Digital in 2018 - Southeast Asia Part 2

JAN E-COMMERCE ACTIVITIES IN PAST 30 DAYS2018 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY SEARCHED ONLINE VISITED PURCHASED A MADE AN ONLINE MADE AN ONLINE FOR A PRODUCT AN ONLINE PRODUCT OR PURCHASE VIA A LAPTOP PURCHASE VIA A OR SERVICE TO BUY RETAIL STORE SERVICE ONLINE OR DESKTOP COMPUTER MOBILE DEVICE 69% 70% 59% 40% 40%101 SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE.

JAN E-COMMERCE SPEND BY CATEGORY2018 TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN UNITED STATES DOLLARS FASHION ELECTRONICS & FOOD & FURNITURE & & BEAUTY PHYSICAL MEDIA PERSONAL CARE APPLIANCES $134.2 $426.4 $71.8 $260.8 MILLION MILLION MILLION TOYS, DIY MILLION VIDEO & HOBBIES TRAVEL (INCLUDING GAMES ACCOMMODATION) DIGITAL MUSIC $182.5 $663.8 $9.5 $178.6 MILLION MILLION MILLION MILLION102 SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, E-TRAVEL INDUSTRY, AND DIGITAL MEDIA INDUSTRY, ALL ACCESSED JANUARY 2018. NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND IN 2017, AND DO NOT INCLUDE B2B SPEND.

JAN E-COMMERCE GROWTH BY CATEGORY2018 ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN UNITED STATES DOLLARS FASHION ELECTRONICS & FOOD & FURNITURE & & BEAUTY PHYSICAL MEDIA PERSONAL CARE APPLIANCES +18% +13% +29% +38% TOYS, DIY TRAVEL (INCLUDING DIGITAL VIDEO & HOBBIES ACCOMMODATION) MUSIC GAMES +23% +17% +14% +11%103 SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, E-TRAVEL INDUSTRY, AND DIGITAL MEDIA INDUSTRY, ALL ACCESSED JANUARY 2018. NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND IN 2017, AND DO NOT INCLUDE B2B SPEND.

JAN E-COMMERCE DETAIL: CONSUMER GOODS2018 AN OVERVIEW OF THE E-COMMERCE MARKET FOR CONSUMER GOODS, WITH VALUES IN UNITED STATES DOLLARS TOTAL NUMBER OF PEOPLE PENETRATION OF CONSUMER VALUE OF THE CONSUMER AVERAGE ANNUAL REVENUE PURCHASING CONSUMER GOODS E-COMMERCE GOODS E-COMMERCE MARKET PER USER OF CONSUMER GOODS VIA E-COMMERCE (TOTAL POPULATION) (TOTAL ANNUAL SALES REVENUE) GOODS E-COMMERCE (ARPU) 15.18 48% $1.076 $71 MILLION BILLION YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: +22% +11% +10%104 SOURCE: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, ACCESSED JANUARY 2018. NOTES: FIGURES REPRESENT SALES OF PHYSICAL GOODS VIA DIGITAL CHANNELS ON ANY DEVICE TO PRIVATE END USERS, AND DO NOT INCLUDE DIGITAL MEDIA, DIGITAL SERVICES SUCH AS TRAVEL OR SOFTWARE, B2B PRODUCTS AND SERVICES, RESALE OF USED GOODS, OR SALES BETWEEN PRIVATE PERSONS (P2P COMMERCE). PENETRATION FIGURE REPRESENTS PERCENTAGE OF TOTAL POPULATION, REGARDLESS OF AGE.

JAN ADVERTISING MEDIA: FIRST AWARENESS2018 THE CHANNEL THAT FIRST INTRODUCED INTERNET USERS* TO A PRODUCT OR SERVICE THAT THEY SUBSEQUENTLY PURCHASED ONLINE 31% TELEVISION 21% PRESS POSTER 15% IN-STORE 10% EMAIL 9% DIRECT MAIL 3% OTHER 3% RADIO 3% 2%105 SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT INTERNET USERS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. FIGURES MAY NOT TOTAL TO 100% DUE TO ROUNDING.

PHILIPPINES106

JAN DIGITAL IN THE PHILIPPINES2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE POPULATION USERS MEDIA USERS MOBILE USERS SOCIAL USERS 105.7 67.0 67.0 61.0 62.0 MILLION MILLION MILLION URBANISATION: MILLION MILLION 44% PENETRATION: PENETRATION: PENETRATION: PENETRATION: 58% 59% 63% 63%107 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES).

