Hammock Pharma Deck

Our personalphilosophy.We believe in an open workenvironment where we are free tofloat and interact. We want toencourage each other's strengthsand empower each other. Webelieve that communicating as ateam will lead us to creative results.We are always looking to growourselves and our company.

Work Hard. Play Hard. The 219 crew doesn’t just have fun at the office we always enjoy a good crew outing. About once a month we get together for a crew lunch or after work drinks to furtherbuild our office-family relationship. A few of our favorite spots also happens to be our clients!

Love all around!We love calling Fayetteville home. And we love to give back!219 Day, Days of Caring, our community garden, and the Chair-ity Auction are just some of the ways we returnthe love to our city! Whether its random acts of kindness, breathing in fresh air, or serving the members of ourcommunity, 219 Group loves causes that support and give love to our community.

Client List. Past + Present.

Bragging Rights. Media Placements.

Bragging Rights. Media Placements. Multiple IndustriesFOOD & BEVERAGE We Work InPHARMACEUTICALRETAIL Many AreasREAL ESTATETECHNOLOGYMEDICALRELIGION Small Business / Non-Profit / CorporationsAUTOMOTIVEFURNITURENON-PROFIT By performing market research, we help buildEDUCATION genuine connections to feel like we’re right next door. SoLEGAL whether you’re a real estate team in Raleigh or aMUNICIPALITY non-profit in Chicago, we have the capabilities to reachRETAILPUBLICATION your target audience and grow your business.………………………………………………………………………………………………………………

Digital Solutions 219 Group’s toolkit includes industry-leading digital marketing strategies designed to increase awareness for your brand among itsHigh-Tech target audience.Is Our Name We have assembled a team of professionals to create completeWebsites / Social Media / E-Marketing digital strategies and tactics that leverage all available forms of digital media at different levels of the marketing funnel.

Digital Solutions With our amazing creative talent, viewers surfing the web will seeDigital your ad and remember your brand.Marketing Increased conversion rates Behaviorial Categorical Demographic For every 100,000 viewers of an ad you are Search likely to get 160 conversions to your brand.Digital Display Ads Increase brand recognition Types of Targeting Display ads can increase the chances of a consumer recognizing your brand by up to 63 percentDIGITAL ADVERTISING Increased offline sales Current research shows that display ads can increase offline sales by as much as 43 percent. Native Ads Increased site visitationRemarketing Recent studies have shown that banner advertising can increase traffic to a site by up to 300 percent. Social Media

SEOSearch EngineOptimizationSite Architecture/ Traffic / WebSearch engine optimization is a marketingtechnique that focused on increasing your pagerankings across the non-paid search engines(SERPs) results. This includes Google, Bing,Yahoo etc.Many things go into SEO including the words oneach page of your website, to what images arenamed, and even the way other sites link to you onthe web. Making your site easily readable to theSERPs and improving the consistency of yourcompany name, address and phone number (NAP)are some of the first steps in improving yourrankings.

Brand DevelopmentWe Make YouLook GoodLogo Design / Brand Guides / StationeryBusiness branding and corporate identity design is a criticalfirst step in marketing your brand. How the public perceivesyou is vital, and with competition growing more fierce everyyear, you always want to make a good first impression.We work to understand your goals and your competition todevelop an emotionally-evoking design that captures yourcustomers’ attention and bring in business.

Graphic DesignAward WinningDesignsPrinted Collateral / Direct Mail / SpecialtyOur award-winning graphic team works on visual designswith intent and purpose.Our designs don’t just look good, they’re dynamic andextend your message and ideas further. From brochures anddirect mail pieces, to trade show displays and billboard andoutdoor advertising, we’ll create compelling collateral to getyou noticed.

Public RelationsLet us doThe Talking.Press Releases / Media Days / ReputationWe have a lot in common with the folks that hire us. Theyare visionaries, they have an innate entrepreneurial spirit.They come to us for one reason… to shine.With tons of experience, we’re not only good at PR, we’re abit obsessed with it (like borderline media stalkers). Knownfor our contagious enthusiasm, we live, eat, breath andoccasionally sleep all things Public Relations. Morepowerful than advertising at a fraction of the cost, publicrelations can turn nothing into something in an instant. On agood day, we get to make dreams come true for ourclients… not a bad gig huh?

