brand book Legal BI

BBOROAKND Unlocking Success: The legal BI Brand

CONTENTS INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .02 LOGO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05 COLORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 TYPOGRAPHY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 TAGLINE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 ICONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 GRAPHIC ELEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 PATTERN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 PHOTOS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 ASSETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 THANK YOU . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

INTRODUCTION Welcome to Legal BI's Brand Book, your comprehensive resource for navigating our brand with professionalism and style. As a company specializing in legal data analysis, we provide valuable insights to empower your decision-making. From logo usage to the color palette, these guidelines ensure a cohesive and impactful brand presence. Join us on this brand journey as we unlock the potential of legal BI together. 02

ABOUT US We provide a dynamic tool for legal professionals, offering previously unavailable actionable information. Our focus is on legal business, with a special emphasis on legal marketing and business development. With real-time insights and advanced technology, our platform equips legal professionals to make informed decisions in the ever-changing legal landscape. Stay ahead by tracking market trends, identifying new opportunities, and optimizing marketing strategies. At Legal BI, we are revolutionizing the legal industry, empowering professionals to succeed. Join us on this exciting journey as we unlock new possibilities for legal practice. 03

OUR VALUES Secure Modern efficient 04

LOGO our logo is your design superhero! It boldly represents our identity and shouts, \"Objection! We collect legal data with style!\" Use it wisely, like a lawyer making a compelling case. Avoid stretching or messing with its colors. With our logo as your secret weapon, conquer the design universe with style and integrity!

main logo 06

logo grid a aa 07

logo size Minimum size print with/withot tagline screen with/withot tagline 120 PX 70 PX 40 mm 25 mm just icon screen just icon print 23 PX 8 mm 08

correct ways to use our logo incorrect ways to use our logo 09

black and white version how to use in black and white 10

COLORS Legal Bi's brand colors are a captivating trio. midnight Blue exudes professionalism, Deep dark Orange adds energy, and dark maroon brings sophistication. With creamy white as the backdrop, our brand shines. Let these colors harmonize to leave a lasting impression and showcase our essence.

main colors dark maroon Deep dark Orange midnight Blue cmyk 94.79.37.31 cmyk 29.82.44.27 cmyk 21.67.56.10 rgb 38.54.89 rgb 151.61.83 rgb 189.102.94 hex #263659 hex #973d53 hex #bd665e background color creamy white cmyk 01.01.04.00 rgb 251.251.243 hex #fbfbf3 12

secondary colors 80% 60% 40% 20% 13

use of colors will primarily be used for text on a creamy white background, but it can also serve as a background for emphasis when needed will primarily be used for elements you want to emphasize, will not be used on a deep dark orenge background will primarily be used for inforamtion elements, will not be used on a dark maroon background will primarily be used as a background, but it can also serve as a text on midnight blue background for emphasis when needed 14

TYPOGRAPHY Legal Bi's brand font, NextExit, strikes the perfect balance between professional elegance and contemporary flair. Its clean lines and refined curves command attention, conveying our brand's message with sophistication and clarity. Embrace NextExit's power to make every word resonate with legal brilliance.

main use of font TITLE NextExit - Black The title should always be written in TITLE ALL CAPS Subtitle subtitle NextExit - bold The title should not be written in all caps Law firms are focused on practicing law. They cannot be expected to develop the skills and create the necessary time to gather and main text NextExit - regular analyze the relevant data. Legal-BI's platform enables decision- The main text should be legible and no makers to use data-turned-information by, among other things, smaller than 8pt building knowledge maps that connect law firms, companies, lawyers, lawyer specialties, industries, and matters. information NextExit - light should always be the smallest text Legal-BI is a centralized big-data \"factory\" which focuses on and no smaller than 8pt integrating the best available techniques for data gathering, analysis, and distribution. The gathered information is translated 16 into knowledge that reveals the SWOT analyses of law firms. information

alterntive ways to use our font If you have only one sentence to present, you can utilize the NexExit font with bold subtitle for the subtitle and light for the sentence, enhancing its visual impact. main sentence main sentence When presenting only a single sentence, NextExit Black font can be used exclusively for maximum emphasis. competitveyour advantge You can change the usage of different weights of the NextExit font solely for 17 marketing content

logo fonts FS Meridian Futura NextExit 18

TAGLINE With our tagline, \"Your Competitive Advantage,\" we take legal intelligence to the next level. Stay a step ahead, outshine the competition, and have a little fun in the process. Let's embark on a data-driven adventure together and conquer the legal world with style!