JAN ANNUAL DIGITAL GROWTH2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE USERS MEDIA USERS MOBILE USERS SOCIAL USERS +12% +12% +4% +15% SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 +7 MILLION +7 MILLION SINCE JAN 2017 +8 MILLION +2 MILLION108 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT.

JAN POPULATION & ECONOMIC INDICATORS2018 ESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS TOTAL FEMALE MALE ANNUAL CHANGE IN MEDIAN POPULATION POPULATION POPULATION POPULATION SIZE AGE 105.7 49.7% 50.3% +1.5% 23.7 MILLIONPOPULATION LIVING GDP PER LITERACY FEMALE YEARS OLD IN URBAN AREAS CAPITA (TOTAL) LITERACY MALE LITERACY 44% $7,819 96% 97% 96%109 SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK.

JAN DEVICE USAGE2018 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE [SURVEY-BASED] MOBILE PHONE SMART LAPTOP OR TABLET (ANY TYPE) PHONE DESKTOP COMPUTER COMPUTER 89% 65% 38% 29% TELEVISION DEVICE FOR STREAMING E-READER WEARABLE (ANY KIND) INTERNET CONTENT TO TV DEVICE TECH DEVICE 97% 8% 4% 5%110 SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.

JAN TIME SPENT WITH MEDIA2018 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY AVERAGE DAILY TIME AVERAGE DAILY TIME AVERAGE DAILY TV VIEWING TIME AVERAGE DAILY TIME SPENT USING THE SPENT USING SOCIAL (BROADCAST, STREAMING SPENT LISTENING TO MEDIA VIA ANY DEVICE AND VIDEO ON DEMAND) STREAMING MUSIC INTERNET VIA ANY DEVICE 9H 29M 3H 57M 3H 37M 2H 08M111 SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: TIME SPENT USING SOCIAL MEDIA INCLUDES SOCIAL NETWORKS AS WELL AS MESSENGERS / CHAT APPS.

JAN ATTITUDES TOWARDS DIGITAL2018 HOW INTERNET USERS* PERCEIVE THE ROLE OF TECHNOLOGY, AND THEIR PERSPECTIVE ON PRIVACY ISSUES BELIEVE THAT NEW PREFER TO COMPLETE BELIEVE DATA PRIVACY DELETE COOKIES FROM USE AN AD-BLOCKINGTECHNOLOGIES OFFER MORE TASKS DIGITALLY AND PROTECTION ARE INTERNET BROWSER TOOL TO STOP ADVERTS OPPORTUNITIES THAN RISKS TO PROTECT PRIVACY WHENEVER POSSIBLE VERY IMPORTANT BEING DISPLAYED 74% 64% 76% 50% 40%112 SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2018; GLOBALWEBINDEX, Q2 & Q3, 2017. NOTES: GOOGLE FIGURES BASED ON A SURVEY OF ADULT INTERNET USERS. SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON METHODOLOGY AND AUDIENCE DEFINITIONS. GLOBALWEBINDEX FIGURES BASED ON A SURVEY OF INTERNET USERS AGED 16-64. *NOTE: THESE FIGURES ONLY REPRESENT THE ATTITUDES AND ACTIVITIES OF INTERNET USERS.

JAN INTERNET USE2018 BASED ON REPORTED INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE AS A PERCENTAGE OF TOTAL POPULATION THE TOTAL POPULATION INTERNET USERS INTERNET USERS 67.0 63% 61.9 59% MILLION MILLION113 SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; GLOBALWEBINDEX, Q2 & Q3 2017. NOTES: GLOBALWEBINDEX DATA IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.

JAN INTERNET USERS: DIFFERENT PERSPECTIVES2018 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET ITU (INTERNATIONAL INTERNET CIA WORLD WORLD STATS TELECOMMUNICATION UNION) LIVE STATS FACTBOOK 57.6 58.7 44.5 58.7 MILLION MILLION MILLION MILLION114 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018.

JAN FREQUENCY OF INTERNET USE2018 HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) EVERY AT LEAST ONCE AT LEAST ONCE LESS THAN ONCE DAY PER WEEK PER MONTH PER MONTH 1 7 31 ? 58% 28% 8% 6%115 SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. VALUES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS, OR DUE TO ROUNDING IN THE SOURCE DATA.

