Thailand food exported abroad

Thailand: food exported abroad

Imported cheese generally targets the mid-range segment. Price obviously varies by cheese type, but the majority of cheese retails at between THB 400 and 1 200 per kg (EUR 11 to 33). That said, the most common packet sizes are between 150g and 250g, translating to unit prices generally being between THB 90 and 200 (EUR 2.50 and 5.50). Packet sizes larger than 250g are generally only found in cash and carry outlets that target specifically the food service industry. Such products targeting the food service industry typically come in package sizes of above 1kg, and often appear on shelves at a lower level (see picture below).

Beer cans come in a variety of amounts as shown below, with the most common beer coming in a 500ml can with other varieties including Heinekens 330ml ,and bottles which are also generally around 330ml, much like in Europe. Packaging of beer will typically entail a country of origin on European products with connotations such as “German malt” and “Royal Dutch beer” typically being shown along with the brand of beer itself along with a variation of some national insignia such as a royal crown.

Imported chocolates are commonly used for gifting purposes, especially during festivals such as Valentines, Mooncake festival, Christmas and New Year are expected to have premium and luxurious packaging, which is why they are mainly sold in folding cartons. Personalised boxes and wrappers are also popular, created with the design of customer choice. Such gifts are commonly used for corporate events or as welcome gifts.

Imported spirits are mainly premium products and thus are located at eye-sight of consumers. Cheaper products are mostly located below, but sometimes above premium products as well. Yet, depending on the size of the shop and the amount of different spirits and brands available premium products are also sometimes a touch or stretch away (picture above). To stand out some spirits are displayed on extra shelves (picture on the left). Promotions around spirits are not very common, however sometimes multipacks containing several bottles are offered.

Olive oil is seen as a premium product and thus, is much more expensive than other edible oils in Thailand. It starts at around 200 THB (EUR 5.50) for imported cheaper olive oils mainly distributed in PET bottles and can go up to 1 100 THB (EUR 33) or even higher for premium products which are mainly sold in glass bottles. As seen in the pictures most products are sold in bottles containing 500ml, however, some companies also offer smaller (250ml) bottles or bigger ones (1l to 2l) to offer consumers different options to buy according to their usage.