קודאק ספר מותג

TABLE OF CONTENTS P.3-4 INTRODUCTION P.5-9 LOGO P.10-15 VISUAL LANGUAGE P.16-21 DIGITAL PRODUCTS P.22-32 PRINTING PRODUCTS

INTRODUCTION I chose to do a rebranding to Kodak. we all know Kodak as the largets company for equipment photography. and the leader of technogical revolotion at those days. Its Our Goal To Invent And Manufacture The Most Optimal And Modern Technology While Preserving The Past And Traditions Whose Purpose Is To Capture The Most Significant Moments In Our Life. Kodaka went bankrupt in 1995, In this project I revived this company to today's values ​a​ nd design while preserving Kodak's old values. 3

VISION AND VALUES VISION The Phrase That Has Accompanied Us Since The Founding Of Kodak In 1884, Is That \"One picture is Worth A thousand words\". VALUES The values ​t​hat have accompanied Kodak since its inception are the reliance on past traditions yet to look and bring the future to the present and they are reflected in the three flagship products; The phone, the camera, and the printer, both in terms of design and technology, which is the most advanced on the market. We put bold colors in the front that do not flatter the eye. \"Modern technology requires modern and groundbreaking design\" 4

LOGO

LOGO VERTIONS 6

LOGO PROPORTIONS 7

LOGO SIZE 8

LOGO LIMINATIONS 9

VISUAL LANGUAGE

TYPOGRAPHY FONTS Acumin Variable Concept VCR OSD Mono Regular Regular ABCDEFGHIJKLMNOPQRSTUVWXYNZ ABCDEFGHIJKLMNOPQRSTUVWXYNZ Acumin Variable Concept Semibold ABCDEFGHIJKLMNOPQRSTUVWXYNZ Acumin Variable Concept Bold ABCDEFGHIJKLMNOPQRSTUVWXYNZ Acumin Variable Concept Condensed Bold ABCDEFGHIJKLMNOPQRSTUVWXYNZ 11

BRAND COLORS PRIMARY COLORS #010101 #FFFFFF RGB:1,1,1 RGB:255,255,255 CMYK:91%,79%,62%,97% CMYK:0%,0%,0%,0% #2F9A8C #F07F29 RGB:47,154,140 RGB:240,127,41 CMYK:76%,17%,50%,2% CMYK:0%,59%,89%,0% SECONDERY COLORS #A2C9C7 #F2936C RGB:162,201,199 RGB:242,147,108 CMYK:42%,8%,24%,0% CMYK:0%,52%,57%,0% 12

UI KIT FORMS AND MENUS 13

UI KIT RESPONSIVE ICON/LOGO BUTTONS 14

UI KIT FORMS ICONS 15

DIGITAL PRODUCTS

WEBSITE 17

PAYMENT PAGE PRODUCT PAGE 18

SHOPPING CART PAGE ABOUT US PAGE 19

STORIES 20

POSTS 21

PRINTING PRODUCTS

BUSINESS CARD 23

OFFICE PAPERWORK 24

FLYER 25

POS

STER

RELATED PRODUCTS 28

RELATED PRODUCTS 29





THANK YOU FOR WATCHING The work was done in a student frame YAIR GOHANSKEY