JAN INTERNET CONNECTIONS: SPEED & DEVICES2018 AVERAGE INTERNET CONNECTION SPEEDS, AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET AVERAGE INTERNET AVERAGE INTERNET ACCESS THE INTERNET ACCESS EQUALLY VIA ACCESS THE INTERNET SPEED VIA FIXED SPEED VIA MOBILE MOST OFTEN VIA A A SMARTPHONE AND MOST OFTEN VIA A CONNECTIONS COMPUTER OR TABLET SMARTPHONE CONNECTIONS COMPUTER OR TABLET 15.19 13.45 12% 19% 52% MBPS MBPS116 SOURCES: OOKLA SPEEDTEST, NOVEMBER 2017; GOOGLE CONSUMER BAROMETER, JANUARY 2018. GOOGLE’S FIGURES BASED ON RESPONSES TO A SURVEY. NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.

JAN SHARE OF WEB TRAFFIC BY DEVICE2018 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS LAPTOPS & MOBILE TABLET OTHER DESKTOPS PHONES DEVICES DEVICES56% 39% 5% 0.04%YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:+0.3% +2% -18% +100%117 SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017.

JAN SIMILARWEB’S RANKING OF TOP WEBSITES2018 RANKINGS BASED ON AVERAGE MONTHLY TRAFFIC TO EACH WEBSITE IN Q4 2017 # WEBSITE CATEGORY MONTHLY TRAFFIC TIME PER VISIT PAGES PER VISIT 01 FACEBOOK.COM SOCIAL 1,046,200,000 17M 21S 26.2 02 GOOGLE.COM.PH SEARCH 1,009,400,000 8M 43S 7.2 03 GOOGLE.COM SEARCH 382,100,000 6M 00S 5.9 04 YOUTUBE.COM 330,400,000 23M 02S 10.3 05 PORNHUB.COM TV & VIDEO 94,900,000 13M 18S 8.2 06 YAHOO.COM ADULT 93,000,000 7M 17S 6.2 07 LAZADA.COM.PH 74,700,000 6M 21S 5.6 08 TWITTER.COM NEWS & MEDIA 68,300,000 12M 03S 9.0 09 WIKIPEDIA.ORG SHOPPING 67,500,000 4M 11S 2.7 10 XVIDEOS.COM SOCIAL 66,100,000 13M 52S 8.9 REFERENCE ADULT118 SOURCE: SIMILARWEB, JANUARY 2018, BASED ON AVERAGE MONTHLY DATA FOR Q4 2017. NOTES: MONTHLY TRAFFIC REPRESENTS TOTAL VISITS TO EACH SITE, NOT UNIQUE VISITORS. DATA FOR SOME COUNTRIES REPRESENTS DESKTOP TRAFFIC, WHILST OTHERS REPRESENTS TRAFFIC FROM BOTH DESKTOP AND MOBILE DEVICES. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.

JAN ALEXA’S RANKING OF TOP WEBSITES2018 RANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES # WEBSITE TIME PAGES 01 GOOGLE.COM.PH 9M 49S 10.45 11 INSTAGRAM.COM 5M 23S 3.34 02 YOUTUBE.COM 8M 18S 4.79 12 BLOGSPOT.COM 2M 38S 2.12 03 GOOGLE.COM 7M 32S 8.56 13 KISSASIAN.CH 7M 21S 6.75 04 ABS-CBN.COM 3M 46S 2.08 14 BLPMOVIES.COM 1M 19S 1.52 05 FACEBOOK.COM 10M 21S 4.00 15 ROBLOX.COM 14M 11S 8.72 06 YAHOO.COM 4M 02S 3.61 16 DELOTON.COM 1M 02S 1.52 07 INQUIRER.NET 6M 47S 2.59 17 POPADS.NET 0M 46S 1.89 08 LAZADA.COM.PH 7M 32S 4.84 18 REDDIT.COM 15M 46S 10.05 09 WIKIPEDIA.ORG 4M 16S 3.31 19 Y8.COM 11M 19S 5.08 10 RAPPLER.COM 2M 27S 1.44 20 TWITTER.COM 6M 21S 3.21119 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.

