friends or family, with a significant other, or when it is just him shopping for her.” 4

Identifying the Experts Attracting and retaining Women’s Experts requires a unique and intentional approach. • Develop a strategy and consider the below tips when building the team. Attract the Right Talent Hire for passion and train for skill. The ideal candidates have the ultimate connectivity to multiple aspects of women’s culture. • Look outside the retail industry – some of the most connected candidates are likely to have creative and independent backgrounds. • Avoid common misconceptions of only hiring females. • Be creative and use your resources! Hiring Best Practices • Leverage Existing Talent – Ask your top performing Team Members to identify and recommend candidates. • Use Recruiting Cards – Make this interaction personal! Don’t just hand a potential candidate the recruiting card. Look for ways to create a connection early on. • Don’t Overlook Your Customers – They are already connected to our brand, products, and customer experience and could be a great fit for the team. • Walk the Mall and Visit Stores – Be open minded to finding talent in unique industries. Focus on behaviors and observe interactions. • Use Your Resources – Partner with your DM and local HRBP to organize a hiring event. • Get Involved in the Community – Have a presence at local mall or community events. Don’t forget to bring your recruiting cards! 5

Recruiting the Experts Highlight Team Member value proposition. Did you know? 74% of retailers said their workers leave for better opportunities, rather than higher pay. Leverage the perks of working for Lady Foot Locker when recruiting talent. • Casual work environment • Surrounded by a • Wear what you love! passionate team of • Work/ life balance (attend Women’s Experts school, etc.) • Create and deliver in-store • Forefront of sneaker and experiences • Career lifestyle culture advancement • Access to • Profile of brands our great • Advanced collections women’s • Be a part training of exciting • Build your collaborations network: like Beyoncé’s customers and Ivy Park and Team Members much more! • Personal • Recognition Programs growth • Opportunities to earn more: Contests and • Organization with a other sales incentives mission to Inspire and • Free Product: Empower Youth Culture Seedings • Career with Purpose: Five Cs and Youth Culture • Community Involvement and Impact 6

Interview Discussion Guide Identify the Women’s Experts through thoughtful dialogue. Let the questions below serve as a guide for the interview and help you understand what to look for in potential candidates. Question: What can you tell me about Lady Foot Locker? What to look for: Has the candidate been to a store? Are they a customer? Have they taken the time to research? Are they familiar with our Company and our overall family of brands? Question: Why are you interested in working at Lady Foot Locker? What to look for: Is the candidate passionate about women’s fashion and culture? Do their hobbies and interests align with the role? What is their understanding of premium experiences? Question: Who influences your style? Who are your celebrity or influencer icons? What to look for: Does the candidate have an authentic connection to the muse? Do they understand premium product and brands? Do they recognize influencers at both local and global levels? Refer to the “Staying Connected” page to understand what type of responses to look for. Question: Who do you follow on social media? What to look for: What celebrities, influencers, or content outlets does the candidate follow? Do they align with the muse? Are the conscious of women’s culture as a whole? Think: health, wellness, art, music, creativity, self-expression, and beauty – in addition to fashion. Refer to the “Staying Connected” page to understand what type of responses to look for. Question: How do you stay up-to-date on fashion and trends? What to look for: What communities is the candidate a part of? What social channels or blogs do they follow? What other outlets do they use to intake content? Question: Why did you select outfit you’re wearing today? What to look for: Is the candidate aware and up-to-date with trends that are important to the muse? Can they connect their look with health, wellness, sports, art, music, beauty, or other macro trends? Refer to the “Staying Connected” page to understand what type of responses to look for. Question: Where do you typically shop? What to look for: Does it align with the muse and women’s culture? Is the response authentic and does it span a variety of retailers – outside of footwear and apparel? 7

