Twitter Promotion Cost

SOCIALLYIN INSIDER BLOG www.sociallyin.com

you could say that promoted content on Twitter is like a billboard…if billboards could instantly analyze every individual driving by and project the exactly correct ad to their dashboard based on their age, career, religion, location, or other billboards they’ve seen recently. So yeah, it’s really pretty different. But one similarity does carry over: it’s not free. How much does advertising on Twitter cost?

Promoted content on Twitter is identifiable in the lower left corner by the word “Promoted” and a little arrow. But while that ties all kinds of promoted posts together, there are several different ways of promoting content on Twitter. you can promote typical tweets that you’ve already posted. Besides the other options, you can also have carousel and moment ads. You can also promote trends and your entire account.

The range for promoted tweets is about $.50-$2. Promoting your whole account is significantly more expensive—$2-$4 per follow. There’s a range because, again, ad cost varies depending on your specific goals.

Ultimately, the person who can decide if it’s worth it is you. But if it helps, here are some fun stats: Almost a quarter of adults in the United States use Twitter. About half of that audience is ready to buy products. In fact, the use of some of Twitter’s other features, such as Twitter Spaces, has been directly linked to significant increases in sales. Twitter’s cost-per-mille (the cost for every 1000 views or engagements) is also the lowest of the major social media platforms.

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