main tagline \"Your Competitive Advantage\" ways you can change the tagline (not in the logo) \"Your _________ Advantage\" examples Your development Advantage your business advantage your Law Firm advantage 20

PHOTOS Legal Bi's brand features silk business photos that exude confidence and expertise, symbolizing our commitment to excellence. We prefer background-free images. with this photos our brand shines seamlessly in various visual contexts, showcasing our legal finesse.

examples for people photos you can use 22

examples for people photos you can't use 23

do not use environment photos 24

ICONS our icons are your legal design allies. They simplify complex concepts with legal finesse. Use them strategically, preserving their proportions and colors. With our icons in your arsenal, effortlessly communicate legal ideas and make a memorable impact.

Client Risk Analysis customized reports market data ranking insights into business devlopment competing Law firms M&A due diligence positioning and company view benchmarking 26

GELREAMPEHNITC Our captivating graphic element represents data visualization at its finest, bringing visual storytelling to the forefront. place it to enhance understanding and impact. Maintain consistency, optimize size and placement. Let our graphic element inspire and guide you as you bring data-driven narratives to life.

main graphic element You can enhance your design by incorporating the main element strategically. It is preferable to use it prominently at the edge of your design, when only certain parts of the element are visible alterntive color for graphic element use the graphic element in deep dark orenge and dark maroon colors only on a midnight blue background. do not change the colors otherwise 28

PATTERN our pattern is the funky partner in our legal data collection escapades. Embrace its quirkiness, but don't mess with its colors. Let it accompany you on your design adventures, adding a touch of legal flair and a dash of humor.

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ASSETS Legal Bi's brand assets shine both digitally and in print. Our meticulously crafted digital designs and polished print materials showcase professionalism and expertise. And when it comes to brand merchandise, it's the ultimate statement of legal style. Embrace our assets and proudly sport our merchandise to showcase your legal finesse with flair.

brand stationery buisness card name tag Israel Fischer A4 paper Israel Fischer Founder FIFIoossuurnrnddaaeererell FFiisscchheerr Founder 0523155549 israelfi[email protected] envelope Phone +972-72-338-7595 Mail [email protected] Website www.legal-bi.co mail israelfi[email protected] pphhoonnee005522331155554499 wweebbssititeewwwwww.l.eleggaal-l-bbi.ic.coo 32

