Digital Marketing Strategy for SEO

DIGITAL MARKETING STRATEGY FOR SEO Created by Thomas Waid

WHO IS IN YOUR TARGET MARKET? SEO today is not about just grabbing as much traffic as possible, but instead attracting high- value visitors interested in what you offer. The more specific your answers, the more valuable your investments in SEO become. 2

MOST PEOPLE SEARCH ON MOBILE DEVICES You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. 3

SEARCH ENGINES ARE EXPANDING When someone mentions search engines, do you automatically assume they’re talking about Google? The tech giant has such a big share of the market that 'Googling' has become a verb. Make a point to search for your site on Google alternatives to see where you rank. 4

WHAT’S YOUR AUDIENCE SEARCHING FOR? Changes in searcher habits are usually subtle, but will affect which keywords will be most valuable for your site. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue, and profits. 5

SIMPLE NAVIGATION REIGNS AND QUALITY CONTENT IS KING A user-friendly website, with interesting and easy- to-find information, is what will boost your traffic. Each page needs to be built around keyword themes, with unique content, so search engines can easily index yours and rank you higher. 6

LINKS TO YOUR SITE ARE EXTREMELY VALUABLE When another website links to yours, search engines consider that an indicator that your site contains valuable content. Not so long ago, getting dozens of links from low-quality sites was all it took to boost your ranking. 7

SOCIAL MEDIA HAS A PIVOTAL ROLE Last but not least, social media is an evolving platform that has changed from a basic communication platform to a highly profitable marketing channel. Many users start their searches on social media and make their way to a business’s site. 8

SET AND TRACK YOUR SEO GOALS Monitoring your ranking on search engines is key to getting better results. Avoid making several unrelated changes simultaneously so you can always keep track of what was responsible for improved performance. 9

THANK YOU! 10