Interview Discussion Guide Question: What are some of your interests outside of fashion? What to look for: Do the interests intersect with any other aspect of women’s culture? Do they align with the muse? Question: What does women’s culture mean to you? What to look for: Is the candidate smiling and excited? What is their level of passion? Question: How do you identify how a woman wants to be serviced? What to look for: Does the candidate understand how women shop? Are they confident reading visual cues, acting as stylists, and validating her purchase? Question: Are you comfortable engaging with couples, men shopping for a significant other, or men shopping for themselves? How would your approach change? What to look for: Is the candidate such an expert in women’s culture that they can connect to it on multiple levels? Can they confidently engage with men, couples, and groups in an authentic way and make them feel comfortable? Behaviors to Practice: Behaviors to Avoid: • Encourage candidates to come to the • Don’t disregard candidates due to interview dressed in their everyday clothing. misconceptions such as only hiring females or retail experience is a must. • Look for smiles and the level of passion/ excitement a candidate has for the role. • Don’t limit the discussion to only fashion. Keep in mind the multiple facets to women’s • Ensure candidates are invested in multiple culture like health, wellness, art, beauty, and aspects of women’s culture. more. • Be open-minded and curious throughout the • Don’t be scripted! Use the sample questions interview! as a guide and incorporate other questions based on the flow. • Don’t forget to hire for passion and connectivity. You can always train for skill later. 8

Leverage Lace Up Engage, Educate, and Empower our team of Women’s Experts In order to consistently exceed her expectations, you’ll receive exclusive information and training in Lace Up on: Key Stories, Releases, Collections, and Partnerships For these categories, product knowledge will be accessible in Discover Zone. Team Members will be notified of the content upload with an email and/or broadcast message. Consider Ivy Park, Nike Glam Dunk Pack, and the platform trend as examples. New Brands, Partnerships, and Pop-Ups For these categories, product knowledge will be accessible in Discover Zone. Team Members will be notified of the content upload with an email and/or broadcast message. In some instances, a hype video will also be delivered as a broadcast message to drive excitement and awareness, in addition to the product knowledge. Seasonal Looks, Hot Trends, and Cultural Ties Throughout the year, you may see hype videos delivered as a broadcast message to drive excitement and awareness around incoming seasonal product, trends we’re seeing, where they’re coming from, and women’s cultural moments that tie back to the season’s approach. The content will be followed by product knowledge accessible in Discover Zone, and in some cases, guided learning questions will be incorporated into daily training to reinforce the season’s key focal points that every Team Member should know. Lady Foot Locker Guided Learning Lady Foot Locker Team Members will receive learning questions on Women’s specific content, most of which will be derived from the CX Playbook. Think: Fitting Room Experience, Styling, Speaking to Extended Sizes, and more. 9

Team Member Effort We are committed to exceeding the customer’s expectations. The behaviors that we use to help guide our interactions with customers today remain the same when working to exceed her expectations. • Get to Every Customer • Create Connections • Show & Sell • Build Loyalty There are additional selling techniques that our team of Women’s Experts should be proficient in in order to truly exceed her expectations. You will learn more about these techniques in the following pages. Refer to the CX101 Associate Guide (pages 9-10) on Lace Up for a refresher on the Selling Behaviors. 10

Making an Emotional Connection She wants to know how our products are going to make her feel. Emotion drives her thoughts, actions, decisions, and purchasing behavior. She is increasingly making purchasing decisions based on how she feels about a product or brand versus what she knows. We must create culturally relevant emotional connections in order to validate her purchase and exceed her expectations. Humanize Focus on Learn to Encourage the color or listen! try-on! mood experience stories Make a connection Connect the product to Identify what she needs Show her how it could without a focus on a feeling she is or will and what she might not look on her! product. Dialogue on know that she needs! hair, nails, and music be experiencing. are great ways to do this! Be genuine Tailor your Respond to Tell stories and make it approach concerns and share and make experiences personal her the priority Ask genuine, non- Don’t use a one-size- Be honest if we don’t Be specific when scripted, open- fits-all approach. Look have what she’s engaging and use stories to help her ended questions. Be for visual cues and looking for. Use it as conversational and identify how she wants an opportunity to build visualize. loyalty and try to find a consultative. to be treated. solution. 11

