TPS Listing Presentation [Autosaved]

REGAL THE PROPERTY SHOPPE 2888 E LOKER AVENUE #110-167 CARLSBAD, CA 92010 OFFICE: 760.539.7995 CA DRE: 01923150

OUR VISION To bring forth innovation, professionalism, and collaboration in an effort to improve the real estate industry in San Diego County. To provide the finest quality real estate service that exceeds our client’s expectation, and to maintain the highest standard of excellence, honesty, and ethics.

EXPERIENCE AND KNOWLEDGE The largest personal asset one typically acquires is their home. Ensuring you place your trust in a professional, experienced agent, is crucial to obtain the best possible price within your desired timeframe. An agent must effectively manage the sale from the beginning to the end with specialized expertise. • Thorough knowledge of the market • Correct valuation of your home • Expertise in the presentation of your home • Effective active and passive marketing tactics • Negotiation skills • Extensive knowledge regarding inspections, appraisals, and the overall construction of a home • Understanding legalities of the contracts and transaction • Consistent communication and follow up

• Evaluation of your wants, needs, and highest priorities when selling your property WHAT TO EXPECT FROM US • Marketing and pricing consultation with a Comparable Market Analysis (CMA) • Competitively price your home to generate the most interest • Perform initial walk-throughs to give suggestions and enhance the • Manage and communicate all activity through weekly reports presentation of your home for professional photos and showings • Keep you up to date with any changes in the marketplace • Prepare all marketing materials and distribute them throughout the COMMUNICATION community to promote local awareness RESULTS ADAPTABILITY • Hold open houses and invite local agents, brokers and industry professionals DIVERSITY to view the property for their potential buyers PROFESSIONALISM RESPECT • Coordinate all showings with buyer’s Realtor and follow up for constructive INNOVATION feedback INTEGRITY PATIENCE • Submit all offers for your review PURPOSE • Represent and assist in negotiation of purchase offers and respective counter offers • Open and manage escrow process • Work closely with the loan officer to make sure we have a qualified buyer, and the loan process is running smoothly • Submit all contracts, disclosures, and documents into office for legal recording • Order all necessary documentation to verify your home is free and clear of any legal issues • Order all hazard reports, disclosures, and inspections • Attend closing and answer any questions if necessary • Follow up consultation with you to ensure your expectations were met throughout the entire home selling process

MARKETING & ADVERTISING

At Regal The Property Shoppe, our marketing mechanisms and strategies go above and beyond the average brokerage. We consult with our clients from the beginning to determine the best marketing tactics while keeping our client’s best interest in mind. The average brokerage puts up a yard sign and lists your property on the MLS hoping it will sell itself. At Regal, we take pride in our unparalleled marketing plan, and have proven time and time again, that appearance and presentation of your property, creativity, and outside-the- box marketing strategies, networking avenues, international exposure, and a comprehensive marketing plan, coupled with traditional and innovative marketing techniques truly matter.

SOCIAL MEDIA DIGITAL MARKETING CAMPAIGNS OPEN HOUSE & BROKER OPENS - Your property will be showcased on - Digitally formatted property photos - Local exposure and Open Houses – multiple social media platforms and descriptions are created to signage and pre-marketing attracting including Facebook, Instagram, and produce custom marketing campaigns potential buyers LinkedIn through organic distribution that will appear on search engines - Catered Broker Open – an Open and paid advertisements. and advertised on sites such as ESPN, House exclusively for Real Estate CNN, ABC News, Yahoo & Google Agents E-NEWSLETTER & DIRECT EMAILS search engines. - Your listing featured in our monthly e- COMMUNITY NETWORKING FEATURED LISTINGS - Regal is a proud member of the Vista newsletter distributed to over 3000 - Your property will be a featured listing past and prospective clients, local and Carlsbad Chamber of Commerce. professionals, and the top 800 real on the main page of Regal’s website, Many of our agents are also involved estate agents within the county. Our which is heavily advertised in print in local networking groups such as e-newsletter has an average 28% publications and with an online Business Networking International. open ratio. presence. Your listing will be presented at - A direct email introducing your listing community events and meetings to to the market numerous local professionals. PROPERTY WEBSITE OFFICE MEETINGS - Exclusive website just for your listing - At our biweekly office meetings, your published digitally with analytics so we property will be presented to all our can track your property’s exposure. associates.