Media ServicesWe SharingYour StoryMedia Planning / Media Buying / Media ProductionA comprehensive media strategy is at the root of everything we do.Our plans are developed using the latest in ratings informationfrom industry standards as well as consumer behavior andtracking.Through expert negotiation and strategic partnerships we are ableto offer our clients unparalleled value when delivering theirmessage and telling their story to their targeted demos.Our expertise in buying encompasses several areas to ensure thatwe make the most of your budget — whether large or small — toget results. And, we value our client’s money as if it were our own.That completely changes the way we plan, buy andproduce media.

Lead GenerationKeeping YouConnected 219 Group will help you focus on building relationships with prospects and customers over time by providing insightful & valuable content, engaging them on social media and becoming a trusted resource. This approach helps you attract and engage the right prospects, nurture and convert leads into customers, & build brand and customer loyalty.

EndorsementsThey Like Us…They Really Like Us! “…detailed oriented hard working… their creative ideas have put their clients on TV…. outstanding to work with and goes the extra mile to get the job done.” – Joe Rivera, Producer, Good Morning America 219 Group ran multiple successful national advertising campaigns for our products. Their “results” focus attitude and creative talents drove our retail pull through rates to all-time highs for our products. Kirk and his team understand how to drive results on a national stage. - Larry Chriscoe, President & CEO, NFI Consumer Products “We’ve been working together for more than a year and in that time we have consistently been featured in national print, TV and blogs.” – Stephen Hersh, Shark Tank star and owner of Biaggi These guys brought the Blue-Emu brand to life through a creative advertising and PR campaign that enabled us to have record sales both in retail and online. This growth and brand awareness enabled us to position the brand as a premium OTC pain relief product and created line extensions in retailers - Richard Guy, Founder, Blue Emu “… born creative. Their mind’s are constantly in gear, envisioning new approaches for things simple or complex. They have a boundless energy for pushing beyond traditional concepts to promote products in memorable ways that resonate with audiences, nationwide.” – Brad Trucksis, Manager of Global Business Development, Procter & Gamble

Behind the Scenes. Meet Your Team.

#219Crew Creators. Innovators. Challengers.Kirk deViere President / Thought LeaderKirk deViere is the owner and president of 219 Group. He is an entrepreneur withexperience in multiple start-up companies as well as senior leadership roles withcompanies in the real estate, consumer products and technology industries. He hasbuilt a team that combined with his experience will help your business regardless ofsize get noticed, build relevance, and see results.20+ years of Leadership Experience + Military and Private SectorUS Army Tough City Top 20 People Under 40 Veteran Mudder Councilman Started 10 Successful Businesses Young Professional of the Year Published in INC, TIME & TECH Magazine

#219CrewCreators. Innovators. Challengers.Aneisha McMillon Public Relations / Big Idea GeneratorAneisha is an internationally accomplished Publicist with 15 years of experience. Known forher contagious enthusiasm, she has been able to attract and maintain relationships with clientsfrom countless industries and is well versed in all aspects of public relations & marketing.An entrepreneur at heart, Aneisha has been involved in several independent ventures anddeeply enjoys working with entrepreneurial clients. 15 Years of Public Relations + Marketing ExperienceMichigander Army Ranger Fluffy MonsterBorn+Raised Wife Owner

#219Crew Creators. Innovators. Challengers.Rick Howard Digital Director / Swiss Army KnifeAs a Husband, Father, Teacher, Christian and wanna-be inventor and chef, Rick brings his life’s multi-faceted approach to his job. Not only is he senior developer with over 15+ in web development, he also canbe called upon for his knowledge in SEO, graphic design and client communication. To date, he has beeninvolved in the successful development and digital marketing of over 350 websites from North Carolina toKorea.10 Years of Web Development ExperienceEagle NES Italian Beef Davey Award Fan Player Eater 5 Addy Awards Horizon Award 8 Graphic Design USA Awards

