Brand Book | Edit

1 Sub Title Category Brand Book

About the Project 2 This project is about a very talented tattoo artist. Edit Paints specializes in hyper-realistic, black-and-grey and colors, micro dermal tattoos. The aim of this project is to inspire artists to join a video course by Edit.

3 Table of Contents Logo 6 Logo Inspiration 10 Visual Brand Language 12 Print Products 16 Digital Products 20

Brand Vision 4 Edit believes that Tattoos are the purest form of self-expression. It is a physical manifestation of self for the world to see. The Micro-realism art style can be used to encapsulate both modern culture and classical art. Edit aims to inspire such creativity and exploration of one's character in others with her art & courses while making it accessible to newcomers and veterans alike.

5 Brand Values Learning through video lessons, so the students can supercharge the skills anytime and anywhere The virtual tutorial is with Edit herself, where she goes through all aspects of her process from ideation to execution The course includes exclusive downloadable designs and lifetime access on all devices

6 Logo

7 Variations Logo

Logo List of Logo No-nos 8 Do not distort Do not apply Do not change the proportions a stroke the font Do not rotate Do not use gradient Color should remain the icon in any angle as instructed

9 Size & Proportions Logo 95 Pixels 75 Pixels 65 Pixels 45 Pixels 50 Pixels 35 Pixels

10 Logo Inspiration

11 Construction Logo Inspiration La Scapigliata - Painting by Leonardo da Vinci

12 Visual Brand Language

13 Typography Visual Brand Language Font - Mr Eaves XL Mod OT Title - 23 pt | Book | VA 200 Aa Bb Cc Dd Ee Ff Gg Hh Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Subtitle - 20 pt | Book | VA 80 Aa Bb Cc Dd Ee Ff Gg Hh Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Paragraph - 16 pt | Light | VA 80 Aa Bb Cc Dd Ee Ff Gg Hh Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Visual Brand Language Brand Colors 14 #161617 #232629 #d0a871 #ffffff R 22 R 35 R 208 R 255 G 22 G 38 G 168 G 255 B 23 B 41 B 113 B 255 C 73 C 71 C 15 C0 M 67 M 62 M 31 M0 Y 65 Y 58 Y 61 Y0 K 79 K 71 K4 K0

15 Images Visual Brand Language

16 Print Products

17 Tote Bag Print Products

Print Products Business Card 18 & Letterhead

19 Poster Print Products

20 Digital Products

21 UI Kit Digital Products Desktop Header Menu Navigation Arrows Contact Form Icons Buttons

Digital Products Website - Desktop 22

23 Website - Desktop Digital Products

Digital Products Website - Mobile 24

25 Website - Mobile Digital Products

Digital Products Social Media - Posts 26

27 Social Media - Stories Digital Products

Category Sub Title 28 Thank you for reading! This work was done as a student project by Anastasia Fox