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Indian co ee is the Indian co ee has a unique historic flavour too! It all began with a long, arduous most extraordinary of beverages, journey around four hundred years ago... when the legendary saint Bababudan o ering intriguing subtlety brought seven magical beans from distant Yemen and planted them in the and stimulating intensity. Chandragiri hills of Karnataka. The sensations of aroma, flavour, body and acidity that you enjoy with each co ee experience is rooted in these mystical beginnings. India is the only country that grows all of its co ee under shade. It is often said, the Indian co ee grower pours his life into the crop. Is it any Typically, mild and not too acidic, wonder then that India has consistently produced and exported a remarkable these co ees possess an variety of high-quality co ees for over one hundred and fifty years! exotic full-bodied taste and a fine aroma. Co ee plantations in Karnataka from where the co ee is sourced are essential spice worlds too: a wide variety of spices and fruit crops like pepper, cardamom, vanilla, orange and banana grow alongside co ee plants. Growing regions include, Chickamagaluru - Bababudan brought seven ‘magical’ beans from Yemen and planted them in the lofty hills of this region. Deer is often spotted here, grazing alongside plantations abundant with full-bodied Arabicas. Coorg known for its lush co ee plantations are bustling with honeybees which yield the delicious Coorg Honey, collected by nimble-footed tribals. Hassan - Gentle sloping terrain with small streams and co ee plants provide a natural habitat for the jungle fowl. This yellow-headed bird with a red comb and multi-coloured plumage is generally seen in pairs, close to the co ee plantations. ** Source:Indiaco ee.org– Indian Co ee Board. Inspiring the world to love great coffee

COSTA TRIVIA A BRAND ROOTED IN ENDURING RICH HISTORY Sergio & Bruno setup Whitbread acquires The Costa Rainforest Flat White UK poll shows 9/10 Costa is voted UK’s Costa is voted UK’s their wholesale Costa Coffee Founda on Alliance launched in UK coffee drinkers favourite coffee favourite coffee launched business in London The fist store cer fica on UK votes Costa prefer Costa chain for the 8th shop chain for the in Shanghai Coffee as favourite Express year! 10th year! coffee shop chain 1971 1981 1995 1999 2006 2007 2008 2009 2010 2011 2014 2017 2018 2019 2020 2021 First store opens The first interna onal At home coffee A UK poll shows that Costa Express New state of the Costa Coffee Costa Coffee on Vauxhall store opens at the launches 7/10 coffee drinkers launches in the art Costa Coffee becomes part of will celebrate Bridge Road Avia on Club, Dubai prefer Costa Coffee UK Roastery opens the Coca-Cola its 50th Birthday family Inspiring the world to love great coffee

COSTA TRIVIA After all, it was this love of co ee and commitment to crafting great tasting co ee which brought our two founders, Sergio and Bruno Costa, from sun-backed Italy to London in 1971. The brothers came with a vision. To bring amazing co ee to more people and to accept nothing less than perfection. And that’s exactly what they did. It might have taken 112 attempts until they finally created a blend that met their approval… but it was worth it because it gave us our world-famous Mocha Italia Signature blend. The Costa brothers’ simple vision lives on in everything we do today in out three unarguable trusts…

REASONS TO BELIEVE THE OBSESSIVE PURSUIT OF BETTER COFFEE We’re all about great co ee. From slow -roasting our beans to taste-testing every batch, we uphold the standards set by our founders and never compromise on quality. Gutose,nnwgnueaereovfoeisrns£ion10isnutmreegidllriaholinst!o ONLY THE BEST BEANS PERFECTLY SLOW ROASTED BY OUR MASTER OF COFFEE We source the finest beans, with only Through a relentless process of perfection, the Our own Master of Co ee - Gennaro Pelliccia - 1 in 20 co ee beans in the world deemed good Costa brothers discovered that by slow- was trained by the Costa brothers themselves. enough for Costa Co ee and we are the only roasting their co ee beans they company to source from 100% Rainforest could retain more natural oils, resulting in a Gennaro personally tastes every batch of beans in Alliance Farms! smoother and richer taste. our very own roastery to ensure that the quality is absolutely perfect every time.

Anecdotes 16th-century Italian clergymen also tried to ban co ee for your because they believed it to be “satanic”. However, Pope coffee Clement VII loved co ee so much that he lifted the ban and moments had it baptised in 1600. Inspiring the world to love great coffee In ancient Arab culture there was only one way a Woman could legally divorce, if her husband didn’t provide enough Co ee The saga of Indian co ee began on a humble note, with planting of ‘Seven seeds’ of ‘Mocha’ during 1600 AD by the legendary holy saint Baba Budan, in the courtyard of his hermitage on ‘Baba Budan Giris’ in Karnataka. The Civet co ee, also called as Luwak co ee, is one of the most expensive co ee. It is produced from the co ee beans digested by civet cat. The feces of this cat are collected, processed and sold. International Co ee Day is celebrated every year on 1st October

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