#219CrewCreators. Innovators. Challengers.Suzanne Geiss Account Manager / SandstormAfter five years in Fayetteville, and three in the marketing industry, Suzanne was thrilled to join the219 crew in 2017. Born and raised in Media, Pennsylvania, she graduated from the University ofSouth Carolina in 2011. While she has a degree in English Language and Literature with a cognatein Secondary Education, her love of the written word and working with others has helped her tofind her niche in the marketing world. In her free time, Suzanne enjoys playing with her daughter,spending time at the beach, being outdoors, and cheering on Gamecock football (which is no easyfeat!)Bachelor of Art Over 3 Years of Account Management ExperienceEnglish Language and Literature Gamecock Avid DocumentaryFootball Fan Longboarder Lover

#219CrewCreators. Innovators. Challengers.Joe Fallon Lead Graphic Designer / SquidwardJoe received his Bachelor’s degree, in Graphic Design, from the Art Institute of Raleigh-Durham, NorthCarolina. After graduating, Joe started his own design agency, Fallon Design. In 2015,it was acquired by 219 Group, and he became an integral part of the creative team. As partof the crew, Joe has provided effective and functional solutions for every design problem presented, beit simple or complex. He is consistent with wearing a Yankee hat and giving hisall in the office. Joe is an avid movie buff and very knowledgeable in movie trivia. When he is notdesigning or glued to a computer screen, you can find him at home or at a local movie theater, staring atyet another screen (no surprise there).Bachelor of Art Associate's Degree Over 7 Years of Design ExperienceGraphic Design Advertising & Graphic Design American Graphic Design Award Film Pizza Spider-Man Lover Snob Fan

#219CrewCreators. Innovators. Challengers.Betsy McElwee Senior Graphic Designer / Pro Mouse ClickerWith over 12 years of graphic design experience, Betsy has carried the role of corporate in-housedesigner, agency designer, small business owner, and she is currently Senior Graphic Designer for 219Group! Over the past several years she has crafted many unique brands and has a true love for bringingclients' visions to life. Betsy is a proud Cincinnati, OH native (Go Reds!), army wife, and the mother oftwo sweet little girls. She enjoys concerts, traveling, and spending time with her family outdoors as muchas possible.Associate's Degree Over 12 Years of Design ExperienceGraphic DesignBand T-Shirt Hoarder Reds Shiba Inu Lover Baseball Fan

#219CrewCreators. Innovators. Challengers.Jacob Almond Web Developer / SEO Specialist / Bob the BuilderStar Wars advocate, Video Game Nerd, Husband, and Father, Jacob uses the force to bring life and experienceto his daily projects. With over four years of experience, he is always up to fix problematic lines of code andwork through SEO strategies to improve client portfolios and help them improve their business. Jacob likes tocompare fishing to SEO work, some days you catch that big lunker (a very large fish), which would be theequivalent to ranking up 100+ spots for a keyword, and some days you only catch the one pounders that wouldbe the equivalent to ranking up only a few spots. Jacob has also designed and developed over 200 websites anduses past experience to improve his future projects.Bachelor of Art Over 4 Years of Web Development ExperienceWebsite DevelopmentIron Man Professional Avid Fan Fisherman at Heart Mountain Biker

Stopping the Pain.When you hear the tag-line “Just Rub It On!” who do you think of? Blue-Emu of course. Well before it was a house known name and a top sellingover-the-counter muscle and joint cream in the United States it waslocally owned in Fayetteville, NC where we at 219 Group had a part inmaking it the product it is today. Helping in every step of the way, wecreated the packaging as well as promoting it at different events.Media Service • Graphic Design • Digital Marketing $1.4MPackaging Design • Website Design • Public Relations $20K to $1.4M online sales Results #2 Moved from #8 to #2 in IRI

Our Online Glow. The Afterglow Cosmetics line is only made of pure, natural, and organic ingredients. They had a unique product position based on use of the most natural and the safest ingredients, never tested on animals, gluten-free and vegan, leaping bunny certified, made in the USA, full disclosure on all ingredients, only pharmaceutical grade minerals used, woman formulated, owned and ran; just to name a few. The product and owner have been featured in publications as Scientific American, WebMD and The New York Daily News. The help we provided was moving her brand using an elevated branding strategy paired with next level social media marketing and e- commerce campaigns that would help set her cosmetics line apart. And it worked. We also leveraged social media bloggers and makeup artists to tell their personal organic cosmetics story.Media Service • Graphic Design • Digital Marketing Packaging Design • Website Design Results 14K Online Sales Growth Facebook Audience and over 2K twitter audience