ONLINE SYNDICATION WE SYNDICATE YOUR LISTING TO OVER 400 REAL ESTATE WEBSITES! Nearly 90% of home buyers start their search online. Your home will receive extensive online exposure among consumers and real estate professionals across the globe!

PRINT ADVERTISING HOME BY DESIGN MAGAZINE • Your property will be advertised as a featured listing in Home By Design Magazine distributed bimonthly to past clientele and business professionals within the community. NEWSPAPER PRINT • Upon availability your listing will be published in local newspapers such as the Union Tribune and Coast News. DIRECT MAIL • Beautifully designed flyers and postcards will be created to distribute print advertising within the community. Distribution may include display at the Chamber of Commerce or local business’, direct distribution to residential and commercial owners and renters, and distribution to our vast investor pool.

THE MARKETING PLAN Pre-List – COMING SOON Week 2 – OPEN HOUSE • Declutter/Staging • Follow Up (Monday) • Professional Photography • Design Marketing Materials • Open House & Advertising • Promote within the Office • Print Advertising Week 1 – JUST LISTED Week 3 – BROKER CARAVAN WEEKLY ADVERTISING – • Listing Sign • Follow Up (Monday) • Digital Marketing Campaign • Input to Multiple Listing • Broker Caravan & • Social Media • Direct Emails Service Advertising • Invitation & Announcements • Create Website • Just Listed Advertising • Direct Phone Calls • Featured Listing • Text Campaign Advertising Marketing Plan is tailored to each individual property and client

INTERNATIONAL EXPOSURE International purchasers spent approximately $121 billion last year in the United States and accounted for 15% of all purchases in the state of California. • Marketing your Property Globally • Syndication to 100+ International Websites in more than 60 Countries • Translating your listing to more than 26 languages • Direct marketing through our International Network • A custom email sent to top International Real Estate Agents • International Tradeshow Exposure • TV, Radio, print, Web, and Social Media

REGAL GOES TO LONDON Regal just recently returned from London, where they represented California at “A Place in the Sun”, Europe’s largest real estate exhibition, which resulted in a spin off from the popular television show, Europe’s version of HGTV’s House Hunters. It was a great opportunity to market our client’s properties internationally and establish a California presence for foreign purchasers. With a TV show, a gorgeous 4-page spread in the magazine, which is distributed to 36,000 foreign buyers, and a live event, there were many visible promotional opportunities and research shows considerable interest in California. More than 15% of purchasers in California have been foreign investors in the past few years.

PPHROOFTOESGSRIOANPHALY & STAGING

PROFESSIONAL PHOTOGRAPHY Our Professional Photographers have the skills and tools to photograph your home beautifully and deliver quality high-definition images. STAGING We will stage your home utilizing your existing furniture and décor and/or add unique pieces and decorative accents. VIRTUAL STAGING For vacant properties that need extra visual appeal, our artistic virtual staging service uses leading architectural software to engage buyers and create an emotional connection. AERIAL PHOTOGRAPHY A cinematic approach - our aerial photography and videos will help showcase the beauty of your home and the surrounding areas. 3D MATTERPORT With high-definition 3D Matterport technology, we attract buyers to experience your property virtually, engaging their senses as they can navigate the space and floor plan as if they were on site.

