6 reasons restaurant owners suck at engaging existing clients

...and how you can avoid them in your restaurant! CO-AUTHORS JIMMY BORNAMANN JONATHAN MUNSELL9 1 9 - 3 7 5 - 3 7 5 4 | R e s t a u r a n t V I P P r o g r a m . c o m | s u p p o r t @ r v i p . c l u b © 2019 Restaurant VIP Program

Warning This Material is Copyright Protected. © 2019 Restaurant VIP Program ALL RIGHTS RESERVED. No part of this book or its associated ancillary materials may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written permission from the publisher. PUBLISHED BY: Restaurant VIP Program 919-375-3754 DISCLAIMER AND/OR LEGAL NOTICES: While all attempts have been made to verify information provided in this book and its associated ancillary materials, neither the Author(s) or the Publisher assumes any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a qualified professional should be sought. This book and/or its associated ancillary materials is not intended for use as a source of legal or accounting advice. Also, some suggestions made in this book and/or its associated ancillary materials concerning marketing, product sales, or referral fees, etc., may have inadvertently introduced practices deemed unlawful in certain states and municipalities. You should be aware of the various laws governing business transactions or other business practices in your particular geographic location. Any references to any persons or businesses, whether living or dead, existing or defunct, are purely coincidental. 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

PRINTED IN THE UNITED STATES OF AMERICA Here is what you will find in this packet: 1. 6 Reasons That Restaurant Owners Suck At Bringing Back Their Existing Customers More Often... and how you can avoid them in your restaurant. 2. A special message from one of our founders. 3. Details on setting up your own fully automated marketing system and all the amazing customer engagement tools and methods available. 4. Details on one of our newest and most powerful marketing tools available anywhere… “Custom Club Technology”. Don’t miss that section! 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

First, thank you for grabbing this super important information. We hope it gives you a ton of value and shows you a path to massively increase your sales and profits. Over the years, as we have helped thousands of Restaurant owners one common theme \"an understanding\" if you will, which comes up over and over again... There Are Only 3 ways to Increase Your Sales! Step 1: Acquire more NEW customers. Yes, we know it’s sexy to think about enticing “NEW” customers and growing your audience and client base. But the reality is it is only 1/3rd of the money-making equation in a restaurant. Research has found that if you could retain your customers five percent better, just five percent - it's not very much, just a tiny bit better - it would increase your profits from 25 to 125 percent! That's a HUGE impact for doing some of these little things to make your customers stay longer. What you want to do is get away from the one-time transaction thinking, and have your marketing move customers from being one and done, one- time transactions and turn them into LONG-TERM, REPEAT CUSTOMERS. This is where all the money is made. All the money in the restaurant business is made on your long term, repeat customers. Step 2: Get Your Customers To Return MORE OFTEN. The second step in our Restaurant Business Building Formula is to get your customers to return more often. 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

Step 3: Get Them To SPEND MORE MONEY Each Time They Come Back. And the third step is to get them to spend more money each time they come back. We've found that there are 6 reasons that restaurant owners suck at bringing back their existing customers more often... Reason #1 First of all, they don’t have an Iron clad system For customer data collection Collecting your customer's contact information and then marketing to them to bring them back to your restaurant is the smartest and most effective use of your marketing dollars because it is proven that every dollar invested on marketing to an existing customer will return 7 TIMES more profit than the same dollar spent on new customers. That's where the big money is. Reason #2 They don’t Communicate enough with their present customers in multiple ways Customers say they want to hear from the businesses they frequent at least every 21 days. Most people underestimate how much their customers want to hear from them. If you don't communicate with them, the biggest risk is that they will forget about you and your competition will lure them away. The reason I say multiple ways is because we found that not all people want to be communicated in the same way. Some people like to get mail. Some people like to get email or texts. Different people like to be communicated in different ways, and also generally it takes more than one communication to get them to come into your restaurant. 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

Reason #3 Restaurant owners don’t communicate enough with LOST customers in multiple ways. The easiest customer to get to come to your restaurant is the one you've already done business with. When customers stop coming in, with a little effort, many of these people can be persuaded to start coming back again. Failing to communicate with lost customers is a missed opportunity and a big hole in most restaurants' profit bucket. Reason #4 Restaurant owners don’t keep their lists clean. Once you start getting a bigger and bigger list you need to keep it clean so you're not mailing to people that have moved, and/or to duplicates in your database. Keeping your list clean keeps your return on investment in your marketing much higher. Reason #5 They don’t properly segment their customer list. Some people on your lists will actually respond better, more frequently, and spend more money, and you need to treat those people differently. So, you need to segment your list based on their purchases. Reason #6 The last reason, and perhaps the biggest reason, is that restaurant owners don’t have the time or the marketing expertise to do it all them selves Restaurant owners are working 80 to 100 hours a week, so it's pretty hard to stay on top of all of this. Here are some important things for you to consider. You must think about what you are going to do to prevent your guests from going to your competitors. 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