JAN WEEKLY ONLINE ACTIVITIES BY DEVICE2018 PERCENTAGE OF THE TOTAL POPULATION* ENGAGING IN EACH ACTIVITY AT LEAST ONCE PER WEEK [SURVEY-BASED] USE A SEARCH VISIT A SOCIAL PLAY WATCH LOOK FOR PRODUCT ENGINE NETWORK GAMES VIDEOS INFORMATION SMARTPHONE: SMARTPHONE: SMARTPHONE: SMARTPHONE: SMARTPHONE: 22% 41% 14% 29% 7% 13%COMPUTER: 19%COMPUTER: 8%COMPUTER: 15%COMPUTER: 4%COMPUTER:120 SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTES: DATA BASED ON SURVEY RESPONSES FROM ADULT INTERNET USERS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE.

JAN TOP GOOGLE SEARCH QUERIES IN 20172018 RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX # QUERY INDEX 01 YOUTUBE 100 11 NBA 18 02 FACEBOOK 84 12 TRANSLATE 17 03 GOOGLE 47 13 MOVIES 16 04 YOU 44 14 YAHOO 14 05 FB 31 15 CONVERTER 13 06 FREE 31 16 YAHOO MAIL 11 07 MP3 26 17 Y8 11 08 TIME 24 18 GAMES 11 09 FACEBOOK LOGIN 22 19 YOUTUBE TO MP3 11 10 QUOTES 21 20 GMAIL 10121 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).

JAN FREQUENCY OF WATCHING ONLINE VIDEO2018 HOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE) WATCH ONLINE WATCH ONLINE WATCH ONLINE WATCH ONLINE VIDEOS NEVER WATCH VIDEOS EVERY DAY VIDEOS EVERY WEEK VIDEOS EVERY MONTH LESS THAN ONCE A MONTH ONLINE VIDEOS 1 7 31 365 X 34% 29% 13% 10% 13%122 SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT INTERNET USERS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.

JAN HOW INTERNET USERS WATCH TELEVISION2018 COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT REGULAR RECORDED CATCH-UP / ONLINE CONTENT ONLINE CONTENT TELEVISION CONTENT ON-DEMAND STREAMED ON STREAMED ON ON A TV SET ON A TV SET SERVICE ON TV SET A TV SET ANOTHER DEVICE 95% 10% 7% 13% 12%123 SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT INTERNET USERS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.

JAN SOCIAL MEDIA USE2018 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION MEDIA USERS 67.0 63% 62.0 59% MILLION MILLION124 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN MOST ACTIVE SOCIAL MEDIA PLATFORMS2018 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY FACEBOOK 36% 57% YOUTUBE 56% 31% 49%FB MESSENGER 30% INSTAGRAM 28% SOCIAL NETWORK GOOGLE+ MESSENGER / CHAT APP / VOIP TWITTER 21% SKYPE 19% VIBER 19% LINKEDIN 17% PINTEREST 15% SNAPCHAT WHATSAPP125 SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTES: DATA FOR PLATFORMS WITH AN ASTERISK (*) IS COLLECTED IN A DIFFERENT PART OF THE SURVEY TO OTHER PLATFORM DATA. ALL DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE. ADVISORY: FIGURES ARE BASED ON RESPONSES TO A SURVEY, AND MAY NOT CORRELATE TO SOCIAL MEDIA PENETRATION FIGURES SHOWN ELSEWHERE IN THIS REPORT; FOR FULL DETAILS, SEE THE NOTES AT THE END OF THIS REPORT.

JAN FACEBOOK USAGE ANALYSIS2018 A CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERSTOTAL NUMBER OF ANNUAL CHANGE IN PERCENTAGE OF PERCENTAGE OF PERCENTAGE OFMONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS FACEBOOK PROFILES FACEBOOK PROFILESFACEBOOK USERS vs. JANUARY 2017 ACCESSING VIA MOBILE DECLARED AS FEMALE DECLARED AS MALE67.00 +12% 93% 52% 48% MILLION126 SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018.

JAN PROFILE OF FACEBOOK USERS2018 A BREAKDOWN OF THE COUNTRY’S FACEBOOK’S USERS BY AGE AND GENDER, IN MILLIONS FEMALE 11.9 AGE TOTAL FEMALE MALE MALE 11.2 TOTAL 67,000,000 52% 48% 13 – 17 7% 6% 9.2 9.4 18 – 24 9,000,000 18% 17% 25 – 34 23,000,000 14% 14% 35 – 44 19,000,000 7% 6% 45 – 54 4% 3% 55 – 64 8,700,000 2% 1% 4,300,000 1% 0.8% 65+ 2,100,000 1,300,000 4.8 4.6 4.2 4.1 2.5 1.3 0.8 1.8 55 – 64 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 YEARS OLD 0.7 0.6 YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD 65+ YEARS OLD127 SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES, WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.

