Design & Promotions - Why are promotional products so effective (E-Book)

Marketing with promotional items is not a new trend but it has undergone changes.Why arePROMOTIONAL PRODUCTS so effective? Promotional items are an effectiveadvertising tool and they are instrumental in improving the brand reputation. www.Design-Promotions.com

Why Are Promotional Products So Effective?YOUR LOGO YOUR LOGO YOUR LOGO YOUR LOGO YOUR LOGO YOUR LOGO YOUR LOGO YOUR LOGO YOUR LOGO YOUR LOGO YOUR LOGO YOUR LOGO YOUR LOGO YOUR LOGO YOUR LOGO YOUR LOGOYOUR LOGO YOUR LOGOWhile throwing a casual glance, logo imprinted items are visible almost everywhere in large variety.Marketing with Promotional Items is not a new trend but the trend has undergone changes. Promotionalitems are an effective advertising tool and they are instrumental in improving the brand reputation.What are the benefits that make promotional items and how they work? Brand exposure: Brand exposure is optimum with promotional product but the challenging task is choosing the product and arranging campaign so that targeted traffic perceive unseen spur in buying items resulting in increasing brand loyalty. Therefore, it can be well imaginable that a coffee mug or, tote bag is likely to capture more attention than a magazine classified.Connection with regular life:Items like phone power chargers, stress balls, bags, mouse pads, stylus, pens and t-shirts areeffective promotional products that connect very well with your clients. There are manymore items that can produce this connection depending on the marketing strategy you areusing. That is why it is important to have an expert in the field to answer your questionsand help you pick the right product to achieve your overall marketing goal.Innovative marketing spin: Enhancing brand awareness:Using promotional products gives you the Better than sending newsletter, with promotionaladvantage of being creative and engaging at the product you can expect to have repeat purchase.same time. There are new and exciting products Distributing usable promotional product as acoming out every day that allow for you to impress membership token may persuade people to join.your clients with a free gift that generates in them These products are best as giveaway prizes,a reciprocal attitude making them want to do employee rewards, thank you gift. So in every waybusiness with you. Research shows that 52% of the promotional product perks up brand name.people that receive a promotional product will dobusiness with that company.

How to use promotional products to get a better ROI on your marketing dollarThe success of field marketing involving promotional products depends largely on the items chosen, aswrong selection of promotional items can destroy the brand name instead of creating it. Now, there are twophenomenal mistakes marketers perform while arranging campaign and distributing products. Firstdistributing promotional items, which hardly reflect any relation with the brand, and second distributinginfertile promotional products, which are having no practical use.Knowing what product to pick for your marketing requires that you know thedemography to determine the preference of your primary audience. At thetrade show, if you hand out promotional items, which are having no contactdetails or a call to action hint, then definitely the promotional product comeswith no value. Giving away cheapest promotional items will largely affectyour brand name making people think negatively about it. Don’t confuse“cheap” with “inexpensive”. There are many inexpensive promotionalproducts you can use that reflect quality and trust. This is where the quality ofyour logo and the clear message you are conveying is crucial. But no matter what you choose, it should have some practical usage. You can giveaway budget items like calendar, stickers, and caps but there your presentation should be different. The promotional items must carry your details and must not be too fragile to handle. Often, it happens that in search of too exclusive item we lose track and end in something utterly irrelevant. This is where an experience consultant can guide you in choosing the best promotional product for your event or marketing campaign.The promotional product you chose has to be part of your overall marketing strategy. If you give out aproduct with your logo and website address make sure the landing page of that website address reflects themessage you are communicating on the free gift.

What are the best promotional products to use? In a research done by PPAI Research By Rick Ebel, Glenrich Business Studies and Saritha Kuruvilla, Manager of Research, when asked to consider things that likely make promotional products desirable enough to keep and use, indicated that perceived price is only moderately important to them. Most compelling, they said, is the usefulness of the item, an attribute considered either very important or extremely important by 69% of the recipients. Other attributes most favored were quality (59%) and attractiveness (52%).It is all about advertising, how you promote your brand and distributepromotional items in this regard. There is no right or wrong choice; it could beengraved gifts, mouse-pads, coffee mug, bag, key rings and personalized pens orpricey items like pillow, Power bank for Smart Phones, pen drive, lunch box, ortowels. From the study above we can determine, with the help of an experienceconsultant, what are those items that are practical and useful, with the qualitythat represents your brand and the attractiveness that makes them want to use itand share it with others. This combination with a good marketing strategy in placewill produce the results you are looking for.There are thousands of promotional products that will fit your marketing strategy as you can see at:

Promotional Products vs other type of marketing Marketing can be expensive and if you don’t learn about the ROI of different types of advertising you may be spending your marketing dollars the wrong way without ever finding out why. More often than not advertisers use up their marketing budget only to find out that the campaign did not produce any new clients.Promotional products offer a better Return On Investment than most other type ofadvertising that exist, including TV ads. A good way to compare is by the cost perimpression of a marketing campaign. TV can have a cost per impression as highas nine times higher than promotional products. TV ads also have the drawbackof requiring a larger amount than the minimum investment that is required to getstarted using promotional products. The average cost per impression of mostpromotional products is between .002 and .005. Media ads in newspapers,magazines, and radio spots are also much more expensive.Promotional products are effective because the same person sees them repeatedly and new ones are comingin contact with the product as well. Repeated impressions are an important part of creating brandrecognition, and it's less likely that people are going to see a print media advertisement multiple times. Arecent study showed that 84 percent of people remembered the names of advertisers who had given thempromotional items.Promotional products can potentially save money and increase traffic because they're relatively inexpensiveand they have been proven to bring in customers and increase profits. This combination creates a high ROI.Research has also shown that many people have more positive views of companies after they send thempromotional products. The majority of people, 52 percent on average, also report that they have donebusiness with someone after receiving a promotional item from them.More of statistics can be found in the study done by the Advertising Specialty Institute “AdvertisingSpecialties Impressions Study: A Cost Analysis of Promotional Products Versus Other Advertising Media”.

What to look for when choosing a supplier of promotional products Experience and expertise How long have they been in the market? A stable company is a good choice. They will have the experience to know the actual products and their quality. They will know which factories to order from for quality and which ones are closest to you to save on shipping costs and timing. A good vendor will even be able to acquire items that are not carried in their catalog. Do they know YOUR business? Anybody can sell promotional products and most vendors don't take the time to learn your actual business. You want to work with a company that understands the line of business you are in. If your company is real estate, then you want a company that understands your issues and can provide you with the items and support you need. Are they dependable? Your vendor should be able to answer you promptly and be available to help you with your quotes and questions in a timely manner. Can they go the extra mile? Make sure they deal in volume so they can get better prices and they can find items when nobody else can. They specialize in making the impossible possible for you. Check out their website A website with a good design and easy to navigate means they care about the professionalism and quality of what they offer. Check out the “about us” section. Do they offer the service you are looking for? Do they have examples of past successes or achievements? What else can they do? Even if you're just looking to buy one item, it's good to know that the vendor you're working with can handle whatever future needs you may have. You should always be thinking about tomorrow's needs. Anybody can sell you pencils with your name on it. But if there is a new item out, you will need a company that is on the cutting edge and not follower. Your vendor will be representing you with their products so you need to make sure you are getting the best.

www.Design-Promotions.com (305) 232-8119 [email protected] 12333 SW 132nd Court Miami, FL 33186