test - FlashSystem Sales Brochure (Digital) FINAL

IBM FlashSystem For further information please contact your local IBM Representative. IBM, IBM FlashSystem, FlashSystem, IBM FlashCore, DB2, IBM Real-time Compression, Power Systems, MicroLatency, Variable Stripe RAID, PartnerWorld and the IBM logo are trademarks or registered trademarks of International Business Machines Corporation, registered in many Exclusive sales brochure jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. For a current list of IBM trademarks, see www.ibm.com/legal/copytrade. shtml. © International Business Machines Corporation 2015. All right reserved.

Powering the Future of IT IT infrastructure is becoming more and more entwined with basic business operations and as this trend continues and accelerates, key business questions are becoming information technology questions. The basic drivers of information technology and thus of business itself are: Cloud: More and more of the world’s computing will move into the cloud and be delivered over networks and/or the internet for end users to consume. Analytics: Compute tasks for business will focus more and more on data analytics, enabling enterprises to more quickly and accurately measure, understand, and take action powered by real-time insights. Mobile and social systems of engagement: Some of the largest commercial consumers of compute resources from now into the foreseeable future will involve mobile and social engagement applications, providing powerful business drivers and enormous growth potential. Security: The lynchpin of the future, none of the other drivers flourishes without establishing and maintaining the trust of end users and the security of their precious information. Supporting the compute requirements that underpin these new technological drivers, while at the same time exploiting the opportunities they offer, demands the power of high performance, agile and cost efficient data storage. 2

Businesses need to embrace new forms of data 85% of new software is now Cloud being built for cloud compute The delivery of IT as digital environments. services is creating new By 2016, business models that are more than 25% of the world’s generating a market expected applications will to reach $250 billion by 2015. be available in the cloud. Big Data and Analytics 2.5 billion GB of data are Less than 10% of organisations are being generated prepared to handle explosive every day. quantities of data. Most firms estimate that they are 50% of business only analysing 12% of their data and leaders don’t have are leaving 88% of it on the access to data cutting-room floor. when they need it. 95% Social and Mobile of mobile 57% of companies expect to traffic is data. devote more than 25% of their IT spending to mobile and social 500 million systems of engagement by 2016, tweets a day. nearly twice the levels of 2013. 3

IBM´s industry-leading performance Data storage plays a crucial role in the performance, reliability and cost-effectiveness of IT infrastructure. Storage solutions have the power to transform organisations and the IBM FlashSystem family offers the advantages of software-defined storage at the speed of flash. With IT infrastructure and business operations now so inextricably linked, IBM’s integrated, flash-optimised storage solutions have the power to transform organisations – by propelling them into the next era of IT. Build cost-effective cloud architectures Engage with mobile customers at every Gain quick insight from analytics opportunity Detect and prevent cyber fraud and data security threats in real time 4

The benefits of IBM’s easily integrated flash solutions Flash memory is the storage technology being used in everything today - from mobile phones and tablet PCs to thumb drives. IBM has taken the strategic decision to invest more than $1 billion in flash research and development as part of the “Flash Ahead Initiative” (ibm.co/1Q1qiuP) – with the ultimate goal to take this technology to the next level and become enterprise storage. IBM FlashSystem is helping large and small businesses ® improve the performance of their applications as well as providing faster access to insights from Big Data. In the business environment, critical applications are demanding faster performing disks that traditional spinning hard drive solutions cannot provide. The speed of flash storage devices compared to traditional ‘hard disk’ based storage devices can be in the tens of multiples. The new IBM FlashSystem family enables partners to be a trusted advisor. Easy to install with simplified integrated management system Immediate and long term economic savings Provide IT infrastructure to customers’ growing businesses IBM’s solutions accelerate critical applications for faster decision making, have best-in-class reliability and deliver new efficiencies across the entire business environment – to give a faster return on investment. In June of 2014, Gartner Group identified IBM as the leader in their Solid State Array (SSA) category, with 25% of the total market share (ibm.co/1DY3ljx). 5

