Entrepreneurship Workshop_November 2017

BOOST ENTREPRENEURSHIP WORKSHOPSTARTUP-IN-A-BOXToolkit for Future Entrepreneurs2 Day Workshop Series

The BOOST workshops were developedby the Global Social Benefit Institute(GSBI) housed at Santa Clara University’sMiller Center for Social Entrepreneurshipin California, United States.GSBI BOOST was piloted in 2014 withsupport from eBay Foundation and theGlobal Alliance for Clean Cookstoves,a non-profit organization operatingunder the support of the Un2 ited NationsFoundation.

BOOST THE SPARK: Program for Future EntrepreneursThe program enables existing and aspiring entrepreneurs to learn concepts and highlight the areas ofmentorship and pilot program specific to their startup idea or venturePROGRAM OVERVIEW EXPECTED OUTCOMEIn order to survive and sustain From the workshop, participants Following ain the world of startups, aspiring receive strategies, materials and “learn by doing”individuals need to learn the art toolkits to: model, the BOOSTand science of entrepreneurship program enablesto ensure a successful journey in 1. To critically evaluate their idea participantsthe real business world. and current business model to learn entrepreneurialThe Boost program with its 2-day 2. To articulate specific strategies concepts whilein-person workshop prvoides for launching their ideas with a they developthe right set of skills to start the refined business model business planjourney of entreprneurship with elements specificmodules spread across impact 3. To identify gaps in their current to their startupmodel, target market and value business models ideaproposition, marketing, sales andpartnerships, financial model, and 4. To develop a business plan on realgrowth strategy. At the end of the time basisworkshop, participants presentsan executive summary they create 5. To learn how to effectively deliverusing the output of all of the an “elevator pitch” to investorsexercises. They are given feedbackto enable them to strengthen it 6. To know how to use worksheetsand use as their “elevator pitch” and other tools e.g., simpleto investors and for funding financial models built in Excelapplications. from templates. 7. To grow their enterprise in a financially sustainable manner 8. To apply for the funding and capacity building programs they need to reach the next level of growth

SESSION DETAILS- DAY 1 or time, improves health or status / im (inconvenience, cost, lack of clarity, mMODULE 1 – IMPACT MODEL -- Creating and sizing priority list of tar-- Pupose, Vision & Mission along with compelling reason for-- Quick Facts (15 dimensions) adoption-- Problem statement (desired challenge tackled) -- Getting clarity on unfair competi-- Description of solution (product/service) customers will choose your solution o-- Metrics to support (business and impact) -- Learning how to create core vaKey Learning Points positioning statement using the-- Understanding the 5 key characteristics of a good mission dimensions MODULE 3 – MARKETING, SALES AN statement and adapting the same for the respective -- Marketing Strategy: Five Ps against ta organization -- Distribution Strategy: Types of distrib-- Getting to know how to summarize an entire business model women entrepreneurs, multi-model s in 15 sections under 1 slide to generate investor curiosity -- Partnership Strategy: Why partner,-- The approach of identifying a problem before stating the partnership best practices, value exch solution or the impact Key Learning Points-- The process of explaining the size of the problem, why it is a -- The 4 things that an entrepreneur n problem and how current interventions failed regarding the product (benefit, cost,-- Explaining how the product or service solves the above -- People buy benefits and not features problem differently and how it improves upon previous -- The art and science of Pricing a solut solution Learning the importance of quantifying the business -- Promotion lifecycle of What it is, how and the impact metrics to know the traction till date to customer (benefits) and brand loyaMODULE 2 – TARGET MARKET AND VALUE PROPOSITION -- The importance of purchase place: o-- Understanding Target Market: Market Sizing (TAM, SAM & -- Cost/Benefit analysis: Owned store v SOM) and market segmentation -- Research insights on how women en-- Know your competitors: Competitor mapping and Benefit convincing as sellers comparison -- How partnership adds scalability-- Define core value proposition: VP framework investment and competitionKey Learning Points -- Getting to know the best practice-- Getting to know the process of quantifying target or partnership: Incentives, risks and righ serviceable/obtainable market that can be realistically served-- Understanding the process of dividing a broad consumer or business market into sub-groups of consumers (known as segments) based on some type of shared characteristics-- Knowing customer reason for adoption (saves either money

mage) or non-adoptionmarket spoilage etc.) rget market segments adoption and non-itive advantage (why over others)alue proposition and a template with 6ND PARTNERSHIPS arget market segmentbution, effectiveness ofstrategy areas to partner in, hangedneeds to communicate savings and risk)s (70/30 split) tion to use (features), value alty (trust & emotions)one time v/s ongoingv/s direct sellersntrepreneurs are morey, flexibility, reduces e of building stronght size