JAN AVERAGE FACEBOOK PAGE POST REACH2018 AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE MONTHLY AVERAGE POST REACH AVERAGE ORGANIC PERCENTAGE OF PAGES AVERAGE PAID REACH CHANGE IN PAGE LIKES vs. PAGE LIKES REACH vs. PAGE LIKES USING PAID MEDIA vs. TOTAL REACH +0.23% 8.3% 2.9% 43.0% 35.7%128 SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED.

JAN AVERAGE FACEBOOK ENGAGEMENT RATES2018 THE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACHAVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK PAGE VIDEO POSTS PAGE PHOTO POSTS PAGE LINK POSTS PAGE STATUS POSTSPAGE POSTS (ALL TYPES) 5.90% 9.06% 4.39% 9.23% 4.92%129 SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME.

JAN INSTAGRAM USAGE ANALYSIS2018 AN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDERTOTAL NUMBER OF ACTIVE INSTAGRAM FEMALE USERS AS A MALE USERS AS AMONTHLY ACTIVE USERS AS A PERCENTAGE PERCENTAGE OF ALL PERCENTAGE OF ALLINSTAGRAM USERS ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS OF TOTAL POPULATION10.00 9% 63% 37% MILLION130 SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN MOBILE USERS vs. MOBILE CONNECTIONS2018 COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS NUMBER OF UNIQUE MOBILE PENETRATION TOTAL NUMBER MOBILE CONNECTIONS AVERAGE NUMBER OF MOBILE USERS (ANY (UNIQUE USERS vs. OF MOBILE AS A PERCENTAGE OF CONNECTIONS PER TYPE OF HANDSET) TOTAL POPULATION) UNIQUE MOBILE USER CONNECTIONS TOTAL POPULATION 61.0 58% 121.4 115% 1.99 MILLION MILLION131 SOURCES: UNIQUE MOBILE USERS: GSMA INTELLIGENCE, JANUARY 2018; GOOGLE CONSUMER BAROMETER, JANUARY 2018; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN MOBILE CONNECTIONS BY TYPE2018 BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS)TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE BROADBAND (3G & 4G)CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID121.4 115% 95% 5% 56% MILLION132 SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN MOBILE CONNECTIVITY INDEX2018 GSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITYOVERALL COUNTRY MOBILE NETWORK AFFORDABILITY OF CONSUMER AVAILABILITY OF RELEVANT INDEX SCORE INFRASTRUCTURE DEVICES & SERVICES READINESS CONTENT & SERVICES61.80 61.60 60.55 74.92 52.19 OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUMPOSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100133 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/

JAN MOBILE ACTIVITIES2018 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE PERCENTAGE OF THE POPULATION USING POPULATION WATCHING POPULATION PLAYING OF THE POPULATION POPULATION USING MOBILE MESSENGERS USING MOBILE BANKING MOBILE MAP SERVICES VIDEOS ON MOBILE GAMES ON MOBILE 55% 52% 48% 28% 41%134 SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE.

JAN SMARTPHONE LIFE MANAGEMENT ACTIVITIES2018 PERCENTAGE OF THE TOTAL POPULATION USING A SMARTPHONE TO PERFORM EACH TASK [SURVEY-BASED] USE THE ALARM MANAGE DIARY CHECK THE TRACK HEALTH, DIET, CLOCK FUNCTION OR APPOINTMENTS WEATHER OR ACTIVITY LEVELS 41% 15% 13% 6% TAKE PHOTOS CHECK READ E-BOOKS MANAGE LISTS OR VIDEOS THE NEWS OR E-MAGAZINES (E.G. SHOPPING, TASKS) 46% 15% 15% 17%135 SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTES: DATA BASED ON SURVEY RESPONSES FROM ADULT INTERNET USERS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE.

