Xealei Logo Specification Guide (LS)

Xealei Logo Style Guide The Xealei full logo and icon are registered trademarks of Alphind Software Solutions. These guidelines specify how the full logo, icon, and colors are to be used to create a foundation for visual unity, impact and consistency when used in print and digital media. The guidelines show exactly how the logo and other elements can be used in a variety of situations. All usage of the logo must comply with these guidelines. Full logo: Icon: FONT & COLOR Aqua is the foundation color for the Alphind logo. The Xealei logo adds a light blue color along with aqua; together, these two colors are important to the identification of the Xealei product as the logo forms and typography. The careful application of these specific colors will create a strong and consistent identity for the product. The logo can be used in black and white, Alphind aqua, or Xealei blue. We will use a select palette of companion colors in various applications

(for example, the website and sales materials), but use of other colors for the logo are strongly discouraged. The following colors are the hex combinations that match the colors of the logo: • Cyan : #85FFFC • Light Blue : #25BAF5 • Black : #000000 • White : #FFFFFF The logo font is: • Montserrat Bold FORMATS The logo and icon files are available in .EPS, .JPG, .PNG, .PDF, and .AI formats. • CMYK files are for print applications • The .JPG format is for digital media on a white background • The .PNG format is for digital media when transparent backgrounds are required • The . ai format is used by Adobe Illustrator. Adobe Illustrator Artwork (AI) is a proprietary file format developed by Adobe Systems for representing single-page vector-based drawings. Be sure to use the correct color space. Web and print colors are NOT interchangeable. Use of print specifications for digital display will result in washed out colors that degrade our brand. The files include the logo and icon in black, white, and color (aqua, light blue, and black).

Color versions: Black & white version: PROPER USE OF TRADEMARK SYMBOLS Alphind is in the process of obtaining a registration for the use of the Xealei name as a trademark, so we will use the ™ symbol when the name is being used as a trademark. When “Xealei” is used in text form, use the ™ symbol in its first appearance/use on a page, slide, or document and not in subsequent use. Trademarks are to be used as adjectives to identify the source of specific goods or services and therefore not all references to our company will warrant use of the trademark symbols. We do not need to use the ™ symbol on letterhead or in correspondence. DONT'S • Never reset, redraw or alter any element of the logo • Never change the layout of the logo to make it more horizontal • Never add other elements to the logo • Do not use the logo on a busy pattern or background that impairs its legibility • Do not produce the logo with unapproved font or color combinations • Do not stretch any part of the logo at any time • The format cannot be compromised: Do not slant or rotate the logo in any way