Platinum_Brand_Guide

RAGNUDIDE

Why are Platinum Realty agents required to adhere to branding and logo guidelines?It’s simple. As your broker, Platinum Realty holds responsibility for your business and practices. Real Estate Commissionsrequire that broker information and logos are included in all agent’s marketing and materials to show licensee’s a lia-tion with the brokerage.How do agents bene t from adhering to Platinum’s branding guidelines?E ective branding is a powerful component of any successful company. It does not only impact our overall success, butthe success of each one of our agents as well. Additionally, our brand image a ects the level of demand — and there-fore the salability of our company.Branding, like marketing, is what attracts customers. A powerful brand immediately draws customers to the company.E ective branding works to bring awareness of our services to customers and to provide a level of standards that theycan come to expect and enjoy. Brand building is by far the most powerful tool that businesses have to improve pro tsand protect themselves against competitors.In today’s highly competitive markets, it’s more important than ever to stand out from the crowd – to win the heartsand minds of our customers. A strong brand helps di erentiate our company. Beyond increased awareness, e ectivebranding increases customer loyalty and advocacy – reducing marketing costs for all agents.A powerful brand that commands widespread consumer awareness and customer loyalty will engender a strongdemand for our agents, and increase the overall value of the company.

All Real Estate Commissions require licensees to follow speci c guidelines when advertisingproperty listings and follow all requirements considered necessary by supervising brokers.Platinum Realty requires the following information be included in all real estate relatedadvertising: logo The Platinum Realty logo must be displayed on all materials, including your social media pages and emails, when used for advertising your services, conducting business or a liating yourself with Platinum Realty in any way. On all materials, the logo needs to be prominently and conspicuously displayed in comparison to the licensee or team name. Personal logos are allowed, as long as the Platinum Realty logo is also clearly visible. The size of the logo can be changed, however porpor- tions must remain the same. Alterations of the logo, including stretching or editing colors, are not permitted. phone number The o ce phone number (888-220-0988) must be displayed on all printed and digital materials, including business cards, promotional items, signs and advertisements. *** If you are unsure if your materials meet graphic standards, please email the artwork to [email protected] to con rm. *** For large scale advertising such as billboards, TV ads, bus ads, etc., artwork must be submitted to [email protected] for approval prior to execution.

Brand Colors DARK GRAY EN FUEGO BLACK SAVVY SLATE Primary BrandSecondary ColorsBrandColorsWHITE PLATINUM

Logo Variations s

Font UsagePrint: Myriad Pro Regular and Semibold are the fonts used in our logo, as well as our standard corporatefontWeb: We use Open Source for our web fonts. It’s a free Google font that can be downloaded to anycomputerRegitration Mark: Logo should always be used in conjunction with the registration mark as®depicted below.Logo Lockup: Logo is to be used in conjunction with tagline (move with platinum) when space permits Myriad Pro regular Myriad Pro regular Myriad Pro semibold

Brand Color Specs PLATINUM BLACK primary colors PMS: P 179-7c PMS: Total Black CMYK: 0, 0, 0, 40 CMYK: 100, 100, 100, 100 EN FUEGO RGB: 152, 152, 152 RGB: 0, 0, 0 HEX: #989898 HEX: #000000 PMS: 7580c CMYK: 0, 77, 97, 15 Successful Classic RGB: 200, 80, 35 Sophisticated Elegant HEX: #c85023 Intelligent Powerful Energetic WHITE DARK GRAY Determined Friendly PMS: 000c PMS: Black C CMYK: 0, 0, 0, 0 CMYK: 0, 0, 0, 80secondary colors RGB: 255, 255, 255 RGB: 51,51,51 HEX: #FFFFFF HEX: 333333 SAVVY SLATE PMS: 5405c CMYK: 77, 52, 36, 11 RGB: 71, 105, 128 HEX: #476980

Logo UsageThe following are some examples of how to use and not to use the logo when designing marketing materials.All variations of the logo are available for download in myagentbacko ce.com. When inserted into a document orgraphic le, this le type will maintain its background transparency. This is an important feature when you areworking with colored/dark backgrounds! If you need the logo in a di erent le format, please [email protected] 1 - Inserting logo into documents and online as a .png le formatExample 2 - Inserting logo on an image

Example 3 - Using logo on colored backgroundsExample 4 - Using logo on a dark backgroundExample 5 - Using logo on a light background

Logos Not Acceptable for UseUsing older versions of the Platinum Realty logo is strictly prohibited. Distorting the logo in any way isnot permissible.Platinum Realty REAL ESTATE SERVICES Platinum Realty REAL ESTATE SERVICES

SignageTo ensure quality standards and brandadherance, all signage must be orderedthrough Platinum’s sign vendor, LowenSign Company. Many layout and designoptions are available, as well as options forcustomization...................................................... now with moresize layout design, & customization options than ever before!.....................................................*** Signs printed outside of our approved vendor are not permissable.

Curve Logo ElementThe curved logo element can be used in conjunction with the logo.

The information contained in this document is intended to be con dential and for theuse of only Platinum Realty agents and employees. The information may be protected byfederal and state privacy and disclosures acts or other legal rules. If the reader of thisdocument is not the intended recipient, you are noti ed that retention, dissemination,distribution or copying of this information is strictly prohibited.