ICT Activity-1 Swetha Vaishali.D ENG222

E-MODULE ON YOUTUBE NAME : SWETHA VAISHALI. D REGISTER NO : 2021BED222 SUBJECT : ENRICHING LEARNING THROUGH ICT BATCH : II ACTIVITY NO: 01

SYNOPSIS INTRODUCTION DEFENITION How to create a new YouTube channel in steps How to build your account Step 1- Creating a Google Account Step 2- Creating a Youtube Account Step 3- Customize your YouTube channel Step 4- Upload your first YouTube video Step 5- Make your YouTube channel discoverable Tips for starting a YouTube channel 1.Use eye-catching channel art and thumbnails 2.Choose the perfect channel icon 3. Create playlists 4. Create great content, consistently 5.Schedule your videos 6. Understand your audience Experiment with YouTube advertising YouTube ads are available in these four categories Tips or Tricks you can use for developing you YouTube Channel Use Key words Add tags (in moderation) Cross-promote Understand the algorithm BENEFITS 1.FREE TO USE 2. GIVES YOU THE OPPORTUNITY TO EARN MONEY THROUGH YOUR VIDEOS 3.EASY TO USE 4.AN EASY WAY TO SHARE INFORMATION 5.BACKLINKS ARE GENERATED CONCLUSION



Introduction YouTube is one of the best entertainment for all aged group people and this social media helps in making the learning easier even when it is tough for people to understand by some of the video creators. YouTube helps in the learning process, for entertainment and for many small business people in short for \"Entrepreneurs\" . YouTube is not just a platform for entertainment but also this helps people to develop their skills in so many good ways and helps them to enhance their skills. There is not even a single thing is there which we cannot find in YouTube this social media has thousands of content in it like Cartoon, Music, Comedy, Movies, Subject-wise learning, Dance, Cooking and so on. Even YouTube helps the people to know how to use things which they haven't used like using mobile, learning to know how to improve themselves in the developing technology and there is also so many new things which we cannot see it in real. In simple we can say that YouTube is a place where, We can \"SEE AND LEARN EVERYTHING IN THIS WORLD VIRTUALLY\" Fun fact: YouTube is the second-most visited website in the world behind Google— YouTube’s parent company.

Definition YouTube is a video sharing service that allows users to watch videos posted by other users and upload videos of their own. The service was started as an independent website in 2005 and was acquired by Google in 2006. The slogan of the YouTube website is \"Broadcast Yourself.\" This implies the YouTube service is designed primarily for ordinary people who want to publish videos they have created. YouTube videos are posted by people from all over the world, from all types of backgrounds. Therefore, there is a wide range of videos available on YouTube. Some examples include amateur films, homemade music videos, sports bloopers, and other funny events caught on video. People also use YouTube to post instructional videos, such as step-by-step computer help, do-it-yourself guides, and other how-to videos. Since Google offers revenue sharing for advertisement clicks generated on video pages, some users have been able to turn YouTube into a profitable enterprise.

APPLICATION NAME- YouTube 2005 PRESENT

How to create a new YouTube channel in steps ⚫ Sign in to your Google account if you don’t have you can also register and sign in. ⚫ Create a new YouTube channel using your Google account. ⚫ Navigate to the Customize Channel page. ⚫ Add Basic Info to your channel for discoverability. ⚫ Upload branding elements to your channel. ⚫ Customize your more advanced layout options. ⚫ Add videos and optimize them for search. Making a successful YouTube channel starts with making a YouTube channel. How to build your account Step 1- Creating a Google Account: ⚫ If you use Gmail, Google Maps, or Google Play, you probably already have a Google account you can easily start your YouTube channel and it is easy for you to create your own channel. The first process is to have a Gmail account for your YouTube channel and then you can go with the next process. ⚫ If you don't have a Google account than you should start from the basic that is you should create Gmail account for your YouTube channel as follow: ⚫ The name and email address won’t be publicly linked to your brand, so don’t worry about keeping those on-message. This is just your key to get in the YouTube door.

Step 2- Creating a Youtube Account: ⚫ With your Google account, you’re automatically set up with a personal YouTube account. But to use YouTube for your business, you’ll want to set up a Brand Account. ⚫ Just go to your YouTube account page, click Create a Channel, and then enter a name for your Brand Account. ⚫ When you create a YouTube Brand Account, you can give multiple people admin access and customize the name and appearance to match your brand. ⚫ Another cool thing about Brand Accounts: they allow you to access YouTube Analytics, which offers super helpful insight about who’s watching your videos and what content is popular.

Step 3- Customize your YouTube channel: ⚫ In your channel dashboard, click Customize channel. Go through the three tabs — Layout, Branding and Basic Info — to enter information that will help optimize your channel for audience discovery.

⚫ When filling out this information, use descriptive keywords that will help your account appear in searches.

⚫ Keywords can include your channel’s topics, your industry, questions your content can answer or products featured. ⚫ Under Branding, you’ll have the opportunity to upload your channel art and icons to give your channel a unique look. One that, ideally, aligns with your overall brand and visually connects this YouTube account with your other social media platforms and web presence. Step 4- Upload your first YouTube video: ⚫ To put your first video out into the world, hit the Create button in the top-right corner and follow the instructions. Step 5- Make your YouTube channel discoverable: Use concise, descriptive titles that include Google-friendly keywords. Titles are the first thing users see, but they also help the search engine understand what your videos are about. So make sure all your titles are punchy and intriguing, but also clear and includeIt’s important to be clear, concise and descriptive here, too. Make sure to front-load your keywords and add links to other playlists. Tips for starting a YouTube channel 1.Use eye-catching channel art and thumbnails ⚫ An effective thumbnail is clear and accurate, and works in tandem with the video’s title. But it also needs to stand out.Thumbnails are the way viewers decide what to watch

when they’re skimming through search results. This means you don’t just need to communicate what your video is about. You need to stand out from the competition, too.Evaluate what everyone else is doing, and try to swerve. For example, choose a distinct color palette, or go full-on minimalist to stand out in a sea of neon colors and Impact font. 2.Choose the perfect channel icon ⚫ A channel icon is like a logo for your YouTube presence. It should match your brand and complement your channel banner and you should also be careful When picking an icon, follow YouTube’s recommended image dimensions to avoid any stretching. Preview your channel on multiple devices to check everything looks good. Example: YouTuber J.J. McCullough uses a cartoon caricature of himself as his logo to represent both his art and his personality.

