IMC Monthly Analysis - November 2015

November 2015 IMC DEPARTMENT GUARDIAN LIFE LIMITEDMONTHLY ANALYSIS REPORT

1|Page Executive Appointment Miss Constance Hoo – Vice President, Employee Benefits AdministrationOn the 1st of November, Guardian Life Limited published its ExecutiveAppointment of Miss Constance Hoo as the Vice President of EmployeeBenefits Administration in The Sunday Gleaner. Miss Hoo is a registered nurseand has years of professional experience within the Insurance Industry. She is alsoone of founding members of the Alliance on Aging and Alzheimer’s DiseasesOutreach Programme.

2|Page Photo Features: Insurance Association of Jamaica’s 10th Anniversary Cocktail ReceptionPresident of Guardian Life Limited- Eric Hosin along with President of GuardianGeneral Insurance Jamaica Limited and President of the Insurance Association of Jamaica (I.A.J.) - Karen Bhoorasingh at the Cocktail Reception. Newly elected President of the Jamaica Association of Insurance and FinancialAdvisors- Joel Dixon (Insurance Advisor-Guardian Life Ltd.) in conversation with President of Guardian General Insurance Jamaica Limited and President of theInsurance Association of Jamaica (I.A.J.) - Karen Bhoorasingh along with I.A.J.’s former President Earle Moore.

3|Page Guardian Life Limited Top Performers- November 2015On the 22nd of November, 2015 Guardian Life Limited featured an advertisementin The Sunday Gleaner celebrating its top performers for their outstandingperformances in the month of October. The agents are the foundation of Guardian’sLife’s success; it is therefore essential that the company recognizes and celebratethese performers for their accomplishments.

4|Page Social Media HighlightsFACEBOOK - INTERVIEW WITH GLENDON GORDON ON TELEVISON JAMAICA. Vice President of Individual Life Sales- Glendon Gordon during his interview on the television programme Smile Jamaica on TVJ. Mr. Gordon spoke about the 3 new products. This interview took place on November 12, 2015. FACEBOOK : LIVE TO SHARE, LIVE EASYFACEBOOK : During the month of November, Guradian Group encouraged its target market toLive to Share , Live Easy. As we approach the Christmas season the Live to Share message was our key focus for the month.

5|Page FACEBOOK – PROMOTION OF NEW PRODUCTS FACEBOOK and GOOGLE ADVERTISEMENTS : The three new products Guradian Investor Plus, Guardian Flexi-Term Special, Guardian Flexi- Term were promoted on thecompany’s Facebook Page as well as through Google Advertisementson on the internet throughout the month. FACEBOOK - SALES ADVISORS RECRUITMENT DRIVE :The recruitment drive for new Insurance Advisors was still buzzing on the company’s social media page. These advertisements have seen excellent engagement.

6|PageFACEBOOK -SAFETY TIPS :In the spirit of ‘Holiday Shopping’ safety tips were shared for Online Shopping. FACEBOOK : HEALTHY EATING TIPSNovember is obserevd as the Diabetes Month; In recognition of the disease, posts were made promoting health eating habits and food safety.

7|Page Other IMC Initiatives− Sponsorship of $500,000 towards the purchasing of a bus for Calabar High School.− Ardenne High School PTA- Purchase of tickets- Vintage Moves & Grooves− Young Entrepreneurs Association of Jamaica- Purchase of Gala and Youth Business Awards tickets.− The Diocesan Festival Choir- Purchase of ticket for its 90th Anniversary Gala Recital.− Sponsorship of the Guardian Group’s Corporate Golf Tournament.− Jamaica Ass. Of Insurance & Financial Advisors- Purchase of tickets to the Pantomime− Operation Help the People- Donation to Christmas Treat− Church of Jesus Christ- Purchase of tickets to annual Christmas dinner− Upliftment Youth Club- Donation towards Pre Christmas Treat− Professional Development Institute - Purchase of tickets to 50th Anniversary tickets− St. Richards Primary- Purchase of a wall fan from Carlisa Enterprise− Insurance Association of Jamaica - Purchase of tickets for Christmas in November function− St. Hugh’s Preparatory School- Purchase of tickets towards Evening of Excellence function− Jamaica Constabulary Force- Donation towards the Kingston Western division Golden Age & Christmas Treats− Jamaica Fire Brigade - Purchase of tickets to Fire Safety Week Banquet