My Vision

My Vision Dr.Hesham Ramadan

Work Dimensions 2

Key Responsibilities Providing the sales team with the necessary technical expertise to enable them to sell the product. This involves: 1. Printed and electronic promotional material, 2. Disease and Product knowledge and training, 3. And relevant clinical papers. 3

Key Responsibilities Designing of promotional messages, positioning statements, and promotional campaigns for each strategic product.Reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products. 4

Key Responsibilities Development of MIS (Marketing Intelligence System) including: 1. Message delivery feedback. 2. Competitor activity . 3. Research results analysis. 4. Customer coverage. 5. KOL follow-up. 6. IMS and Sales Analysis. 5

Key Responsibilities Responsible forpreparing productforecasts, andconstantly monitoringinventory levels heldat central and remotewarehouses includingliaison with production(locally and globally)to ensure supplytimelines. 6

Key Responsibilities Close liaison with the field force to: 1. Ensure message delivery. 2. Response to and suitability of current promotional material and 3. To ensure that the printed promotional material is being used optimally.Through Joint visits. 7

Key Responsibilities Event Management through: 1. Developing of Marketing Calendar. 2. Presentation Skills Implementation. 3. Suitable materials. 4. Using Event Analysis Tool. 8

Key Responsibilities Effective Launch of new products: 1. Market research. 2. Competitor analysis. 3. Pre-launch activities. 4. Define marketing strategy. 5. Building customer data base. 6. Launch event. 9

Key Responsibilities Managing product life cycle 10

Key Responsibilities Manage an effective, efficient and productive Marketing Department by ensuring that the appropriate: 1. Structures, 2. Systems, 3. Competencies and 4. ValuesAre developed. 11

Key Responsibilities Provide significant input into the annual marketing plan, specifically:1. Sales forecasts for each product. (taking into consideration past history, market trends, competitive activity and required sales effort),2. Allocation of budget between products (taking into consideration stage in product life cycle, potential for future growth and profit contribution, potential competitors),3. Required sales promotioncampaigns (taking intoconsideration marketing strengthsrelative to competitors, sellingopportunities and customersneeds and attitudes) and the4. Promotional materials needed to accomplish the goals. 12

Key Responsibilities Develop ongoing liaison with: 1. KOL, 2. Patient support groups and 3. Other healthcare organizationsTo ensure that significant developments in the field are identified and monitored. 13

Key Responsibilities Provide medical support to: 1. Field Force. 2. Professional customers (physicians). 3. Non-professional customers (Patients).In form of medical advices, reprints, clinical trials…..etc. 14

Critical Success Factors1. Differentiation.2. New segment penetration.3. Current segment expansion.4. Ensure Field force competency and efficiency.5. High performance work environment.6. Intensify marketing activities in private sector.7. Penetrate MOH and institutions.8. Maximize the use of company resources. 15