poster A3 one pager 33 Actionable intelligence for growing your legal market share Legal business decisions are not typically supported by reliable market knowledge, partly due to conservative traditionalism and partly due to technological illiteracy. Lawyers compete in a market where data counts, creating a gap between objective needs and conventional capabilities. Legal BI aims to close this gap by giving legal decision-makers access toessential market intelligence in a plain yet professional manner. Legal BI's first service is a pioneering platform for legal market intelligence that is one of a kind. Founders Israel Fischer, Idan Nishlis and Boaz Fischer, combined their expertise in law, intelligence platforms and big data analytics, as well as legal business development and marketing, to create an application that aims to revolutionize the legal sector's capacity for gathering, analyzing, and presenting crucial legal market intelligence. Need Legal entities, particularly law firms, make business decisions based on coincidental market knowledge, personal intuition and word of mouth, all of which are incomplete and somewhat unreliable sources. As a result, any decision and decision- making processes are liable to chance, prejudice, bias and error. Without market intelligence, law firms run the risk of losing business from existing clients. Chasing new clients without market intelligence results in highly inefficient businessdevelopment processes. Without relevantlegalbusiness intelligence, mergers are a high risk resulting in damages. Without relevantlegalbusiness intelligence, talentacquisitionis less effectiveresulting in loss of growth engines. Opportunity The legal industry faces a high level of technological illiteracy, making currently generic solutions for business intelligence ineffective. Furthermore, the legal-tech industry has yet to meet the need for market specific business intelligence tools. Existing solutions do not address the inability to collect relevant data, evaluate it, and deliver it to legal executives and managers in actionable formats. This resonates with the global data analyst's shortage. The market for legal BI intelligence tools is substantial: The legal market is estimated at $1 trillion and is expected to expand at a compound annual growth rate (CAGR) of 5.3% until 2030. Law firms spend up to 10% of revenue on information technology and marketing, in addition to other management costs, for a total cost of ~$100 billion. TAM for Legal BI tools is estimated at ~$1-2Billion. Vision What we do Making market intelligence accessible to professionals by providing tools that close the Law firms are focused on practicing law. They cannot be expected to develop the skills technological illiteracy gap. and create the necessary time to gather and analyze the relevant data. Legal-BI's platform enables decision-makers to use data-turned-information by, among other things, Mission building knowledge maps that connect law firms, companies, lawyers, lawyer specialties, industries, and matters. We aim to be the leading technological platform for legal-business decision making by transforming business information into actionable legal market analytics. Legal-BI is a centralized big-data \"factory\" which focuses on integrating the best available techniques for data gathering, analysis, and distribution. The gathered information is Innovation translated into knowledge that reveals the SWOT analyses of law firms. Legal BI's innovations span all the pillars of an intelligence platform, revolutionizing the way legal business decisions are made: Data collection is extensive and spread across multiple sources. The data collected showcases all the relevant professionalbusiness information for law firms and individuals. Regarding individual lawyers Legal-BI supplies a lawyer’s \"Baseball Card”, creating a mature professional profile or an effective LinkedIn profile for lawyers Data analysis employs big data technics, machine learning, artificial intelligence, and proprietary algorithms for entity extraction, normalization, and categorization. In doing so Legal-BI generates connection maps between companies, lawyers, law firms, industries, and other data points. This allows previously unconnected and disparate data to become critical information. The idea behind distribution is that \"machines do the work; you make the decisions.\" Legal-BI eliminates the need for a special legal data analyst. The solutions remove barriers caused by technical illiteracy and deliver knowledge that is immediately applicable to problems in real-world legal business, like identifying clients who pose a risk and those who present opportunity. Business plan Current status Legal-BI plans to operate worldwide and distribute across North America, UK and EU. • Customers - 8 out of 20 largest law firms in Israel are paying customers. Revenues are expected from: • 1 US law firm (800 lawyers) is a paying customer, and 1 other US Law firm (2500 lawyers) is in trial period. • Annual subscriptions to a SaaS platform. • 20,000+ legal matters in Israel collected in 2021-23 from open sources, continuously • Partnerships with local ACC, BAR associations and LPOs (Legal process outsourcing). updated. • Selling reports to M&A consultants, HR agencies and industry consultants. • Business intelligence on 5,000+ companies, 170 law firms and more than 1,700 lawyers • Revenue share with business partners per jurisdiction. in Israel. • Otica.ai – co founder • Analytics and reports mapping law firm, lawyers, companies, industries, matters and rankings. What do we need? • Law firms’ clients SWOT analysis. • Automatic Client Alerts tailored for each law firm. Completing a POV in Israel successfully Legal-BI is looking to raise $1.5-2.5M in order to: • Improve platform robustness and prepare it for multi jurisdictions services (R&D) • Prepare the platform to work with partners and distributers (R&D) • Launch the service in the UK and attract the first paying clients outside Israel (Marketing, Sales). • Prepare the service for the US market. (Marketing & R&D) • Prepare the company for seed investment. (Funding) Boaz Fischer Idan Nishlis Israel Fischer • Electrical Engineer + MBA • Academic degree in Services Marketing • Lawyer, former partner in a top 5 Israeli law firm • 25 year experience in software companies, leading • First legal marketer in Israel • 30 years of experience in practicing law and in development and operation groups • Was the first marketing and business development executive rolls • VP Cyber-security operations and VP Business processes director for Herzog Fox & Neeman • Former professional manager, responsible for strategic in Verint (VRNT) • Currently advising over half of Israel’s top-25 law firms planning • GM of a startup and nearly all of the international law firms with an Israel • Ph.D candidate, philosophy practice • Otica.ai – co founder • Advising law firms in 15 jurisdictions, pertaining to legal marketing

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THANK YOU

embrace Legal BI's essence of finesse, innovation, and style. use our elements to leave a lasting impact in collecting legal data with flair. Thank you for joining us on this exciting journey of redefining excellence.

Brand book legal BI 2023 Designd - Maayan Fischer