SESSION DETAILS- DAY 2MODULE 4 – BUSINESS MODEL4.1 Value Chain Analysis-- Importance of Value Chain as a concept-- Value Chain Diagram4.2 Financial Model-- Unit Economics-- Customer Payback period-- Break-even Point analysisKey Learning Points-- Participants get to analyze their core stakeholders including suppliers, manufacturers, service providers and distributors with a set of questions against their respective value exchange (in a graphical format)-- Analyze the cost vs. price of one single unit of a product to understand if they ever make money and if so, then at what volume-- The module analyzes few “hidden” cost areas that most entrepreneurs tend to overlook including the cost of after sale service and warranty-- Participants learn to adapt the financial model template by changing the key assumptions and arriving at their respective break-even pointsMODULE 5 – GROWTH STRATEGY-- Growth Concept: Importance and its relevance, internal v/s external growth, 3-5 year plan, types of capital-- Template with Key activities and impact against year, revenue, cost and capitalKey Learning Points-- The participant understand the importance of growth strategy and why an investor is less interested in the specific numbers and more keen to know how you think about growth-- The module also provides tools to explore growth organically including new products or services, expanding production or service capacity, scaling to new region or enhancing infrastructure & human resources requirements-- The module gives detailed analysis of different types of capital and their pros & cons including grant, soft loan to equity and other debt. MODULE 6 – EXECUTIVE SUMMARY PRESENTATIONS-- Elevator Pitch (4 Sections / 1 Slide / 100 Seconds)-- Business Pitch (10 Slide / 20 Minutes / 30 Font)-- Feedback SessionKey Learning Points-- Watch 2-minute video of one of the finest elevator pitches-- Participants receive template for presenting all inputs concisely into a 100-second format was a great takeaway especially to pitch in networking events-- Participants give their Elevator Pitch in front of the jury within stipulated timeframe to receive instant feedback in parallel to the business pitch

About the FacilitatorSHUBHO BROTO DASWith over a decade of experience as anentrepreneur, a business coach, a brand consultantand a startup innovation catalyst, Shubho Broto hashelped in building capacity and providing technicalassistance for several business innovations in low-income markets of developing countries. He workswith social enterprises, corporate organizations,multi / bilateral agencies and governmentinstitutions on innovation project pilots. His corefocus is to support startups in raising their first roundof investment/funding by refining their businessmodel for sustainability, impact and scale. Hisunique approach of structured coaching mixes theelements of lean business model, design thinkingand GSBI boost program. Previously, Shubho Brotohas worked with Ennovent India, Essex Lake Group(New York) and McKinsey & Co. (India) Shubho Broto is the co-founder of TruLeap Ventures (www. truleap.com) and have successfully launched several innovations including GoTotallySocial. com, an online branding platform for startups on social media and SoGoodForYou.in, Bangalore’s first all natural ready-to-drink probiotics

PRE-WORKSHOP KITParticipants receive a digital kit that needsto be downloaded on their respective laptopprior to the workshop:Templates: For doing the exercises, templateswill be shared with participants in Word, Excel,and/or PowerPointResource packet: Additional readings andonline references for business planning andinvestment readiness will be shared with all theparticipantsList of accelerator, funding and awardprograms that the participants may considerapplying forMentorship and co-founder Platforms andgroups to seek additional supportWORKSHOP STRUCTUREAll the modules in the workshop are structuredto spend 90 – 150 minutes each that ensuresmaximum participation with variety of methodsincluding:Presentation: Conceptual theory andframework with templates were presented onprojector (20-30 minutes)Case Study: Examples from 2 fictitiouscompanies from the specific impact sector(10-15 minutes)Breakouts: Participants use templates todevelop drafts of their own materials withsupport from facilitators either on laptop or onpaper (50-80 minutes)Report out and peer discussion: Participantswork individually, but are encouraged to shareideas with peers in small groups as they go(20-30 minutes)Module Synopsis: Express reveiw andsummary of the entire module before startingthe next section (5-10 minutes)



TOOLS Used during the workshopA number of tools are used.... look ahead ...to understand what I need to do to bring my idea to life INNOVATION FLOWCHART ...by defining the outcomes from my work EVIDENCE PLANNING develop a clear plan ...by evaluating how I am doing and what my options are. SWOT ANALYSIS ...on how to grow my idea into something bigger. BUSINESS MODEL CANVAS ...for working with other groups that have the same vision as me. BUILDING PARTNERSHIPS MAP ...by improving upon what I’ve done before. LEARNING LOOP clarify my priorities ...by learning from first hand experiences. EXPERIENCE TOUR ...by focusing on key critical issues. PROBLEM DEFINITION

...by breaking down a complex issue.CAUSES DIAGRAM...by defining my goals and the path to reach them.THEORY OF CHANGEcollect inputs from others...by observing and learning from everyday life.PEOPLE SHADOWING...in a conversation that uncovers their perspective.INTERVIEW GUIDE...by getting to the heart of what motivates people.QUESTION LADDER...to ensure my work is relevant to the people I’m working for.STORYWORLDknow the people I’m working with...by clarifying relationships between stakeholders.PEOPLE & CONNECTIONS MAP...by better defining who I am trying to reach.TARGET GROUP...by visualising their key characteristics.PERSONAS...by defining how my offering is new to them.PROMISES & POTENTIAL MAP

generate new ideas...by working together with people who experience and solve problems.CREATIVE WORKSHOP...by thinking differently.FAST IDEA GENERATOR...by framing a constructive discussion with my team.THINKING HATS...by aligning our work based on shared values.VALUE MAPPINGtest and improve...by understanding what is most effective in my work.IMPROVEMENT TRIGGERS...by collecting useful feedback on my work at different phases.PROTOTYPE TESTING PLAN...by creating an overview of how I engage with my stakeholders.EXPERIENCE MAP...by crafting a detailed overview of our operations and resources.BLUEPRINTsustain and implement...by better engaging people that can benefit from my work.MARKETING MIX...by executing my plan without being overwhelmed.CRITICAL TASKS LIST...by launching or growing what I do.BUSINESS PLAN...while exploring different ways of increasing the scale of my work.SCALING PLAN

“You either have to befirst, best or different”Loretta Lynn

STARTUP INDIA 101with goTotallySocial.comTruLeap Ventures LLP153 Wheelar Road, Frazer TownBangalore-560005T +91.7406226789E connect@gototallysocial.comwww.gototallysocial.com