professional infographics ebook

PROFESSIONAL INFOGRAPHIC PRESENTATION 220201012 Buratchakorn Phonkam

The Era of Information

Reading process Design Stories Contents Attractive Utility Soundness

Creating Process Design Stories Contents Attractive Utility Soundness

Design Stories Contents Attractive Utility Reliability • Nice to look at • Entertaining • Complete • The design • Informative • Reliable Content • Inspiring • Reliable Source helpful in communicating a message

7 Steps to Create Good Presentation 1. Setting Objectives 2. Squeezing 3. Linking & Target Audiences Contents Stories 4. Create Idea Topics & Stories 5. Drafting Info & 6. Designing 7. Test Outline Info. & Outline

Goal/Objectives Inspiring Change Awareness Education Behavior Entertainment Sale Change Attitude Preference

Target Audience Demography Audience & Geography Persona

Audience Persona A IO Activity Interests Opinions