Getting Healthier.These two brands lacked a go-to marketing strategy and plan. The initialstrategy was to create an online platform that provided a track record ofsales and consumer interest; which allowed NFI Consumer Products totake them both to the retail markets. Once in the market, both productsneeded consumer awareness, to get a “pull through” in stores, likeWalmart, Sams, Walgreens and RiteAid. We provided a combination ofTV, direct consumer coupon program, radio, and digital ads which gavethese products a success in retail.Media Service • Graphic Design • Digital Marketing SOLD Packaging Design • Website Design Products to a consumer Results products company Top 3 Each product maintained top 3 product position in category for over 12 quarters

Yellow Is The New Orange When Chiquita Banana called on us for some BIG ideas, we delivered by providing an overarching theme for a national recipe contest that relied heavily on online consumer engagement and larger-than-life publicity stunts in NYC. The 8-week campaign challenged consumers to create fun, easy and healthy banana recipes with weekly ingredients generated by the Fan Fun app! In addition to online ads, a social media campaign and on-package promotion, we pursued a proclamation from the Governor of New York as Big Banana Day took over the Big Apple. Street teams converged upon the city and visited places like the Food Bank of NYC and Times Square to hand out thousands of bananas. Ms. Chiquita made stops throughout the city and the Empire State Building was illuminated bright yellow! Public Relations • Consumer EngagementPublicity Stunts • Partnership Management Results BUZZ 25K Media and social media “buzz” created around Big Banana Day People engaged through the Fan Fun App that increased consumer awareness and interaction

A Key To Success.Key Naturals was only a concept when we first met them. They had arevolutionary new skin care system that was designed to not only repairdamaged facial tissue, but to also help prevent a future breakdown. On acompressed timeline, we developed brand identity, packaging, sampling,and an ecommerce solution. Our product marketing strategy wasecommerce only.Media Service • Brand Development • Graphic Design SOLDDigital Marketing • Packaging Design • Website Design Product to a direct marketing company Results $1.2M Sales First Year

Turned A Cold Product Hot. Imagined, created and concocted in South Carolina, the feedmyskin line of made fresh, served frozen body products has grown from a local skin care indulgence into a national recognized brand. feedmyskin has been featured in countless publications, has captivated beauty editors, buyers and experts all around the world, has debuted at Henri Bendel’s and has broken down barriers and side stepped protocol to wow top execs at P&G, Victoria’s Secret and Bath & Body Works to name a few. The line has been called on by Shark Tank, Interviewed by USA Today and stole the show at Cosmoprof, one of the biggest beauty events in the world. Great PR is responsible for the enormous success of feedmyskin. An incredible product, fantastic branding and a comprehensive media strategy is all it took!Public Relations • Product Design & Packaging Trade Show Management • Website Design Results 3X 30+ Online Sales Grow. Media placements including USA Today, Lucky Magazine and Allure.

Stand Out On A Shelf.Hinnant Vineyards, a Muscadine wine vineyard was selling in Food Lions, HarrisTeeters and Wal-Mart stores and needed to stand out. 219 was able to work with HarrisTeeter and Food Lions to create custom Vestcom labels for shelves, acting as a point ofsale marketing element. In addition, 219 worked with Wal-Mart buyers and created 2private labels for Wal-Mart stores. The “Gimme Some Sugar” line has become the bestselling local wine in Wal-Mart stores in Eastern North Carolina. With other successesincluding Sam’s Club wine packs, event collateral and point of sale signage for all Wal-Mart local North Carolina wines, Hinnant has gained footing and became a top vineyardin Eastern North Carolina. Sip on that! Graphic Design • Brand Development #1Packaging Design • Event Collateral • Shelf Labels Best selling local wine in Wal-Mart Results stores in Eastern North Carolina Top 2 Placement in two retail chains for local muscadine category