3D MATTERPORT – Providing buyers a virtual experience to tour your home

STAGING YOUR HOME To SELL! 5. MINOR REPAIRS – Minor repairs can truly aid the salability of a home. Patch holes, fix leaky faucets, adjust doors that don’t close properly, 8 WAYS to MAKE BUYERS FALL in LOVE re-caulk showers, tubs, and sinks. Replace burnt out light bulbs and make sure the walls are a neutral color. If a room is small, hanging 1. DISASSOCIATE & DEPERSONALIZE¬ providing the buyer with curtains a foot higher than the top of the window will create the an opportunity to envision themselves in the home is crucial. illusion of a larger room. This can be achieved by removing all personal photos and limiting the use of decor that has phrases. 6. CLEANLINESS – you want to make sure the house is clean. Clean grout lines, remove cobwebs, clean out the refrigerator, dust ceiling fans 2. DECLUTTER– Have you ever been in a Model Home? Make and light fixtures. Hang fresh towels, vacuum regularly, polish chrome your home a model home by clearing off kitchen and faucets, wash the windows, and MOST importantly, clean and air out bathroom counters. Make sure shoes are neatly placed on a any odors. shoe rack or hidden in the garage. Don’t leave anything on the entry way and hide cords. The best way to de-clutter is to 7. CURB APPEAL – A buyers first impression is the outside of your home. start packing. Make it beautiful! Keep sidewalks cleared, remove shoes and kid’s toys, mow the lawn, paint any faded window trim or peeling paint on 3. REARRANGE & ORGANIZE – buyers tend to open the the deck. Make sure outside lights are working and remove oil stains cabinets and closets. A few organizing tips: hang clothes from the driveway (coke is a great way to do this). Planting yellow together, buttoned, and in the same direction; neatly stack flowers will evoke emotion. dishes; and have items in your cabinets and refrigerator facing forward. Avoid placing furniture at an angle as it 8. AMBIANCE – you want the buyer to walk into your home and not makes the room loom smaller. want to leave. A few suggestions that have a great effect: Turn the Tv to smooth Jazz, bake cookies before an open house, and/or use a 4. MOVE YOUR FAVORITE ITEMS– If you love a chandelier and diffuser to provide a tranquil scent. want to take it with you, remove it before showing the property. If a buyer doesn’t see it, they can’t fall in love with We Will Stage Your Home for Professional it. Photography. Here are a few steps to get you started.

THE SALES PROCESS

PROPERTY VALUATION The valuation of a property is determined by the price the consumer is willing to pay and by supply and demand. When an appraiser values a property, he/she will compare your property with the most recently sold properties within proximity to your home. Consideration is given to location, square footage, lot size, availability of financing, the condition, and features of the property. WINDOW OF OPPORTUNITY Interest is at its highest when your property is first presented on the market. Sellers often make the mistake of pricing their property high in hopes of netting more money. The assumption is that they can reduce the price later; however, the window of opportunity is reduced drastically.

WHO PAYS FOR WHAT? ON A REAL ESTATE TRANSACTION IN SOUTHERN CALIFORNIA. THE SELLER CAN GENERALLY EXPECT to PAY FOR: THE BUYER CAN GENERALLY EXPECT to PAY FOR: • Real estate broker’s commission • Prorated taxes, interest, rent, HOA dues (could be credit or debit) • Due and payable property taxes, bond, assessment • Payable taxes (not yet delinquent) requested to be paid in advance by Lender • Prorated taxes, interest, rent, HOA dues (could be credit or debit) • Inspection fees (physical, roofing, geological, etc.) • Payoff of all loans, other liens and judgments of record against the property • New financing costs, fees, pre-paid interest and impounds, if any (except those costs to be paid by seller, as required by Lender or as negotiated in Purchase (except those to be assumed by buyer) including, but not limited to accrued Agreement) or assumption costs if existing financing is to be assumed by buyer interest, demand/statement fee, re-conveyance fee, forwarding fee, late • Hazard insurance premium – year paid in advance fees/prepayment penalty, if any • Title insurance premium for lender’s policy • Loan fees required by the buyer’s lender (specifically on FHA & VA loans) • Escrow fee (buyer’s portion) • Document preparation fee for documents prepared for buyer’s benefit • Homeowner’s association transfer fee, document fee and demand fee • Notary Public fees • Pest control inspection reports and cost for repairs • Document signing service, if requested • Home warranty plan • Special delivery/courier fees/wire transfer, if utilized • document recoding • Title insurance premium for owner’s policy NEGOTIATED TERMS • Escrow fee (seller’s portion) • Document preparation fee for grant deed and other recordable documents The cost and charges of a Southern California real estate transaction are fully negotiable between the buyer and seller through their respective agents. The prepared for seller’s benefit • Demand processing fees negotiated terms will be set forth according to the Purchase Agreement. • Notary Public fees • Document signing service, if requested and document recording • County/City Transfer Tax