Fitting Room Expertise The fitting room experience is a critical part of her journey with us. • Shoppers who use fitting rooms are 71% more likely to buy products compared to those who simply browse the sales floor. • Use of the fitting room enables us to educate the customer further, show them more pieces, and find the perfect outfit for them. • Use of the fitting room gives Team Members the opportunity to be expert stylists, earn credibility, gain trust, and build loyalty with customers. To make her comfortable during the fitting room experience, follow these best practices: • Offer to take apparel from her when she is looking around the floor and start her a fitting room while she continues to look. • Always check the fitting room and remove items other customers were trying on before offering to bring her over to the room. • Escort her over to the fitting room and assist in getting her ready to try-on. • Be sure to introduce yourself, ask the her what her name is, and use her name when conversing, if you have not done this already. • Place apparel in the order of how she should try it on, or in a nice clear display, so she is not overwhelmed. • Close the fitting room door or curtain for her. • Let her know that you will be back to see the apparel on her to ensure the perfect size and fit. • This gives you an opportunity to go back into the room with more options and overcome any early objections. The fitting room is where she: The fitting room is where you: • Tries on – mixes and matches • Make her feel special and important • Can picture herself wearing it out • Circle back regularly • Builds confidence • Feed the fitting room with different brands, • Feels special and important • Is encouraged to step outside of colors, prints, and styles • Have her model the outfit the room to hear your thoughts and • Provide outfits (not just pieces) and bring suggestions footwear so she can complete the look • Explain the features and benefits of the product if you have not already 12

Fitting Room Expertise The fitting room is another opportunity to build a connection with her. It is important that you are genuine and realistic throughout the fitting room experience. Estimate based Give a realistic Listen for clues! “I know you said you loved on the amount amount of time for If she says she the look and feel, so I of apparel she wanted to be sure to bring has to try on. when you’ll be loves an item, you these additional colors, back to check on bring her other which go perfectly with the colors in similar tights you’ve selected.” her. styles, and reinforce what she’s told you. “Knowing you said you’ll Tell her why you Offer to start a “Let me get a be going on a road trip with are showing her room for her with a room started friends, you’ll want to try on specific items. for you.” the Nike Glam Pack! The When you can, tie statement. pullover fleece and matching it back to what joggers make for the perfect she’s already told cozy-chic travel outfit.” you. Always remove Use power and Think: “vibrant, maximum items that she buzz words! support, highly encourage, doesn’t want, as recommend, number one this enables you to selling, functional, flattering, bring more of what highlights, versatile, etc.” she does want. “How are those items Check-in using Show until she She will tell working out?”, “What are an open-ended says no! The more you when your thoughts?”, or “How options you show, she’s had do you feel about those question to the more options enough. leggings?” determine her she will love and needs. want. And remember… If the product or size she wanted is unavailable, offer to locate it at a nearby store, order it online, or bring a similar item back for her to consider as an alternative. 13

Serving as a “Stylist” It’s about how you put it all together. Customers expect that our team of Women’s Experts are confident, knowledgeable, and can provide relevant recommendations, styling tips and details on fit. Deliver her the experience she desires. Here are best practices to follow when serving as a “Stylist”: • Know how to give her the head-to-toe look. Understand if she prefers to start with sneakers or apparel and build from there. • Understand that the head-to-toe look is more than just footwear, apparel and accessories. How does it tie in with her hair, nails, etc.? • Speak to the versatility of the product. How can it be layered, mixed, and matched with other pieces in her wardrobe? • Share the functionality of the product. Where can she wear it and how does it fit into her daily life/routine? • Be educated on the latest styles, cuts, and colors that are trending, in addition to product information and back stories. • Help her get the inspired look based on her favorite influencers. • Know how the product fits, feels, and flatters each body type. • Know the availability and size range of all product. • Be patient and understand she will likely want to try a lot on (footwear and apparel) to ensure she’s in love with the look. • Outfit her to celebrate her individuality and express her personality. Most often, she’ll diversify her style based on her mood. • Leverage accessories to add dimension to the outfit or as a finishing piece. Think: crew socks, bags, hats, etc. *A similar approach applies to customers shopping for a gift. Instead of styling the woman in front of you, ask relevant questions to better understand the gift recipient’s personality and lifestyle, and select the head-to-toe look from there. 14

Validating Her Purchase Women make more than 85% of the consumer purchases in the United States, and influence over 95% of total goods and services purchased. It’s important that we make her feel confident with her selections and leave the store feeling validated, so she doesn’t leave any items behind, or leave empty handed. Be patient with her throughout the experience. • She can be indecisive, and that’s okay! Always practice patience and understand that she may want to try multiple styles and sizes (in both footwear and apparel) to make sure she gets the look she’s aiming for. • Listen to her concerns and be honest with your feedback to her. • “Personally, I have the black leggings, and not only do I find them very comfortable, but I can also pair them with anything. Plus, they look great on you!” • Ask questions to humanize the experience and help her see her wearing the product in her daily life. • “Which pair do you feel you’d get more use out of?” Leave her feeling confident by adding value and summarizing what she’s getting and reminding her why. • Remember all the personal details you learned about her during the experience and reinforce the emotional draw. • “Have fun at the concert. The Python bodysuit is going to pair great with your ripped Demin!” Show your passion and connectivity. You are the expert, after all. • “You totally rocked the cropped hoodie! It reminded me of @styleisaweapon. Do you follow her? Check out her page, she has some pretty awesome styling tips.” 15