Why IBM FlashSystem? The new IBM FlashSystem family delivers industry-leading value by performing better, costing less, and integrating more easily than any other enterprise storage solution. Scalable Enduring Agile Performance Economics Integration Tailor storage solutions Gain the enduring Accelerate your time to to your unique application economic advantages of value with the agile workloads with scalable virtualised flash for less integration capabilities TM performance. than the cost of disk. of FlashSystem . Fast Cost-effective Easy Optimise your Powerful virtualised Unlike conventional infrastructure with storage enables you to storage, FlashSystem scale-up, scale-out realise immediate and is easy to deploy, can capabilities of fast long-term economic virtualise legacy FlashSystem benefits. systems, and delivers performance. value in hours. Value TM Powered by IBM FlashCore technology, FlashSystem V9000 enables your business to realise the value of better decision- making, driven by real-time insight and analytics. IBM FlashSystem can virtualise and extend its functionality to all existing storage. Virtualised storage volumes can be non-disruptively moved between external and internal storage capacity, enabling very agile integration into existing storage environments with seamless data migration between FlashSystem and legacy storage systems. 6

Positioning IBM FlashSystem to your customers The IBM FlashSystem family has features found in the most advanced software-defined storage solutions, helping to drive application and performance acceleration. These include real-time compression, dynamic tiering, thin provisioning, snapshots, cloning, replication, data copy services and high-availability configurations. IBM FlashSystem V9000 and FlashSystem 900 deliver industry-leading value in Scalable Performance, Enduring Economics and Agile Integration – leading to key advantages over competitive offerings in the following areas: 1. Fast > Faster > IBM FlashSystem - application and performance acceleration Using IBM FlashSystem, storage can accelerate the most resource- intensive data and by identifying I/O performance bottlenecks it can also provide opportunities for organisations to improve workload performance on applications such as IBM DB2 , Oracle and SAP. ® Deploying IBM FlashSystem allowed the Coca-Cola Bottling Co. Consolidated to maximise profitability by allowing them to: • Process 20x more forecasting data • Deliver deeper demand insights 4x faster • Help match manufacturing output with demand, reducing risk of over - or under-stocking • Enable earlier logistics planning and increase profitability Using flash to accelerate your active data helps you get better utilisation from your servers - fewer cores, processors and servers means fewer software licenses. Faster storage means faster servers, faster applications, more satisfied customers and ultimately more revenue for your business. 7

2. Flash as Tier 1 storage infrastructure - an economical approach The IBM FlashSystem V9000 has a significantly lower TCO than Tier 1 disk with a full suite of software-defined storage features and capabilities. As the Enterprise Strategy Group points out flash can be less expensive than performance disk (ibm.co/1JPMCqL). This economical approach to Flash as Tier 1 storage can be used to target competitive traditional spinning disk Tier 1 and white space accounts with an IBM Tier 1 all-flash solution, so that those organisations can: • Increase the effective capacity of their flash storage up to 5x and deliver an acquisition cost per capacity lower than disk when using IBM Real-time Compression TM • Reduce footprint by 20x • Reduce power consumption by 6x • Use less power – affecting cooling costs by 7x • Consolidate infrastructure so require less time to manage • Increase utilisation of storage and compute resources • Reduce software licenses based on number of cores In addition to the economical benefits, customers can dramatically accelerate performance with all the features and capabilities outlined under Fast > Faster > IBM FlashSystem - application and performance acceleration. 3. FLiP: show your IBM i customers the benefits of IBM FlashSystem Have you got IBM i customers with, or planning to move to, external storage? Our new IBM FLiP (FLash i Performance) tool is a great way to demonstrate the performance acceleration benefits IBM FlashSystem can bring to their IT infrastructure – in terms of reduced batch job length and increased server CPU utilisation. What’s more, you can carry out these server performance assessments on customer premises at NO COST to you or your customers. It’s well worth letting them know that attaching a FlashSystem V9000 to a TM Power Systems server running IBM i can also deliver cost reductions and application scalability – allowing more users without compromising performance. 8

IBM FlashSystem family product overview IBM FlashSystem 900 The IBM FlashSystem 900 lifts your business to new heights • Accelerates critical applications, supports more concurrent users, speeds batch processes and lowers virtual desktop costs with the extreme performance of IBM FlashCore technology • Harnesses the power of data with the ultra-fast response times of IBM MicroLatency ® • Leverages macro efficiency for high storage density, low power consumption and improved resource utilisation • Protects critical assets, redundant components and concurrent code loads and boosts reliability with IBM Variable Stripe RAID™ • Powers faster insights with hardware accelerated architecture, MicroLatency modules and advanced flash management capabilities of FlashCore technology View the FlashSystem bit.ly/1HWlMw9 900 Data Sheet ibm.co/1G7DOcv 9