JAN FINANCIAL INCLUSION FACTORS2018 PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE HAS A BANK HAS A MAKES AND / OR RECEIVES MAKES ONLINE PURCHASES ACCOUNT CREDIT CARD MOBILE PAYMENTS VIA GSMA AND / OR PAYS BILLS ONLINE 31% 3% 4% 4% PERCENTAGE OF WOMEN PERCENTAGE OF MEN PERCENTAGE OF WOMEN PERCENTAGE OF MEN WITH A CREDIT CARD WITH A CREDIT CARD MAKING INTERNET PAYMENTS MAKING INTERNET PAYMENTS 4% 2% 4% 3%136 SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION.

JAN E-COMMERCE ACTIVITIES IN PAST 30 DAYS2018 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY SEARCHED ONLINE VISITED PURCHASED A MADE AN ONLINE MADE AN ONLINE FOR A PRODUCT AN ONLINE PRODUCT OR PURCHASE VIA A LAPTOP PURCHASE VIA A OR SERVICE TO BUY RETAIL STORE SERVICE ONLINE OR DESKTOP COMPUTER MOBILE DEVICE 54% 56% 39% 25% 25%137 SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE.

JAN E-COMMERCE SPEND BY CATEGORY2018 TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN UNITED STATES DOLLARS FASHION ELECTRONICS & FOOD & FURNITURE & & BEAUTY PHYSICAL MEDIA PERSONAL CARE APPLIANCES $207.2 $543.0 $94.8 $119.6 MILLION MILLION MILLION TOYS, DIY MILLION VIDEO & HOBBIES TRAVEL (INCLUDING GAMES ACCOMMODATION) DIGITAL MUSIC $272.1 $642.6 $12.9 $270.2 MILLION MILLION MILLION MILLION138 SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, E-TRAVEL INDUSTRY, AND DIGITAL MEDIA INDUSTRY, ALL ACCESSED JANUARY 2018. NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND IN 2017, AND DO NOT INCLUDE B2B SPEND.

JAN E-COMMERCE GROWTH BY CATEGORY2018 ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN UNITED STATES DOLLARS FASHION ELECTRONICS & FOOD & FURNITURE & & BEAUTY PHYSICAL MEDIA PERSONAL CARE APPLIANCES +32% +15% +38% +22% TOYS, DIY TRAVEL (INCLUDING DIGITAL VIDEO & HOBBIES ACCOMMODATION) MUSIC GAMES +27% +30% +17% +12%139 SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, E-TRAVEL INDUSTRY, AND DIGITAL MEDIA INDUSTRY, ALL ACCESSED JANUARY 2018. NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND IN 2017, AND DO NOT INCLUDE B2B SPEND.

JAN E-COMMERCE DETAIL: CONSUMER GOODS2018 AN OVERVIEW OF THE E-COMMERCE MARKET FOR CONSUMER GOODS, WITH VALUES IN UNITED STATES DOLLARS TOTAL NUMBER OF PEOPLE PENETRATION OF CONSUMER VALUE OF THE CONSUMER AVERAGE ANNUAL REVENUE PURCHASING CONSUMER GOODS E-COMMERCE GOODS E-COMMERCE MARKET PER USER OF CONSUMER GOODS VIA E-COMMERCE (TOTAL POPULATION) (TOTAL ANNUAL SALES REVENUE) GOODS E-COMMERCE (ARPU) 33.81 32% $1.237 $37 MILLION BILLION YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: +23% +10% +12%140 SOURCE: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, ACCESSED JANUARY 2018. NOTES: FIGURES REPRESENT SALES OF PHYSICAL GOODS VIA DIGITAL CHANNELS ON ANY DEVICE TO PRIVATE END USERS, AND DO NOT INCLUDE DIGITAL MEDIA, DIGITAL SERVICES SUCH AS TRAVEL OR SOFTWARE, B2B PRODUCTS AND SERVICES, RESALE OF USED GOODS, OR SALES BETWEEN PRIVATE PERSONS (P2P COMMERCE). PENETRATION FIGURE REPRESENTS PERCENTAGE OF TOTAL POPULATION, REGARDLESS OF AGE.

JAN ADVERTISING MEDIA: FIRST AWARENESS2018 THE CHANNEL THAT FIRST INTRODUCED INTERNET USERS* TO A PRODUCT OR SERVICE THAT THEY SUBSEQUENTLY PURCHASED TELEVISION 46% ONLINE POSTER 28% IN-STORE 8% PRESS 8% OTHER RADIO 5% EMAIL 3% 1% DIRECT MAIL 1% 1%141 SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT INTERNET USERS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. FIGURES MAY NOT TOTAL TO 100% DUE TO ROUNDING.