Speaking to Extended Sizes All Women Welcome. At Foot Locker, Inc., we are inclusive to all sizes, and we are beginning to leverage our partnerships with our vendors to include an extended size assortment in select collections. Always be respectful when engaging with customers of all shapes and sizes. Be mindful of your approach – identify Flex your approach – understand that customers customer preference of style and sizing by asking may use different terms to refer to extended sizing. appropriate questions. Try “what are your favorite For example, some women reference plus or curvy. brands, silhouettes, and fabrications?’ or “what Always let the customer lead and use the language size are you interested in?” instead of “let me they are most comfortable with. show you our extended size assortment today.” Education is key – be aware of what pieces in Make the customer feel comfortable – read your store are available in extended sizes and the customer based off your interaction with her understand the conversion. Being able to speak to and use appropriate language to make her feel fit is important for establishing credibility. welcome and comfortable. Don’t make assumptions – everyone’s style is Mannequins – leverage your extended size unique, including how they want their clothing to fit. mannequins to drive awareness, if applicable. Never assume someone’s size and ask questions so Stay connected – be aware of the trends and they lead the conversation when it comes to sizing. influencers who represent extended sizes. Extended size conversions will vary by vendor. Use this chart as an estimate for guidance so you are educated when engaging with customers. 16

Navigating the “New Normal” with Her 17 We are committed to exceeding her “new” expectations, while keeping everyone in the store safe. As a result of COVID-19, her journey may look different, but our commitment to exceeding her expectations does not waiver. It’s important that you flex your style to make her feel comfortable and safe when navigating the “new normal” together. • Share how we are working to keep her safe - encourage her to sanitize her hands and use complimentary foot-lets when trying on footwear. • Maintain social distancing guidelines – direct her to product that matches her needs instead of walking the wall together in order to stay 6 feet apart. Place product on the bench for her to pick-up and allow her to loosen and fit her own shoes. • Follow her lead and make her feel comfortable – let your passion show through the mask by maintaining eye contact, using open body language, and maintaining high energy. Be mindful of your tone of voice and volume so that customers can hear you when wearing the mask. • Remind her that the fitting room closure is to ensure the health and safety of our customers and Team Members – follow these best practices to ensure she leaves the store confident with her purchase despite not being able to try-on apparel. • Be proactive – get familiar with the collections upon arrival. Also consider your previous experiences with the brand or similar collections that you can use to engage her on fit and feel. • Be the expert – consider how you’d style the collections and offer suggestions to help her complete the head to toe look! Lay out the full look on a bench or on the front of the fitting room door to encourage her and bring the look to life. • Communicate – let her know about the extended return policy so that the inability to try the product on in-store does not influence her purchase decision. Suggest that she purchase more than one size in the same item so she can try it on at home and feel confident with her selection. • Ask questions – as always, continue to ask open- ended questions to clearly identify her product needs and personal style.

Elevated In-Store Experiences She expects us to connect with her on multiple levels. She has many places to shop, so delivering her culturally relevant in-store experiences will serve as a key differentiator for us and help build brand loyalty, so we become her first choice – every time. Our goal is for all Lady Foot Locker teams to be empowered to create and deliver experiences through creative and organic initiatives at a hyper local level to elevate the CX through our Team Members. Throughout the year, the CX Team will offer select ‘moments’ or ‘collections’ to deliver elevated experiences around. See examples below. The Lady Foot Locker teams will have ownership over each experience participating in all aspects of the experience from ideation to execution. • Valentine’s Day • International Women’s Day • Fashion Week • Holiday • Glam Dunk Pack Rules of the Road for each experience, including additional guidelines and details, will be sent out prior to each experience. Remember to have fun, engage Team Members, and use the experience as an opportunity to elevate the Team Member Experience as well! Stores that have created and delivered past experiences have seen significant increases in key behavioral metrics like NPS, OSAT, and AES. When it is safe to resume elevated in-store experiences, COVID-19 guidelines must be adhered to while they are in effect. Capacity and Cleaning Physical distancing Waiver and temp Only individually Any additional “local protocols and guidelines check may be wrapped or pre- health & safety packaged food measures per Foot gathering” product required depending items permitted Inc. or local officials limitations sanitation on the event 18