IBM FlashSystem V9000 The IBM FlashSystem V9000 combines all-flash enterprise storage with industry-leading performance • Accelerates critical applications with the scalable performance of IBM FlashCore technology • Deploys all-flash storage for less than the cost of hard-disk drives (HDDs) with IBM Real-time Compression™ • Harnesses the power of data using storage virtualisation powered by the ultra-low response times of IBM MicroLatency • Accelerates time-to-value with agile, easy-to-implement, fully-integrated systems • Protects your data with a full suite of disaster-recovery tools including snapshots, clones and replication • Achieves advanced virtualisation, provisioning and performance management with IBM Virtual Storage Center View the FlashSystem bit.ly/1CBPi71 V9000 Data Sheet ibm.co/19mZTHn 10

Key conversations to have about IBM FlashSystem Conversation Starters The Key Identifying Problem Questions (CFO, CIO, CEO) • What is it worth to stay ahead of the competition? • What is a better online customer experience worth to the bottom line? • What advantages would you gain by making faster, more informed business decisions? • Are you achieving your performance targets? • What is your biggest performance problem? • Have performance or scalability ever limited your business goals or delayed new projects? • Do you have limited budgets to deploy on IT infrastructure? • Would you like to increase scale and performance while minimizing administration costs? • Would you be interested in discussing how to consolidate application hardware and licensing? • Would a significant reduction in power and physical footprint be of interest to you? • Can you afford not to have the best possible fraud protection and data security? Opportunity Identification/Progression The Key Identifying Opportunities Questions (CIO, DBM, DCM, Application Manager) • How would your customers (or users) benefit from faster response times? • Would decreasing batch process times help your business scale? • What performance requirements will you need in a year? • How busy are your CPUs? • Are you concerned about license costs, rack-space, or power consumption? • How would faster reporting impact your decision-making processes? • Are your customers (or users) happy with the performance of your critical applications? • What database and virtualization products are you using? • Is your existing storage being used efficiently? • Are you optimising your storage capacity? 11

Top 9 Takeaways 1 FlashSystem 2 V9000 is IBM’s: FlashSystem V9000 offers: Premier Scale-up and scale-out tier 1 all-flash capabilities in a single integrated solution storage system with over 2PBs of effective capacity 3 FlashSystem V9000 is a: 4 FlashSystem 900 delivers: Fully integrated Up to 50x better system designed from the chip performance than to the interface to replace enterprise disk systems disk-based tier 1 storage arrays 5 FlashSystem is: 6 The FlashSystem family is: Number one in the Flexible and easy marketplace with over 4,000 systems 1 sold in less than two years and more to deploy across the IT capacity shipped than our next two ecosystem competitors combined 2 7 FlashSystem V9000 8 is: FlashSystem integrates with: IBM Software-Defined Storage enabling backed by the IBM cloud architectures that power FlashSystem tier 1 guarantee Big Data and Analytics 9 IBM FlashCore technology drives: Higher performance, reliability and efficiency, from IBM MicroLatency modules instead of ® commodity SSDs 1. Gartner Report: Market Share Analysis: SSDs and Solid-State Arrays, Worldwide 2013. 2. IDC Report: Worldwide All-Flash Array and Hybrid Flash Array 2014-2018 Forecast and 1H14 Vendor Shares, 2014. 12

IBM Tools and Resources NEW! BP Flash Essentials Contact Nathalie Bickley ([email protected]) to sign up TCOnow! for Flash: now available for free! ibm.co/1Eg6JGP Comprestimator Tool - estimates the expected compression rate ibm.co/1GGaFG6 IBM Client Centers - for IBM FlashSystem client demonstrations ibm.co/1MmwxuW Market Growth Fund guidance ibm.co/1MmwEGP Conversations (formerly “Know on the Go”) ibm.co/1Dclezn Find IT ibm.co/1Dclezn Incentives and Promotions ibm.co/1aa2rKa Partner for Growth program bit.ly/IBMP4GProgram IBM FlashSystem references on IBM PartnerWorld ® ibm.co/1MQAh4s IBM FlashSystem videos on YouTube bit.ly/1CBVOeq 13

IBM FlashSystem For further information please contact your local IBM Representative. IBM, IBM FlashSystem, FlashSystem, IBM FlashCore, DB2, IBM Real-time Compression, Power Systems, MicroLatency, Variable Stripe RAID, PartnerWorld and the IBM logo are trademarks or registered trademarks of International Business Machines Corporation, registered in many Exclusive sales brochure jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. For a current list of IBM trademarks, see www.ibm.com/legal/copytrade. shtml. © International Business Machines Corporation 2015. All right reserved.