HOTEL BRAND BOOK
About the brand Directorate: Chairman of the Board of Directors - Dori Israel Deputy Chairman of the Board of Directors - Haim Buchnik CEO - Amit Israel Market Share: The Inbar hotel chain is a desert, unique and new hotel chain. It owns 4 hotels, 3 of which are located in Dubai, Morocco and Jordan. The hotels are on a super deluxe and deluxe level. The chain guarantees desert hospitality, relaxed, prestigious and pampering for all its custome rs. The \"Inbar\" hotel chain employs about 2,500 people. Our hotels: Inbar Hotel Ein Gedi Hotel - 237 rooms. Inbar Hotel Abu Dhabi - 280 rooms. Inbar Hotel Morocco - 129 rooms. Inbar Hotel Jordan - 77 rooms 2
Table of contents About the brand 2 Our vision 4-5 Our values 6-7 LOGO 10-23 10-11 Logo \"INBAR\" 12-13 Logo size 14-15 Proportions 16-17 Logo in clors 18-19 Dos and Donts 20-21 Colore palette 22-23 Fonts 26-45 Printable Product 28-29 Business card 30-31 Managers card 32-33 Stationeky 34-35 Envelopes 36-37 Mockups 38-39 Poster A3 40-41 Poster A5 42-43 Mockup 44-45 Additional product 48-57 Digital product 50-51 Website 52-53 Facebook post 54-55 Instagram post 56-57 Mockups 3
Our vision 4
From its founding, the “INBAR” Hotels chain has set high standards in all its hotels. The Group believes that its businesses should be managed with integrity, honesty, and adherence to its vision of: the values to which “INBAR” hotels is uncompromisingly committed. These values are of vital importance in gaining the trust of guests, customers, company employees, business partners, suppliers and shareholders. These binding values are key factors in the Group’s past, present and future success. 5
Our values 6
integrity, honesty, and adherence to its vision “Providing guests with service above expectations and nurturing employees” the values to which Dan hotels is uncompromisingly committed. 7
INBAR EIN GEDI The image is for illustration only
Logo 10
The amber stone, also known as amber, is actually formed from a fossilized wood burning that has undergone petrification processes millions of years ago. Its name comes from its color which is a kind of yellow-orange- golden. There are also rarer colors such as green or blue-green. 11
Logo size 12
Max size 8sm 4sm Minimum size 4sm 2sm 13
Proportions **According to minimum logo size When the logo is at maximum size, the letter D should be used for spacing 14
Sizes Space 4sm 2sm 4sm 2sm 2sm 2sm 15
Logo in colors 16
Black on white White on black 17
Dont's 18
Don't move the amber stone to the sides Don't rotate the stone Don't move the text in relation to the stone in any way Don't move the text in relation to the stone in any way Don't put the logo on a dark background 19
Color Palette #FFFFFF #F2D1B9 C=0 R=255 C=4 R=245 M=0 G=255 M=18 G=216 Y=0 B=255 Y=25 B=194 K=0 K=0 20
#B7C2AF #5C704B #AB4030 #000000 C=29 R=193 C=64 R=98 C=25 R=171 C=0 R=29 M=16 G=200 M=38 G=115 M=83 G=64 M=0 G=29 Y=32 B=180 Y=78 B=71 Y=81 B=48 Y=0 B=27 K=0 K=22 K=16 K=100 21
Fonts 22
Logo type Nesans Semi Bold .A B C D E F G H I J K L M N O P Q .. a b c d e f g h i j k l m n o p q .. Font titles Lupa Planta A B C D E F G H I J K L M N O P Q .... a b c d e f g h i j k l m n o p q .... .... Running text font Poppins(5) A B C D E F G H I J K L M N O P Q ...(light) a b c d e f g h i j k l m n o p q.... (light) a b c d e f g h i j k l m n o p q ....(regular) a b c d e f g h i j k l m n o p q ....(medium) a b c d e f g h i j k l m n o p q ....(semibold) a b c d e f g h i j k l m n o p q.... (bold) 23
INBAR JRDAN The image is for illustration only
Printable products 26
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Business Card Size: 9X5 cm Location: along Front: Company logo in the middle of the card Back: in the hotel chain and phone number A black square with a stroke of 0.75% at a distance of 0.5 cm from the edges 28
logo in the middle 5cm 9cm a black frame phone number 4 hotels in the world 29
Managers card Size: 9X5 cm Location: along Page color: Recycled page with texture Front: Company logo in the middle of the card Back: logo on top ,manager name, role, Phone and extension mailA black square with a stroke of 0.75% at a distance of 0.5 cm from the edges 30
logo in the middle logo on top 5cm 9cm Contact Information a black frame 31
Stationery Size: A4 / 21X29.7 cm Location: along Page color: Recycled page with texture Logo loc ation: at the top of the page a black frame On the top left is the recipient's name and below it communication methods(size text 8pt) CEO's signature on the lower right side 32
21cm 29.7cm Logo on the top left name Contact Information a black frame CEO signature 33
Envelopes Size: 23x11 cm (standard) Position: Laterally color: Recycled page with texture front: Logo in the top center back: Logo on the bottom right 34
Logo in the top center 11cm 23cm Logo on the bottom right 35
Mockups 36
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Poster A3 38
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Poster A5 40
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Mockups 42
43
Additional products 44
45
INBAR MAROOCCO The image is for illustration only
Digital products 48
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Website 50
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