Dress Code Get dressed like you mean it and aim to inspire! Show pride in your appearance and your own personal style. Arielle is looking to you as the expert, to act as a living mannequin – inspiring her through your own creative and authentic style. It gives her confidence in our brand, experience, and the looks you create for her. GENERAL GUIDELINES REMINDERS • Wear brands that you bought at Foot Locker or brands that we • It is not required that you sell that you bought somewhere else. Show us what sneaker, purchase the footwear or lifestyle, and casual fashion means to you. apparel for your uniform at our stores. • Wear trend relevant footwear and apparel that fits within our brand culture. It signals to customers you know what works • Wearing hats, wearing logos together, how items fit, feel, and make you feel. Don’t forget of brands we don’t carry, and your socks! wearing footwear or apparel that is dirty or in bad condition is not • Women’s company issued name tag and lanyard must always permitted. be worn, looking new and legible. • Use the label maker to print your first name only. Don’t • Team Members can wear a Foot handwrite your name or use a nickname. Locker issued shirt with a name GUIDANCE ON TOPS tag if desired. • Tops must always cover your midsection and shoulders. • Lanyards and name badges can • If a top is transparent, wear a non-graphic top under it. be ordered via Store Supplies. • If you wear a cropped shirt, pair it with high-waisted leggings. • If you wear a low-cut shirt, pair it with a second layer. GUIDANCE ON BOTTOMS • Only black bottoms are permitted. • Tech and performance pants are permitted. • Leggings, tights, and dress quality pants are permitted. • Capris are acceptable, and pants can be rolled up. • Shorts are permitted but must be no higher than 2” above the knee. • Dresses, jumpsuits, and bike shorts are not permitted. • Excessively baggy or oversized pants are not permitted. PERSONAL APPEARANCE • Hair, nails, and makeup must be tasteful and well-groomed • (including facial hair for men). • Piercings are permitted, if they are moderate in size and quantity. • Don’t expose tattoos that can be perceived as offensive. • Smile – it’s the most important part of your personal appearance! 19

Product Strategy We offer the best of the best in sneakers and the looks to compliment her kicks – from all her favorite brands. MOMENTS THAT EXCLUSIVE MODELS & NEW IDEAS & THE BEST MATTER TO HER STYLES & SILHOUETTES TRENDS BRANDS COLORS CREATED JUST FOR WOMEN Stories that she Looks you can’t get More Foot, Inc. only Seasonal ideas, the Nike, adidas, Puma, connects to anywhere else women’s product “it” items and key Converse, Ugg and and/or colorways essentials more! Core Brands. Core brands are the staples of our stores. Customers know that every time they visit, we will have the latest and greatest collections from these vendor partners. Secondary and Seasonal Brands. Secondary and seasonal brands stimulate growth. They do not have as wide of a presentation in store, but they are key business drivers as we evolve our assortment and anticipate what she wants. Consider the momentum we have seen with Ugg and Fluff alone! We challenge you to think about these brands with a fresh perspective. There is no limit to what our current and future secondary and seasonal brands can mean to her! Test Brands. Concepts. Test brands are brands that we have never sold at Concepts are exclusive ideas created just for Foot Locker, Inc. before, but that we are introducing to Foot Locker, Inc., with our partners like Nike, the store to determine connectivity with our consumer. adidas, Puma, and more! Our learnings determine the future presence of these brands in our stores. Social Action Update ! Foot Locker, Inc. has made a $110M global investment over the next 5 years to focus on product development and partnerships with Black owned brands and creators. Get excited to be a part of something big as we leverage our profile of brands to help bring positive change. New business development She’s on a journey, and we are too. As we anticipate her evolving expectations, you will begin to see exciting brand and business developments that tie back to Youth Culture with a focus on new exclusive, and different. Think: connected product ideas for current and new partners, connected asset partnerships, new secondary brands, and more! Get excited because we’re all in on this women’s journey. Are you? 20

