GOLDCITY

01 GOLDCITY BY กล่มุ เปนโก๋ไมฉ่ ีโถ๋ไดไ้ ง

BRAND – ABOUT US 02 This shoes was created for many activities. It was designed for durability  by craft handmade. That makes it suitable for any activities. are communication tools that can be used as lectures. GOLDCITY

03 INSPIRATION First inspiration came from two founders who had travelled to countryside of Thailand and saw  students were struggling traveling to school with bare feet. Then they began to talk about start their own business. Fortunately both have had opportunity to work in shoes company before. That was a starting point for them to start their own company. “GOLDCITY” were founded in 1949 and together with Thai more than 70 years. FIRST INSPIRATION

In the analysis sectionGOLDCITY THIS PRODUCT HAVE LOOK PHYSICAL IS A BEAUTIFUL SHAPE, CAN BE WORN COMFORTABLY. TARGET GROUP IS TEENAGERS AND WORKERS 10 – 25 YEAR. PRICE IS 290 BAHT. AVAILABLE 3 COLORS BLACK / BROWN / WHITE DISTRIBUTION CHANNELS Line      : GOLDCITYSHOP        IG/FB.    : GOLDCITY FOOTTECH       Shopee  : GOLDCITY       04 Tel.        : 063-46408005

Material UPPER PRODUCED BY USING COTTON 100% WOVEN FABRIC 14 OZ 05 BREATHABLE DURABLE INSOLE PRODUCED BY USING RUBBER SPONGE OUTSOLE PRODUCED BY USING RUBBER WITH APAS (AIR POCKET ABSORBER) GOLDCITY

S-W-O-T STRENGTNS 06 - High quality shoes - Not expensive WEAKNESS - Shoe size is not half the size such as 41.5 OPPORTUNITIES - Simple and Street style that is a trend in this era. THREAT - There are many competing brands. GOLDCITY

WE CHOSE THIS PRODUCT BECAUSE WE WANT TO CHANGE APPEARANCE OF BRAND THAT DON’T BE A NORMAL SHOES BUT IT’S APPROPRIATE FOR EVERY LIFESTYLE, ACTIVITIES AND CLASS GOLDCITY 06