The Restaurant research company Technomic did a survey and found that 75% percent of restaurants' patrons would be more likely to come into your restaurant if you had a loyalty program in place. So, if you don't have a loyalty program for your customers, you're losing out on significant opportunity to improve your profits. So, what are you doing for these people? A Special Message For YOU! As a couple 30+ Year Restaurant Veterans Who Have Helped Thousands Of Restaurants, There Is One Thing That I have Learned Works Absolutely Best When It Comes To Long Term Restaurant Success… Having An Automated VIP Loyalty Rewards Program!!! Yup, that one thing makes all the difference! If you are looking for the best Restaurant Loyalty Rewards Program on the planet… Check Out “Restaurant VIP Program”. If it even sounds like something you might want to know more about you owe it to yourself to call me. It’s definitely worth a few minutes of your life to understand what a game changer this for restaurants and their owners. You can continue to read this, or you can simply give me a call at (919) 375-3754 or click here http://bit.ly/Schedule_Meeting_Call to schedule a FREE Live Restaurant Marketing Strategy Session, where we will share at least three custom tailored ideas for your specific restaurant and if you are interested we can even talk about Restaurant VIP Program. You have nothing to lose, this call is COMPLETELY FREE. Is there a catch? The only catch is that you feel that we have helped you make so much money that you would be a fool to not want to know more about what we do and how we do it. Imagine This: 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

 Imagine all of your data for one or more restaurants was separated and neatly organized in a fully automated customer management system.  Imagine an automated system that sends out birthday and anniversaries certificates that are trackable  Imagine Mailers done for you without you lifting a finger.  Imagine Powerful Communication Tools All Neatly Tied Together (Email, SMS, Messenger Bots, Direct Mail).  Imagine Full Digital Marketing Integration - Plug and Play with the largest Social Media Platforms on the planet. FaceBook, Instagram, Twitter, and You Tube.  Imagine All of your membership materials FREE for the life of your program.  Imagine you had a program that could separate out catering customers and increase sales on demand.  Imagine you had a system that could capture bad reviews before they ever get posted so you can react or fix it and capture positive reviews and put them right where you want to on any social platform you desire and boost your ratings in a matter of days.  Imagine a system that sends out SMS, Email and Messengers on demand  Imagine a life with FREE Time and plenty of cash to enjoy it!  And Much More... details below You can stop \"Imagining\" - The Program and System we built to power it does ALL of that and much more - with zero technology skills from you. If you can make a call on your cell phone you can use our system. ... and it cost pennies to get it started! 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

Let me assure you… what we have for you is REAL… if you’ll just let me prove it to you. We will help you leap over hurdles that so many other restaurant owners allow to get in their way. You’ll be glad you did… we’ll make sure of it! We promise! We do want the thank you for reading this message. Whether you choose to invest in one of the options below or not, I wish you the best of success. If you already scheduled a FREE Strategy Session, YOUR LIFE IS ABOUT TO CHANGE IN WAYS THAT YOU NEVER THOUGHT WERE POSSIBLE! But if you didn’t, remember this day clearly, because this is the day that you COMPLETELY BLEW the best opportunity that has EVER come across your desk! Sincerely, Jonathan Munsell Jimmy Bornamann Restaurant VIP Program Restaurant VIP Program P.S. - Picture this: In just a few short months, We’re GUARANTEEING you’ll have all your new and long-term guests coming back often and spending more than they have in the past, all automatically! Think of how much more profitable you will be when you don't need to waste money on lame ads hoping they work, and you finally invest in a proven system that truly builds long term wealth. 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

