Christina Fitzgerald_BrandBook_FA_CMYK

This book is an insight into an obsession that has spanned decades, an obsession with crafting a personal salon experience. Explore your new obsession...

For over three decades the Christina formulas, detail by detail and have produced Fitzgerald brand has pushed the the perfect shades that are rich in colour, boundaries of what’s possible in the even if it’s a soft hue. Everything has been manicuring and pedicuring sector of the considered, from the way a polish dries and beauty industry. seals to its durability and shine. I’ve designed signature manicure and pedicure treatments My knowledge and determination has seen with the utmost attention and detail. me start my own salon, create my own training academy and training programmes, Each element has purpose and each cream, gel, educate and connect with hundreds of beauty oil and serum has been formulated to target professionals and make deep connections and repair precise concerns. Our precision files with thousands of clients, both in Australia and buffers have been honed to perform with and across the globe. ease, so you can proceed with confidence. I know exactly what professionals need and I invite you to join the Christina Fitzgerald what our uncompromising clients want. This experience and I look forward to meeting you has driven me to use my insights to create in the near future. an unparalleled experience in hands and feet, from treatment methods to product. With love, A03 LETTERFROMCHRISTINA I’ve taken my passion for hand-mixing colours CHRISTINA FITZGERALD and spent months working with my dedicated team of colour chemists to develop our polish formulations. I’ve meticulously created the



05 CREATEDOUTOFOBSESSION CHRISTINA FITZGERALD You’re invited to join the obsession

Introducing a new benchmark in nail care. We are redefining what manicures and pedicures mean by taking a meticulously curated, 360° approach to research, colour chemistry, formulas, training and treatments. We stand up for what we believe in. And we believe that manicurists are luminary figures in the beauty industry, equipped with the skill to change a client’s mood, style and sense of self through the creativity of their craft. We instil confidence and proficiency into every nail professional by listening to their concerns and taking the time to understand the intricacies of their work. We are trailblazers. We’re ready to change the game.

WHAT07 WESTANDFOR WE STAND FOR: CHRISTINA FITZGERALD EMPOWERMENT Have the freedom to express yourself — whatever way feels right for you.

WHAT WE STAND FOR WE STAND FOR: CHRISTINA FITZGERALD TRUST We draw on decades of experience to set the new standard for the manicuring & pedicuring sector of the industry. 8

WHAT WE STAND FOR WE STAND FOR: CHRISTINA FITZGERALD AUTHENTICITY Everything is done with integrity and intention. 9

WHAT WE STAND FOR WE STAND FOR: CHRISTINA FITZGERALD BOLDNESS We are unapologetic. We speak up for what we believe in and want to be heard. 10







THE EXPERIENCE our collection CHRISTINA FITZGERALD is made for you We’re here for you: the salon owner, the manicurist, the client. We want salons to be an oasis, manicurists to be artists, and clients to recognise the difference between a service and an experience. 14

01 SALONS Our industry is changing for the better. Be part of it. Be at the forefront of it. 02 MANICURISTS Targeted treatments, effective skincare and precision polish designed by a manicurist, for manicurists. 03 CLIENTS Bespoke targeted treatments for your hands and feet delivered with purpose by a Christina Fitzgerald manicurist.

16 THEEXPERIENCE CHRISTINA FITZGERALD What you can expect

CONNECTION We listen intently and understand a client’s concerns. PRECISION They’re certain that every step has a purpose and will be performed to the highest standard. EXPRESSION Being given the space to express themselves and the courage to dare try something new. CONFIDENCE Knowing we are going to deliver the results and exceed expectations.

TH E



Extreme endurance THE20 ARTISTRY NAIL POLISH - EXTREME is an air dry polish that CHRISTINA FITZGERALD BUT NOT AS contains gel technology. Each bottle YOU KNOW IT offers a brilliant and durable glass finish. Each colour has been painstakingly developed by Christina and her colour chemists, using the highest quality materials available and with the utmost respect for the planet.



What’s your MOOD? THE ARTISTRY A LIMITED EDITION MOOD is all about extreme expression COLOUR COLLECTION through colour. This ever-changing CHRISTINA FITZGERALD collection plays with unpredictable and adventurous colours to switch things 22 up — while holding on to the durability and rich finish of EXTREME’s formulation.



24 THEARTISTRY CHRISTINA FITZGERALD

ULTRA ADVANCED OUR NEW ULTRA COLOUR ULTRA TOP GEL FORMULA ULTRA GEL by Christina Fitzgerald brings Increase the staying power, colour you luminous colour, glass-like shine and brilliance and shine of your gel polish. a super tough finish. Each signature colour Formulated to provide a crystal clear, in our ULTRA range has been personally resilient top coat, ULTRA Top is an mixed by Christina and her colour chemists, essential final step to ensure luminous, using specialised technology for highly lasting colour. concentrated pigmentation. Fast curing and odourless, ULTRA COLOUR lets you paint at your own pace for striking results. ULTRA BASE A prep coat that keeps gel colour looking brilliant for longer. The ULTRA Base formulation provides excellent adhesion and a protective barrier between the natural oils of the nails and the top coat, so polish will last longer.