3. Create playlists ⚫ Organizing and creating video playlists on YouTube is the best way to keep your viewer on your page likewise Not only do YouTube playlists organize your related content in one neat-and-tidy list, they also auto-play. Once one video ends, the next begins… and so on. This minimizes the chances that a viewer will move on to another channel. Example: Financial counsellor Max Mitchell, for instance, adds all of his TFSA videos to one playlist, so viewers can just sit back and learn about tax-free savings accounts for hours on end. 4. Create great content, consistently ⚫ This is going to sound very obvious, but we’re going to say it anyway: Viewers want to watch good videos,but what makes a good YouTube video is a little different than, say, what makes a video that would wind a foreign film festival and according to Search Engine Journal, successful YouTube videos have attention-grabbing intros and great branding, background music, and clear audio. The Calls to action are important too. Whether your goal is to drive your audience to your website, increase your subscriber count or spark a conversation in the comments, the right CTA can help make that happen.Like with all social media content, there’s no perfect formula for a successful YouTube video. Some brands thrive with slick, highly produced content, while others gain traction by being raw, unfiltered and authentic. Example: Vanity Fair’s YouTube channel is an inspiring one. It goes beyond what you might read in the magazine’s profiles and features videos of actors sharing everything they do in a day or taking a lie detector test.

5.Schedule your videos ⚫ Give your videos the best chance to make it big by posting them at the right time. ⚫ When people are online and ready to watch them.Your channel analytics will tell you if there’s a day of the week or specific time that tends to get high viewership or engagement.Once you’ve got that intel, you can publish regularly within this time frame, with the help of scheduling tools like Hootsuite. 6. Understand your audience ⚫ It’s hard to make compelling content if you don’t know who you’re making it for, so make sure you’ve got a good sense of your audience persona before you dive in. Who are they? What do they like? (Why won’t they call me?!) ⚫ Once you’ve got a few videos under your belt, see whether or not you’re hitting the mark by diving into your YouTube Analytics. Cold hard numbers will tell you if, how and when your work of art is making an impact. Experiment with YouTube advertising ⚫ If you’re not getting the reach you want with good ol’ fashioned organic content, it might be time to toss a few bucks behind a promo campaign. YouTube ads are available in these four categories:

⚫ Skippable in-stream ads ⚫ Non-skippable in-stream ads (including bumper ads) ⚫ Video discovery ads (formerly known as in-display ads) ⚫ Non-video ads (i.e., overlays and banners). Tips or Tricks you can use for developing you YouTube Channel Use Key words ⚫ Create a “table of contents” with timestamps to help viewers find what they’re looking for. keywords. Add tags (in moderation) ⚫ While it can be tempting to load up this section with clickbaity tags, make sure to only include tags that are relevant to your content. Be honest, and choose quality over quantity. The main goal is to reach viewers who are actually interested in content like yours and Tags also help YouTube’s algorithm understand what your content is about. Make sure to add a category or two to help the search engine put your videos in front of the right audience. Cross-promote ⚫ Add a link to your YouTube channel on your other social profiles, website and email signature to let your existing fans know you’re starting a video empire. Understand the algorithm ⚫ If you haven’t already, now is the time to familiarize yourself with the YouTube algorithm. This AI determines not just search results, but recommendations for the all- important “what’s up next” sidebar, too. BENEFITS 1.FREE TO USE ⚫ Uploading and watching videos on YouTube is completely free. This gives you the opportunity to experiment and find out whether it works for you or not without

worrying about the costs.Whether you have a YouTube Premium or a free account, this doesn’t affect the way you can upload videos onto your account. 2. GIVES YOU THE OPPORTUNITY TO EARN MONEY THROUGH YOUR VIDEOS ⚫ With YouTube, you can earn money for your views. To earn money through your videos, you will have to have a Google AdSense account. This can be done through: 1. Affiliate Links 2. Sponsorships 3. Merch and Products 4. Selling Digital Products 5. Offer Services and much more 3.EASY TO USE YouTube is easy to use for everyone, even if you don’t have any computer skills. Still, don’t know how to use this social media platform? Don’t worry, there are many tutorials out there to show you how to upload a video and much more. 4.AN EASY WAY TO SHARE INFORMATION ⚫ You can share a good amount of information to a lot of people in a short time through YouTube and you can also share information in an entertaining way. This can be in the form of: ⚫ Videos ⚫ Music ⚫ Comedy Sketch ⚫ Video Animation ⚫ Like other social media platforms such as Instagram, you can now upload Youtube stories, polls or post updates which can help tremendously with engaging your audience.

5.BACKLINKS ARE GENERATED ⚫ YouTube can help boost your SEO by creating backlinks and these backlinks can be created when adding your website link onto your profile page and/or within the descriptions of each video you post on your channel. By having your website link see throughout different areas of your channel, this will get the word out about your website, which will, therefore, increase the traffic to it. CONCLUSION YouTube is one of the best social media platform for every one we can use it to gain more information about everything and to make ourself to learn things perfectly and it helps in making money and even it gives you entertainment at free of cost and definitely this will help you in your development.