What will you do with all this new money you suddenly have come into? How will your life CHANGE with all of this newly found extra cash? STOP surrendering control over your business (and therefore over your life) to outside elements … like ‘good luck’, the weather or “word of mouth” advertising. What we are offering you here is a PROVEN way of doing this. Our system CUTS through ALL of the B.S., blazing a wide opened path for YOU, Straight to the Finish Line…NOW! This is THE MOST CRITICAL Life-Changing and Business-Building experience that You will EVER Encounter! We have put a special package together that will get your Restaurant VIP Program setup and lock in prices literally from 4 years ago - better than anyone out there can offer you. You will get the full power of automated marketing and us personally setting it up and optimizing it for you as well as bonuses that literally save you THOUSANDS. This special package at this \"Hot Off The Presses\" pricing is limited so you need to act fast! It's time to take the right step forward and ensure your endless long-term success! Go to RestaurantVIPprogram.com or simply call us and we can walk you through it 919-375-3754. RESTAURANT VIP PROGRAM DETAILS ON THE FOLLOWING PAGES 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

We take the labor-intensive back office tasks of managing a customer loyalty program off your hands. Utilizing cutting-edge database and web technology, you can provide your customers with the service, rewards, and benefits of an easy to use, professional loyalty program previously available only to companies with big budgets! \"If you are not using our Restaurant VIP Program for Loyalty or Rewards in your restaurant you are ABSOLUTELY missing out on the best most cost-effective money-making marketing machine on the planet!\" Easy To Use Affordable and NO Binding Contracts  Database Management  Program Brochures  Point-of-purchase/table-top promotional signs  Rewards Letters emailed or mailed to qualified members  Our Personal Assistance in helping make sure every detail is covered to maximize your program 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

Grow Your Business With A Super Powerful VIP Loyalty Rewards Program _____________________________________________________________ Call/Text: 919-375-3754 | Click: RestaurantVIPprogam.com| Email: [email protected] FULLY AUTOMATED LOYALTY REWARDS PROGRAM Why Are More and More Restaurants Using Our Restaurant VIP Program? …Because Hands Down, Dollar For Dollar, Our Automated Loyalty Rewards Program Is The Single Most Effective Restaurant Marketing Tool On The Planet! OUR GOAL! We believe that every restaurant, no matter their size, should have access to the same marketing tools that the big chains use. Our goal is to make customer loyalty & rewards programs affordable to help restaurants get the maximum return on their marketing expenditures. 9 1 9 - 3 7 5 - 3 7A5 4ffo| rRde as tbaluer aanntdV INP POr oBg rina mdi.nc ogmC| osnu tprpaocr tts@ r v i p . c l u b Multi-©U2n01i9t RDesitsaucraonut VnIPtsProAgrvamailable 9 1 9 - 3 7 5 - 3 7 5 4 | R e s t a u r a n t V I P P r o g r a m . c o m | [email protected]

EXPLODE Your Automated Marketing! Put The Power Of Our System To Work For You With These Powerful Campaigns: The program provides for the following types of marketing opportunities, you can pick and choose your options. Everything you can think of to reward your loyal guests & clients and keep in touch with them through direct mail, email, voice broadcasts, text messaging and social media outlets like FaceBook, Instagram & Twitter! Welcome Post Card Quarterly Mailers Sent after sign-up: a postcard is mailed This is a mailer with an offer that is sent giving the guest double points on their to each Loyalty member notifying them next visit or a customized offer. of their current point balance and distance to the next award. Recurring Email SMS Text Messaging Direct engaging customized emails sent with trivia question/fun facts and offer for No need for a separate system, the system handles this as well. You can the restaurants sent out bi‐monthly by text directly to your members any offer brand. This email also alerts the or message you desire. recipient of their current point balance and distance to the next award. Birthday Mailers On Demand Email The number one reason people go to a restaurant – Their Birthday! We send Direct Customized emails generated by each member an offer for a FREE meal us at our convenience to communicate the message or marketing offer of our (up to $10) for their birthday. The choice. We recommend sending these industry statistic on this mailer is a high between the radar emails with smaller return with multiple diners, 3.2 people specific promotions. per discount, generating increased revenue of between $20 and $30 per offer redeemed. Birthday diners do not dine alone. 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