THE TRANSACTION FLOWCHART

*CONCIERGE SERVICES *PREFERRED PARTNERS *OTHER DIVISIONS *COMMUNITY & SERVICE INVOLVEMENT

CONCIERGE SERVICES Effectively increase the market value of your property with our tailored concierge services. We will recommend, coordinate, and front the cost of select services to revamp your property’s appearance and enhance its desirability. By investing in your property’s potential, we seek to leverage a swift sale with an increased return on investment. SERVICES MAY INCLUDE: *Cosmetic Renovations *Deep Cleaning *Painting *Decluttering *Landscaping *Earthquake Retrofit *Remediation *Pest Control

PREFERRED PARTNERS As a client, you have access to our team of professionals who can help with the many services needed in the home buying and selling process. Ask us for our Preferred Partner List. The only group of professionals we trust to help you!

COMMERCIAL & LUXURY DIVISIONS Marketing your property globally on predominate Exquisite branding specially designed for the luxury Commercial Databases such as Costar, Loopnet, and market. A distinct, recognizable look, demanding increased attention to your property Crexi.

COMMUNITY AND SERVICE INVOLVEMENT A proud supporter of Solutions for Change, Homes for Homes, a partnership that provides families with the skills, knowledge, and resources they need to permanently solve their homelessness. Supporting our local Marines at Camp Pendleton, we are proud supporters of HMLA Squadron 369, a national sponsor of Susan G. Komen Race for the Cure, and Children’s Miracle Network, supporting our local Rady Children’s Hospital.

SUPPORTING THE TROOPS AT CAMP PENDLETON. REGAL THE PROPERTY SHOPPE Supports HMLA 369 at Camp Pendleton’s Family Readiness Events HMLA 369 is a United States Marine Helicopter Squadron. Their primary mission is to support the Marine Air Ground Task Force commander by providing offensive air support, utility support and airborne supporting arms coordination. It’s a wonderful experience to join in the festivities, providing face painting, a coloring station, and raffling teddy bears brought smiles to our faces as we watched the children’s excitement. Thank you to all military families for your service and sacrifice. We are forever grateful!

PROPERTY MANAGEMENT

Being a landlord is tough. Finding good tenants can be difficult, and each day that goes by with a vacant property means money is lost. Even when you don’t have any vacancies, you must collect rents, handle maintenance requests, be ready for emergencies, and monitor the market to be sure you’re pricing your units competitively – all while making sure your tenants are happy.

ARE YOU READY to RECLAIM YOUR TIME and ENERGY? WHY REGAL MANAGEMENT? As real estate agents, we understand the need for constant exposure, advertising, lead generation, and follow-through. As property managers, we provide excellence in service for both you as a property owner and for your tenants. MARKETING: With Regal’s dominant online presence, your property receives marketing that is over and above the competition – simply because you’ve chosen to work with Regal. Your rental property will be syndicated to more than 300 websites, advertised in local publications, in the surrounding communities, and on social media to keep your property at the forefront of the market. TENANT SCREENING: We take care to be certain that only qualified tenants are in your property. Our applicant screening process is thorough, including employment verification, income verification, previous rental history, and more. Tenant selection is the single most important step in the process, and we are committed to ensuring we find good tenants for your property.

MANAGEMENT: Your property is managed by professionals - agents who know market value and can help you make improvements to increase your property’s value and attractiveness to tenants. MAINTENANCE: Our property management team handles all maintenance calls, no matter the size. Our preferred partner program ensures we have great service providers able to provide you with superior service and competitive pricing.

WE LOOK FORWARD TO REPRESENTING YOU 2888 E LOKER AVENUE #110-167 CARLSBAD, CA 92010 OFFICE: 760.539.7995 CA DRE: 01923150