SINGAPORE142

JAN DIGITAL IN SINGAPORE2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE POPULATION USERS MEDIA USERS MOBILE USERS SOCIAL USERS 5.75 4.83 4.80 4.71 4.30 MILLION MILLION MILLION MILLION MILLION URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: 100% 84% 83% 82% 75%143 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES).

JAN ANNUAL DIGITAL GROWTH2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE USERS MEDIA USERS MOBILE USERS SOCIAL USERS +2% +9% +0.2% +8% SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 +8 THOUSAND SINCE JAN 2017 +117 THOUSAND +400 THOUSAND +300 THOUSAND144 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT.

JAN POPULATION & ECONOMIC INDICATORS2018 ESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS TOTAL FEMALE MALE ANNUAL CHANGE IN MEDIAN POPULATION POPULATION POPULATION POPULATION SIZE AGE 5.75 50.6% 49.4% +1.5% 34.9 MILLION GDP PER LITERACY FEMALE YEARS OLDPOPULATION LIVING CAPITA (TOTAL) LITERACY MALE IN URBAN AREAS LITERACY 100% $88,003 97% 95% 99%145 SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK.

JAN DEVICE USAGE2018 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE [SURVEY-BASED] MOBILE PHONE SMART LAPTOP OR TABLET (ANY TYPE) PHONE DESKTOP COMPUTER COMPUTER 95% 91% 71% 42% TELEVISION DEVICE FOR STREAMING E-READER WEARABLE (ANY KIND) INTERNET CONTENT TO TV DEVICE TECH DEVICE 86% 15% 4% 7%146 SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.

JAN TIME SPENT WITH MEDIA2018 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY AVERAGE DAILY TIME AVERAGE DAILY TIME AVERAGE DAILY TV VIEWING TIME AVERAGE DAILY TIME SPENT USING THE SPENT USING SOCIAL (BROADCAST, STREAMING SPENT LISTENING TO MEDIA VIA ANY DEVICE AND VIDEO ON DEMAND) STREAMING MUSIC INTERNET VIA ANY DEVICE 7H 09M 2H 06M 2H 23M 0H 53M147 SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: TIME SPENT USING SOCIAL MEDIA INCLUDES SOCIAL NETWORKS AS WELL AS MESSENGERS / CHAT APPS.

JAN ATTITUDES TOWARDS DIGITAL2018 HOW INTERNET USERS* PERCEIVE THE ROLE OF TECHNOLOGY, AND THEIR PERSPECTIVE ON PRIVACY ISSUES BELIEVE THAT NEW PREFER TO COMPLETE BELIEVE DATA PRIVACY DELETE COOKIES FROM USE AN AD-BLOCKINGTECHNOLOGIES OFFER MORE TASKS DIGITALLY AND PROTECTION ARE INTERNET BROWSER TOOL TO STOP ADVERTS OPPORTUNITIES THAN RISKS TO PROTECT PRIVACY WHENEVER POSSIBLE VERY IMPORTANT BEING DISPLAYED 62% 59% 87% 52% 40%148 SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2018; GLOBALWEBINDEX, Q2 & Q3, 2017. NOTES: GOOGLE FIGURES BASED ON A SURVEY OF ADULT INTERNET USERS. SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON METHODOLOGY AND AUDIENCE DEFINITIONS. GLOBALWEBINDEX FIGURES BASED ON A SURVEY OF INTERNET USERS AGED 16-64. *NOTE: THESE FIGURES ONLY REPRESENT THE ATTITUDES AND ACTIVITIES OF INTERNET USERS.

JAN INTERNET USE2018 BASED ON REPORTED INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE AS A PERCENTAGE OF TOTAL POPULATION THE TOTAL POPULATION INTERNET USERS INTERNET USERS 4.83 84% 4.58 80% MILLION MILLION149 SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; GLOBALWEBINDEX, Q2 & Q3 2017. NOTES: GLOBALWEBINDEX DATA IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.

JAN INTERNET USERS: DIFFERENT PERSPECTIVES2018 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET ITU (INTERNATIONAL INTERNET CIA WORLD WORLD STATS TELECOMMUNICATION UNION) LIVE STATS FACTBOOK 4.70 4.66 4.70 4.66 MILLION MILLION MILLION MILLION150 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018.