½ Birthday Mailers an awards certificate. You can set your threshold. examples: $5 OFF is issued Knowing birthdays are a big draw we at 100 points/ dollars, award certificate have a cute ½ birthday card that goes for $10 OFF is issued at 200 out and says we know it is not your points/dollars, an award certificate for birth‐ day but you are ½ way there so $25 OFF is issued at 500 points/dollars. you should come in and celebrate with Most people set the basic award at 5%. ½ off an entrée. You can also set the system to send additional offers at the halfway point to Anniversary Mailers assist in building the habit of coming to The number two reason people go to a your restaurants restaurant – Their Anniversary! We send Lost Guest Mailers each member an offer for up to $10 off a multi course meal for two for This is a mailer to guests that have not been in 30, 60 or 90 days with an offer their anniversary. that is sent notifying them of their Newsletter Distribution current point balance and expressing our concern over where they have been. The newsletter has offers, stories, area Headlines include – We Miss You! We in‐ formation, charity & community Are Starting To Get Worried! We Are Prepared To Send Out A Team To Find related information and customer photos of contest winners. Generated monthly it You! is seasonal and timely. Social Media Marketing Voice Broadcasts It has that also. It is fully integrated with FaceBook and Twitter ‐ you can post You can have the system call all or right to your Facebook, Instagram and some of your loyalty members and Twitter accounts from our dashboard. Additional Social Media outlets will be deliver a pre‐recorded personal added as time goes on. message from you to them inviting them in. It works great in conjunction with a promotion or event. Award Certificate Letters These are sent once the member has reached the points threshold to receive Keep Going There’s More… 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

Acquiring New Guests The program allots for this as well! COLD Birthday New Movers You can purchase a list of local You can purchase a list of local residents, non‐members of your loyalty residents new to the area, non-members program, information including birthdays of your loyalty program, and you can and mail them a birthday offer with mail them an offer to come in and try information about your restaurant. you out. The mailer contains highlights of why they want to experience our FACEBOOK Cold Birthday restaurant. Using FaceBook technology we can put Custom Pieces you directly in front of local residents, non‐members of your loyalty program, Whether based on brand initiative or provide a custom name capture \"Optin\" seasonal opportunity, we have the for a [REWARD OF YOUR CHOICE - ability to have basically anything Ex. FREE MEAL] and register them in produced and sent to your members, or your program and deliver a voucher for you can purchase non‐member local resident listings and run promotions redemption, reserve a time window that designed to drive store sales and grow they will be coming in, which you control your loyal members. You can conduct quarterly campaigns primarily focused and email them a birthday offer with on increasing your market share and information about your restaurant. cultivating new guests. Custom Club Technology Think about it... You could have a whole custom club inside of your loyalty & rewards program rewarding just your catering clients, football fans, hockey fans, wine enthusiasts, local churches or charities. You name it we can make a specific “club” just for them. 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

We can add a segment to your program that separates out specific groups of folks and delivers everything mentioned above with direct language regarding them and the preferences they choose to be involved with at your restaurant and all the cool things you do. Here are just a few examples of how you can use “custom club technology” to drive business: Catering Clients Charities / Church Groups We have a whole system to get you in front of the catering decision makers in You could literally have segmentation in your club that allows people to register your market. for a charity or special interest and keep Campaign includes direct mail of sales letter designed to get them to quickly them informed about things you do pick up the phone and call you to start around just those organizations. using your service immediately. Business Appreciation Sports Fans What about if you could get your guests to tell you their occupation or field of It can be done for any and all sports. interest and you could hold special Imagine you not only knew they were a events/days in every month honoring fan of a particular sport but you also them. It’s great for all types of groups… knew the team they pull for. You could Think Monday Night First Responders or literally send direct messaging to just the fans of the two teams that play on Civil Servants get a special something or the third Wednesday of every month say Thursday Night! is a Real Estate Professionals Happy Hour. There are 100’s of ways to use this idea. This Is The Holy Grail Of Automating Your Marketing. 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

With the combination of all of the above programs you will easily and effectively stay “top of mind” with your guests all while building loyalty and frequency, ultimately driving incredible sales and profit. Our members have been using it for years and have the double-digit sales increases to prove it. LOYALTY PROGRAM Increase profits through improved customer retention. Loyalty programs encourage your customers to choose your business over the competition. This is accomplished through knowing your customers and regular communication. Basically, once you know who your customers are you are able to invite them to do more and more business with you via direct mail, email, SMS text and even Facebook. We provide the automated solution for capturing customer information, organizing that information and deploying it in your direct marketing. 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

Celebrate and Grow Your Sales On Demand Don’t Tell Your Competition about Your Secret Weapon 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

REWARDS PROGRAM Rewards programs apply the same principles as loyalty programs. Know who your customers are and stay in communication with them and invite them back regularly. Rewards take it a step further by putting the power of technology in the palm of you and your customers hands. It allows you to track the purchases they make and reward them based on multiple criteria; Transaction Value, frequency, purchase size or specific items purchased. It also gives you advanced information and list segmentation to further understand your customers and craft more direct compelling messages to get them to come more often and to spend more based off their purchase history. 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program

Ready to get started? 919-375-3754 | RestaurantVIPProgram.com | [email protected] © 2019 Restaurant VIP Program