Unbridled Writing: 6 Ways to Make Your Copy Flow

Unbridled Writing: 6 Ways to Make Your Copy FlowWriting copy can be like driving a car. There aredays when everything is smooth and continuous,some days it can be boring, some days you can getlost and have to find your way back. There willalso be days when you run out of gas and can gono further. When or if this happens, it can be verytroublesome, particularly if you have a deadlineto meet. So how do you make your copy flow? Hereare ways you can use:Use an outline

Before you begin a writing project or an article,write a short, simple outline about the topic. Useheadlines, sub-headings and a list of topicsunder each one. This will serve as a map to helpguide you on what to write. This is also a goodreference if you wish to have an overview of howthe write-up will progress and be unveiled to thereader. This will help make your copy flow justwhen you need it most.The outline will also help control your writing.Sometimes you can get carried away by emotions,mood or inspiration. The result ?you produce toomuch content that you probably won't need to makeyour copy worthwhile. With an outline, you knowexactly the kind of ideas you want to use andexclude those that do not belong.Use an idea bookInspiration can strike from anywhere. When itdoes, you can't really choose the time or the

location. It happened to Michael Jackson once,when he was on board a plane. The music and lyricsto a song came to him but since he couldn 抰 writemusic and had no recording device with him, he hadto endure the long flight with the music ringingin his head.It was only when the plane touched down and hecould finally record the music that he was ableto write the song. The song, titled 'Muscles',later on became a hit for diva Diana Ross.Like Jackson, how often have you been touched bythe Muses only to find out that you have nothingto write with because you're in the middle of aparty or putting on make-up in the bathroom?Make sure that when you're blessed with an idea,you're ready. Keep a small notepad in your purseor around your work area. When an idea comes,write it down immediately. Don't wait. Memory canbe very slippery and confusing so don't rely on

it too much. Write the idea down, record it, paintit, illustrate it ?anything that will help remindyou later. So when it's time to write, you can makecopy flow and not have any problems producing awrite-up.Allow topics to transitionTo make copy flow when writing, allow relationalprogression from one topic to the next. If youhave an outline, this is rather easy to do becauseyou have a sense of which topic to write about inthe next sentence or paragraph.Don't try to impress or worry about grammar... yetYou cannot make your copy flow if you keep gettingdistracted by other tasks such as editing orproofreading. Forget about these things at first.Your job is to write, so do it and stop worryingabout correct grammar or spelling. If you'reusing a word processor, making the corrections

will be a breeze later. Write as the thoughts cometo you and don't interrupt.Review what you've writtenIn many cases, when you're stumped in the middleof an article, you could refresh your mind bygoing through what you have already written. Thiswill help remind your brain of the message you'retrying to get across.Write. Just writeOftentimes, the best way to make your copy flowis to keep writing. Again, worry about the outcomelater. You can always go back and make revisions.For now, write what you know, unleash yourcreativity and keep writing.