Trinity MarCom Call Presentation 111915 Boise

Content Development: Our Approach Josh SchlaichSaint Alphonsus Health System

What is engagement?• Buzz word of the day?• Realistic?• Achievable?• Varied by medium?

Engagement Defined• “Participating or becoming involved in establishing a meaningful contact or connection.“• The ‘close friend’ analogy

Key Content Elements• Shared Values• Value Propositions• Authenticity• Originality• Granularity• Audience tailoring• Storytelling• Medium considerations• Budget• C.O.D.E., within limits

Additional Insights• Streamline, customize• UX/UI considerations• Utilize creative online mediums, targeting methods• Eliminate work on the part of the consumer• Provide value• Let data guide the way (and combine it!)

Examples• https://www.youtube.co • https://www.facebook.c m/watch?v=Xa8h7B6D om/SaintAlphonsus/pho dV0 tos/a.10150159029034 452.299041.112680904• https://www.youtube.co 451/101537077873144 m/watch?v=W24K60v5 52/?type=3&theater OIY • https://www.facebook.c• https://www.linkedin.co om/SaintAlphonsus/pho m/company/saint- tos/a.10150159029034 alphonsus-health- 452.299041.112680904 system/comments?topi 451/101537323310144 c=60605587206502768 52/?type=3&theater 64&type=U&scope=430 41&stype=C&a=isBM