Women’s Community TOGETHER, WE ARE ON A JOURNEY. You are at the forefront of something big. We are evolving the women’s experience together and much of our success relies on the strength of our partnerships. Several times a year, we will come together via community conference call (based on the business) to: • Share experiences – what’s on your mind? • Brainstorm ideas • Discuss upcoming initiatives • Address challenges • Circulate best practices and celebrate wins • Hear from guest speakers • And more! *Store Managers are required/expected to come prepared to speak on these calls. This is key for making the community a success, but don’t wait until the calls to ask questions and share ideas. • Communicate with your Team Members • Pick their brains! What are they seeing? What customer feedback are they receiving? Challenges they are facing? Any ideas to elevate the experience? • Communicate with other Lady Foot Locker or Women’s Shop Managers. • Share challenges, best practices, questions on CX, Ops Excellence, new initiatives, etc. • Or just call them up to say hi, get a little competitive, and set goals with one another • Communicate with your Leadership Team (DM, RVP) • Are you bubbling up feedback and asking questions in real time? • Communicate within the Community • Be engaged on calls and share what’s on your mind! • Come to the calls prepared with feedback based on conversations with your customers and team of Women’s Experts. 21

Staying Connected Macro trends are shaping the way women think, act, and feel. While sneakers are the unifier, our social channels tap into key passion points that drive customers and connect them to our business. Think self-care, health, wellness, beauty, music, and more. Staying up-to- date with this content is a great way to connect with customers! It’s important that you encourage customers to follow along, too! We have several social media outlets where you can find women’s content. @footlockerwomen @footlockerwomen @footlocker Micro-influencers are important to her as she Nike Discover Your Air (DYA) is inspired by relatable females on similar self- Create ongoing touch points with her at the discovery journeys. forefront to make Foot Locker HER destination for depth and breadth of Air. United States @beautymarkedilly @rox_brown Trend @brittneyelena @infamouskayce Leverage our position as @ariivory @chinaealexander a house of brands to bring her the latest footwear and Encourage women to check out apparel trends, keeping us #BecauseSneakers, #HouseKicks, and top of mind as a fashion #HouseFits for the latest heat and style inspo. destination for her. @footlockerwomen reshares their favorites each week on Instagram and @footlocker Tik Tok. Essentials The Women’s Destination Celebrate classic silhouettes Foot Locker Women has a dedicated Dot Com year-round and drive urgency experiences just for her, featuring the hottest to continually refresh her collections, our top picks, and insight on what’s footwear and wardrobe trending. She can find it on ladyfootlocker.com and staples. footlocker.com/womens. Behind Her Label Foot Locker Women’s aims to celebrate and elevate the long-time contribution of women in streetwear culture. We will launch with a focus on offering a platform for the next generation of female streetwear designers; highlighting their creative journey and partnering on the opportunity to create an exclusive FLW product collection. You should not create any social media accounts on behalf of Foot Locker. Remember, never represent yourself as a spokesperson for Foot Locker. Make sure that your use of social media does not affect your job performance. Unless it is in your job description, social media activity during working hours should be limited in duration and frequency and should not interfere with your work. 22

Additional Resources U.S. We want to be sure to provide you with continued guidance and support throughout your women’s journey. Below are some resources where you can find information on FAQs. Visit the Online Gameplan/Store Portal for: Refer to the Printed VMD for: • Floor Plans (Parks stores only) • Generic Wall Flow Floor PlanAll VM Standards • Digital VMD: All Product Related Information • All VM Standards • Footwear Merchandising • Wall Standards • Apparel Merchandising • Floor Fixture Standards • Other incoming marketing and VM Updates • Mannequin Styling Guide Please Note: *The Lady Foot Locker Visual Merchandising Directive (VMD) will be mailed to your store 5x per year, based on seasons. The cadence is as follows: • Pre-Spring • Spring • Summer • Fall • Winter *If you misplace the VMD, please email [email protected]. *Lady Foot Locker VM updates are communicated via email every Tuesday. Each communication will have a date on it for when it is effective during that the weekly time span. Follow your normal Supply Ordering process Partner with your DM for requests or for: questions on: • Women’s Lanyards • Lady Foot Locker Fixtures • Women’s Name Badges • Lady Foot Locker Hardware • Lady Foot Locker Hangers Other questions? If you have any other questions that were not answered in the Playbook, please contact Maria Scopellito for guidance on who to contact or where to find the information. Email: [email protected] 23 Mobile: (646) 656-0351

a 24