A TRUE EXPERIENCE THE ESSENTIALS TRUE BOND TRUE TOP THAT SUPPORT Designed to dramatically increase the TRUE Top forms a barrier over your nail PERFORMANCE staying power of polish, TRUE Bond polish, so it wears down while your uses advanced technology to help colour remains. With TRUE Top everyday THE28 ARTISTRY colour wear longer. Your clients will activities like typing and washing your CHRISTINA FITZGERALD notice the difference and love you for it. hands won’t compromise colour. TRUE BASE TRUE FAST An essential step in creating the perfect Fastidiously formulated from botanical polish finish, TRUE Base anchors colour oils and quick drying ingredients, to increase staying power by 50%. TRUE Fast is a dynamic drying oil that The best colour results start with a nourishes and protects your cuticle while reliable TRUE Base. radically accelerating the drying process. TRUE STRONG An intensive, 7-day nail strengthening system designed to restore nails that have been damaged from overuse of gels or acrylic products. TRUE Strong also toughens naturally thin or soft nails.



28 THEARTISTRY CHRISTINA FITZGERALD

A radical difference HIGH PRECISION RADICAL BOTANICAL CUTICLE OIL RADICAL KERATIN NAIL RESTRUCTURING A gentle yet powerful cuticle & CUTICLE SERUM SKINCARE restructuring treatment, this specially Formulated to keep nails strong, nourished formulated blend deeply penetrates and healthy. This is an essential product to natural oils to repair cuticles and rebuild nail strength after extensive gel use. strengthen, restore and protect your nails. It also rejuvenates and protects bare nails. RADICAL DAY & NIGHT RADICAL CUTICLE RECOVERING CREAM RECOVERING CREAM A powerful anti-ageing formula that This specialised formula repairs damaged specifically locks in moisture and repairs nails and plumps cuticles. It is highly dehydrated and damaged skin at effective on gel-damaged nails and dry a cellular level. cuticles, without the need to soak in water. RADICAL CUTICLE EXFOLIATOR & SOFTENER A gentle cuticle exfoliator that delivers conditioning nutrients while removing dry skin cells. Helps to restructure and rejuvenate delicate cuticles, allowing flawless re-growth.

Strictly PROFESSIONAL AN APPOINTMENT TRUE BOOST RADICAL CUTICLE RADICAL SIGNATURE WORTHY COLLECTION TRUE Boost restores polish that has been RECOVERING CREAM PEDICURE MASK overexposed to air. If you’ve accidentally Revive gel-damaged nails and dry Formulated from deep penetrating THE30 ARTISTRY left the lid off your polish and it thickens, cuticles, without soaking in water. This botanicals, the RADICAL Signature Pedicure CHRISTINA FITZGERALD Boost will immediately restore your specialised formula repairs nail damage Mask soothes and replenishes feet for polish for smooth, beautiful application. and plumps cuticles. gorgeously soft and luminous results. ULTRA REMOVE GEL NAILS RADICAL DAY & NIGHT RADICAL SIGNATURE MANICURE MASK A highly effective formula developed RECOVERING CREAM The RADICAL Signature Manicure Mask exclusively by Christina Fitzgerald and A powerful anti-ageing formula, permeates hands for an intensely her chemists. Easily uncover beautifully specifically designed to lock in moisture soothing and replenishing treatment, for bare nails beneath a gel polish. and repair dehydrated and damaged skin hands that look and feel rejuvenated. TRUE REMOVE NATURAL NAILS at a cellular level. Both pedicure and manicure masks come TRUE Natural Nails Acetone Free Polish PRO RADICAL CUTICLE EXFOLIATOR in two sizes. Remover uses only the highest quality A gentle cuticle exfoliator that delivers FILES & BUFFERS ingredients to reveal bare nails — gently conditioning nutrients while removing Created exclusively for professionals, and effectively. dry skin cells. Helps to restructure and Christina Fitzgerald files and buffers RADICAL FLORAL NECTAR rejuvenate delicate cuticles, allowing are composed of strong stainless steel CLEANSING GEL flawless re-growth. cores and quality, high-grade refillable The perfect waterless hand and foot RADICAL GREEN TEA & JOJOBA surfaces. Each tool has been carefully cleanser. Gentle and soothing ingredients BEAD EXFOLIATOR honed to perform its task with ease while combined with combretum farinosum An exhilarating hand and foot exfoliator withstanding the rigours of salon use. flower nectar moisturises and protects that uses detoxifying green tea and CORES the skin. Dries quickly, leaving skin premium jojoba beads to gently breakdown These cores are specifically designed for use feeling soft and refreshed. and remove dull skin cells, revealing with all Christina Fitzgerald refill files and smoother and brighter skin beneath. buffers. Create beautiful, high performance results for your client, then disinfect after each use and place in the autoclave to meet rigorous health & safety standards.



TALK TO US If you have any questions please contact our sales and marketing team. +61 29368 0971 christinafitzgerald.com christina.fitzgerald.official @christinafitzgerald.com.au