Design Manual

W W W. B A L LO N - D E KO R AT I O N . D KDesignmanualSIMPLE PROCESS. UNIQUE RESULT.

IntroductionThese guidelines describe the brand and visual identity ballon-dekoration.dk though the visual elements. 2The design manual should always be followed to keep a consistent brand for the ballon-dekoration.dk.Thereby securing an important factor that is having a brand that will prosper.

Table of Contents TAGLINE... X LOGO... X3 COLORS... X TYPOGRAPHY... X IMAGERY... X GRAPHICAL ELEMENTS... X

TAGLINESimple process. The tagline will not be shown with the logo, Its 4 Unique result. purpose is to make a statement for the com- pany. ”Simple process. Unique result.” is part of the companies mission and essence that bal- lon-dekoration stand for and want to brand. The tagline expresses a message which makes it clear for the audience, the process is easy, and the customers are recieving a unique product.

THE LOGO The logo strives for a more modern look as it consists of a font with the addition of a hat in-5 spired from ballonmand.dk. Ballon-dekoration. dk is a sister company to ballonmand.dk hence the illustration of a hat. The combination of the two helps connecting the companies together. The use of a logo with text provides a pro- fessional and clean look for the company.

The logo The integrity of ballon-dekoration.dk’s logo 6 should never be jeopardized. When using the logo, the freespace should always be conside- red. Foreign objects should never interfere with the logo.

THE LOGO Rules The logos color should always appear with the7 most contrast depending on the background. Never distort the logo. The logo should only be used in white or black format The text and hat should always be together, never seperate the two.

THE LOGO Use of logo on imagery. 8

THE LOGO Minimum size of the logo. 100 pixels.9 50 pixels.